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  • 1. The Blogger’s BibleEverything you need to start blogging What makes you different to all the other http://www.thebloggersbible.compeople on this planet? One very importantsource of your uniqueness is yourexperiences. Everything you’ve ever done isrecorded, not only in your concious memory,but also in your nervous system. Everythingyou’ve ever seen, heard, touched, tasted, orsmelled is tucked away in the giant filingcabinet known as your brain.The conciousand un-concious memories are calledreferences. The experiences are what we relyupon for certainty about what to believe,including some of our most important beliefsabout who we are and what we are capableof. Anthony RobbinsThe main reason I blog is to pass myknowledge and experiences on – to addvalue to people’s lives and quality to mine!Pat Sutton 1st July 2010
  • 2. The Blogger’s Bible – Pat SuttonContentsPart 1: Setting Up Your Blog ...................................................................................................... 6Part 2 – Blog Content ................................................................................................................ 7Part 3 – Blog Content Brainstorming......................................................................................... 8Part 4 – On Page Search Engine Optimization......................................................................... 10Part 5 – Offpage Search Engine Optimization ......................................................................... 12Part 6 – Offpage Search Engine Optimization II ...................................................................... 13Part 7 – More Traffic Sources .................................................................................................. 15Part 8 – Monetizing Your Blog ................................................................................................. 16Part 9 – More Monetizing Options .......................................................................................... 18Part 10 – Interactions Between Blogs ..................................................................................... 19Part 11 Using article sites to drive traffic to your blog............................................................ 20Part 12 Blogger or Wordpress? ............................................................................................... 21Part 13 Mistakes that bloggers make ................................................................................... 23Part 14 The five most important things to do with a new blog .............................................. 24Part 15 Here’s how: ................................................................................................................. 261. Consider your audience ....................................................................................................... 262. Pictures speaks a thousand words ...................................................................................... 273. Make constructive and beneficial blogs .............................................................................. 274. Avoid making multifaceted and complicated blogs ............................................................ 275. Make it interactive .............................................................................................................. 28Part 16 5 Reasons Why Blogging is the New Internet Marketing Tool ................................ 28Part 17 All You Need To Know About Blog Hosts .................................................................... 30Part 18 ..................................................................................................................................... 32Keep in mind that blogs should have the following basic essentials: ..................................... 32Part 19 ..................................................................................................................................... 34The Blogger’s Bible - Pat Sutton
  • 3. The Blogger’s Bible – Pat SuttonHow to Increase Sales Through Streaming Audio ................................................................... 34Part 20 ..................................................................................................................................... 36Blog Software For All Your Blogging Needs ............................................................................. 36Part 21 Why someone elses software? .................................................................................. 37Part 22 Hosted Services ........................................................................................................... 38Part 23 Self-Hosted.................................................................................................................. 38Part 24 Customize the banner ................................................................................................. 40Part 25 Personalizing photos ................................................................................................... 40Part 26 Add a favicon .............................................................................................................. 41Part 27 Check out blog templates, layouts, backgrounds, textures and skins from sites ....... 41Part 28 Include RSS feeds ........................................................................................................ 41Part 29 Audio makes your blog more personal ....................................................................... 41Part 30 Advertisements ........................................................................................................... 41Part 31 Boost Your Business With Blogging! ........................................................................... 42The Basics again:...................................................................................................................... 44PROBLOGGING: MAKING MONEY FROM BLOGS..................................................................... 47Getting started with videoblogging ......................................................................................... 51Here are some of my favourite blog posts. Some are business, some are internetmarketing tips and some are just my musings and grumbles but that is the beauty ofblogging – it gives you a voice. ................................................................................................ 53I hate chain letters but had to share this with you! ................................................................ 54Marketing your business by marketing YOU!.......................................................................... 557 Tips on writing good web copy. ............................................................................................ 5910 business start up tips. ......................................................................................................... 61Are You Really an Internet Marketing Professional? .............................................................. 64Escaping The Box - Even With Bars On The Windows ............................................................. 673 Ways Good CRM Can Boost Your Bottom Line..................................................................... 70The Blogger’s Bible - Pat Sutton
  • 4. The Blogger’s Bible – Pat SuttonWhy are blog posts becoming a better tool for showcasing your .......................................... 71products than websites? ......................................................................................................... 71Create the desire so people buy from you!............................................................................. 73Adsense is like "big brother" watching! .................................................................................. 74Just because you have a bad memory..... ............................................................................... 76Email Marketing using Auto Responders. ............................................................................... 77My Thoughts:........................................................................................................................... 81The best affiliates for your blog. ............................................................................................. 81How To Plan The Perfect Website!.......................................................................................... 83The IPad - I want one. .............................................................................................................. 91Dont wait for Business Opportunities to knock - youll wait .................................................. 92forever! .................................................................................................................................... 92Dont sack the receptionist - give her more work! .................................................................. 94A good way to beat writers block!.......................................................................................... 96So why should you have an official blog?................................................................................ 98How to market your website so that people buy from you!................................................... 99Forget the glass ceiling - use the fire escape instead! .......................................................... 103Wow! Ive been listed! .......................................................................................................... 104Retweet - What does it mean and how important is it! ....................................................... 105How to really monetise your blog ......................................................................................... 107A membership site................................................................................................................. 109Selling to the taxi driver! ....................................................................................................... 1116 steps closer to monetising your blog! ................................................................................ 112Put a sandwich board out to drive traffic! ............................................................................ 115Confessions of a Blogger. ...................................................................................................... 117If you build a relationship – they will come! ......................................................................... 118That call to action – your life’s blood! ................................................................................... 121The Blogger’s Bible - Pat Sutton
  • 5. The Blogger’s Bible – Pat Sutton10 QUESTIONS: DO YOU HAVE WHAT IT TAKES? By John Assaraf ........................................ 122How and Why to Start a Membership Site. ........................................................................... 124How to market on Twitter 2 .................................................................................................. 128Union gives strength! An Aesops fable. ................................................................................ 131The Goose with the Golden Egg ............................................................................................ 131How to market on Twitter ..................................................................................................... 132Do your potential customers forget about you? ................................................................... 135Email Newsletter Open Rates Need Improving? ................................................................... 139Don’t listen to the negative thinkers! ................................................................................... 14312 things to be thankful for. .................................................................................................. 146You can make your life as rich as you want! ......................................................................... 147Do you have a vision? ............................................................................................................ 148When you have moments of doubt – my message to you! .................................................. 149Don’t be too clever if you want to win customers! ............................................................... 151How’s your Verbal Business card?......................................................................................... 152Do your customers find you attractive? ................................................................................ 154Viral Marketing is the new name for “Word of Mouth”. ...................................................... 155The Blogger’s Bible - Pat Sutton
