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Inbound Marketing 2012     Developing Your Strategy
97% of consumers leave your website  without taking any action online.
Outbound Marketing
Web-based email usage is on the decline    Age 12-17 Age 18-24 Age 25-44 Age 45-54 Age 55-64   Age 65 +
Inbound Marketing
Current Marketing Mix   Inbound             15%                         Outbound                   85%
Future Marketing Mix Outbound            25%                        Inbound                  75%
PRECOMMERCE
What are shoppers thinking?
This is your new business card
This is your new business card       Words shoppers are using to find you
7 0%           arch users paid        link se ganic- notof the are orcl ick on
60% of all organic clicks          go to the top three        organic search results.30"25"20"15"10" 5" 0"      Rank"1" Ra...
75% of users never scrollpast the first page ofsearch results.
Keywords are the new neon signs
Video Marketing
Dealerships that blog get61% moreWebsite visitors
Blog articles Influence purchases   DECIDE$ON$A$PRODUCT/SERVICE$                        21%$                REFINE$CHOICES$...
Website Page Split Testing
Google A/B Split Testing
Page Testing Changes You Forever
Visual Heat Mapping
Website Analytics
Unique VisitorsTotal VisitorsTime On Website                    10Pages Per Visit Click PathExit PagesEntrance PagesBounce...
Conversion Points      Call the dealership      Fill out a form      Start a live chat      Print Map / Walk-in
Dynamic Phone Number
Proactive Live Chat
One More Thing
1 out of every 8minutes onlineis spent on Facebook
Fan Pricing
Fan Pricing
Facebook Ads Rock                           !Ad Impressions   303,728Ads Clicked      131Fans Created     28Ad Cost       ...
Facebook Ads Rock                           !Ad Impressions   303,728Ads Clicked      131Fans Created     28Ad Cost       ...
Create Tweet Schedule
Create Tweet Schedule
www.twithawk.com
www.twithawk.com
Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
Digital Inbound Marketing 2012
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Digital Inbound Marketing 2012

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Learn how to leverage inbound marketing to increase your website traffic and Internet sales for your dealership.

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  • we live in a world that shout marketing messages\n\nthe average person is exposed to over 3000\n\nBut how many do they recall\n
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  • Transcript of "Digital Inbound Marketing 2012"

    1. 1. Inbound Marketing 2012 Developing Your Strategy
    2. 2. 97% of consumers leave your website without taking any action online.
    3. 3. Outbound Marketing
    4. 4. Web-based email usage is on the decline Age 12-17 Age 18-24 Age 25-44 Age 45-54 Age 55-64 Age 65 +
    5. 5. Inbound Marketing
    6. 6. Current Marketing Mix Inbound 15% Outbound 85%
    7. 7. Future Marketing Mix Outbound 25% Inbound 75%
    8. 8. PRECOMMERCE
    9. 9. What are shoppers thinking?
    10. 10. This is your new business card
    11. 11. This is your new business card Words shoppers are using to find you
    12. 12. 7 0% arch users paid link se ganic- notof the are orcl ick on
    13. 13. 60% of all organic clicks go to the top three organic search results.30"25"20"15"10" 5" 0" Rank"1" Rank"2" Rank"3" Rank"4" Rank"5" Rank"6" Rank"7" Rank"8" Rank"9" Rank"10"
    14. 14. 75% of users never scrollpast the first page ofsearch results.
    15. 15. Keywords are the new neon signs
    16. 16. Video Marketing
    17. 17. Dealerships that blog get61% moreWebsite visitors
    18. 18. Blog articles Influence purchases DECIDE$ON$A$PRODUCT/SERVICE$ 21%$ REFINE$CHOICES$ 19%$ GET$SUPPORT/ANSWERS$ 19%$ DISCOVER$PRODUCTS/SERVICES$ 17%$ ASSURE$ 14%$ INSPIRE$A$PURCHASE$ 13%$ EXECUTE$A$PURCHASE$ 7%$
    19. 19. Website Page Split Testing
    20. 20. Google A/B Split Testing
    21. 21. Page Testing Changes You Forever
    22. 22. Visual Heat Mapping
    23. 23. Website Analytics
    24. 24. Unique VisitorsTotal VisitorsTime On Website 10Pages Per Visit Click PathExit PagesEntrance PagesBounce RateKeywordsReferring URLs
    25. 25. Conversion Points Call the dealership Fill out a form Start a live chat Print Map / Walk-in
    26. 26. Dynamic Phone Number
    27. 27. Proactive Live Chat
    28. 28. One More Thing
    29. 29. 1 out of every 8minutes onlineis spent on Facebook
    30. 30. Fan Pricing
    31. 31. Fan Pricing
    32. 32. Facebook Ads Rock !Ad Impressions 303,728Ads Clicked 131Fans Created 28Ad Cost $100
    33. 33. Facebook Ads Rock !Ad Impressions 303,728Ads Clicked 131Fans Created 28Ad Cost $100
    34. 34. Create Tweet Schedule
    35. 35. Create Tweet Schedule
    36. 36. www.twithawk.com
    37. 37. www.twithawk.com
    38. 38. Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage
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