Transcript of "How to optimize Your App Monetization"
Mobile Marketing – Best Practices How to optimize your App Monetization? 5 Tips to Success
Mobile Marketing – Best Practices1. Create an “hybrid” monetization model to maximize revenues Most of Apps have a target market that includes both types of users : Paid users (Direct Monetization via in-app micro transactions for a premium experience) Free users (Monetization via Mobile Ads)2. Use Powerful ads formats Regular banner ads placed at specific areas inside your app Launch & Exit ads in an app Interstitial ads at the right ‘breaks’ within the app3. Select ad mediation for more choice & more control Use a server side ad mediation platform to add or remove ad networks4. Integrate “frictionless” billing options Use prepaid balance or postpaid bill PayPal / NFC / Prepaid Cards / SMS Billing5. Maximise distribution Make your App available on all applications stores (GooglePlay,AppStore, WP MarketPlace …) Partner with handset manufacturers to pre-bundled the app within mobile devices Launch CPD (Cost-Per-Download) campaign to rise the top of the charts and starts getting massive organic downloads
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