  • 6. The Blogger’s Bible – Pat SuttonPart 1: Setting Up Your BlogBlogging is a lucrative source of profit and blogs are easy to set up andmaintain. Imagine a life where you are paid to write on stuff that interests you,whenever you want, wherever you are. The mere flexibility of blogging makesit easy for you to just kick back, relax and go on a vacation whenever you feellike it.In this article, we are going to look into the profitability of a blog and set up ablog of our own at no cost! Interested? Read on!First, we need to obtain a blog. There are several options – host a blog on yourown domain or get a free blog. For starters, let’s talk about the free blogs. Youcan obtain a free blog at or the newer (and better!) If you are a techie, you must have heard of Wordpress, afree blog engine that is robust and infinitely is actually owned by Google, so it will be detected on Google’sradar faster and you will be indexed faster., however, is arelatively new option so I have no comparison on the speed of getting indexedby search engines. However, Wordpress is better in the sense that it has moreadvanced features such as Trackbacks and Categories. You can also manageyour sidebar links more efficiently (more about this later).Get a free blog at either ( orWordpress ( Then, familiarize yourself byposting your first post on your blog and tinkering around with the options andtemplates.Here are a few common ―blog-related‖ words to help you out:1) Permalink – Permalink stands for permanent link, which is a URL (uniform resource locator) that leads to an individual post that you make in your blog.2) Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their ―trackback‖ section. This feature, however,The Blogger’s Bible - Pat Sutton
  • 7. The Blogger’s Bible – Pat Sutton is not available with a account.3) Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gaining traffic, which we shall discuss later.For now, I shall leave you testing out your new blog and the features that comeincluded with it. In the next articles, we shall discuss the many ways we cangain profit from a blog, as well as tips on how to write posts that keep visitorsglued and keep coming back for more!Part 2 – Blog ContentToday, we’re going to discuss the type of content that is suitable for your blogin order to make it profitable. First off, I want you to understand that there isno fixed scope that your blog should have, which means you can write aboutwhatever you’re interested in.However, the difference between a profitable blog and a non-profitable blog isthe way the blog is written. Just imagine, would you prefer to read youruniversity professor’s lecture notes or the latest novel by your favouriteauthor?You may prefer to read the novel because it appeals more to your interest, orbecause it is not as mind-numbing as the lecture notes by your professor.However, the most important point is people like to read ―light‖ stuff most ofthe time. You see, when people log on to your blog, they are not only lookingfor information – they are also looking for information they can obtain easily,and better still in a relaxed manner.So, to attract more visitors as well as to keep your current visitors coming backfor more, it is very important to add a human touch to your blog posts. Thiscan be done by simply imagining you’re talking about a certain topic with yourpersonal friend. An extra bonus for your readers would be a great sense ofhumour, so try to add funny comments in your articles where they areThe Blogger’s Bible - Pat Sutton
  • 8. The Blogger’s Bible – Pat Suttonsuitable.Another important key point is to avoid addressing your reader as a pluralunit. What I really mean is you should not write as if you’re preparing a speech.Instead, you should write as if you’re having a conversation to a single personbecause this will make your visitor think of you more as a personal friendrather than a person of higher authority.Besides that, it is also very useful to establish your own personality throughyour words. Human beings are very curious creatures, so naturally yourvisitors would want to know as much about you as the information you’reoffering them.Having a distinctive personality in your blog would make a world’s differencebetween your blog about gadgets and all the other blogs about gadgets outthere. This is a lot like creating your own brand name, where peopleimmediately remember your blog’s name when they need to find outinformation about gadgets, just like how people immediately think ofMcDonald’s for fastfood or Nike for sportswear.So, the lesson for today is to simply write as an equal friend to your visitors,write to them as if you’re talking to a single person and establish your ownpersonality on your blog.Part 3 – Blog Content BrainstormingFace the fact – your blog needs to be regularly updated to maintain itsreadership! Hence, you must always find fresh topics to write about, and we’regoing to discuss how to do just that in this article.We have discussed how to write attractively, so now we are going to discusswhat we are going to write on. The very first option that I think a bloggershould write on is a topic that he or she feels passionate and interested in.You’ve chosen to make blogging your career because you want to escape aThe Blogger’s Bible - Pat Sutton
  • 9. The Blogger’s Bible – Pat Suttonmundane job – forcing yourself to write about something that you’re notinterested in is as torturous as as your mundane job!The other reason I ask you to write about something you’re passionate about isbecause your feelings and emotion shows through your writings! If you feelindifferent to a certain subject but still write about it just for the sake of it,your readers will notice it. Remember the advice about writing with apersonality? Forcing yourself to write will not establish a welcoming style atall.Once you have chosen your main theme, start posting to your blog about itand make it a habit to post at least once every day, even if it’s only a commenton the newspaper article you read today. Think of yourself as a gigantic train.It takes a lot of effort to get you moving. First, you might just budge an inch,and later trudge slowly on until you finally reach your full speed. Then, it’lltake a lot of effort to stop you instead!However, no matter how well you know your topic, your brain is bound to getexhausted over some time, so here are methods to brainstorm for content foryour blog.1) The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use or There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!2) Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible ―conversation‖ ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like and You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join everyThe Blogger’s Bible - Pat Sutton
  • 10. The Blogger’s Bible – Pat Sutton forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.Remember to keep up your momentum of posting at least once per day (ormore if you have a lot of content to write about) so that the major searchengines will know that your blog has fresh content everyday. This will attractthe search engines to spider your page on a more frequent basis, hencegaining you extra traffic.Don’t worry about the paragraph above about generating traffic and searchengines, because we’re going to talk about that in more detail later. For now,remember to keep a consistent effort everyday and build up momentum likethat of a locomotive!Part 4 – On Page Search Engine OptimizationNow, you should have a blog full with content you have passionately written.It should be a very interesting grapevine for the community of your chosenniche, as opposed to a lifeless factsheet.However, no matter how delicious your content is, if there is nobody to read ityou can’t generate profit from it. Traffic is the lifeblood of your blog. In orderto attract people, you must offer attractive information. Simple enough.However, to get traffic onto your site, you have to think backwards. Where dopeople look when they need information? Yes, they search using searchengines like, and, to name afew more popular ones. So, to get these people on your blog, your blog needsto rank high on search result pages of these search engines. When thesepeople search for information through the search engines and see your siteamong the top results, they will naturally click through to your blog!The art of getting your blog or website onto high rankings on search resultpages is called search engine optimization. It is a very complex and hardsubject to master, but that doesn’t stop us from learning simple yet effectivetechniques to conquer the search results for certain keywords. The moreThe Blogger’s Bible - Pat Sutton
  • 11. The Blogger’s Bible – Pat Suttoncomplex techniques are usually needed to fight for very competitive andgeneral keywords such as ―fat loss‖, but I’ll teach you how to overcome thatlater.For now, let’s determine the keywords that you want to optimize your site for.For example, your blog talks about tech gadgets. Now, you’d want to check inGoogle whether it is a very competetive keyword. At this time of writing, thereare 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at yourfirst attempt? I don’t think so.Now, let’s try to narrow down our scope. Let’s look for ―technological gadgets‖instead. At this time of writing, Google lists 792, 000 results. That’s moremanageable, but you’d like to search for more focused keywords. However,let’s optimize your blog for ―technological gadget‖ just for the sake of learning.First, you have to pay attention to the title of your blog. Since you’reoptimizing for technological gadgets, you need to have that exact phrase inyour blog title. For example, a line like ―Your Best Technological Gadget Blog!‖would work great. You can change the title of your blog in the Blogger controlpanel or the Wordpress blog when you’re creating it. If you’re proficient withHTML, you can even do that on other blog engines like Moveable Type.Bottom line? Learn a little HTML!Other than that, your page heading should also contain the term you’reoptimizing for. The page heading is the bit of text in your code that is enclosedwithin the <h1> and </h1> tags. This is important as it tells the searchengines what your page is about (in this case, ―technological gadgets‖). Sincewe’re posting a blog, the <h1> </h1> tags are usually the post titles, soremember to include the term there whenever relevant.One last bit, you should also sprinkle the words ―technological gadgets‖ inyour posts whenever possible. The frequent occurrence of that phrase in yourblog will hint the search engines that your blog is really relevant to that topic.However, this is the most important bit of all. Always keep in mind that you’rewriting for real life people who read your blog to obtain information, so it isvery stupid to spam your blog with keywords! In fact, if you do that, the searchengines will end up thinking you’re spamming and drop your ranking furtherThe Blogger’s Bible - Pat Sutton
  • 12. The Blogger’s Bible – Pat Suttondown into oblivion… So keep in mind! Write for humans, not search engines!Part 5 – Offpage Search Engine OptimizationWe’ve already optimized our blog to rank well for search results of certainkeywords that we’re targetting, but here comes the sad news – it affects yourranking in only very minor ways. However, don’t skip this step as every littlebit helps when you’re competing for search engine rankings!Now, we’re moving on to offpage search engine optimization. That is, factorsthat are not on your blog but affect your search engine rankings very greatly.There are a lot of offpage factors, but we shall study them one by one. The firstand most obvious one is the number of links to your blog.As a general rule of thumb, the more links to your blog, the more the searchengines think you are an authority in that particular niche and hence thehigher they rank you. However, take care to observe the quality of the links.For example, a thousand links from totally irrelevant sites like online datingsites would not help at all because your blog is a technological product blog. Incontrast, a single link from a highly authoritative site about technologicalgadgets will get the search engines crawling about your blog like the Fedsstorming a crack den…Anyway, the most cost effective way of getting high quality links fromauthoritative sites is simply to ask for it. If your blog contains high qualitycontent that is original and will provide valuable information to the site’sreaders, chances are the webmaster(s) will link to your blog or even writeabout you!Let’s talk about how we should ask these webmasters of authority to link toyour blog. We’re discussing this based on the presumption that your blog isreally content rich and offer high quality information to anyone in your nicheor topic of discussion. The most viable option would be to send an emaildirectly to the webmaster.First, let’s look for the top sites in your niche. Simply search the major searchengines for the term that you’re targetting. In this case, let’s search forThe Blogger’s Bible - Pat Sutton
