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Digital Dealer Canada
 

Digital Dealer Canada

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Inbound marketing presentation from ActivEngage for Digital Dealer Canada

Inbound marketing presentation from ActivEngage for Digital Dealer Canada

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  • Connecting with more internet shoppers is a science and requires dedication and consistency
  • In 1995 automotive webpages were barely more than a couple pictures and a address.
  • By 2012 website have improved in the level of information that is available yet are still missing the critical conversion that we expected from the Internet
  • Our websites are failing us every single day by leaving hundreds of shoppers without the answers to take action
  • Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
  • Lets first talk about Userability Three examples of how consumer are using websites
  • Understanding actual shoppers behavior is a key to improving your website. Here is a search page results for SUVs Three things to notice here 7 people click leather as a top choice over sunroof, navigation, heated seats etc in regard to purchasing an SUV Now the Price cut vehicle option has more relevance at this point in the process of the shopper Also the no payments in the top right which was almost completely ignored on page one now has relevance to the shoppers decision to move forward.
  • You will need to find high traffic pages to test on your website to be able to measure results accurately and achieve a level of Validity
  • Test only a couple things at a time to make your test reach a point of validity quicker
  • There are so may social media
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • As we move forward Analytics play such a powerful role in understanding how shoppers are using your website. In this section we will discuss the 8 most powerful data points that you should be tracking to effectively improve your website. Visitor Data Entrance Pages Click Paths Pages Per Visit Engagement Data Time on website Exit pages Depth of visit Conversion Data Geographic data Conversion types
  • Today we are going to cover the 4 critical areas of connecting with more shoppers in 2012
  • Open it up to questions

Digital Dealer Canada Digital Dealer Canada Presentation Transcript

  • Connect With More InternetShoppers in 2012
  • “ If you’re not appearing, you’re disappearing ” Art Blakey ”
  • 1995
  • 2012
  • 97% of consumers leave your website without taking any action online. 5
  • Average Dealership 5000 Unique Visitors 150 Leads Generated4850 Remain Anonymous
  • Website UserabilityWebpage Split-TestingConversion ToolsWebsite Analytics
  • Website Userability
  • Case Studywww.GreenWayDodge.com20,000 Unique Visitors Monthly
  • Case Studywww.UsedCarKing.com30,000 Unique Visitors Monthly
  • www.hyundaiofstaugustine.com6,000 Unique Visitors Monthly
  • Don’t MakeMe Think
  • Website Testing
  • A/B Split Testing
  • Multivarient Testing
  • Conversion Tools Call the dealership 2. Fill out a form 3. Start a live chat 4. Print Map / Walk-in
  • Dynamic PhoneNumber
  • Web Forms
  • Live Chat
  • Printed Maps
  • Social Media
  • Website Analytics
  • Visitor Data
  • Unique VisitorsTotal VisitorsTime On Website 10Pages Per VisitClick PathExit PagesEntrance PagesBounce RateKeywordsReferring URLs
  • Engagement Data
  • 5Critical ContentDepth of VisitLength of VisitRecencyDirect Visits
  • Conversion Data
  • 3Geographic TargetPoint of Conversion (forms, chats, calls, walk-ins)Form Abandonment
  • Wrap Up Website Userability Webpage Split-Testing Conversion Tools Website Analytics
  • Questions
  • Todd L SmithChief Executive OfficerActivEngage321-441-7700todd@activengage.comTwitter.com/activengage