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101 Ways To Jump Start Your Internet Business<br />“A lesson for Newbies and Veterans”<br />
1<br />Change your signature file to look like it has come from your mobile phone<br />
2<br />Build a FaceBook profile for you <br />and a Fan Page for the dealership<br />
3<br />Create a monthly email newsletter<br />
4<br />Follow up with leads with a personalized video<br />
5<br />Set Up Google Analytics for your website<br />
6<br />Set Up a Twitter account<br />
7<br />Twellow Directory<br />
8<br />Set up a Dealership Blog<br />
9<br />Pre T.O. Internet Customers<br />
10<br />Create Special Offer Landing Pages<br />
11<br />Create FaceBook Ad<br />
12<br />Place a Watermark Logo with Phone number on all pictures you upload to the web<br />
13<br />Set up a Google Adwords account<br />
14<br />Document your entire Internet sales process to find holes and improve it<br />
15<br />Set up and complete your dealership’s <br />Google Business Listing<br />
16<br />Rethink your first email to incorporate <br />the three choice strategy<br />
17<br />Change your initial shopper greeting <br />to use the reframing technique<br />
18<br />Update your website specials page <br />every week at the very least<br />
19<br />Create a webpage for vehicles under 15K<br />
20<br />Set up a YouTube Channel for the dealership<br />
21<br />Create a smart phone application <br />
22<br />Start using Reputation Management<br />
23<br />Set up a http://www.bit.ly account <br />for tracking how many clicks <br />you get on links you share socially<br />
24<br />http://www.5minutesite.com/local_keywords.php<br />
25<br />http://www.clixtrac.com<br />
26<br />Create and use a video autoresponder to get the shopper’s attention and to stand out<br />
27<br />Make voicemail your secret selling weapon<br />
28<br />Take pictures and videos of every sold customer and use them everywhere<br />
29<br />Set two objectives for every phone call <br />a primary and secondary reason <br />
30<br />http://www.wordtracker.com<br />
31<br />http://www.SEOMOZ.org<br />
32<br />What Does Master of the Moment Mean?<br />This idea came from one basic marketing principle: People buy when THEY ...
33<br />http://www.google.com/sktool/#<br />
34<br />Read the book entitled “Influence” <br />by Robert B. Cialdini<br />
35<br />http://www.clicktail.com<br />
36<br />http://www.fiverr.com<br />
37<br />Write short articles for SEO benefits<br />
38<br />http://spyfu.com<br />
39<br />http://zipskinny.com/<br />
40<br />http://www.surveymonkey.com/<br />
41<br />Switch your offer from <br />new to pre-owned after 30 days<br />
42<br />Upload all videos to YouTube for SEO<br />
43<br />Using eBay correctly<br />
44<br />Craigslist<br />
45<br />Flip Video HD camera<br />
46<br />27 emails means 7 will be read<br />
47<br />Ensure your subject line contains zero spam filter keywords. Look it up on Google<br />
48<br />Add your Reputation Management to high touch points with the shopper<br />
49<br />Create Vehicle brochures on Slideshare.net<br />
50<br />Keep your emails short people hate to read<br />
51<br />Write your top 10 Objections. <br />Now write your responses to each one<br />
52<br />Spend 1 hour per week on the <br />Automotive Training Forums <br />
53<br />Set up Google Alerts<br />
54<br />Use Split testing on your website <br />for continuous improvement <br />
55<br />Develop an Internet Selling Package. <br />It establishes your unique USP<br />
56<br />Take your community involvement <br />to a new Social Media level<br />
57<br />Stay consistent in every program <br />you implement <br />
58<br />Measure every program. <br />If you can’t measure it you can’t manage it<br />
59<br />Leverage referral business<br />
60<br />Practice Listening<br />
61<br />Call 180 day old leads like they are fresh<br />
62<br />Master your sales presentation<br />
63<br />People buy emotionally <br />
64<br />Connect on Linkedin<br />
65<br />Make shoppers remember you <br />by doing the little things<br />
66<br />Master your vehicle presentation<br />
67<br />Make your CRM work for you<br />
68<br />Create power hours for phone calls during the day to break up the monotony<br />
69<br />Exceed your shopper’s expectations<br />
70<br />Plan your day then work the plan<br />
71<br />THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS<br />
72<br />If you plan to last in this business take a day off now and again. Recharging your batteries is the only way you w...