  • 13. The Blogger’s Bible – Pat Sutton―technological gadgets‖. The first few results, are commercial sites, so don’tbother asking. We’re looking for community-based sites and other blogs thatare more accessible to a complete newcomer like you. Seems would be a good option!So, compose an email to the webmaster of (whose emailaddress you shall find on the site). They even have their AIM contact there, soit’s also a good choice if you use AOL Instant Messenger. Start by stating howyou came across their site (i.e. ―looking for gadget information‖, NOT ―lookingfor link partners!‖) and how you think their site provides valuable info.Basically, try to say something really good about their site honestly.Then, suggest that so-and-so content on your own blog will be a nicecomplement to their site’s content and vice versa. Put a link on your blog totheir site and ask subtly if they might be able to do the same to weld amutually beneficial relationship between the site and your blog.Along the way, you might find people who won’t even respond to your email,so forget about them and move on. Remove the links from your blog to theirsite if they have not responded to your email within two weeks, which is apretty long wait.Keep doing this for the first 30 search results that pop up, and before long youshould have quite a few good sites all linking to you. In the next article, weshall explore further the more advanced offpage factors, and ways to improvethem!Part 6 – Offpage Search Engine Optimization IIIn the last article, we talked about how getting high quality links fromauthoritative websites in your field can boost your search engine rankings.This time, we’re going to explore further into linking strategies, and how todetermine and obtain ―high quality‖ links. We’re also going to talk brieflyabout Google’s PageRank.The Blogger’s Bible - Pat Sutton
  • 14. The Blogger’s Bible – Pat SuttonFirst, let’s examine a regular link. It’s a piece of text (or image, but we’re goingfor text) that links to your blog, and some of the factors that matter are1) The address which it links to2) The text of the link3) The PageRank of the page on which the link residesLet’s analyze this information one by one. First, you’d naturally want the linkto link to your blog, but to which page of your blog? To an individual post or toyour blog’s home page? Since your blog is a constantly updated website, it isalways wise to accumulate all the links to point to your main page instead ifindividual posts because they tend to be very time-sensitive.The text of the link also affects your rankings for a certain keyword. Let’s sayyour blog is about technological gadgets and another site has a link that says―Barbie dolls‖ and links to your blog. Doesn’t make much sense, right? If a lotof links that link to your site contain the terms ―technological‖ or ―gadget‖, itwill greatly boost your rankings for those keywords. Hence, it’s essential to putsome thoughts when requesting links from other webmasters as you wantthem to link to your blog with appropriate keywords.Now, about Google’s PageRank. It’s basically a scale set by Google to measurethe popularity of websites. You can read more about it on What is interesting is that the higherthe PageRank of a certain website, the more frequent Google’s robots will visitthe website to index it. Of course, the PageRank of a page will also help it torank higher in Google’s search engine results. In short, having a highPageRank will bring you many benefits SEO-wise.Your blog will start with no PageRank (which is different to PageRank 0)because Google has not yet indexed your blog. Once Google’s robots find yourblog through links on other sites, your blog will show a PageRank of 0 anddepending on the PageRank of the referring page, your blog’s PageRank willalso rise eventually.Getting high-quality links to your blog will help direct targetted visitors whoare interested in your niche to your blog, enable search engines to find andindex your blog and ultimately rank higher in search engine results.The Blogger’s Bible - Pat Sutton
  • 15. The Blogger’s Bible – Pat SuttonPart 7 – More Traffic SourcesGetting links from other websites is not the only way to attract visitors to visityour blog. This time, we are going to explore alternative methods to attracthigh quality traffic with both free and paid methods.The first thing you can do to generate traffic is to recycle all the content youhave written on your blog. What I really mean is to turn your blog posts intolittle ―manuals‖ or articles that help people solve their problems or offervaluable information and submit them to article directories. These articledirectories are like aggregators that collect articles of similar themes togetherin one place, so they receive thousands and thousands of qualified visitorsevery day.When you submit your articles to these directories, you are exposing yourname to the thousands of pairs of eyes visiting them for free! On most articledirectories, you are also permitted to include a ―resource box‖ where you caninclude your contact details, a simple biography and so on. This is where youcan truly leverage the traffic of the said article directories.Some good article directories to get you started:www.eZineArticles.comwww.ultimatearticledirectory.comwww.submityourarticle.comAnother excellent way to gain traffic is to join internet forums that is based onyour niche. To find these kind of forums, just go to any search engine andenter ―<your niche> +forum‖, without the quotes. You would want the mostfocused forum with a substantial number of active members, and preferablyalways bustling with activity. Just check the dates of the threads posted on theforum.When you join active forums that focus on your field of discussion and postvery useful and valuable posts, your peers will start noticing you and payingattention to what you have to say. In most forums, you are also allowed toappend a link to your site in the signature line, which is under every post youThe Blogger’s Bible - Pat Sutton
  • 16. The Blogger’s Bible – Pat Suttonmake on the forums. People will click and visit your blog if they find yourposts helpful and informative. This way, your credibility is built even beforethey land on your blog, so traffic from the forums would be easier to turn intoprofits if your blog is selling your own products or recommending others’ asan affilliate since they are already convinced you’re an ―expert‖ in the field.The strategy we’ll discuss is word of mouth. Let’s say you already have a dailyvisitor count of 100. What if you compiled a small report or gift and posted iton your blog, saying that if a certain visitor can refer three of his/her friendsto visit your blog the gift will be his/hers for free? If your small report or gift islucrative enough, it will generate a small buzz among your blog readers andthey will surely refer their friends to this blog that they frequent!You can also utilize the ―blog and ping‖ technique that everyone’s talkingabout. Basically, when you update your blog, you can let blog portals such know by pinging them. You can ping a lot of portals atonce by using the free the techniques described here, there are also paid methods like buyinglinks from high-ranking pages or buying banner advertisement space. A thingto keep in mind when buying paid traffic is to always weigh your profitsgenerated from the paid ads. If your profits do no offset the expense, you willend up losing money, so choose wisely.Part 8 – Monetizing Your BlogYou have been working hard to produce good-quality, original content on yourblog and you have attracted a decent amount of traffic by doing so. However,money is not going to appear out of thin air just because you have traffic. Youhave to turn your traffic into money.There are several ways to generate profits from the visitors of your blog, andGoogle’s Adsense programme allows you to do so with ultimate ease. First,visit their website at You’ll find out more abouttheir advertising programme there, but here are some extra bits I’d like to tellyou.The Blogger’s Bible - Pat Sutton
  • 17. The Blogger’s Bible – Pat SuttonFirst, Google’s Adsense programme is a really useful way to monetize yourblog because when users finish reading your newest post, chances are theywant to leave your blog because they have nothing else to do on your blog. Ifyour Adsense advertisement block is visible on your blog, they might seeadvertisements relevant to them and click on them to exit your blog. Ka-ching!You’ve just cashed in on your first virtual cents!But yes, your profits will only be cents if you don’t ―do it right‖. This involvesplacing your Google ads in the right places and ensuring they blend in to yoursite so that they appear more like links rather than advertisements to yourvisitors. Consult the page tosee the ―heat map‖ of your blog. The ―hotter‖ a certain area, the greater thechances of someone looking at your blog.Once you get a Google Adsense account, you can change the colour of youradvertisement text and links. You will want them to match the colours on yourblog. If your blog’s text is black and the links are red, do the same for the adblocks too! It’s that simple.Another way to earn profits from your blog is to recommend products to yourreaders. When your visitors buy from the merchants you recommend, you getto keep a little commission too. This is known as affiliate marketing and it isvery easy to start because you don’t have to create your own products orservices.Anyway, let’s refer back to our technological gadgets blog example. Let’s sayyou discover this Gadget X on a merchant’s website, and they offer an affilliateprogramme. What you would do is to create a post in your blog and do amini-review on this Gadget X. Rip it apart and point out its benefits and badpoints, if any, and include a link (which is given by the merchant) for thevisitor to purchase the Gadget X online.If your visitor clicks and purchases the gadget, the merchant will track fromthe link that the purchase is referred by you, so they will send you your shareof the profits. Imagine if 1 out of every 100 visitors you get purchases thisproduct, and you earn $27.00 commission from each purchase! If you get10,000 visitors in a month that would be a $2,700.00 paycheque for you justThe Blogger’s Bible - Pat Sutton
  • 18. The Blogger’s Bible – Pat Suttonfor writing about ONE product.Now, affiliate programmes are very nice ways to generate profit, but how doyou find affiliate programmes that are related to your blog’s theme? Easy, justgo to Google and search for <your niche> +‖affiliate programmes‖. Anotherslightly better way is to go to tolook for affiliate programmes in your niche.The two ways mentioned above are basic ways to generate profits from yourblog. We’ll be discussing other great, profitable ways, so keep your eyespeeled!Part 9 – More Monetizing OptionsWe’ve discussed about using Google Adsense programme and othermerchants’ affiliate programmes to generate profits from your blog. However,we have a lot of other options ot monetize your blog, so we’re going to lookinto that today.The first option we’ll be looking at is Chitika ( Chitika is avery innovative contextual advertising programme because it can serve verydetailed advertisements. For example, on your technological gadget blog,Chitika will show advertisements for tech gadgets such as iPods. The way theyshow it is in different tabs: one for ―Best deals‖, another for ―details‖, anotherfor ―reviews‖ and so on. This way, it is more of an informational section foryour visitor rather than an advertisement, and naturally the click-through willbe higher. You can apply here: can also be an affiliate for Amazon offers a wide range ofproducts but its predominant domain is in books. Whatever your niche isabout, you can probably find a book about it on Join theirAssociate programme here: you join them, you can refer visitors to them and earn up to 10%The Blogger’s Bible - Pat Sutton
