GOOGLE HUMMINGBIRD FOR B2B
Serena Peterson, SEO Manager, Covario
WHAT IS HUMMINGBIRD?
On Sept. 26, 2013, Google announced a new algorithm to its search
engine named Hummingbird. This allows Google to handle more
complex search queries beyond a strict keyword basis. Complex
search queries via natural language search will enable users to go
beyond searching and move toward speaking.