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Five Steps To Connect
Across All Screens
#ActOnSW

Presented by

Sponsored by
Welcome Webinar Attendees

Type question here
Follow this webinar on Twitter

#ActOnSW
Demand Gen Report: @DG_Report
Leo Merle: @leomerle5
Gary Schwartz: @impulseeconom...
About Demand Gen Report
•

Launched in 2007 to track best
practices in lead generation

•

Newsletter has grown to more
th...
Panelists

Moderated by:

Andrew Gaffney
Demand Gen Report

Gary Schwartz,

Leo Merle,

President, Founder, CEO,

Marketin...
5 Steps To Connect Your Screens
75% see
increased
ROI

24%
increase
1/3 of digital
media spend
allocated to
cross-device
campaigns
10%

90%

Use multiple screens
sequentially to
accomplish a task
5%
over time.

12:00 AM

6:00 AM

98%
Move between
device...
2/3
crossmedia
Lesson 1.
1 screen + 1 screen = 3
(Digital Velcro)
Benedict to Francis . . .
$12
Lesson 2. Keep it super simple
2007
Lesson 3. Revolution over Evolution
wearable wireless devices
will grow to 169.5 million
devices in 2017, up from
20.77 million in 2011, a
CAGR of 41%.
epidermal?
Sigmund Freud
Civilization and Its Discontents
(1903)

“Man has ... become a kind of prosthetic God.”
When he puts on all ...
Lesson 4.
understand mobile behaviour
(do not lead with technology)
Lesson 5.
CIO: Chief Innovation Officer
CTO: Chief Transformation Officer
CDO: Chief Disruption Officer
gary@impactmobile.com
Twitter @impulseeconomy
www.TheImpulseEconomy.com
Five Steps to Connect
Across All Screens

Leo Merle
Marketing Programs Manager
Act-On Software
@leomerle5
www.act-on.com |...
Importance of Email Marketing

STAGES

EMAIL
MARKETING

PROSPECTS

ACQUISITION
PROGRAMS

LEADS

OPPORTUNITIES

NURTURING
P...
Leverage Email Marketing
• Consistency in messaging
• Content is King
• Planning and coordination

www.act-on.com | @ActOn...
Mobile Marketing – 7 Simple Guidelines

• Keep message size SMALL
• Have a text-only version

• Add extra padding
• Keep s...
Additional Resources
• Act-On.com/resources
– Whitepapers
– Case studies

– Data sheets
– Videos

www.act-on.com | @ActOnS...
Submit Your Questions // Q&A

Type question here
Q&A // Panelists

Moderated by:

Andrew Gaffney
Demand Gen Report

Gary Schwartz,

Leo Merle,

President, Founder, CEO,

M...
Thank You For Attending This Webinar!
Download this presentation at:

http://dg-r.co/connectwebinar
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
Five Steps To Connect Across All Screens
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Transcript of "Five Steps To Connect Across All Screens"

  1. 1. Five Steps To Connect Across All Screens #ActOnSW Presented by Sponsored by
  2. 2. Welcome Webinar Attendees Type question here
  3. 3. Follow this webinar on Twitter #ActOnSW Demand Gen Report: @DG_Report Leo Merle: @leomerle5 Gary Schwartz: @impulseeconomy
  4. 4. About Demand Gen Report • Launched in 2007 to track best practices in lead generation • Newsletter has grown to more than 26,000 readers • We also offer a menu of research and best practices reports • New audio/video podcasts at DemandGenReport.com @DG_Report http://linkd.in/DG_Specialists
  5. 5. Panelists Moderated by: Andrew Gaffney Demand Gen Report Gary Schwartz, Leo Merle, President, Founder, CEO, Marketing Programs Manager, Impact Mobil Act-On Software
  6. 6. 5 Steps To Connect Your Screens
  7. 7. 75% see increased ROI 24% increase 1/3 of digital media spend allocated to cross-device campaigns
  8. 8. 10% 90% Use multiple screens sequentially to accomplish a task 5% over time. 12:00 AM 6:00 AM 98% Move between devices that same day 12:00 PM 6:00 PM ComScore, Telefonica, Macquarie: Share of daily device traffic
  9. 9. 2/3 crossmedia
  10. 10. Lesson 1. 1 screen + 1 screen = 3 (Digital Velcro)
  11. 11. Benedict to Francis . . .
  12. 12. $12
  13. 13. Lesson 2. Keep it super simple
  14. 14. 2007
  15. 15. Lesson 3. Revolution over Evolution
  16. 16. wearable wireless devices will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR of 41%.
  17. 17. epidermal?
  18. 18. Sigmund Freud Civilization and Its Discontents (1903) “Man has ... become a kind of prosthetic God.” When he puts on all his auxiliary organs he is truly magnificent; but those organs have not grown on to him and they still give him much trouble at times.”
  19. 19. Lesson 4. understand mobile behaviour (do not lead with technology)
  20. 20. Lesson 5. CIO: Chief Innovation Officer CTO: Chief Transformation Officer CDO: Chief Disruption Officer
  21. 21. gary@impactmobile.com Twitter @impulseeconomy www.TheImpulseEconomy.com
  22. 22. Five Steps to Connect Across All Screens Leo Merle Marketing Programs Manager Act-On Software @leomerle5 www.act-on.com | @ActOnSoftware | #ActOnSW
  23. 23. Importance of Email Marketing STAGES EMAIL MARKETING PROSPECTS ACQUISITION PROGRAMS LEADS OPPORTUNITIES NURTURING PROGRAMS CUSTOMERS MARKETING TO SALES HANDOFF www.act-on.com | @ActOnSoftware | #ActOnSW ENGAGED CUSTOMERS CUSTOMER SUCCESS PROGRAMS ADVOCATE & FAN EXPANSION
  24. 24. Leverage Email Marketing • Consistency in messaging • Content is King • Planning and coordination www.act-on.com | @ActOnSoftware | #ActOnSW
  25. 25. Mobile Marketing – 7 Simple Guidelines • Keep message size SMALL • Have a text-only version • Add extra padding • Keep subject lines short • Use a single column • Have an obvious Call To Action • Keep your design SLIM www.act-on.com | @ActOnSoftware | #ActOnSW
  26. 26. Additional Resources • Act-On.com/resources – Whitepapers – Case studies – Data sheets – Videos www.act-on.com | @ActOnSoftware | #ActOnSW
  27. 27. Submit Your Questions // Q&A Type question here
  28. 28. Q&A // Panelists Moderated by: Andrew Gaffney Demand Gen Report Gary Schwartz, Leo Merle, President, Founder, CEO, Marketing Programs Manager, Impact Mobil Act-On Software
  29. 29. Thank You For Attending This Webinar! Download this presentation at: http://dg-r.co/connectwebinar
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