  • 19. The Blogger’s Bible – Pat Suttoncommission. It’s not a lot but if you can manage to refer big volumes ofvisitors, Amazon is for you. This programme really shines when it comes tothe ways you can refer visitors: you can use their predefined templates to pullup recent items that match a certain criteria you set, you can target your ad toshow a specific item on sale or you can just simply weave your referral linksinto your blog posts.Last but definitely not least, you can sell advertising space on your blog if yourblog is truly popular. Just take a look at blogs like blog receives over 10,000 pageviews every day and naturally merchantswill want to strike a deal with the blog’s owner to post their advertisementsthere. If you manage to pull in huge amounts of traffic like that blog, you candefinitely get people to buy ad space on your blog for prices from $150/monthupwards, depending on your blog popularity.To gauge how much pageviews and visitors you get everyday, just use the freetool available at They have a very detailed setup guidethere so I won’t go into it.If your blog has not acquired large amount of visitors yet, you can still sell adspace on your blog on a per click or per impression basis. Just visit sites For a complete list of these sites, visit, that will help you maximize earnings and profits from your blog!Part 10 – Interactions Between BlogsAs your blog’s content increase, people in your niche will definitely mentionyou for intelligent or interesting discussions. This is, in a sense, an initiationof an interaction. When people speak of you, you should thank them for themention and build up the interaction!When you use a traffic tracking script such as the free,you can see where traffic comes from. If a large number of visitors come froma certain blog, you can be sure they have mentioned you in their latest post orlinked to you from their sidebar or links page. What you should do is pay thema visit, leave constructive comments on their posts and build up aThe Blogger’s Bible - Pat Sutton
  • 20. The Blogger’s Bible – Pat Suttonconversation!As you continue doing this, you will start to gather a lot of friends in yourniche. This is helpful later on when you decide to do collaborations such asinterviews. In fact, when you’re out of ideas for writing on your blog, you caninterview other blog owners in your niche! Human beings are curiouscreatures, so naturally they would like to know more about a person whosewritings they read so often.If you’re using Wordpress, Textpattern, MovableType or any other advancedblog engines, you can also post trackback links on your posts. This means youcan post an article about what other people have posted! Your particular postwill then appear as a link on that post you have written about. This isdefinitely a great way to get traffic if you post brilliant insights about a post ona very famous blog. Since the famous blog already has a per-existing pool ofreaders, this is like a shortcut to hog their visitors! The only thing you wouldwant to observe is to keep your posts sensible and insightful, or you’ll beviewed as a spammer.On the other hand, if you’re using Blogger, you would not be able to usetrackback links. However, you can post insightful comments on other people’sblogs and subtly include a link back to your blog. You can make it seem likeyou’re pointing to your blog as an extra reference to the subject of discussion.Of course, this technique is not only limited to Blogger users and users ofother blog engines can employ this strategy as an additional traffic source.Part 11 Using article sites to drive traffic to your blogArticle sites are still, stickiness wise, one of the single best ways to drive trafficand build a name as a expert, all at the same time.So how does this tie to your blog?Well, for a start, if youre blogging on the same topic as youre writing contenton, you should have a fairly good niche to promote into – and can use any ofyour longer, more coherent posts as article content. But if you want it toThe Blogger’s Bible - Pat Sutton
  • 21. The Blogger’s Bible – Pat Suttonwork really well, there are a couple of steps you MUST follow. 1) Make sure your article is coherent. Blog posts, by their nature are supposed to be less informal than the standard article – like youre having an intimate conversation with a group of friends, instead of a more impersonal discussion with your readers, but at the same time, the best blog posts make TERRIBLE articles. So a blog post that is also going to be used on article submission sites should be both interesting, and slightly more formal than standard blog posts. 2) Post it on your blog, and add your resource box at the end – you can make it clear that its a free reprint if you want, or you can simply post it in a category for your reprints. That way, you can offer a feed of your reprints too, and include the link in your resource box. Also include the permalink to the post itself in your post – which means you will need to edit the post after posting the first time. 3) Wait a month – in that month, submit the article to any bookmarking sites, and ensure that you maximize its impact by encouraging your readers to vote for it too. 4) Ensure your post is in the search engines by searching for the first line of your article. If its not in the search engines, work on getting it there – read up on site maps and other products designed to get you in the search engines. 5) Submit your content to a maximum of 10 reprint sites. Make sure your resource box doesnt break any of their rules, and make sure that you leave comments OPEN on these posts (if you close them ordinarily.Following these five steps wont guarantee your success in using articlemarketing, but they will eliminate most of the serious beginner mistakespeople make when submitting to article reprint sites.Part 12 Blogger or Wordpress?The two main hosted blog types, are Blogger and Wordpress – youll find thatwhenever a discussion about where its best to host your blog, if youre nothosting it yourself, that these two are rated the highest.So which of the two services is better?Ultimately, both services will offer you a strong and solid base to blog from,The Blogger’s Bible - Pat Sutton
  • 22. The Blogger’s Bible – Pat Suttonbut there are a couple of distinct differences between Blogger and Wordpress.WordpressWordpress hosted services are not designed to be used for commercialpurposes – nevertheless, most people do. You get a choice of themes (andwithout paying, you cant design your own theme) and a choice of plugins.You can map your domain to the site, for a fee, giving you the appearance ofhosting it yourself.Wordpress hosted (at is almost identical to hosting ityourself, other than the obvious bonus of not actually needing to look afteryour install. But its disadvantages include being at the mercy of a third partysite, and needing to pay for additional services. These still cost less thanbuying hosting and setting the blog up yourself.BloggerBlogger is owned by Google, and is designed around ease of use. You can ftpyour blog onto your own site, or host at a domain( of your choice. Blogger doesnt use plugins,but does let you use your own theme, within certain limits.A huge community has been built around Blogger, but unlike Wordpress.comthey allow commercial based blogs as well as non commercial, which meansthey are more prone to spam.In conclusion. If you really cant host your own blog at your own site, playwith both Wordpress and Blogger, because ultimately, the main difference willbe between which one your more comfortable with. And thats the one youshould use. Blogging has rapidly become THE primary traffic generation tool of newbiesand advanced marketers alike. Its an easy, and efficient way to create andmaintain connections with customers, staff, colleagues and peers, and best ofall, ensure consistent and easier to link to listings in search engines, and fromsites. Whilst many people are saying that the money is in the list - and while thatsstill true, there is a certain element of truth in the concept that the Internet ischanging in favor of blogs. This change is meaning that though you mightnot make the same sorts of sales as you do on lists via your blog, but that blogsare still a powerful, and compelling way to make money online - and, of courseThe Blogger’s Bible - Pat Sutton
  • 23. The Blogger’s Bible – Pat Suttonbuild your list. Blogging and list building dont need to be mutually exclusive of one anothereither - both tactics compliment one another very deeply and will allow you toextend your reach exponentially. This reach expansion may seem slow atfirst, but one of the best things about it, is that people will, of course,remember and reference you if you provide serious value to them - somethingthat most new bloggers overlook. Blogs contain one very powerful concept - interaction. With interactionyoull find that people are more interested in what youre saying, and youllgain insight into how your market actually works, which, in turn, gives you theability to drill down even further into your chosen specialty area.With a little help, planning, and work, you can build an amazing, engagingand useful blog that is a credit to your company and a customer basedconnection that rewards you, and them with a rich relationship - and rewardsyou with loyal customers that will follow you to the ends of the earth ifnecessary.Depending on your blogging style, youll either make friends or enemies – buteither way, they WILL comment on your blog. People that comment aremore likely to return to your site – and those that return WILL give you thefeedback, and basis for more content. Blogs are win win – so why dont yougo out and get one today?Part 13 Mistakes that bloggers makeBloggers make mistakes all the time. But most of them are easy to avoid, andeven easier not to create in the first place.Mistake one – not sticking to the topic of your blog. Blogs are designedaround a theme – and the more focused the theme, the more likely youllattract interested traffic. Most new bloggers however either cast around fora theme, hoping to hit on something that works, or are just scattered ingeneral.Solution – keep your posts as focused as possible on the overall topic that youset out for your blog.Mistake two – Not driving traffic to their sites.Blogging isnt just about posting content. Unfortunately, most people thinkthat if they build it, they will come and thats simply not true. not updatingThe Blogger’s Bible - Pat Sutton
  • 24. The Blogger’s Bible – Pat Suttonoften enough – most bloggers start out really well – they write lots of postsand then, it tapers off. They become discouraged, or worse, they think theyarent doing it right. Blogging needs just as much attention as any other site,sometimes more so – and like most sites, unless you hit on something reallybig, youll find that you dont make much of an impact at first.Driving traffic to your site CAN be fairly simple though – you can do it bytaking part in other sites, and using your url in your sigline, you can commenton other blogs, or bookmark your site – with wide exposure youll gain farmore traffic than simply relying on SEO.Mistake three – not connecting with others in your nicheSolution - its important to contact others in your niche, because it gives you achance to participate in link exchanges. One of the best ways to do this ismutually recommend one anothers sites – you can do this, quite simply, byasking the site owner to review your site, and you can do the same. That way,youll build a more valuable link base for the person youre reviewing, andthough they are creating a two way link exchange with you, the review stylelink exchange is always more valuable.No matter what mistakes bloggers make, theres always a way to fix them – byworking on the solution, youll find that implementing the solutions will helpimmensely.Part 14 The five most important things to do with a newblogNo matter where you blog, or what you decide to do with your blog, there are acouple of must do steps.Step one – make sure youve configured everything. Theres nothing worsethan having done 99% of the work, only to be let down by the final 1%. Toensure youve got the best fighting chance to get the best attention for yourblog, you should fill in everything that you can.This includes any profile settings, and in the case of Wordpress, any plugins orother information that needs to be completed – many plugins and themesrequire some work to make them usable.Step two – pick a theme and stick with it. Youll need to pick a theme thatyou like and upload it. Making your blog stand out from the rest is a majorThe Blogger’s Bible - Pat Sutton
