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Digital Inbound Marketing 2012

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Learn how to leverage inbound marketing to increase your website traffic and Internet sales for your dealership.

Learn how to leverage inbound marketing to increase your website traffic and Internet sales for your dealership.


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  • we live in a world that shout marketing messages\n\nthe average person is exposed to over 3000\n\nBut how many do they recall\n
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  • Transcript

    • 1. Inbound Marketing 2012 Developing Your Strategy
    • 2. 97% of consumers leave your website without taking any action online.
    • 3. Outbound Marketing
    • 4. Web-based email usage is on the decline Age 12-17 Age 18-24 Age 25-44 Age 45-54 Age 55-64 Age 65 +
    • 5. Inbound Marketing
    • 6. Current Marketing Mix Inbound 15% Outbound 85%
    • 7. Future Marketing Mix Outbound 25% Inbound 75%
    • 8. PRECOMMERCE
    • 9. What are shoppers thinking?
    • 10. This is your new business card
    • 11. This is your new business card Words shoppers are using to find you
    • 12. 7 0% arch users paid link se ganic- notof the are orcl ick on
    • 13. 60% of all organic clicks go to the top three organic search results.30"25"20"15"10" 5" 0" Rank"1" Rank"2" Rank"3" Rank"4" Rank"5" Rank"6" Rank"7" Rank"8" Rank"9" Rank"10"
    • 14. 75% of users never scrollpast the first page ofsearch results.
    • 15. Keywords are the new neon signs
    • 16. Video Marketing
    • 17. Dealerships that blog get61% moreWebsite visitors
    • 18. Blog articles Influence purchases DECIDE$ON$A$PRODUCT/SERVICE$ 21%$ REFINE$CHOICES$ 19%$ GET$SUPPORT/ANSWERS$ 19%$ DISCOVER$PRODUCTS/SERVICES$ 17%$ ASSURE$ 14%$ INSPIRE$A$PURCHASE$ 13%$ EXECUTE$A$PURCHASE$ 7%$
    • 19. Website Page Split Testing
    • 20. Google A/B Split Testing
    • 21. Page Testing Changes You Forever
    • 22. Visual Heat Mapping
    • 23. Website Analytics
    • 24. Unique VisitorsTotal VisitorsTime On Website 10Pages Per Visit Click PathExit PagesEntrance PagesBounce RateKeywordsReferring URLs
    • 25. Conversion Points Call the dealership Fill out a form Start a live chat Print Map / Walk-in
    • 26. Dynamic Phone Number
    • 27. Proactive Live Chat
    • 28. One More Thing
    • 29. 1 out of every 8minutes onlineis spent on Facebook
    • 30. Fan Pricing
    • 31. Fan Pricing
    • 32. Facebook Ads Rock !Ad Impressions 303,728Ads Clicked 131Fans Created 28Ad Cost $100
    • 33. Facebook Ads Rock !Ad Impressions 303,728Ads Clicked 131Fans Created 28Ad Cost $100
    • 34. Create Tweet Schedule
    • 35. Create Tweet Schedule
    • 36. www.twithawk.com
    • 37. www.twithawk.com
    • 38. Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage