ActivEngage Dealer Chat Software

  • 1,179 views
Uploaded on

Recent webinar with Cory Mosley & ActivEngage on how to effectively use chat software to increase dealership internet sales.

Recent webinar with Cory Mosley & ActivEngage on how to effectively use chat software to increase dealership internet sales.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,179
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
25
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Are You Chatting??? Chat your Way to Automotive Sales
  • 2. Agenda
    • Should you do it yourself or outsource it
    • What are customers chatting about
    • How to create and manage a successful chat program
    • Sales impact with chat
  • 3. Fun Statistics
    • We handle over 125,000 chat per month
      • The Average Dealer handles 150
      • So
      • It would take an average dealership over 69 years to handle the same amount of chat our VSA’s handle monthly.
  • 4. The Shift
    • Informational to Conversational
  • 5. Why Chat?
    • Solved a Problem
    • 12,000 Unique Visitors
    • 300 Leads
    • 11,700 Missed Opportunities
  • 6. Connecting With Site Visitors
  • 7. Connecting With Site Visitors
    • Proactive Engagement
    • Passive Engagement
  • 8. Connecting With Site Visitors
    • Right Messaging Right Time
  • 9. Connecting With Site Visitors
    • 5 Second Rule
    • Average Chat Length is ____ Minutes
  • 10. Connecting With Site Visitors
    • I don’t mean to interrupt
    • Would you like assistance with that
    • We have additional information on that vehicle if you would like it
    • Are you looking for new or pre-owned?
  • 11. Connecting With Site Visitors
    • Imbedding the Keywords into the Offer
    • Only Way to Establish SEM ROI
  • 12. Connecting With Site Visitors
    • High Probability Pages
    • Alert System
  • 13. Connecting With Site Visitors
    • Fixing Holes in Your Site Process
  • 14. Modify Your Sales System
  • 15. What People Want From Chat
    • Availability
    • Incentives, Special Deals & Pricing
    • Equipment
    • Service/Parts
  • 16. What You Need For Chat
    • Dedicated Staff
    • 100 Words Per Minute
    • Conversational and Customer service oriented staff
  • 17. Modify Your Sales System
    • Steering the conversation
    • Two Option Sales Approach
    • Banking Concept
  • 18. Modify Your Sales System
    • Transition from Chat to Phone
  • 19. Increase Your Site Conversion
  • 20. Increase Your Site Conversion
    • Repeat Site Visitors
    • Trend Spotting with Chat
    • Chat to Sales Metrics
  • 21. Four Step Conversion Process
    • Establish Rapport
    • Steer the Conversation
    • Give options
    • Provide Information
  • 22. Management Oversight
    • Chat Reviews
    • Process Improvements
    • Real-Time Chat Monitoring with Whisper
    • Conversational Adjustment
  • 23. Repeat Site Visitors
    • Relational Management
  • 24. Trend Spotting in Chat Sessions
    • Keywords
    • Click Paths
  • 25. Chat to Sales Metrics
    • 3-4% Website Visitors Engage in a Conversation
    • 75%-90% 3 Point Data Capture
      • Full Name
      • Email
      • Phone
    • Extended Data
      • Product of Interest
      • Trade Information
  • 26. Processing Data
    • Real Time Data Capture
    • Process and Act
  • 27. Prospect Next Step
    • Chat to Email
    • Chat to Phone
    • Chat to Appointment
  • 28. Service / Parts
    • Book Service Online
    • Provide Service / Parts Information
    • Improved CSI
  • 29. Convergence of Technology
    • Email Marketing
    • Online Newsletters
    • MicroSites
    • Banner Ads
    • Video
  • 30. The Future
    • Social Media
  • 31. Sales Impact with Chat
    • 3000 Unique Visitors
    • 30-50 Leads Per Month
    • 2950 Anonymous Opportunities
    • 85-115 Chat Per Month 3%-4%
    • 72-96 Additional Leads 80%
  • 32. The Future
    • Extended Data
      • Lead Scoring
      • DMS Integration
  • 33. DMS Integration
    • Real Time One to One Experience
    • Advanced ROI Reporting
  • 34. Demo
  • 35. Question
  • 36. Todd Smith [email_address]