  • 25. The Blogger’s Bible – Pat Suttonstep in retaining traffic. More importantly, if you make it yours, the youremore likely to work on it more often.Adding a theme also makes you appear LESS like a spammer – mostspammers dont personalize their blogs – they stick with a couple of defaultthemes and dont add much personal information.Step three – Write some content. When youre ready to upload the content,you should set it up to create a great archive. Create at least five posts andupload them to your site.Step four – Promote that content – once youve got a nice stock of content upstart promoting your blog. Consider using your posts on article sites,exchanges and more – youll get more traffic if you diversify, so remember toadd your site to bookmarking sites – and, encourage your readers to do so too.Step five – have fun!Blogging, ultimately, is about connecting with readers and will give you areader base to discuss your work with – but it will also allow you to expressyourself, make friends, and spread your expertise over the web. But most ofall, blogging is enjoyable, so always keep it that way, and have fun!Blogging 101If writing is an art, then, blogging is one way of using words to come up withan art. This is because people who are into blogging are the ones who areartistic on their own sense, carefully choosing words that would best describetheir feelings, sentiments, wishes, desires, and everything.Basically, blogs were first introduced as weblogs that refer to a ―server’s logfile.‖ It was created when web logging hit the virtual market. Since itsinception in the mid-1990s, web logging gradually saturated the virtualcommunity making the Internet a viable source of greater information.However, with web logging, you still need a web site and domain names, butwith blogging, you do not need anything just an account with blog providers.In most cases, these kinds of blogs are free of charge.With the onset of blogging in the industry, personal journaling had been acommon ground for people who wish to be known all over the world. However,not literally famous as this is not a case on being popular or well-knownpersonality.The Blogger’s Bible - Pat Sutton
  • 26. The Blogger’s Bible – Pat SuttonGenerally, blogs are created for personal use. Like a journal, people can writetheir daily adventures, sentiments, and whatever ideas they want to expressonline.Nevertheless, with the advent of the online businesses, blogs had graduallytaken the limelight in providing businesses a chance to boost theirproductivity online. This is where the business blogs have taken the limelight.Business blogs are, basically, created to advertise the services or products of acertain web site or online business in order to increase online sales.Moreover, business blogs are also one way of promoting the company so thatthe other readers will know that a certain company exists online. With blogs,entrepreneurs are able to establish a name in the virtual market througharticles that can be very useful in the reader’s life.From there, you can make money out of blogs by simply syndicating it to yourbusiness’ web site. This can be done through the RSS technology.So, if you are thinking to create a blog, whether for business or for pleasure,you need to know some tips that could help you get through and make yourblog one of the interesting blogs online.Part 15 Here’s how: 1. Consider your audienceEven if your blog is generally personal, still, it would be better to consider theminds of your readers. You have to think of something that would interestthem.After all, most of the reasons of people who write blogs are not at all confinedThe Blogger’s Bible - Pat Sutton
  • 27. The Blogger’s Bible – Pat Suttonto their own personal motives. Most of them would love to be ―heard‖ (or read)and would love to be known, in some way or another, even for just a minute.Hence, it is very important to come with a write up that everybody canunderstand, not necessarily that these people can relate to it but they canunderstand it. 2. Pictures speaks a thousand wordsTo make your blogging worth the browsing effort of your readers, it would beextremely nice if you will put some pictures in it. It does not necessarily meanyou have to place a picture of yourself. Any photographs will do as long as itdoes not pose danger or insult to anyone who will be reading your blog. 3. Make constructive and beneficial blogsEven if you are free to write anything you wan to say to the world, still, itwould be better to create some write-ups that would be beneficial to yourreaders.After all, its information technology that you have there so better be inclinedto provide information rather than sheer quirky entertainment. 4. Avoid making multifaceted and complicated blogsIn order to have an interesting blogs, try not to use some highly technical andhighfalutin words. After all, it is not a science discourse or a debate that youare making, so better stick to simple facts and short blogs.Bear in mind that most people who use the Internet usually do more scanningthan scrutinizing each site word for word. Therefore, it would be better tocome with blogs that will not bore your readers just because you have theseThe Blogger’s Bible - Pat Sutton
  • 28. The Blogger’s Bible – Pat Suttonlengthy articles. 5. Make it interactiveAs much as possible and if your capacity will allow it, make your bloginteractive. Yu can do this by placing some video or audio clips in your blog.You can even place an area for comments or for some feedbacks. In this way,you can get some impressions or reactions of other people. Who knows, youmight even gain some friends just by making them feel at home in your blogsite.Indeed, blogs are not created just for the mere fun of it. It also has its ownpurpose in the world of the Internet.Therefore, for people who wish to harness their craft, as far as writing isconcerned, blogs are the best way to do it.As they say, blogging is the contemporary term of creative and commercialwriting.Part 165 Reasons Why Blogging is the New Internet MarketingToolBlogging is a concept that started in late 90s. It used to be a way to commentan existing webpage, an opportunity for visitors and readers to react or voiceout one’s opinion on the said page. What started as a single-sentencecommentary has evolved into pages of personal take on just about anythingand everything under the sun. As it continues to move forward, onlineadvertising has tapped into the blog’s potential. Here are 5 reasons why youshould use blogging as an Internet marketing tool.1.Blogging is simple. The simplest way to get your piece on the net is throughThe Blogger’s Bible - Pat Sutton
  • 29. The Blogger’s Bible – Pat Suttonblogging. No skills are necessary… an average adult can read and type, or atleast click a mouse. It’s like having a virtual piece of paper and you just writeyour ideas, experiences, new products, and hope that the truth behind yourarticles comes out and entice your reader to also try your product. If youhave a PC and an Internet connection (who doesn’t?) then you can blog andadvertise.2. Blogging is authentic. In this day and age where advertising saturate ourlives, we question the credibility of promoters’ claims. However, in blogs,real people share their real-life experiences, unscathed by paid advertising.Reading blogs about first-hand product use is like talking to people abouttheir first-hand experience. You definitely want to buy a tried and testedproduct.3. Blogging is free. Because blogging is yet to be proven as a mainstreamonline advertising media, most sites see it as something to augment currentmarketing tools and thus offer it for free. Any opportunity for free webtimeis definitely a bonus especially to businesses that are starting up. Needless tosay, paid blog pages can generate more income for your seriously growingbusiness.4. Blogging builds credibility. As you get more and more into writing yourexperiences on a particular product or industry, your readers come to realizethat they can depend on your posts for their own information needs. As such,you become an expert on it; as a consequence, more readers visit your site andmore bloggers link to your blogs. As companies and professionalorganizations notice the growth of your readership base, they may soon get intouch with you for advertising on your blog page, or make you an affiliate,which pays for every referral generated from your blog site.5. Blogging builds your market. Unless you are a Hollywood star, chancesare, only your Mom reads your posts. Mom has a lot of friends, so she letsher friends know how interesting your blog site is. But you need not dependon Mom to increase your readership base. Look into the following ways tobuild your market through blogging:-By using your e-mail. Today, blogging is overcoming the e-mail’s popularityin quickly and effectively reaching and expanding a market. In this age ofThe Blogger’s Bible - Pat Sutton
  • 30. The Blogger’s Bible – Pat Suttonspeed and quick access, logging in and downloading e-mail is simply takinglonger than clicking into a blog site. Let them explore your site by using ashort e-mail message as teaser to your blog site. If your e-mail is on anentirely different subject, use your e-mail signature to give a link to the site.-By using subscription. An easy way to get your readers e-mail is to givethem an opportunity to subscribe to your blogsite. Keep some exclusiveinformation for your subscribers to entice readers to subscribe and give theire-mail address. Just be responsible in using their e-mail address, as the lastthing you want is a comment on your blog that you are a spammer.-By understanding your readers. Conduct a simple survey for your readers tounderstand their profile and advertising preferences. Ask consumers to giveyou feedback on a post, an ad link, or a trial that you shared. In this way, it islike interviewing your readers without the commitment and intrusion of aface-to-face interview.-By joining a blog network –A network of blogs maybe a collection of blogsites that share the same industry, interest, readership base, payment mode,etc. Consumers find credibility and convenience in clicking one link toseveral real bloggers about a single subject. Clearly, more bloggers are betterthan one.-By using RSS. RSS is the fastest growing technology on the Internet today.As such, having RSS feeds to your blog is definitely another means ofgenerating awareness for your readership base. Having a variety of feeds canadd interest to your blog site.Give your business a boost by effectively using blogging as an Internetmarketing tool.Part 17 All You Need To Know About Blog HostsApart from the chat rooms, instant messengers and electronic mails createdfor communication and dialogue beyond turf are the emerging innovationsthat help man build opportunities for interaction. The need for aThe Blogger’s Bible - Pat Sutton
  • 31. The Blogger’s Bible – Pat Suttonpersonalized and human face aspect of building online communities is slowlychanging the technological landscape of the Internet.Blogs ―weblogs‖ or blogging are the newest gift of Internet technology topeople all over the world. These are updated posts, crop up entries orpersonalized life snippets, of mundane or bizarre in nature. For most, a ―blog‖is a personal, unedited, and authentic journal meant to be shared in an onlinecommunity. Blog site is a place where bloggers can publish anything; histhoughts, feelings, photos, special events, experiences, comments on issuesand so on. It is more of an online diary with videos, links, documents,newsletters and opinions on just about any topics you are interested.Blogs are made to welcome the insights and opinions of all and therefore,should not be written to sound intimidating and too formal. This kind of blogis a sure way to put off the readers. In the basics of blogging, conversationaltone would be more appropriate to reach the desired audience.Blogging is all about individuals reaching out to other individuals. Having ablog has its own set of advantages:a Freedom of Expression. If you want people to hear you out and give theirown opinion, this is the best way to create a line of communication;b Networking is at its best. Having a blog is a good platform for exchanginggenuine ideas from consumers to you as marketer of a certain product. Soundopinion and point of view is better than just showing the price quote;c Excellent advertising platform. Blogging is a new way to advertiseproducts, a refreshing change from the traditional advertising outlets and it iscost-effective.d Gauging public opinion on products and services. The key is nice andcatchy titles with new ideas presented in your content. This is an assurance ofquick and repeated responses from your readers. Blogs is an excellent spotfor the exchange of ideas between the seller and the consumer. Good formeasuring public opinion regarding services and products, even political andbusiness matters alike.e Useful tool for internal communication. This will help your company toThe Blogger’s Bible - Pat Sutton
  • 32. The Blogger’s Bible – Pat Suttonbuild a knowledge-based community of employees. Also good for harnessingemployee relations and identifying human resource issues in advance.f Other benefits like search engine optimization (SEO) will help your blogsto be seen often by as many people as you wish. This is very good exposure foryour products and services.Many blog hosting services are available on the Internet. But the basicquestion is which one of the services will be the best to start off your businessblog program? Business people are usually clueless to recent technologicalinnovations which would help them maximize their marketing potentials. Forthese beginners, it is best to study first the services offered by blog hosts. Anineffective business blogging program may damage marketing opportunitiesinstead of enriching them.A company may decide to do the following depending on its capacity andneeds: 1) Host their own blog service, 2) Pay someone else to host the service,or 3) Setup a ―blog aggregator page‖ and ask the employees to select their bloghosting services individually. There are paid and free services available forindividuals.For business blogs, they are required to have the latest blogging features; ifnot, this will prevent them from maximizing their marketing, public relationsand SEO potentials.Part 18Keep in mind that blogs should have the following basicessentials:COMMENTS. Welcoming comments provide opportunity for dialogue. InThe Blogger’s Bible - Pat Sutton
