Keywordsthatconvert
Upcoming SlideShare
Loading in...5
×
 

Keywordsthatconvert

on

  • 1,194 views

dealership chat strategy, automotive chat software, digital dealer conference, dealership marketing, automotive internet department, dealer chat software, activengage, chat google analytics ...

dealership chat strategy, automotive chat software, digital dealer conference, dealership marketing, automotive internet department, dealer chat software, activengage, chat google analytics integration,

Statistics

Views

Total Views
1,194
Views on SlideShare
1,191
Embed Views
3

Actions

Likes
0
Downloads
11
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Keywordsthatconvert Keywordsthatconvert Presentation Transcript

  • Keywords That Convert Leveraging Chat + Google =Results
  • Automotive Enthusiast Dealer EntrepreneurManagerHusbandSalesma nSurfer Strategist Internet Marketer Google Certified Gadget Guy Twitter EvangelistiPhone Music Lover fan WakeboarderBusiness
  • 1. Keyword Competition is Fierce 2. Broad Traffic is Extremely Costly 3. Conversion is Elusive
  • 1. Deliver Measurable Results 2. Streamline Click To Customer 3. Maximize PPC Budget
  • What Is Your Pay Per Click Strategy
  • Campaign Elements Keyword Ad Targeting Ad Design Landing Page Selection • Broad • Display • Text • Homepage • -Negative • Content • Display • Deep Linking Keywords • Microsites • “Phrase Match” • [Exact Match]
  • AdWord Text Ninjutsu • Can I show you… • Don’t you think that… • You may not know… • Are you interested in… • If you could have… • Imagine what would happen…
  • Top AdWord Text Tips • Top ads use numbers • Include Price Point in Ad • Exclamation Points Lines 1, 2 • “Official Site” • Include Keyword Phrase in Ad Title
  • Broad Search Terms Are For Huge Companies
  • Broad Search Terms Are For Huge Budgets
  • Coverage Metric
  • When In Doubt Make Them Up
  • Keyword Buckets Browse Terms Shop Terms Buy Terms • New Car Lease • Toyota Specials • 2009 Toyota Camry lease • Toyota • Toyota Rebates payments • Used Cars • Toyota Certified • 2009 Prius invoice price
  • Positioning Keyword Tips Broad Keywords (Browse) position 6-7 on first page Shop keyword position 2-3 Buy Keywords Position 1-2 and 3
  • Did You Know
  • OF ALL SEARCHES END ON THE FIRST PAGE
  • Got Tail?
  • Long Tail Keywords
  • How Do Your Keywords Rank?
  • Did You Know
  • OF ALL SEARCHES ARE DONE ON GOOGLE
  • OF ALL SEARCHES ARE DONE ON YAHOO
  • If It’s Free It’s For ME
  • GoogleConversion
  • Chat Analytic Integration
  • Google Chat Conversion 1. Lists the navigation paths that lead to the most chats 2. Reveals the sources and keywords that drive chats
  • Google Split Testing Multivariate
  • Chat Offers Personalized Engagement
  • WARNING CHATTING WITHOUT PROPER PROCEDURES IN PLACE CAN BE TERRIBLE FOR SHOPPER SATISFACTION
  • Leveraging Chat Intelligence 1. Google Search to Chat 2. Chat to Google Analytics Integration
  • Start Inviting Passive Proactive Future
  • Connecting Directly To Shoppers On Your Webpage Enter Your Question
  • When Chat Gets Personal You recently searched Google for “Certified BMW Orlando” I can assist you further with that and provide you with additional information. Just Click Hereto get started
  • My Preferred Tools • https://adwords.google.com/select/AdTargetingPreviewTool • http://www.google.com/sktool/# • http://www.5minutesite.com/local_keywords.php • Www.wordtracker.com • www.adgooroo.com/ • www.adtextgenerator.com/ • www.goodkeywords.com/ • www.keywordspy.com
  • Did You Know
  • YOUR WEB TRAFFIC OF ALL CAN RESULT IN A CHAT
  • Combining Chat &PPC Improved CTR Lower Cost Per Click Improved Click Path Higher Campaign ROI Relevant Content Delivery
  • Must Read Book
  • Todd L Smith President ActivEngage 800-775-7358 todd@activengage.com Twitter.com/toddlearsmith
  • THIS PRESENTATION IS AVAILABLE ONLINE WWW.ACTIVENGAGE.COM/TODDSMITH