Connect With   More  InternetShoppers in    2012
“   If you’re not appearing,    you’re disappearing                             ”                      Art Blakey         ...
1995
2012
97% of consumers leave your website  without taking any action online.                               5
Average Dealership        5000 Unique Visitors     150 Leads Generated4850 Remain Anonymous
Website UserabilityWebpage Split-TestingConversion ToolsWebsite Analytics
Website Userability
Case Studywww.GreenWayDodge.com20,000 Unique Visitors Monthly
Case Studywww.UsedCarKing.com30,000 Unique Visitors Monthly
www.hyundaiofstaugustine.com6,000 Unique Visitors Monthly
Don’t MakeMe Think
Website Testing
A/B Split Testing
Multivarient Testing
Conversion Tools                    Call the dealership                   2. Fill out a form                   3. Start a ...
Dynamic PhoneNumber
Web Forms
Live Chat
Printed Maps
Social Media
Website Analytics
Visitor Data
Unique VisitorsTotal VisitorsTime On Website                  10Pages Per VisitClick PathExit PagesEntrance PagesBounce Ra...
Engagement Data
5Critical ContentDepth of VisitLength of VisitRecencyDirect Visits
Conversion Data
3Geographic TargetPoint of Conversion (forms, chats, calls, walk-ins)Form Abandonment
Wrap Up          Website Userability          Webpage Split-Testing          Conversion Tools          Website Analytics
Questions
Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
Digital Dealer Canada
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Digital Dealer Canada

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Inbound marketing presentation from ActivEngage for Digital Dealer Canada

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  • Connecting with more internet shoppers is a science and requires dedication and consistency
  • In 1995 automotive webpages were barely more than a couple pictures and a address.
  • By 2012 website have improved in the level of information that is available yet are still missing the critical conversion that we expected from the Internet
  • Our websites are failing us every single day by leaving hundreds of shoppers without the answers to take action
  • Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
  • Lets first talk about Userability Three examples of how consumer are using websites
  • Understanding actual shoppers behavior is a key to improving your website. Here is a search page results for SUVs Three things to notice here 7 people click leather as a top choice over sunroof, navigation, heated seats etc in regard to purchasing an SUV Now the Price cut vehicle option has more relevance at this point in the process of the shopper Also the no payments in the top right which was almost completely ignored on page one now has relevance to the shoppers decision to move forward.
  • You will need to find high traffic pages to test on your website to be able to measure results accurately and achieve a level of Validity
  • Test only a couple things at a time to make your test reach a point of validity quicker
  • There are so may social media
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
  • Open it up to questions
  • Digital Dealer Canada

    1. 1. Connect With More InternetShoppers in 2012
    2. 2. “ If you’re not appearing, you’re disappearing ” Art Blakey ”
    3. 3. 1995
    4. 4. 2012
    5. 5. 97% of consumers leave your website without taking any action online. 5
    6. 6. Average Dealership 5000 Unique Visitors 150 Leads Generated4850 Remain Anonymous
    7. 7. Website UserabilityWebpage Split-TestingConversion ToolsWebsite Analytics
    8. 8. Website Userability
    9. 9. Case Studywww.GreenWayDodge.com20,000 Unique Visitors Monthly
    10. 10. Case Studywww.UsedCarKing.com30,000 Unique Visitors Monthly
    11. 11. www.hyundaiofstaugustine.com6,000 Unique Visitors Monthly
    12. 12. Don’t MakeMe Think
    13. 13. Website Testing
    14. 14. A/B Split Testing
    15. 15. Multivarient Testing
    16. 16. Conversion Tools Call the dealership 2. Fill out a form 3. Start a live chat 4. Print Map / Walk-in
    17. 17. Dynamic PhoneNumber
    18. 18. Web Forms
    19. 19. Live Chat
    20. 20. Printed Maps
    21. 21. Social Media
    22. 22. Website Analytics
    23. 23. Visitor Data
    24. 24. Unique VisitorsTotal VisitorsTime On Website 10Pages Per VisitClick PathExit PagesEntrance PagesBounce RateKeywordsReferring URLs
    25. 25. Engagement Data
    26. 26. 5Critical ContentDepth of VisitLength of VisitRecencyDirect Visits
    27. 27. Conversion Data
    28. 28. 3Geographic TargetPoint of Conversion (forms, chats, calls, walk-ins)Form Abandonment
    29. 29. Wrap Up Website Userability Webpage Split-Testing Conversion Tools Website Analytics
    30. 30. Questions
    31. 31. Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage
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