Engaged: Deliver more qualified leads through your website
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Engaged: Deliver more qualified leads through your website

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Digital Dealer 11 presentation entitled: Engaged presented by Todd Smith CEO of ActivEngage. Learn powerful techniques to increase conversion on your website.

Digital Dealer 11 presentation entitled: Engaged presented by Todd Smith CEO of ActivEngage. Learn powerful techniques to increase conversion on your website.

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  • Generate more likes to your page through SMS messaging
  • For me in came in 2006 while I was running my Chevrolet dealership in NJI was great at driving traffic to my website but my conversion rates just weren’t what I wanted
  • 4000 monthly visitors5% total conversion on the site
  • 10,320 People
  • 9 tests were completed
  • 10,320 People333 Per Day
  • 9% Conversion increase300% Traffic Increase
  • Template websites are killing conversion rates in our industry We are satisfied with substandard resultsUsing the website in the box will give you only so much leverage and potential conversion with site visitors
  • All dealerships website virtually look the sameWe copy our competitors or websites we like without any statistical facts as to whether the websites convert leads or not
  • A video is 53X more likely to get a Page One ranking because there is less competition
  • Local small dealer used a video to place on the top 5 organic listings on a national search with 3 million sites competing
  • 6 seconds or less9 minutes or more80% of chat lead to a 3 point lead Name, email, phoneOver 90% of chat convert to 2 point lead
  • Three key areas of data tracking and management
  • Engagement data helps us determine what engages the shopper to take action
  • Learning which pages are critical to success and which pages consumers will click onto
  • There is good and bad exits from your website the key is to identify which is whichLeaving from a form page is a bad exitLeaving from a web search for Infinity speakers is a good exit
  • Conversion Rate Optimization

Transcript

  • 1. Engaged:)
    Delivering More Qualified Leads through your Web Site
  • 2. Text Number
    32665 (FBOOK)
    Message
    Like activengage
  • 3. My Story…
  • 4. #Fail
    200 Monthly Leads
  • 5. Website Lead Breakdown 2006
  • 6. One Year Later…
  • 7. #Win
    1680 Monthly Leads
  • 8. Website Lead Breakdown 2007
  • 9. +9%
    Conversion Rate
  • 10. 300%
    Site Traffic
  • 11. What
    is holding you back?
  • 12.
  • 13.
  • 14.
  • 15. Start Testing
  • 16. Split Testing
  • 17. Real
    World
    Example
  • 18. Original Campaign
  • 19. Treatment #1
  • 20. Treatment #2
  • 21.
  • 22.
  • 23. PRE
    Commerce
  • 24. Content Marketing
  • 25. Content Marketing
    c
  • 26. Content Marketing
    c
  • 27. Content Marketing
    c
  • 28. Content Marketing
    c
  • 29. 2011 Chevrolet Tahoe Boston
  • 30.
  • 31. Flickr
    Blog
    YouTube
  • 32. X
  • 33. X
  • 34. X
  • 35. Live Chat
  • 36. Personalized Invitations
  • 37.
  • 38. Rich Media Consumer Experience
  • 39. Video Meet & Greet
  • 40. Up to 3%
    Website Visitors Engage in a Chat
  • 41. Response Time
  • 42. Full Name
    72%
    81%
    Email Address
    Phone Number
    or
  • 43.
  • 44. Visitor Data
  • 45.
  • 46. Unique Visitors
    Total Visitors
    Time On Website
    10
    Pages Per Visit
    Click Path
    Exit Pages
    Entrance Pages
    Bounce Rate
    Depth Of Visit
    Keywords
    Referring URLs
  • 47. Engagement Data
  • 48. Intuitive Click Paths
    Customer Engagement is about creating, stimulating or influencing shopper behavior
  • 49. Leaving Tells A Story
  • 50. 5
    Critical Content
    Multivarient Tests
    Visit Length/Page
    Recency
    Direct Visits
  • 51. Conversion Data
  • 52. Conversion Rate =
    Number of Goal Achievement
    Visits
  • 53.
  • 54.
  • 55.
  • 56. 5
    Geographic Target
    Conversion Type
    Depth of Visit
    Conversion Pages
    CRO
  • 57.
  • 58. This Presentation is available online
    www.slideshare.net/activengage
  • 59. Todd L Smith
    Chief Executive Officer
    ActivEngage
    800-441-7779
    todd@activengage.com
    Twitter.com/activengage