101 Ways To Boost Your Internet Sales

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Here is a powerful 101 tips workshop presentation from Digital Dealer 8. Increase internet leads and sales for your dealership with these 101 tips and strategies.

Here is a powerful 101 tips workshop presentation from Digital Dealer 8. Increase internet leads and sales for your dealership with these 101 tips and strategies.

More in: Automotive
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  • 1. 101 Ways To Jump Start Your Internet Business
    “A lesson for Newbies and Veterans”
  • 2. 1
    Change your signature file to look like it has come from your mobile phone
  • 3. 2
    Build a FaceBook profile for you
    and a Fan Page for the dealership
  • 4. 3
    Create a monthly email newsletter
  • 5. 4
    Follow up with leads with a personalized video
  • 6. 5
    Set Up Google Analytics for your website
  • 7. 6
    Set Up a Twitter account
  • 8. 7
    Twellow Directory
  • 9. 8
    Set up a Dealership Blog
  • 10. 9
    Pre T.O. Internet Customers
  • 11. 10
    Create Special Offer Landing Pages
  • 12. 11
    Create FaceBook Ad
  • 13. 12
    Place a Watermark Logo with Phone number on all pictures you upload to the web
  • 14. 13
    Set up a Google Adwords account
  • 15. 14
    Document your entire Internet sales process to find holes and improve it
  • 16. 15
    Set up and complete your dealership’s
    Google Business Listing
  • 17. 16
    Rethink your first email to incorporate
    the three choice strategy
  • 18. 17
    Change your initial shopper greeting
    to use the reframing technique
  • 19. 18
    Update your website specials page
    every week at the very least
  • 20. 19
    Create a webpage for vehicles under 15K
  • 21. 20
    Set up a YouTube Channel for the dealership
  • 22. 21
    Create a smart phone application
  • 23. 22
    Start using Reputation Management
  • 24. 23
    Set up a http://www.bit.ly account
    for tracking how many clicks
    you get on links you share socially
  • 25. 24
    http://www.5minutesite.com/local_keywords.php
  • 26. 25
    http://www.clixtrac.com
  • 27. 26
    Create and use a video autoresponder to get the shopper’s attention and to stand out
  • 28. 27
    Make voicemail your secret selling weapon
  • 29. 28
    Take pictures and videos of every sold customer and use them everywhere
  • 30. 29
    Set two objectives for every phone call
    a primary and secondary reason
  • 31. 30
    http://www.wordtracker.com
  • 32. 31
    http://www.SEOMOZ.org
  • 33. 32
    What Does Master of the Moment Mean?
    This idea came from one basic marketing principle: People buy when THEY are ready to buy, not when you are ready to sell.
  • 34. 33
    http://www.google.com/sktool/#
  • 35. 34
    Read the book entitled “Influence”
    by Robert B. Cialdini
  • 36. 35
    http://www.clicktail.com
  • 37. 36
    http://www.fiverr.com
  • 38. 37
    Write short articles for SEO benefits
  • 39. 38
    http://spyfu.com
  • 40. 39
    http://zipskinny.com/
  • 41. 40
    http://www.surveymonkey.com/
  • 42. 41
    Switch your offer from
    new to pre-owned after 30 days
  • 43. 42
    Upload all videos to YouTube for SEO
  • 44. 43
    Using eBay correctly
  • 45. 44
    Craigslist
  • 46. 45
    Flip Video HD camera
  • 47. 46
    27 emails means 7 will be read
  • 48. 47
    Ensure your subject line contains zero spam filter keywords. Look it up on Google
  • 49. 48
    Add your Reputation Management to high touch points with the shopper
  • 50. 49
    Create Vehicle brochures on Slideshare.net
  • 51. 50
    Keep your emails short people hate to read
  • 52. 51
    Write your top 10 Objections.
    Now write your responses to each one
  • 53. 52
    Spend 1 hour per week on the
    Automotive Training Forums
  • 54. 53
    Set up Google Alerts
  • 55. 54
    Use Split testing on your website
    for continuous improvement
  • 56. 55
    Develop an Internet Selling Package.
    It establishes your unique USP
  • 57. 56
    Take your community involvement
    to a new Social Media level
  • 58. 57
    Stay consistent in every program
    you implement
  • 59. 58
    Measure every program.
    If you can’t measure it you can’t manage it
  • 60. 59
    Leverage referral business
  • 61. 60
    Practice Listening
  • 62. 61
    Call 180 day old leads like they are fresh
  • 63. 62
    Master your sales presentation
  • 64. 63
    People buy emotionally
  • 65. 64
    Connect on Linkedin
  • 66. 65
    Make shoppers remember you
    by doing the little things
  • 67. 66
    Master your vehicle presentation
  • 68. 67
    Make your CRM work for you
  • 69. 68
    Create power hours for phone calls during the day to break up the monotony
  • 70. 69
    Exceed your shopper’s expectations
  • 71. 70
    Plan your day then work the plan
  • 72. 71
    THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS
  • 73. 72
    If you plan to last in this business take a day off now and again. Recharging your batteries is the only way you will survive
  • 74. 73
    Leverage the phone/email combo to improve Internet lead response
  • 75. 74
    Always be recruiting new staff
  • 76. 75
    Get more social media interaction
    by asking questions
  • 77. 76
    Create a lead bucket system for follow up
  • 78. 77
    Use Twitter to share cool content
  • 79. 78
    Stop copying your competition
  • 80. 79
    Learn to manage your time efficiently
  • 81. 80
    Some will, some won’t, so what
  • 82. 81
    Ask for the sale at least 3 times
  • 83. 82
    Orphaned lease renewal is a great place
    to generate more business
    for yourself and the dealership
  • 84. 83
    Add a reason to make your video go viral
  • 85. 84
    Always be reducing leakage
    in your sales funnel
  • 86. 85
    http://www.batchgeo.com
  • 87. 86
    Learn to stand out
  • 88. 87
    http://www.jingproject.com
  • 89. 88
    http://www.screencast.com
  • 90. 89
    Get your blog listed in available directories
  • 91. 90
    http://www.involver.com/
  • 92. 91
    Read “E-Myth”
    By Michael Gerber
  • 93. 92
    Slow down your processes
  • 94. 93
    Send a hand written “Thank You”
    to every person you sell
  • 95. 94
    Pour coffee and hand out donuts
  • 96. 95
    Choice your words wisely
  • 97. 96
    Master closing techniques
  • 98. 97
    Old age inventory email campaign
  • 99. 98
    http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html
  • 100. 99
    Live Chat
  • 101. 100
    Have fun 
  • 102. 101
    In an beginners mind there are many possibilities in the experts mind there are few always maintain a beginners mind
  • 103. The End
  • 104. Todd Smith
    321-441-7700
    todd@activEngage.com