73<br />Leverage the phone/email combo to improve Internet lead response<br />
74<br />Always be recruiting new staff<br />
75<br />Get more social media interaction <br />by asking questions<br />
76<br />Create a lead bucket system for follow up<br />
77<br />Use Twitter to share cool content <br />
78<br />Stop copying your competition<br />
79<br />Learn to manage your time efficiently <br />
80<br />Some will, some won’t, so what<br />
81<br />Ask for the sale at least 3 times<br />
82<br />Orphaned lease renewal is a great place<br /> to generate more business <br />for yourself and the dealership<br />
83<br />Add a reason to make your video go viral<br />
84<br />Always be reducing leakage <br />in your sales funnel<br />
85<br />http://www.batchgeo.com<br />
86<br />Learn to stand                out<br />
87<br />http://www.jingproject.com<br />
88<br />http://www.screencast.com<br />
89<br />Get your blog listed in available directories<br />
90<br />http://www.involver.com/<br />
91<br />Read “E-Myth”<br />By Michael Gerber<br />
92<br />Slow down your processes <br />
93<br />Send a hand written “Thank You” <br />to every person you sell<br />
94<br />Pour coffee and hand out donuts<br />
95<br />Choice your words wisely<br />
96<br />Master closing techniques<br />
97<br />Old age inventory email campaign<br />
98<br />http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html<br />
99<br />Live Chat<br />
100<br />Have fun <br />
101<br />In an beginners mind there are many possibilities in the experts mind there are few always maintain a beginners m...
The End<br />
Todd Smith<br />321-441-7700<br />todd@activEngage.com<br />
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101 Ways To Boost Your Internet Sales

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Here is a powerful 101 tips workshop presentation from Digital Dealer 8. Increase internet leads and sales for your dealership with these 101 tips and strategies.

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Transcript of "101 Ways To Boost Your Internet Sales"

  1. 1. 101 Ways To Jump Start Your Internet Business<br />“A lesson for Newbies and Veterans”<br />
  2. 2. 1<br />Change your signature file to look like it has come from your mobile phone<br />
  3. 3. 2<br />Build a FaceBook profile for you <br />and a Fan Page for the dealership<br />
  4. 4. 3<br />Create a monthly email newsletter<br />
  5. 5. 4<br />Follow up with leads with a personalized video<br />
  6. 6. 5<br />Set Up Google Analytics for your website<br />
  7. 7. 6<br />Set Up a Twitter account<br />
  8. 8. 7<br />Twellow Directory<br />
  9. 9. 8<br />Set up a Dealership Blog<br />
  10. 10. 9<br />Pre T.O. Internet Customers<br />
  11. 11. 10<br />Create Special Offer Landing Pages<br />
  12. 12. 11<br />Create FaceBook Ad<br />
  13. 13. 12<br />Place a Watermark Logo with Phone number on all pictures you upload to the web<br />
  14. 14. 13<br />Set up a Google Adwords account<br />
  15. 15. 14<br />Document your entire Internet sales process to find holes and improve it<br />
  16. 16. 15<br />Set up and complete your dealership’s <br />Google Business Listing<br />
  17. 17. 16<br />Rethink your first email to incorporate <br />the three choice strategy<br />
  18. 18. 17<br />Change your initial shopper greeting <br />to use the reframing technique<br />
  19. 19. 18<br />Update your website specials page <br />every week at the very least<br />
  20. 20. 19<br />Create a webpage for vehicles under 15K<br />
  21. 21. 20<br />Set up a YouTube Channel for the dealership<br />
  22. 22. 21<br />Create a smart phone application <br />
  23. 23. 22<br />Start using Reputation Management<br />
  24. 24. 23<br />Set up a http://www.bit.ly account <br />for tracking how many clicks <br />you get on links you share socially<br />
  25. 25. 24<br />http://www.5minutesite.com/local_keywords.php<br />
  26. 26. 25<br />http://www.clixtrac.com<br />
  27. 27. 26<br />Create and use a video autoresponder to get the shopper’s attention and to stand out<br />
  28. 28. 27<br />Make voicemail your secret selling weapon<br />
  29. 29. 28<br />Take pictures and videos of every sold customer and use them everywhere<br />
  30. 30. 29<br />Set two objectives for every phone call <br />a primary and secondary reason <br />
  31. 31. 30<br />http://www.wordtracker.com<br />
  32. 32. 31<br />http://www.SEOMOZ.org<br />
  33. 33. 32<br />What Does Master of the Moment Mean?<br />This idea came from one basic marketing principle: People buy when THEY are ready to buy, not when you are ready to sell.<br />
  34. 34. 33<br />http://www.google.com/sktool/#<br />
