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Voluntary Norfolk social media for charities - 24 Nov 2010

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Slides from first social media for charities course held in Clover Hill Village Hall, Bowthorpe on 24th November 2010. This course was delivered by Kate Elliott of Active Marketing & Design for SM …

Slides from first social media for charities course held in Clover Hill Village Hall, Bowthorpe on 24th November 2010. This course was delivered by Kate Elliott of Active Marketing & Design for SM Associates, affiliated to Voluntary Norfolk.

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Transcript

  • 1. Social Media Workshop Kate Elliott
  • 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com or www.wordpress.com www.youtube.com www.twitter.com www.linkedin.com
  • 3. What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales messages without listening to customer feedback
  • 4. Why should I care about using social media for my organisation?
    •  
    • • Twitter had 18 million global users at end of 2009 – mashable.com
    • • Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com
    • Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com
    •  
    • • “ The age of the average web 2.0 (ergo social media) user is 33” - PC World
    • 44% of UK residents have a social media profile
    • 8% increase in 2010 in people who have commented on blogs
    • 23% - 45% of UK web users now access content via a mobile phone
    •  
    • • It’s FREE!!!
  • 5.
    • Purposes that people use social media for (UK)
  • 6.  
  • 7.
    • Reasons for joining social networking sites
  • 8.
    • How to Use Social Media for Your Organisation
    • Integrate with current website
    • Trial and error
    • Inform and educate
    • Encourage and engage conversation
    • Be helpful and share expertise
    • Be honest and true to your brand/ethics
  • 9.
    • Tip & Tactics
    • Select your tone of voice – consistent with brand
    • Don’t be too “salesy”
    • Help and share
    • Take care with automating content
    • Watch & listen before you “speak”
    • www.bit.ly and www.tinyurl.com
  • 10.
    • Ask questions & engage
    • “ We have noticed in increase in calls to our helpline about …. – have you noticed a similar problem?”
    • “ Join our survey about women and equality here: http://www.surveymonkey.com ”
    • “ How are your pets coping with the bad weather? Post your snow pics here”
    • “ We have been working through the night on this rescue project” (pic and link to full story on own web)
    • “ We’ve received a flood of donations to our charity shops this week (pic)”
  • 11.
    • www.twitter.com
    • Noticeboard
    • Reaches wide audience
    • Tweeters don’t donate
    • Raise awareness, ask questions & recognise supporters
    • #journorequest #charitytuesday
    • Freebridge 24 – www.twitter.com/freebridge
  • 12.
    • www.twitter.com
  • 13.
    • www.facebook.com
    • Established in US for students
    • Retains very “social” image
    • Balancing public/personal profile
    • Groups vs fan pages
    • Redwings & Spillers Horse Feeds
    • 15,500 fans
  • 14.
    • www.youtube.com
    • Video sharing channel
    • Rich media content
    • 2 nd largest search engine
    • World Horse Welfare – 1 million viewers
    • Supports PR activity – news channels love it!
    • 5-10 min news or advice videos
    • 80+ films
  • 15.
    • www.linkedin.com
    • The professional/corporate “equivalent” of Facebook
    • Online CV
    • Events & invitations
    • Contribute to discussions/groups
  • 16.
    • www.blogger.com
    • Free blogging site
    • Also Wordpress
    • Starting a blog
    • Marketing a blog – www.technorati.com
  • 17.
    • Useful Links
    • www.mashable.com - Social media news • www.bbc.co.uk/click - The BBC’s technology website Tools to update several social media networks at once www. tweetdeck.com www.hootsuite.com
  • 18. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts