Insider’s Guide to Live Chat
       Technology to Conversion
Showroom   Live Chat
Technology
Data
Sales Process
Technology

      Let’s Begin...
Technology

   XML/ADF Form
Technology

   XML/ADF Form
Technology

    Geo-Location
Technology

   Whisper Feature
Technology
Rich Media
Consumer
Experience
Technology

 Mobile Chat
Recap!
@ Real-time Data
@ Rich Media
@ Easy to customize
Data

  Data is the new oil
Data

  Data is the new ____
                  soil
Data
  12AM-8AM    3%

   8AM-12PM              38%

   12PM-8PM               47%

   8PM-12AM        12%
Data
  12AM-8AM    3%

   8AM-12PM              38%

   12PM-8PM               47%

   8PM-12AM        12%
Data
Data

Entrance Page
Data

First Time vs. Returning
Data

Geo-Location
Data

Time on Site
Data

Click Path
Data

Exit Page
Data
Data
Data

Prospect Detection
Data

Engagement Rate
Data

Conversion Rate
Data

Referral Site Trending
Data
       3rd Time Website Site Visitor
       Been on Site 10 Minutes
       Browsing Certified Lexus RX350’s
       Use...
Data
Data
       Right Message
Data
          Right Message
       Just The Right Time
Data
         Right Message
      Just The Right Time
 During the Shopping Experience
Technology
 Behavioral
  Invitation
Recap!
@ Behavioral Targeting
@ Continuous Improvement
@ Measure & Manage
Sales Process
 Process Change
Sales Process

        seconds
Sales Process

       6 seconds
Sales Process
Sales Process

       9 minutes
Sales Process

   A/B
Sales Process
Sales Process

          Because
Sales Process

           Now
Sales Process

          Please
Sales Process

         Thank you
Sales Process

          Imagine
Sales Process

       Shopper’s Name
Sales Process

        Words=Control
Sales Process
What Shoppers Want
What Shoppers Want


       Availability
What Shoppers Want
What Shoppers Want


     Pricing Questions
What Shoppers Want
What Shoppers Want


  Rebates & Incentive Information
What Shoppers Want
What Shoppers Want


  Service Related Conversations
What Shoppers Want
Sales Process

    Personalize The Follow Up Experience
Recap!
@ Follow Up Process
@ Creating the Next Step
@ Active Listening
One More Idea...
Questions
Todd L Smith
President
ActivEngage
Direct: 321-441-7700
todd@activengage.com
Facebook.com/activengage
Twitter.com/toddlear...
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
Live Chat for Dealerships Digital Dealer 9 Presentation
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Live Chat for Dealerships Digital Dealer 9 Presentation

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Live chat can help dealerships increase website sales by converting more casual shoppers into ready to buy customers. ActivEngage is the leading provider of live chat software and services to the automotive industry.

Published in: Automotive
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  • Welcome & opening remarks
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • Today we are going to focus on a powerful new lead generation tool for your dealership
    Chat leads convert at the same rate as your website if not more
    Most instances you can double the amount of leads you can generate from your website by leveraging live chat
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • We are going to explore three keys areas of being successful using live chat
    Technology
    Data
    Sales Process
  • Real-time dashboard
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Technology that is feature rich
    Two type of technology IM/Enterprise level technology
    Focus on the enterprise level
  • Rich Media Consumer Experience
    Test drive video slide out
  • CRM integration
    DMS integration
    Mobile chat

  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • Today data is fast becoming the new commodity some say it will be worth
    more than oil. I like to think as data as the new soil of successful ecommerce.
  • When people are having chat conversations
    While at work and also to avoid corporate email servers or monitored phones



















  • Profile Shoppers
    have an image of a person fading into perspective a
  • Data allow you to deliver the right message
  • Data allow you to deliver the right message
  • Data allow you to deliver the right message
  • Delivering the right message at just the right time during the shoppers experience
    Pictures of dealership personnel is a potential liability for the dealership. Right of use


