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Social Media Workshop Kate Elliott
What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share,...
What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales m...
Why  should I care about using social media for my business?  <ul><li>  </li></ul><ul><li>•  Twitter had 18 million global...
<ul><li>Purposes that people use social media for (UK) </li></ul>
<ul><li>Proportion of people who have created or updated a social media profile in the last 6 months (UK 2007) </li></ul>
<ul><li>Reasons for joining social networking sites  </li></ul>
<ul><li>How to Use Social Media for Business </li></ul><ul><li>Integrate with current website </li></ul><ul><li>Trial and ...
<ul><li>Tip & Tactics </li></ul><ul><li>Select your tone of voice – consistent with brand </li></ul><ul><li>Don’t be too “...
<ul><li>www.twitter.com </li></ul>
<ul><li>www.twitter.com </li></ul>
<ul><li>www.facebook.com </li></ul><ul><li>Established in US for students </li></ul><ul><li>Retains very “social” image </...
<ul><li>www.facebook.com </li></ul><ul><li>Groups vs fan pages </li></ul><ul><li>Business to consumer </li></ul><ul><li>Th...
<ul><li>www.linkedin.com </li></ul><ul><li>The professional/corporate “equivalent” of Facebook </li></ul><ul><li>Online CV...
<ul><li>www.blogger.com </li></ul><ul><li>Free blogging site </li></ul><ul><li>Also Wordpress </li></ul><ul><li>Starting a...
<ul><li>Useful Links </li></ul>• www.mashable.com  - Social media news • www.ping.fm  - Great tool to update several socia...
Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL T...
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Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD

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Full day workshop to Project Evolve delegates at UEA, Norwich covering an introduction to key social media sites, principles and basic practices. Delivered on Weds 22nd Sept 2010.

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Transcript of "Project Evolve: Get Social Media Savvy by Kate Elliott, Active MD"

  1. 1. Social Media Workshop Kate Elliott
  2. 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange www.facebook.com www.blogger.com www.youtube.com www.twitter.com www.linkedin.com
  3. 3. What is NOT Social Media? Spending all day chatting online to your mates about weekend plans Spamming Broadcasting sales messages without listening to customer feedback
  4. 4. Why should I care about using social media for my business? <ul><li>  </li></ul><ul><li>• Twitter had 18 million global users at end of 2009 – mashable.com </li></ul><ul><li>• Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com </li></ul><ul><li>Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com </li></ul><ul><li>• 66% of social networkers are more likely to buy a product as a result of a recommendation, compared to 52% of non-social networkers - Nvision </li></ul><ul><li>  </li></ul><ul><li>• “ The age of the average web 2.0 (ergo social media) user is 33” - PC World </li></ul><ul><li>  </li></ul><ul><li>• It’s FREE!!! </li></ul>
  5. 5. <ul><li>Purposes that people use social media for (UK) </li></ul>
  6. 6. <ul><li>Proportion of people who have created or updated a social media profile in the last 6 months (UK 2007) </li></ul>
  7. 7. <ul><li>Reasons for joining social networking sites </li></ul>
  8. 8. <ul><li>How to Use Social Media for Business </li></ul><ul><li>Integrate with current website </li></ul><ul><li>Trial and error </li></ul><ul><li>Ratings systems, forums and content creation </li></ul><ul><li>Encourage and engage conversation </li></ul><ul><li>Be helpful and share expertise </li></ul><ul><li>Be honest and true to your brand/ethics </li></ul>
  9. 9. <ul><li>Tip & Tactics </li></ul><ul><li>Select your tone of voice – consistent with brand </li></ul><ul><li>Don’t be too “salesy” </li></ul><ul><li>Help and share </li></ul><ul><li>Take care with automating content </li></ul><ul><li>Watch & listen before you “speak” </li></ul><ul><li>www.bit.ly and www.tinyurl.com </li></ul>
  10. 10. <ul><li>www.twitter.com </li></ul>
  11. 11. <ul><li>www.twitter.com </li></ul>
  12. 12. <ul><li>www.facebook.com </li></ul><ul><li>Established in US for students </li></ul><ul><li>Retains very “social” image </li></ul><ul><li>Balancing public/private profile </li></ul>
  13. 13. <ul><li>www.facebook.com </li></ul><ul><li>Groups vs fan pages </li></ul><ul><li>Business to consumer </li></ul><ul><li>The Window Coffee Room example </li></ul><ul><li>Twitter - @starbucks vs @ CostaCoffee </li></ul>
  14. 14. <ul><li>www.linkedin.com </li></ul><ul><li>The professional/corporate “equivalent” of Facebook </li></ul><ul><li>Online CV </li></ul><ul><li>Events & invitations </li></ul><ul><li>Contribute to discussions/groups </li></ul>
  15. 15. <ul><li>www.blogger.com </li></ul><ul><li>Free blogging site </li></ul><ul><li>Also Wordpress </li></ul><ul><li>Starting a blog </li></ul><ul><li>Marketing a blog – www.technorati.com </li></ul>
  16. 16. <ul><li>Useful Links </li></ul>• www.mashable.com - Social media news • www.ping.fm - Great tool to update several social media networks at once • www.bbc.co.uk/click - The BBC’s technology website Local Social Media Experts www.lambdafilms.com www.thebestof.co.uk/norwich www.
  17. 17. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] www.activemd.co.uk Twitter ID: activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts
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