  • 33. The Blogger’s Bible – Pat Suttonbusiness blogs, they are a good customer feedback mechanism. This helpsdevelop better customer relations based from loyalty and trust. Blogging is aninnovative way to converse with your customers.TRACKBACK. This helps in maximizing company and product exposure.Through this service, consumers can get back to you for more posts andupdates without the difficulty of locating you. If your blog is popular in aspecific online community chances are links going back to your blog site areeverywhere online, other blog sites or even websites.CATEGORIES AND TAGS. These both help in classifying blog searches forease of navigation and on site search. Categories act as libraries because itclassifies posts by subject matter such as business, distance learning,e-commerce, online auctions, etc. Tags, help in the classification, especially inthe blog search engine Technorati. Possible customers and new clients locateblogs about certain topics of interest by just clicking the tags.RSS FEED. Really Simple Syndication is the feed from your blog that is sentout over the internet, and collected through the various newsreaders andaggregators.If your company is to establish a business blogging program, considerableoptions should be made available by the hosting companies shortlisted for theservices. Free blog hosting services are popular but they are much appropriatefor individual online journals. Paid blog hosting services offer unlimitedpackages best for your company’s needs. You may want to suggest checkingout some blogs that use the host first, read and examine their layout anddesign. Another important thing to consider is a reliable technical support thehost has.After, choosing the blog host, a team should be ready to plan the design andstructure of the blog: The team should:a create a style that meets the needs of the audience;b establish an open, credible tone;c schedule weekly updating of blog - ideally, a few times a week;d include weblinks of other website and blogs;e blog post should be in the ―first person;‖f focus on the business blog objective; and,g maintain an honest, engaging conversational quality.The Blogger’s Bible - Pat Sutton
  • 34. The Blogger’s Bible – Pat SuttonRemember, whatever the look, style and content found on your blog is areflection of you and your company.Part 19How to Increase Sales Through Streaming AudioMany studies have proven that radio is a good medium for productadvertisements. People listen to the radio for entertainment, usually to listento the latest music or to their favorite radio program. In between theprogram, advertisements on products and services are being played.For many years, this has been the trend in advertising. But now that theradio medium is almost behind the audio-visual medium, the TV, and theInternet, other marketing strategies have to be employed to continue thebenefits of advertising through audio.It is then that the benefits of using music on websites were discovered.Before, music on the Internet was just available in downloadable forms asmp3. Even through hosting downloadable music on their servers, companieswere able to get much traffic on their sites. And everyone engaged inInternet marketing knows that website traffic plays a big role in boostingproduct and service sales.However, there had been a problem with illegal music download in whichartists, musicians and record companies have lost millions of revenues.Then, came the popularity of Internet music streaming. Unlike the former,radio streaming does not allow download of the music files. Thus, thecopyrights of the artists and record label owners are protected.The Blogger’s Bible - Pat Sutton
  • 35. The Blogger’s Bible – Pat SuttonSo, how can this be done? There are several ways to stream audio from yoursite. First, is to stream a radio program from your site or blog. You can findfree affiliate programs that allow you to stream their radio content from yoursite.What will this mean to you? This means that your site will have new audiocontent every time it is visited. Whats even great is that the content is beingupdated even without much effort from you.In this case, what you needed to do is to signup with an Internet radio stationand have the link embedded on your blog or website.Another way is to stream mp3s. To do this, you just need to upload yourmp3files on a server and add the files links to the page. When the link isclicked, the browser opens a media player window and plays a file. However,since the file is in mp3 format, it may also be downloaded. Downloadingmusic files without the authorization of the copyright owner is illegal.Therefore, if you will be using this type of streaming, make sure that you havethe appropriate permit to do so.A third way to add audio to you blog or website is to stream music throughorganizing playlists. Playlists are m3u files, which if downloaded, will notplay music if offline. Using this process, however, can be complex. Here isa short instruction on how to do it.1. Save your mp3 or wma file on the server. You may skip this step if youknow that the file exists on another server and know the link to that file.Make sure that the link has a .mp3 or .wma extension.2. Open your text editor and type the path to the file. Include the http://and the file extension. Repeat this step until you have included all the linksto the files that you would like to be included in the playlist.3. Save the playlist with a .m3u extension.4. Upload the m3u file on the directory where the music files are hosted or toyour server.The Blogger’s Bible - Pat Sutton
  • 36. The Blogger’s Bible – Pat Sutton5. Open your html editor and embed the link to the m3u file. Through this,you can also set if you want to have the playlist to autoplay if someone visitsyour site of if you want your visitor to control playing the music. You canalso set the volume level.After the code is embedded on the html file, and whenever your site is visited,the songs in the playlist will be buffered, streamed and played one afteranother. If your playlist has several songs, the user can skip forward or goback a song in the playlist using the media player controls.Doing this setup works for many website owners. Through this you cancustomize the type of music being played on your site. You can even playrecordings related to your product to boost product awareness.It requires knowledge of html to be done. But if it will be the best way toincrease traffic to your site, why not request assistance from programmers.After all, having audio on a website is a proven way to increase sales.Part 20Blog Software For All Your Blogging NeedsToday anyone who has writing ability or is dreaming to be a writer has writtena blog in the net. There are blog soft wares that are simple and easy to use anda technically inclined and challenged individuals can easily acquire a blogonline.For some individuals, blogs are their projects of every day living, as they talkabout their daily episodes as well as make tribute to friends and family.Furthermore, blogs assume a profound meaning written to compose andassemble political statements, endorse a product, supply information onresearch, and even offer tutorials. Any subject that are of your interests, youcan be sure that someone has written a blog about it.Blogs are now being written by musicians, politicians, sports figures, novelists,The Blogger’s Bible - Pat Sutton
  • 37. The Blogger’s Bible – Pat Suttonnewscasters as well as other known figures. It is this blog fever that has raisedcontroversy. The fact that anyone can compose and regarding any subjectmatter under the sun, complaints about certain write-ups are an issue. In a lotof blogs, names are being mentioned; do bear in mind that although you areentitled to write anything that interests you in a blog, you have to be verycareful and take in a lot of responsibility. Do not make any statements whichcan become controversial; or else, be very prepared.Why a Blog?1. For personal acquaintances, relationships and hobby. A person can writea blog about his daily activities, what’s going on with his life as his way oftelling his family and friends the things that goes on in his life. Likewise, onemay also write a blog just so he can express what he feels about himself, orabout a certain subject matter that is of interest to him.2. Topical. Some blogs are committed to a precise topic, like computerhardware or politics. These are frequently read like magazines.3. For marketing. Corporations are too, into blogging; when well writtenand implemented, this kind of blog can be a powerful instrument for businesscommunications, forming eagerness and anticipation regarding their productsand services offered, or used as tool within the company, keeping employeeswell informed about company issues and news.Part 21 Why someone elses software?A lot of Web designer and creators will laugh at the belief and idea of utilizingthe software of someone else. This is can be correct especially when eachsoftware greatly differs from the particular requirements that a client mayhave. Yet on the other hand, when it refers to a Weblog software, there is noreason for apprehension in the use of a package that is pre-written, as mostpackages were developed through years of study; not just knocked togetherover a couple of days.In addition, one may study its feature set. For a developer, it would take a lotof time and effort to write and compose from ―nothing at all‖ every singleThe Blogger’s Bible - Pat Sutton
  • 38. The Blogger’s Bible – Pat Suttonfeature in the Weblog software packages of today. For most people, a blog isthere for the main reason that chooses to publish or make known yourliterature and texts on the Web, so you want to spend your time more onwriting than coding.Part 22 Hosted ServicesIf one wishes to start broadcasting on the Web, yet does not have web hosting,one can consider looking into a hosted service, which includes Blogger,TypePad, Live Journal, and more.These services are operated or handled for an individual, so there is no need toconcern one about technical upkeep of one’s Weblog; instead, one canconcentrate on his blogs appearance and content. In just minutes, aftersigning for an account, one can readily start his own blog. Many suchservices are offered free, such as blogger. TypePad charges a minimalamount for monthly service fee.Part 23 Self-HostedWhen one has Web hosting on hand, or is eager to buy hosting, in which onefeesl that the advantage will prevail over the problems of keeping up your ownblog connection and installation, then you may want to take into account apackage that is self-hosted, which includes Movable Type, Textpattern andWordPress.Other hosting companies did construct the process of installation easier,permitting installation with just a click from a control panel that isbrowser-based. It is important that you check with a hosting company so youcan view if this function is offered. Similar to hosted services, some self hostedpackages are made available either for free or for a certain fee which isdependent on the type of package that you choose as well as the basis why youare using it.The Importance of Blog DesignThe Blogger’s Bible - Pat Sutton
  • 39. The Blogger’s Bible – Pat SuttonBlogs have increased popularity over this past months. Many people havestarted to create their personal blogs to express their thoughts and feelings.Internet companies have also started their blogs to inform consumers on thelatest product news and reviews.Because of this, blogs are also being used as internet marketing media.Before, internet marketing is done by placing banners and links on popularwebsites, such as news and information sites. Links were also included onnewsletters and marketing letters sent to the members of their mailing lists.Many people spend time reading blogs. People read their friends blogs, theirfavorite authors blogs, blogs on topics that they are interested in, and blogson product reviews. With the increasing popularity of blogging, it is evenfeared that people rely on blogs to get the latest news.While getting news reports from blogs isnt reliable, some people look forproduct reviews through blogs. In some cases, this is more dependable.While it is true that some media persons are being paid to write good reviewsabout a certain product, blog writers write about their actual experiences onproducts and services from a company.Since there are many people who read and start their own blogs, blogs are agood medium to market a product. With the increasing blog traffic meansincrease in product sales.Blog traffic can be increased by joining affiliate programs and sites, which willlist your blog under a certain search category or name. You can also haveyour blog advertised in popular websites. This, however, will cost somemoney and is not advisable if you have just started blogging.A writer who has just launched his/her blog will want as much traffic aspossible to increase advertisements on the site. Also, some advertisers payevery time their link is clicked or the page that has their link is viewed.When you have increased traffic on your blog, you should try to keep youvisitors coming back and recommending your blog to friends and colleagues.This can be done by having informative or amusing content and good blogThe Blogger’s Bible - Pat Sutton
