Live Chat for Dealerships Digital Dealer 9 Presentation

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Live chat can help dealerships increase website sales by converting more casual shoppers into ready to buy customers. ActivEngage is the leading provider of live chat software and services to the …

Live chat can help dealerships increase website sales by converting more casual shoppers into ready to buy customers. ActivEngage is the leading provider of live chat software and services to the automotive industry.

More in: Automotive
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  • Welcome & opening remarks
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • Real-time dashboard
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Rich Media Consumer Experience
    Test drive video slide out
  • CRM integration
    DMS integration
    Mobile chat

  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • When people are having chat conversations
    While at work and also to avoid corporate email servers or monitored phones



















  • Profile Shoppers
    have an image of a person fading into perspective a
  • Data allow you to deliver the right message
  • Data allow you to deliver the right message
  • Data allow you to deliver the right message
  • Delivering the right message at just the right time during the shoppers experience
    Pictures of dealership personnel is a potential liability for the dealership. Right of use


  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • Demonstrate the A/B Closing method with cards
    keep them on a path that will result in an action
    Follow up call, Email or an in showroom visit
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words








  • Move from sales mentality to a customer service mentality
    Customize your follow up and remove chats from your automated follow up schedule
    Consumers abandon 60% of all online forms before they hit “Submit”
    52% want human assistance online to validate their decision




































  • Call to action slide.
    1. Ensure you have the best technology
    2. Turn Data into a tool to manage and grow your online business
    3. Change your process to improve your results
  • Open it up to questions

Transcript

  • 1. Insider’s Guide to Live Chat Technology to Conversion
  • 2. Showroom Live Chat
  • 3. Technology Data Sales Process
  • 4. Technology Let’s Begin...
  • 5. Technology XML/ADF Form
  • 6. Technology XML/ADF Form
  • 7. Technology Geo-Location
  • 8. Technology Whisper Feature
  • 9. Technology Rich Media Consumer Experience
  • 10. Technology Mobile Chat
  • 11. Recap! @ Real-time Data @ Rich Media @ Easy to customize
  • 12. Data Data is the new oil
  • 13. Data Data is the new ____ soil
  • 14. Data 12AM-8AM 3% 8AM-12PM 38% 12PM-8PM 47% 8PM-12AM 12%
  • 15. Data 12AM-8AM 3% 8AM-12PM 38% 12PM-8PM 47% 8PM-12AM 12%
  • 16. Data
  • 17. Data Entrance Page
  • 18. Data First Time vs. Returning
  • 19. Data Geo-Location
  • 20. Data Time on Site
  • 21. Data Click Path
  • 22. Data Exit Page
  • 23. Data
  • 24. Data
  • 25. Data Prospect Detection
  • 26. Data Engagement Rate
  • 27. Data Conversion Rate
  • 28. Data Referral Site Trending
  • 29. Data 3rd Time Website Site Visitor Been on Site 10 Minutes Browsing Certified Lexus RX350’s Used the Trade-In Calculator Lives Within 10 Miles of Dealership As Looked at 5 Other Vehicles
  • 30. Data
  • 31. Data Right Message
  • 32. Data Right Message Just The Right Time
  • 33. Data Right Message Just The Right Time During the Shopping Experience
  • 34. Technology Behavioral Invitation
  • 35. Recap! @ Behavioral Targeting @ Continuous Improvement @ Measure & Manage
  • 36. Sales Process Process Change
  • 37. Sales Process seconds
  • 38. Sales Process 6 seconds
  • 39. Sales Process
  • 40. Sales Process 9 minutes
  • 41. Sales Process A/B
  • 42. Sales Process
  • 43. Sales Process Because
  • 44. Sales Process Now
  • 45. Sales Process Please
  • 46. Sales Process Thank you
  • 47. Sales Process Imagine
  • 48. Sales Process Shopper’s Name
  • 49. Sales Process Words=Control
  • 50. Sales Process
  • 51. What Shoppers Want
  • 52. What Shoppers Want Availability
  • 53. What Shoppers Want
  • 54. What Shoppers Want Pricing Questions
  • 55. What Shoppers Want
  • 56. What Shoppers Want Rebates & Incentive Information
  • 57. What Shoppers Want
  • 58. What Shoppers Want Service Related Conversations
  • 59. What Shoppers Want
  • 60. Sales Process Personalize The Follow Up Experience
  • 61. Recap! @ Follow Up Process @ Creating the Next Step @ Active Listening
  • 62. One More Idea...
  • 63. Questions
  • 64. Todd L Smith President ActivEngage Direct: 321-441-7700 todd@activengage.com Facebook.com/activengage Twitter.com/toddlearsmith