7 Tips for Using Buyer Personas in Lead Nurturing

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7 Tips for Using Buyer Personas in Lead Nurturing

  1. 1. 7 Tips for Using Buyer Personas in Lead Nurturing
  2. 2. Today’s Presenters Sam Boush President, Lead Lizard Lizandro Mascot, Lead Lizard
  3. 3. Lead Nurturing and Buyer Personas • Lead Lizard’s lead nurture philosophy • How does that relate to buyer personas? • What are buyer personas? • How do personas help with lead nurturing?
  4. 4. Tip 1: Understand your Buyer • Create personas before content • How do you segment your buyers and influencers?
  5. 5. Tip 2: Target People, Not Groups • Put the person in persona • Understand the problems with automation • Create a background story • Name your buyer personas
  6. 6. Tip 3: Discover Pain Points • Why pain points are important • Research your buyers • Create content around empathy
  7. 7. Tip 4: Follow Digital Footprints • Measure, test, track • Revisit data for leads that became clients • How to use these insights
  8. 8. Tip 5: Segment Based on Persona • Segment your database by persona • Within each track, create content for multiple personas
  9. 9. Tip 6: Bring in Sales • Make sure sales messaging matches • Use sales nurture techniques
  10. 10. Tip 7: Keep it Fresh • Create new content • Update personas • Revisit matching of personas, content and behavior
  11. 11. Bonus Tip: Consider the Journey • Consider the entire buyer’s journey • Send your prospect to the appropriate tracks based on buying stage
  12. 12. Questions?
  13. 13. Demand Generation Best Practices Sam Boush – President sam@leadlizard.com Josh Thorngren – Dir. Strategic Services josh@leadlizard.com
  14. 14. Lead Lizard on Social Media Facebook facebook.com/LeadLizard LinkedIn linkedin.com/company/lead-lizard/ Twitter twitter.com/LeadLizard

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