  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • benchmark data 6 seconds or less 9 minutes or more for an effective chat conversation
  • Demonstrate the A/B Closing method with cards
    keep them on a path that will result in an action
    Follow up call, Email or an in showroom visit
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words
  • Create conversations with shoppers
    Use Power words








  • Move from sales mentality to a customer service mentality
    Customize your follow up and remove chats from your automated follow up schedule
    Consumers abandon 60% of all online forms before they hit “Submit”
    52% want human assistance online to validate their decision




































  • Call to action slide.
    1. Ensure you have the best technology
    2. Turn Data into a tool to manage and grow your online business
    3. Change your process to improve your results
  • Open it up to questions

  • Live Chat for Dealerships Digital Dealer 9 Presentation

    1. 1. Insider’s Guide to Live Chat Technology to Conversion
    2. 2. Showroom Live Chat
    3. 3. Technology Data Sales Process
    4. 4. Technology Let’s Begin...
    5. 5. Technology XML/ADF Form
    6. 6. Technology XML/ADF Form
    7. 7. Technology Geo-Location
    8. 8. Technology Whisper Feature
    9. 9. Technology Rich Media Consumer Experience
    10. 10. Technology Mobile Chat
    11. 11. Recap! @ Real-time Data @ Rich Media @ Easy to customize
    12. 12. Data Data is the new oil
    13. 13. Data Data is the new ____ soil
    14. 14. Data 12AM-8AM 3% 8AM-12PM 38% 12PM-8PM 47% 8PM-12AM 12%
    15. 15. Data 12AM-8AM 3% 8AM-12PM 38% 12PM-8PM 47% 8PM-12AM 12%
    16. 16. Data
    17. 17. Data Entrance Page
    18. 18. Data First Time vs. Returning
    19. 19. Data Geo-Location
    20. 20. Data Time on Site
    21. 21. Data Click Path
    22. 22. Data Exit Page
    23. 23. Data
    24. 24. Data
    25. 25. Data Prospect Detection
    26. 26. Data Engagement Rate
    27. 27. Data Conversion Rate
    28. 28. Data Referral Site Trending
    29. 29. Data 3rd Time Website Site Visitor Been on Site 10 Minutes Browsing Certified Lexus RX350’s Used the Trade-In Calculator Lives Within 10 Miles of Dealership As Looked at 5 Other Vehicles
    30. 30. Data
    31. 31. Data Right Message
    32. 32. Data Right Message Just The Right Time
    33. 33. Data Right Message Just The Right Time During the Shopping Experience
    34. 34. Technology Behavioral Invitation
    35. 35. Recap! @ Behavioral Targeting @ Continuous Improvement @ Measure & Manage
    36. 36. Sales Process Process Change
    37. 37. Sales Process seconds
    38. 38. Sales Process 6 seconds
    39. 39. Sales Process
    40. 40. Sales Process 9 minutes
    41. 41. Sales Process A/B
    42. 42. Sales Process
    43. 43. Sales Process Because
    44. 44. Sales Process Now
    45. 45. Sales Process Please
    46. 46. Sales Process Thank you
    47. 47. Sales Process Imagine
    48. 48. Sales Process Shopper’s Name
    49. 49. Sales Process Words=Control
    50. 50. Sales Process
    51. 51. What Shoppers Want
    52. 52. What Shoppers Want Availability
    53. 53. What Shoppers Want
    54. 54. What Shoppers Want Pricing Questions
    55. 55. What Shoppers Want
    56. 56. What Shoppers Want Rebates & Incentive Information
    57. 57. What Shoppers Want
    58. 58. What Shoppers Want Service Related Conversations
    59. 59. What Shoppers Want
    60. 60. Sales Process Personalize The Follow Up Experience
    61. 61. Recap! @ Follow Up Process @ Creating the Next Step @ Active Listening
    62. 62. One More Idea...
    63. 63. Questions
    64. 64. Todd L Smith President ActivEngage Direct: 321-441-7700 todd@activengage.com Facebook.com/activengage Twitter.com/toddlearsmith
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