  35. 35. 34<br />Read the book entitled “Influence” <br />by Robert B. Cialdini<br />
  36. 36. 35<br />http://www.clicktail.com<br />
  37. 37. 36<br />http://www.fiverr.com<br />
  38. 38. 37<br />Write short articles for SEO benefits<br />
  39. 39. 38<br />http://spyfu.com<br />
  40. 40. 39<br />http://zipskinny.com/<br />
  41. 41. 40<br />http://www.surveymonkey.com/<br />
  42. 42. 41<br />Switch your offer from <br />new to pre-owned after 30 days<br />
  43. 43. 42<br />Upload all videos to YouTube for SEO<br />
  44. 44. 43<br />Using eBay correctly<br />
  45. 45. 44<br />Craigslist<br />
  46. 46. 45<br />Flip Video HD camera<br />
  47. 47. 46<br />27 emails means 7 will be read<br />
  48. 48. 47<br />Ensure your subject line contains zero spam filter keywords. Look it up on Google<br />
  49. 49. 48<br />Add your Reputation Management to high touch points with the shopper<br />
  50. 50. 49<br />Create Vehicle brochures on Slideshare.net<br />
  51. 51. 50<br />Keep your emails short people hate to read<br />
  52. 52. 51<br />Write your top 10 Objections. <br />Now write your responses to each one<br />
  53. 53. 52<br />Spend 1 hour per week on the <br />Automotive Training Forums <br />
  54. 54. 53<br />Set up Google Alerts<br />
  55. 55. 54<br />Use Split testing on your website <br />for continuous improvement <br />
  56. 56. 55<br />Develop an Internet Selling Package. <br />It establishes your unique USP<br />
  57. 57. 56<br />Take your community involvement <br />to a new Social Media level<br />
  58. 58. 57<br />Stay consistent in every program <br />you implement <br />
  59. 59. 58<br />Measure every program. <br />If you can’t measure it you can’t manage it<br />
  60. 60. 59<br />Leverage referral business<br />
  61. 61. 60<br />Practice Listening<br />
  62. 62. 61<br />Call 180 day old leads like they are fresh<br />
  63. 63. 62<br />Master your sales presentation<br />
  64. 64. 63<br />People buy emotionally <br />
  65. 65. 64<br />Connect on Linkedin<br />
  66. 66. 65<br />Make shoppers remember you <br />by doing the little things<br />
  67. 67. 66<br />Master your vehicle presentation<br />
  68. 68. 67<br />Make your CRM work for you<br />
  69. 69. 68<br />Create power hours for phone calls during the day to break up the monotony<br />
  70. 70. 69<br />Exceed your shopper’s expectations<br />
  71. 71. 70<br />Plan your day then work the plan<br />
  72. 72. 71<br />THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS<br />
  73. 73. 72<br />If you plan to last in this business take a day off now and again. Recharging your batteries is the only way you will survive<br />
  74. 74. 73<br />Leverage the phone/email combo to improve Internet lead response<br />
  75. 75. 74<br />Always be recruiting new staff<br />
  76. 76. 75<br />Get more social media interaction <br />by asking questions<br />
  77. 77. 76<br />Create a lead bucket system for follow up<br />
  78. 78. 77<br />Use Twitter to share cool content <br />
  79. 79. 78<br />Stop copying your competition<br />
  80. 80. 79<br />Learn to manage your time efficiently <br />
  81. 81. 80<br />Some will, some won’t, so what<br />
  82. 82. 81<br />Ask for the sale at least 3 times<br />
  83. 83. 82<br />Orphaned lease renewal is a great place<br /> to generate more business <br />for yourself and the dealership<br />
  84. 84. 83<br />Add a reason to make your video go viral<br />
  85. 85. 84<br />Always be reducing leakage <br />in your sales funnel<br />
  86. 86. 85<br />http://www.batchgeo.com<br />
  87. 87. 86<br />Learn to stand out<br />
  88. 88. 87<br />http://www.jingproject.com<br />
  89. 89. 88<br />http://www.screencast.com<br />
  90. 90. 89<br />Get your blog listed in available directories<br />
  91. 91. 90<br />http://www.involver.com/<br />
  92. 92. 91<br />Read “E-Myth”<br />By Michael Gerber<br />
  93. 93. 92<br />Slow down your processes <br />
  94. 94. 93<br />Send a hand written “Thank You” <br />to every person you sell<br />
  95. 95. 94<br />Pour coffee and hand out donuts<br />
  96. 96. 95<br />Choice your words wisely<br />
  97. 97. 96<br />Master closing techniques<br />
  98. 98. 97<br />Old age inventory email campaign<br />
  99. 99. 98<br />http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html<br />
  100. 100. 99<br />Live Chat<br />
  101. 101. 100<br />Have fun <br />
  102. 102. 101<br />In an beginners mind there are many possibilities in the experts mind there are few always maintain a beginners mind<br />
  103. 103. The End<br />
  104. 104. Todd Smith<br />321-441-7700<br />todd@activEngage.com<br />
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