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Get Social Media Savvy for KCJ STePS

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Presentation to Kester Cunningham John STePS breakfast network at the Angel Hotel, Bury St Edmunds, Suffolk on Thursday 24th March 2011.

Presentation to Kester Cunningham John STePS breakfast network at the Angel Hotel, Bury St Edmunds, Suffolk on Thursday 24th March 2011.

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Transcript

  • 1. Get Social Media Savvy Kate Elliott
  • 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange, community www.twitter.com www.facebook.com www.linkedin.com www.blogger.com www.wordpress.com www.youtube.com
  • 3. Why should I care about using social media?
    •  
    • • Twitter.com had 92 million global visitors in June 2010
    • (excluding applications usage eg Tweetdeck, Hootsuite and mobile apps)
    • • Facebook now has over 600 million active users; more than half of which visit the site at least once a day
    • Facebook is the second most visited website in the UK (7.14% of visits in July 2010)
    •  
    • • The age of the average web 2.0 (ergo social media) user is 33
    • 44% of UK residents have a social media profile
    • 8% increase in 2010 in people (UK) who have commented on blogs
    • 23% - 45% of UK web users now access web content via a mobile phone
    •  
    • • It’s FREE!!!
  • 4.
    • “ Its not local”
    • Zizzis Norwich Fire – 12 th Oct. 2010
    • www.twitter.com
    • 12.15pm: @jamiewright24: Norwich is burning down! http://yfrog.com/4bdwtnj
  • 5.
    • “ I haven’t got time”
    • Online word of mouth
    • Time saving tools
    • Apps
    • Approx. 80% of Twitter use is mobile
  • 6.
    • “ I don’t know what to say!”
    “ We have noticed an increase in calls about …. – have you noticed a similar problem?” “ Join our survey about women and equality here: http://www.surveymonkey.com ” “ Have you seen any signs of Spring? Post your pics here” “ Great info on live snowfall across UK here http://www.benmarsh.co.uk/snow/” “ We have been working through the night on this project” (pic and link to full story on own web) “ We’ve received a flood of donations to our charity shops this week (pic)”
  • 7.
    • Top Tips for Using Social Media for Business
    • Watch & listen before you “speak”
    • Integrate with current website - * LINKS *
      • www.bit.ly and www.tinyurl.com
    • Encourage and engage conversation – be helpful
    • Don’t be too “salesy” – communicate not broadcast
    • Mobile – GPS – 4sq
  • 8.
    • Social Media and Staff
    • Don’t assign social media marketing to inexperienced staff – spokesperson
    • Make staff aware of privacy settings
    • Establish a social media policy
    • Block use?
    • Cyber bullying
    • Virgin Atlantic
  • 9.
    • www.twitter.com
  • 10.
    • Redwings & Spillers Horse Feeds
    • 15,500 fans
    • 1kg feed donated per fan
    • 18 tonnes feed donated for Winter
  • 11.
    • Useful Links
    • www.mashable.com - Social media news • www.hootsuite.com & www.tweetdeck.com - Social media platforms Local Social Media Stars @chris_greenf @pennylindop @foodsafari @lambdafilms @willfarnell @breckland Learn More – Basic Social Media for Business (half day workshops) Wed. 20 th April Fri. 25 th March Keystone Centre, Thetford Blofield, Norwich £50 + VAT
  • 12. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] www.activemd.co.uk Twitter ID: @activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts

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