  • 40. The Blogger’s Bible – Pat Suttonlayout and design. You may develop your blogs content or you can alsoacquire the services of a web content writer to provide you with the blogarticles.The blogs layout and design also plays a big role. While most of thecompanies offering free blog hosting offer pre-selected templates, there arealso some that allows customization that if you utilize this feature correctlycan increase your blogs traffic.Here are a few tips to make your blog stand out from the millions of blogs outthere that have standard designs.Part 24 Customize the bannerThe banner usually has the most generic designs that are common to the blogsfrom a blogging company or service.You can personalize this banner by having a graphic with the dimensions ofthe banner. You can also edit the graphic so that it will also include the titleof your blog.In this case, you can create your own graphic or you can purchase professionallooking graphics online for less than $10.Part 25 Personalizing photosOf course, most of the photos that you will be posting will be your own.However, if you dont customize the photos before posting them, you maymiss maximizing the enhancing benefits graphics can add to the page.Adding photo borders can help the photo stand out from the page.It can also add to the design of your blog. You can choose a standard borderor you can also create your own border which can be associated with yourblogs templates.The Blogger’s Bible - Pat Sutton
  • 41. The Blogger’s Bible – Pat SuttonPart 26 Add a faviconDont you think sites with icons on the address bar before the websites URLare cool? Many people do. These favicons add a professional look to theURL. These easy to do using photo or graphic editing softwares.Part 27 Check out blog templates, layouts, backgrounds,textures and skins from sitesThere are sites that offer free blog templates, layouts, backgrounds, texturesand skins. You can make use of these so your blog will not look generic likemost of the blogs hosted by the service provider.Part 28 Include RSS feedsThis is a cool way to inform people with newsreaders about your blogheadlines. Tutorials on RSS feeds are available on the internet.Part 29 Audio makes your blog more personalNot only does audio personalizes the blog; it can also keep your visitorscoming back. You can try having streaming radio stations, mp3 file orplaylists loading with your blog.Part 30 AdvertisementsIf you have signed-up with Google Ad-Sense, which I am sure you would liketo do, make sure that the ads are conveniently placed that these will nothinder your readers ease in accessing the information on your blog.The Blogger’s Bible - Pat Sutton
  • 42. The Blogger’s Bible – Pat SuttonTry using these tips and you can definitely increase and retain traffic on yourblog.Part 31 Boost Your Business With Blogging!Business blog is an incredible online marketing tool that saves you thousandsof dollars but provides great business opportunities in just one click. Blogs areuser-friendly, customized and flexible medium for disseminating usefulinformation for effective positioning of your products in the market.Companies engaging in business blogging have a definite edge over itscompetitors. Here are some advantages:1 Word-of-Mouth. In a survey, there are currently 14 million blogs with80,000 more being added each day and about 30 percent of the 50 millionusers are blog readers. Imagine how much gain your company will have, ifyour products are advertised through blogs. With Internet, informationspreads so quickly especially if an impressive write-up goes with your product.Soon your blogs will be passed on to hundreds of possible customers.2 Awareness and loyalty. Open communication with your customerscreates trust and loyalty among them. Being there to respond to theirquestions and comments make them all the more willing to try your productsand services.3 Feedback. Blogs is good for product research and reviews. It would beeasier to improve on your products if you observe your customers’ thinkingand behavioral patterns. You can also take immediate action to yourcustomers’ concerns.4 Community halo-effect. Bloggers are reasonable, friendly and helpful.They are more than willing to create blogosphere of comments regarding yourproduct. The only thing you have to do is embrace and take active part in theculture and your product will surely be considered in their next stop to thesupermarket.The Blogger’s Bible - Pat Sutton
  • 43. The Blogger’s Bible – Pat SuttonFor better marketing results, actively promote your business blogs bysubmitting your blogs to blog search sites and directories. Do not forget topaste in with your blogs, your URL. Be sure that your blogs contain exclusiveinformation with value and are always updated to keep readers popping in,read up your blog, move on to the next and click on again for updates.Blog is like a setup booth in the biggest trade show on earth everyday.Marketing possibilities are just around the corner waiting to strike your salescales up.The Really Simple Syndication (RSS) feeds are important too in conjunctionwith your blogs to get the best benefits. Use effective keyword phrases togenerate high ranking status in the search engine traffic. In this way you havebetter chances of people finding your website leading to your blogs. Moretraffic means more potential sales.For this to be successful, you can use RSS for news update feeds which can beread through RSS reader application. This is a very useful tool for businessand internet marketers as well.If you are already convinced with the potentials of business blogs formarketing and targeting sales increase, your company is now ready to startblogging. But first, you have to be in tune with your company’s businessobjectives and determine if blogging will really help you achieve your goal.1. Several blogs are dedicated to teaching people the do’s and don’ts ofblogging, READ them! Include in your reading materials blogs that areconsumer-based too to give you an idea.2. Setup several test blogs right away.If your initial try out with blogs worked well, you can now start setting up yourblogs.The Blogger’s Bible - Pat Sutton
  • 44. The Blogger’s Bible – Pat Sutton1. Study blog design. Blog hosting services provide pre-designed templates.But if you opt for paid blog service, you can ask your artist to design andlayout your blog site to match the company’s identity and needs.2. Choose a topic. Its good to have a line-up of topics you want for yourblogs but be sure they are in consonance with your business objectives. Thiswould be a test of your flexibility and open-mindedness since results may begoing against the set objectives.3. Remember the following safety measures in blogging:4 legal issues are sometimes involved in blogging; it is safer to includedisclaimers and limitations of liabilities;5 corporate communication and legal department are responsible ineducating the senior management on how blogs might affect business;6 create blogging policies; set limits on who gets to blog and whatinformation are allowed to be made public;7 avoid outright marketing blog or you will shy away your readers;8 make content updated, relevant and fresh;9 reinforce the company’s core values; and,10 encourage employees to use it.11 Start blogging and complete 20 posts before going to marketing.12 Begin marketing.13 Regularly monitor the coming ins and outs of readers and get updates.Then, measure your results.14 Adjust if needed. You can always play with your designs in the blog site aslong as it remains to match the company’s identity.15 Strive to be consistent with your topic all the time.16 Try to have unrelated topics with general and broad appeal.17 Schedule updates regularly. Monday, Wednesday and Thursday would bebest to update blogs.Once you have done all these things, you can now ultimately enjoy the benefitsof business blogging.The Basics again:The Blogger’s Bible - Pat Sutton
  • 45. The Blogger’s Bible – Pat SuttonA blog is basically an online journal wherein you can digitally pen down yourthoughts, ideas, opinions and practically anything that you want people toread. Blogs come in different styles, formats, and settings, depending on thepreference of the user. Many blogging sites, offer built in features such ashyperlink, straight texts, pictures etc. Some blogging sites, even allow you toput video and mp3s on your blogs.Instead of writing texts, some bloggers choose to make their blogs more audiofriendly, by using spoken word entries. This is called audio blogging.Basically a blog contains these features:title- which allows you to label your postbody- this is the content of your posttrackback- other sites can be linked back to your blogpermanent link- every article that you write has a URLcomments- this allow readers to post comments on your blog.One of the advantages of blogging, is that it is made of only a few templates.Unlike, other websites that is made up of numerous individual pages. Thismake it easier for blog users to create new pages, because it already has a fixsetting that include: slots for title, body of the post, category, etc.This is especially useful for first time users, since they can start blogging rightaway. They can chose from a number of templates that blogging websitesprovide.Anyone who wants to start a blog can do so by becoming a member of ablogging website of their choice. Once theyve become members, theyautomatically become a part of that particular blogging community. They canbrowse through other bloggers pages, and link them back to their own blogs.They can also make comments on other members blogs.Blogging is not just limited to personal usage. There are a lot of blogs thatfollow a theme such as: sports, politics, philosophy, social commentary, etc.These blogs espouse on their specific themes. This way blogging becomes amedium in which people can share their knowledge and opinions about avariety of themes and topics.The Blogger’s Bible - Pat Sutton
  • 46. The Blogger’s Bible – Pat SuttonSome bloggers even use their blogs as a means to advertise. Some authorsadvertise their books on their blogs. While other bloggers, use their blogs toshed light to currents issues, events, news and catastrophes.Nowadays in education, blogs also play an important part. Professors useblogging to document the lessons that they have discussed and taught. Thisway, students who who have missed classes, can easily catch up with theirassignments.A lot of entrepreneurs benefit from blogging by promoting their businesses ontheir blogs, with millions and millions of people logging onto the net everyday,blogging has become a lucrative move. Some bloggers who run onlinebusinesses promote their merchandise online. While others profit throughadvertisement.But by far, the most popular blog type is the one that takes the form of apersonal journal. This is the kind that is usually used by first time bloggers.Individuals who want to document the daily struggle of their everyday lives,poems, rants, opinions, find that blogging offers them a medium in which toexpress themselves.Bloggers usually communicate within themselves. This is one of the appeals ofblogging. It creates a community of people sharing their ideas, thoughts, andcomments with each other.Blogs varying in topics, themes, and set-ups, can be found in blog directories.First time users who want to get an idea of what the blogging world is all aboutcan browse through a number of blogs using these directories. This way theydget an idea of what these blogging communities are like.Blogging is popular all over the world. Blog is short for the term weblog. Thereare no rules when it comes to blogging. Bloggers have the freedom to expressthemselves how ever way they want, and the best thing about blogging, is thatmost blogging sites are free.There are numerous blogging websites to choose from in the net. This givefirst time users the option of joining a blogging community that appeals toThe Blogger’s Bible - Pat Sutton
