NCM David Kain 20 Group Presentation by ActivEngage
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NCM David Kain 20 Group Presentation by ActivEngage

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Automotive 20 group presentation by ActivEngage for David Kain NCM 20 group.

Automotive 20 group presentation by ActivEngage for David Kain NCM 20 group.

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  • For me in came in 2006 while I was running my Chevrolet dealership in NJI was great at driving traffic to my website but my conversion rates just weren’t what I wanted
  • 4000 monthly visitors5% total conversion on the site
  • 10,320 People
  • 9 tests were completed
  • 10,320 People333 Per Day
  • 9% Conversion increase300% Traffic Increase
  • Template websites are killing conversion rates in our industry We are satisfied with substandard resultsUsing the website in the box will give you only so much leverage and potential conversion with site visitors
  • All dealerships website virtually look the sameWe copy our competitors or websites we like without any statistical facts as to whether the websites convert leads or not
  • Early stage shoppers (product information) OEM website and Third party portals-- 2011 Chevrolet TahoeMid stage shoppers-- 2011 Chevrolet Tahoe (Safety, deals, rebates, specials, offers, reviews) Late stage shoppers are looking for a solution -- 2011 Chevrolet Tahoe $35,000 orlando
  • There is a direct correlation between content and conversionMarcus the pool guy 36 pages of content yielded 80% closing ratio compared to the industry average of 10%
  • Use four words or more
  • A video is 53X more likely to get a Page One ranking because there is less competition
  • Use Youtube as movie trailers to drive people into your website Drive people to Youtube only when you have a customized page
  • Page Quality is related to time on pageIf a video is on a page the average consumer will spend two minutes on that pageInformational video rank the highest
  • Putting an entire website on facebook can be a unique hook to engage shoppers during their social experienceAdidas has done a great jobWalgreen has done a great job with Deals
  • Success on the internet can be a little difficult to uncover. Dealerships are given countless different marketing opportunities but most end of with mediocre success at best. What stops dealers from be successful is longevity and consistency
  • 500 locals fans can give you 50% coverage of a 100,000 person suburb
  • Success on the internet can be a little difficult to uncover. Dealerships are given countless different marketing opportunities but most end of with mediocre success at best. What stops dealers from be successful is longevity and consistency
  • The ability for your emails to be delivered is 100% which is way better than any CRM can do because of shoppers spam filters. Being on a closed network afford you an incredible opportunities
  • Enhanced customer records with incredible segmentation is available with Facebook
  • 6 seconds or less9 minutes or more80% of chat lead to a 3 point lead Name, email, phoneOver 90% of chat convert to 2 point lead
  • Generate more likes to your page through SMS messaging

NCM David Kain 20 Group Presentation by ActivEngage NCM David Kain 20 Group Presentation by ActivEngage Presentation Transcript

  • Connect. Engage. Convert.
  • My Story…
  • #Fail
    200 Monthly Leads
  • Website Lead Breakdown 2006
  • One Year Later…
  • #Win
    1680 Monthly Leads
  • Website Lead Breakdown 2007
  • +9%
    Conversion Rate
  • 300%
    Site Traffic
  • What
    is holding you back?
  • Start Testing
  • Split Testing
  • Real
    World
    Example
  • Original Campaign
  • Treatment #1
  • Treatment #2
  • PRE
    Commerce
  • Levels
    of Keyword
    Domination
  • 70%
    of the link search users
    click on are organic- not paid
  • 60% of all organic clicks
    go to the top three
    organic search results.
  • 75%of users never scroll past the first page of search results.
    First Page Only
  • 2011 Chevrolet Tahoe Boston
  • Flickr
    Blog
    YouTube
  • Good
    Content=Conversion
  • Content Marketing
    29.75%
  • X
  • X
  • X
  • Dealerships that blog get
    61% more
    Website visitors
  • Blog articles Influence purchases
    Source: Jupiter Research
  • Video Marketing
  • 2 Minutes
  • facebook
  • 1 out of every 8
    minutes online
    is spent on Facebook
  • Website
    Advertising
    CRM
  • Website
    Advertising
    CRM
  • This is
    amazing!
  • A
    I
    D
    A
  • 500 (Likes) Fans
    65,000 Direct Influences
  • Social Influence
  • Website
    Advertising
    CRM
  • SocialCRM
    is the future
  • Deliverability
  • One More Thing…
  • Live Chat
  • Text Number
    32665 (FBOOK)
    Message
    Like activengage
  • This Presentation is available online
    www.slideshare.net/activengage
  • Todd L Smith
    Chief Executive Officer
    ActivEngage
    800-441-7779
    todd@activengage.com
    Twitter.com/activengage