Search Marketing: Optimizing for the FuturePresentation Transcript
Optimizing for the Future
Thursday, October 24
East Coast Bureau Chief
CUT THROUGH THE NOISE
GOOGLE HUMMINGBIRD FOR B2B
Serena Peterson, SEO Manager, Covario
WHAT IS HUMMINGBIRD?
On Sept. 26, 2013, Google announced a new algorithm to its search
engine named Hummingbird. This allows Google to handle more
complex search queries beyond a strict keyword basis. Complex
search queries via natural language search will enable users to go
beyond searching and move toward speaking.