Blast Your Competition
My Cloud
    Automotive Enthusiast Dealer

       EntrepreneurManag
       erHusbandSalesmanSurfer
       Strategist Inter...
Q&A


/toddlearsmith
#dd6
Game Plan
  OO O O
  XX XX
      X
Strategy–noun, plural -gies

A strategy is a plan of action designed to achieve
  a particular goal
Tactics
One or more tasks implemented to achieve a
 specific goal
Marketing Tactics
• Website
NOTICETHE
TRENDYET?
Too Many Choices
    (Shopping Paralysis)
In a recent R.L. Polk study,
85% of web shoppers to
automotive sites felt that their
interaction with the dealership
websi...
Website Tactics

1. Give Shoppers Direction
2. Make it Easy
3. Build Trust
4. Multiple Contact Points
5. Make it Unique
Search Engine Optimization
Focus
Search
         Tactics
1.Write Short Articles
2.Mine Analytics
3.Go Long Tail
Pay Per Click
BEST PERFORMING ADS
1. USE NUMBERS
2. “OFFICIAL SITE” TAGLINE
Website Statistics
If It’s Free   It’s For ME
GoogleConversion
1.Exit Pages
2.Bounce Rate     Analytics




                         Tactics
3.Page Views
4.Time Spent On Site
5.Unique V...
Virtual Sales Team
Click Path Information
Location of Shopper
Referring Website
Previous Chats
Keywords
Whisper
               Translation
    Detailed Web Analytics
“Shop With Me” Technology
Chat Tactics

1.   Use Proactive Engagement
2.   Lead Your Shoppers
3.   Get Personally Involved
4.   Dedicate Time
Email Marketing
ARE YOU COMPELLED?




         To Respond
1. Email Newsletter
2. White Listed & Can-Spam Compliant
3. Subject Line
4. Engaging Content That Directs You
Social Media
Connect With People Just Like You
1. FaceBook – Build Network
2. YouTube – Shoot Videos
3. Twitter – Join Conversations
Extra Tactics
1.Change Unsold Marketing
  to Pre-Owned After 30 Days
2.Put your Specials Page at
  the Top of your Invento...
Q&A




/toddlearsmith
Todd L Smith
President
ActivEngage
800-775-7358
todd@activengage.com
Twitter.com/toddlearsmith
The
THIS PRESENTATION IS AVAILABLE ONLINE

  WWW.ACTIVENGAGE.COM/TODDSMITH
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dealership chat strategy, automotive chat software, digital dealer conference, dealership marketing, automotive internet department, dealer chat software, activengage

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Automotive20

  1. 1. Blast Your Competition
  2. 2. My Cloud Automotive Enthusiast Dealer EntrepreneurManag erHusbandSalesmanSurfer Strategist Internet Marketer Google Certified Gadget Guy Music Lover
  3. 3. Q&A /toddlearsmith #dd6
  4. 4. Game Plan OO O O XX XX X
  5. 5. Strategy–noun, plural -gies A strategy is a plan of action designed to achieve a particular goal
  6. 6. Tactics One or more tasks implemented to achieve a specific goal
  7. 7. Marketing Tactics
  8. 8. • Website
  9. 9. NOTICETHE TRENDYET?
  10. 10. Too Many Choices (Shopping Paralysis)
  11. 11. In a recent R.L. Polk study, 85% of web shoppers to automotive sites felt that their interaction with the dealership website and the relationship that resulted from that interaction was the most significant factor in choosing which dealership they would purchase from.
  12. 12. Website Tactics 1. Give Shoppers Direction 2. Make it Easy 3. Build Trust 4. Multiple Contact Points 5. Make it Unique
  13. 13. Search Engine Optimization
  14. 14. Focus
  15. 15. Search Tactics 1.Write Short Articles 2.Mine Analytics 3.Go Long Tail
  16. 16. Pay Per Click
  17. 17. BEST PERFORMING ADS 1. USE NUMBERS 2. “OFFICIAL SITE” TAGLINE
  18. 18. Website Statistics
  19. 19. If It’s Free It’s For ME
  20. 20. GoogleConversion
  21. 21. 1.Exit Pages 2.Bounce Rate Analytics Tactics 3.Page Views 4.Time Spent On Site 5.Unique Visitors
  22. 22. Virtual Sales Team
  23. 23. Click Path Information Location of Shopper Referring Website Previous Chats Keywords
  24. 24. Whisper Translation Detailed Web Analytics “Shop With Me” Technology
  25. 25. Chat Tactics 1. Use Proactive Engagement 2. Lead Your Shoppers 3. Get Personally Involved 4. Dedicate Time
  26. 26. Email Marketing
  27. 27. ARE YOU COMPELLED? To Respond
  28. 28. 1. Email Newsletter 2. White Listed & Can-Spam Compliant 3. Subject Line 4. Engaging Content That Directs You
  29. 29. Social Media
  30. 30. Connect With People Just Like You
  31. 31. 1. FaceBook – Build Network 2. YouTube – Shoot Videos 3. Twitter – Join Conversations
  32. 32. Extra Tactics 1.Change Unsold Marketing to Pre-Owned After 30 Days 2.Put your Specials Page at the Top of your Inventory 3.Why Buy From You?
  33. 33. Q&A /toddlearsmith
  34. 34. Todd L Smith President ActivEngage 800-775-7358 todd@activengage.com Twitter.com/toddlearsmith
  35. 35. The
  36. 36. THIS PRESENTATION IS AVAILABLE ONLINE WWW.ACTIVENGAGE.COM/TODDSMITH
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