Automotive Chat Software Presentation

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Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.

Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.

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Transcript

  • 1. Are You Chatting??? Chat your Way to Automotive Sales
  • 2. The Shift
    • Informational to Conversational
  • 3. Why Chat?
    • Solved a Problem
    • 12,000 Unique Visitors
    • 300 Leads
    • 11,700 Missed Opportunities
  • 4. Agenda
    • Connecting with Site Visitors
    • Modifying your Sales System
    • Increase your Site Conversion
  • 5. Connecting With Site Visitors
  • 6. Connecting With Site Visitors
    • Proactive Engagement
    • Passive Engagement
  • 7. Connecting With Site Visitors
    • Right Messaging Right Time
  • 8. Connecting With Site Visitors
    • 5 Second Rule
  • 9. Connecting With Site Visitors
    • I don’t mean to interrupt
    • Would you like assistance with that
    • We have additional information on that vehicle if you would like it
    • Are you looking for new or pre-owned?
  • 10. Connecting With Site Visitors
    • Imbedding the Keywords into the Offer
    • Only Way to Establish SEM ROI
  • 11. Connecting With Site Visitors
    • High Probability Pages
    • Alert System
  • 12. Connecting With Site Visitors
    • Fixing Holes in Your Site Process
  • 13. Modify Your Sales System
  • 14. Modify Your Sales System
    • Dedicated Staff
    • 100 Words Per Minute
  • 15. Modify Your Sales System
    • Steering the conversation
    • Two Option Sales Approach
  • 16. Modify Your Sales System
    • Transition from Chat to Phone
  • 17. Increase Your Site Conversion
  • 18. Increase Your Site Conversion
    • Repeat Site Visitors
    • Trend Spotting with Chat
    • Chat to Sales Metrics
  • 19. Four Step Conversion Process
    • Establish Rapport
    • Steer the Conversation
    • Give options
    • Provide Information
  • 20. Management Oversight
    • Chat Reviews
    • Process Improvements
    • Real-Time Chat Monitoring with Whisper
    • Conversational Adjustment
  • 21. Repeat Site Visitors
    • Relational Management
  • 22. Trend Spotting in Chat Sessions
    • Keywords
    • Click Paths
  • 23. Chat to Sales Metrics
    • 3-4% Website Visitors Engage in a Conversation
    • 75%-90% 3 Point Data Capture
      • Full Name
      • Email
      • Phone
    • Extended Data
      • Product of Interest
      • Trade Information
  • 24. Processing Data
    • Real Time Data Capture
    • Process and Act
  • 25. Prospect Next Step
    • Chat to Email
    • Chat to Phone
    • Chat to Appointment
  • 26. Service / Parts
    • Book Service Online
    • Provide Service / Parts Information
    • Improved CSI
  • 27. Typical Dealership Breakdown
    • 3000 Unique Visitors
    • 30-50 Leads Per Month
    • 2950 Anonymous Opportunities
    • 85-115 Chat Per Month 3%-4%
    • 72-96 Additional Leads 80%
  • 28. The Future
    • Mobile Phone Chat
  • 29. The Future
    • Extended Data
      • Lead Scoring
      • FICO Scores
  • 30. The Future
    • Combining Chat with Video
  • 31. DMS Integration
    • Real Time One to One Experience
    • Advanced ROI Reporting
  • 32. Question
  • 33. Todd Smith [email_address]