Get Social Media Savvy for KCJ STePS


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Presentation to Kester Cunningham John STePS breakfast network at the Angel Hotel, Bury St Edmunds, Suffolk on Thursday 24th March 2011.

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Get Social Media Savvy for KCJ STePS

  1. 1. Get Social Media Savvy Kate Elliott
  2. 2. What is Social Media? Web 2.0 A category of websites that is based on user participation and user-generated content Share, discuss, recommend, word of mouth, communicate, exchange, community
  3. 3. Why should I care about using social media? <ul><li>  </li></ul><ul><li>• had 92 million global visitors in June 2010 </li></ul><ul><li>(excluding applications usage eg Tweetdeck, Hootsuite and mobile apps) </li></ul><ul><li>• Facebook now has over 600 million active users; more than half of which visit the site at least once a day </li></ul><ul><li>Facebook is the second most visited website in the UK (7.14% of visits in July 2010) </li></ul><ul><li>  </li></ul><ul><li>• The age of the average web 2.0 (ergo social media) user is 33 </li></ul><ul><li>44% of UK residents have a social media profile </li></ul><ul><li>8% increase in 2010 in people (UK) who have commented on blogs </li></ul><ul><li>23% - 45% of UK web users now access web content via a mobile phone </li></ul><ul><li>  </li></ul><ul><li>• It’s FREE!!! </li></ul>
  4. 4. <ul><li>“ Its not local” </li></ul><ul><li>Zizzis Norwich Fire – 12 th Oct. 2010 </li></ul><ul><li> </li></ul><ul><li>12.15pm: @jamiewright24: Norwich is burning down! </li></ul>
  5. 5. <ul><li>“ I haven’t got time” </li></ul><ul><li>Online word of mouth </li></ul><ul><li>Time saving tools </li></ul><ul><li>Apps </li></ul><ul><li>Approx. 80% of Twitter use is mobile </li></ul>
  6. 6. <ul><li>“ I don’t know what to say!” </li></ul>“ We have noticed an increase in calls about …. – have you noticed a similar problem?” “ Join our survey about women and equality here: ” “ Have you seen any signs of Spring? Post your pics here” “ Great info on live snowfall across UK here” “ We have been working through the night on this project” (pic and link to full story on own web) “ We’ve received a flood of donations to our charity shops this week (pic)”
  7. 7. <ul><li>Top Tips for Using Social Media for Business </li></ul><ul><li>Watch & listen before you “speak” </li></ul><ul><li>Integrate with current website - * LINKS * </li></ul><ul><ul><li> and </li></ul></ul><ul><li>Encourage and engage conversation – be helpful </li></ul><ul><li>Don’t be too “salesy” – communicate not broadcast </li></ul><ul><li>Mobile – GPS – 4sq </li></ul>
  8. 8. <ul><li>Social Media and Staff </li></ul><ul><li>Don’t assign social media marketing to inexperienced staff – spokesperson </li></ul><ul><li>Make staff aware of privacy settings </li></ul><ul><li>Establish a social media policy </li></ul><ul><li>Block use? </li></ul><ul><li>Cyber bullying </li></ul><ul><li>Virgin Atlantic </li></ul>
  9. 9. <ul><li> </li></ul>
  10. 10. <ul><li>Redwings & Spillers Horse Feeds </li></ul><ul><li>15,500 fans </li></ul><ul><li>1kg feed donated per fan </li></ul><ul><li>18 tonnes feed donated for Winter </li></ul>
  11. 11. <ul><li>Useful Links </li></ul>• - Social media news • & - Social media platforms Local Social Media Stars @chris_greenf @pennylindop @foodsafari @lambdafilms @willfarnell @breckland Learn More – Basic Social Media for Business (half day workshops) Wed. 20 th April Fri. 25 th March Keystone Centre, Thetford Blofield, Norwich £50 + VAT
  12. 12. Kate Elliott Marketing Director Active Marketing & Design Ltd 5 Progress House Plantation Park Blofield Norwich NR13 4PL Tel: 01603 716700 [email_address] Twitter ID: @activemdkate Facebook/Linked In: Kate Elliott Blogger: activemarketingadvice Contacts