Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD

Social Media Workshop Kate Elliott

What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com www.youtube.com www.twitter.com www.linkedin.com

What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales messages without listening to customer feedback

Why should I care about using social media for my business?

• Twitter had 18 million global users at end of 2009 – mashable.com
• Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com
Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com
• 66% of social networkers are more likely to buy a product as a result of a recommendation, compared to 52% of non-social networkers - Nvision

• “ The age of the average web 2.0 (ergo social media) user is 33” - PC World

• It’s FREE!!!

Purposes that people use social media for (UK)

Proportion of people who have created or updated a social media profile in the last 6 months (UK 2007)

Reasons for joining social networking sites

How to Use Social Media for Business
Integrate with current website
Trial and error
Ratings systems, forums and content creation
Encourage and engage conversation
Be helpful and share expertise
Be honest and true to your brand/ethics

Tip & Tactics
Select your tone of voice – consistent with brand
Don’t be too “salesy”
Help and share
Take care with automating content
Watch & listen before you “speak”
www.bit.ly and www.tinyurl.com

www.twitter.com

www.facebook.com
Established in US for students
Retains very “social” image
Balancing public/private profile

www.facebook.com
Groups vs fan pages
Business to consumer
The Window Coffee Room example
Twitter - @starbucks vs @ CostaCoffee

www.linkedin.com
The professional/corporate “equivalent” of Facebook
Online CV
Events & invitations
Contribute to discussions/groups

www.blogger.com
Free blogging site
Also Wordpress
Starting a blog
Marketing a blog – www.technorati.com

Useful Links
• www.mashable.com - Social media news • www.ping.fm - Great tool to update several social media networks at once • www.bbc.co.uk/click - The BBC’s technology website Local Social Media Experts www.lambdafilms.com www.thebestof.co.uk/norwich www.

Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts

Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD

by Kate Elliott on Sep 27, 2010

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Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD — Presentation Transcript