  • 47. The Blogger’s Bible – Pat Suttontheir interests.Just search any blogging directory and youd get a listing of a lot of bloggingsites that are available on the net. Its easy to search a blogging directory,because it is organized according to category. This way you would get exactlywhat you are after. Blogging is really for everyone. It is fun, simple and easy.PROBLOGGING: MAKING MONEY FROM BLOGSA weblog (or simply blog) is a website that publishes or features articles(which are called blog posts, posts, or entries), written by an individual or agroup that make use of any or a combination of the following:· Straight texts· Photographs or images (photoblog)· Video (videoblog)· Audio files (audioblog)· HyperlinksUsually presented and arranged in reverse chronological order, blogs areessentially used for the following purposes:· Online journal or a web diary· Content managament system· Online publishing platformA typical blog has the following components:· Post date -the date and time of the blog entry· Category - the category that the blog belongs to· Title - the title of the blogThe Blogger’s Bible - Pat Sutton
  • 48. The Blogger’s Bible – Pat Sutton· Main body - the main content of the blog· RSS and trackback - links the blog back from other sites· Comments - commentaries that are added by readers· Permalinks - the URL of the full article· Other optional items - calendar, archives, blogrolls, and add-ons orplug-insA blog can also have a footer, usually found at the bottom of the blog, thatshows the post date, the author, the category, and the stats (the nubmer ofcomments or trackbacks).There are numerous types of blogs. Some of them are the following:1. Political blog - on news, politics, activism, and other issue based blogs (suchas campaigning).2. Personal blog - also known as online diary that may include an individualsday-to-day experience, complaints, poems, and illicit thoughts, andcommunications between friends.3. Topical blog - with focus either on a particular niche (function or position)that is usually technical in nature or a local information.4. Health blog - on specific health issues. Medical blog is a major category ofhealth blog that features medical news from health care professionals and/oractual patient cases.5. Literary blog - also known as litblog.6. Travel blog - with focus on a travelers stories on a particular journey.7. Research blog - on academic issues such as research notes.8. Legal blog - on law (technical areas) and legal affairs; also known asThe Blogger’s Bible - Pat Sutton
  • 49. The Blogger’s Bible – Pat Suttonblawgs.9. Media blog - focus on falsehoods or inconsistencies in mass media; usuallyexclusive for a newspaper or a television network.10. Religious blog - on religious topics11. Educational blog - on educational applications, usually written by studentsand teachers.12. Collaborative or collective blog - a specific topic written by a group ofpeople.13. Directory blog - contains a collection of numerous web sites.14. Business blog - used by entrepreneurs and corporate employees topromote their businesses or talk about their work.15. Personification blog - focus on non-human being or objects (such as dogs).16. Spam blogs - used for promoting affiliated websites; also known as splogs.Blogging is typically done on a regular (almost daily) basis. The term"blogging" refers to the act of authoring, maintaining, or adding an article toan existing blog, while the term "blogger" refers to a person or a group whokeeps a blog.Today, more than 3 million blogs can be found in the Internet. This figure iscontinuously growing, as the availability of various blog software, tools, andother applications make it easier for just about anyone to update or maintainthe blog (even those with little or no technical background). Because of thistrend, bloggers can now be categorized into 4 main types:· Personal bloggers - people who focus on a diary or on any topic that anindividual feels strongly about.· Business bloggers - people who focus on promoting products andservices.The Blogger’s Bible - Pat Sutton
  • 50. The Blogger’s Bible – Pat Sutton· Organizational bloggers - people who focus on internal or externalcommunication in an organization or a community.· Professional bloggers - people who are hired or paid to do blogging.Problogging (professional blogging) refers to blogging for a profit. Probloggers(professional bloggers) are people who make money from blogging (as anindividual blog publisher or a hired blogger).Below are just some of the many money-making opportunities forprobloggers:· Advertising programs· RSS advertising· Sponsorship· Affiliate Programs· Digital assets· Blog network writing gigs· Business blog writing gigs· Non blogging writing gigs· Donations· Flipping blogs· Merchandising· Consulting and speakingThe following are a few things that you need to consider if you want to besuccessful in problogging:1. Be patient. Problogging requires a lot of time and effort, not to mention along-term vision.2. Know your audience. Targeting a specific audience or group is a key tobuilding a readership.3. Be an expert. Focus on a specific niche topic and strive to be the "go-to"blogger on that topic.The Blogger’s Bible - Pat Sutton
  • 51. The Blogger’s Bible – Pat Sutton4. Diversify. Experiment with various add and affiliate programs that enableyou to make money online (aside from blogging).5. Do not bore your readers. Focus on the layout. White spaces, line spacings,and bigger fonts make a blog welcoming to read.Certainly, it is possible to earn money from blogs. One just needs to take risks,the passion, and the right attitude in order to be a successful problogger.Getting started with videobloggingVideoblogging is the next generation of posting ideas and products over theinternet. Everybody knows about textblogging. Now they use videos for abetter way of expression. This form of communication may entail a lot ofresources, but it is all worth it. If pictures say a thousand words, videobloggingexceeds that by far.A videoblog requires larger disk spaces on websites, a faster server, and awhole new set of programs to support it. Videoblogs can be fed through RSS.This is technology of syndicating your website to other RSS aggregators.Videoblogging works with people on the internet expressing their selves. Nowif you put this on a business prospective, you are up to a lot of benefits. Thinkof it as a powerful tool in making showing your prospective customers yourline of products or your services. It’s just like showing a commercial all for free.And if you videoblog through RSS, then most probably you are getting yourtarget market.People like to see what they are going to buy. Some would like to see proof andbe sure that they are getting their money’s worth before shelving their dimeson it. All of us know the influence of a thirty second commercial. The effectof videoblogging is similar to that. You show your product, people watch it. Ifthey like it, they buy it. If you present it good enough, they’ll buy the producteven if they don’t need it.Now on the web, things are pretty much static, unlike in television in which allThe Blogger’s Bible - Pat Sutton
  • 52. The Blogger’s Bible – Pat Suttonare moving. If you post something that is mobile, it would most likely catchattention. Now imaging your product parading in all it’s royalty throughvideoblog. You’ll get phone call orders in no time.If your business is just starting up, you can create a videoblog right at yourown home. All you need is your web camera, microphone, video software, andlights. For as long as you know how to use your camera, then you can create avideoblog.Invest in a good web camera. The higher its resolution is the better the output.And you like to present your goods in the optimum way so get the best onepossible. Make a short story, or just capture your goods in one go. Just makesure you are getting the best profile for each. Get those creativity juicesflowing.Lights are important in a production. Make sure you illuminate entirely thearea you are going to use to create videoblog. The brighter the area, thecrispier the images will be. You can also use lighting effects for added appealto the presentation.Should you require sounds for your videoblog, you need a microphone. Recordyou voice as a voice over for promoting the product and its benefit toconsumers. Sounds are as important as videos on a videoblog. It is advisableto make your sound effects as enticing as the video.Your video editing software can be any program. You need this to finalize yourwork. You can add sounds, delete some bad angles, or insert some stillpictures in there too. Some programs are user-friendly and canbe used even with zero knowledge on video editing. Even simple video editingprograms should do the trick. Select your background carefully too. The lightaffects the presentation so make sure that the background and the lightcomplements each other.Videoblogging is a great tool but it also has it downside. It may slow downthe computer so other may steer clear of it. Download time may also be timeconsuming especially if customer is still on a dial- up connection.But don’t let those stop you. Let videoblogging be an alternative for you,The Blogger’s Bible - Pat Sutton
  • 53. The Blogger’s Bible – Pat Suttonthough it is best to still keep the text and pictures present in your presentationto accommodate all possible viewers of your site.Nowadays, the more creative you are in presenting your product to the market,they more you are likely to succeed. Videoblogging offers an interactive way ofselling. You involve the customers. You instill in them the advantage of yourgoods. And at times, those are enough to make a sale.Here are some of my favourite blog posts.Some are business, some are internet marketing tipsand some are just my musings and grumbles but that isthe beauty of blogging – it gives you a voice.You can use any of these blog articles on your website or in your newsletters aslong as the following credit is in place at the bottom of the article:Pat Sutton - The Web Celeb Builderhttp://www.webcelebbuilder.comhttp://www.patsutton.comThe Blogger’s Bible - Pat Sutton
  • 54. The Blogger’s Bible – Pat Sutton I hate chain letters but had to share this with you!2010-06-16 16:43:36"A 92-year-old, petite, well-poised and proud man, who is fully dressed eachmorning by eight oclock, with his hairfashionably combed and shaved perfectly, even though he is legally blind,moved to a nursing home today.His wife of 70 years recently passed away, making the move necessary. Aftermany hours of waiting patiently inthe lobby of the nursing home, he smiled sweetly when told his room wasready.As he maneuvered his walker to the elevator, I provided a visual description ofhis tiny room, including the eyeletsheets that had been hung on his window. I love it, he stated with theenthusiasm of an eight-year-old having justbeen presented with a new puppy.Mr. Jones, you havent seen the room; just wait.That doesnt have anything to do with it, he replied.Happiness is something you decide on ahead of time.Whether I like my room or not doesnt depend on how the furniture isarranged ... its how I arrange my mind. Ialready decided to love it. Its a decision I make every morning when I wakeup. I have a choice; I can spend theday in bed recounting the difficulty I have with the parts of my body that noThe Blogger’s Bible - Pat Sutton
  • 55. The Blogger’s Bible – Pat Suttonlonger work, or get out of bed and bethankful for the ones that do.Each day is a gift, and as long as my eyes open, Ill focus on the new day andall the happy memories Ive storedaway.. Just for this time in my life.Old age is like a bank account. You withdraw from what youve put in.So, my advice to you would be to deposit a lot of happiness in the bankaccount of memories!Thank you for your part in filling my Memory Bank. I am still depositing.Remember the five simple rules to be happy:1. Free your heart from hatred.2. Free your mind from worries.3. Live simply.4. Give more.5. Expect 1 / 74 Marketing your business by marketing YOU!2010-05-03 09:07:58Do you think that your busines would benefit from you having an InternetCelebrity status?I went from leaving a full time job in August last year to setting up my ownblogging site and being Forbes listed asThe Blogger’s Bible - Pat Sutton
  • 56. The Blogger’s Bible – Pat Suttonone of the top 30 women entrepreneurs to follow on Twitter.I have been interviewed for "The Get Inspired Project". 365 inspirationalpeople – one interview a day for oneyear!The Get Inspired Project showcases not only what people need to be inspiredbut what approaches they are takingto inspire others.I am number 141, why not have a listen? CLICK HEREAlso, you can join me where I am being interviewed by Patrick Dacre on "Womenand Their Technology" A New Relationship show on BlogTalkRadio at the time of this post, I have over 20,000 followers on my many Twitteraccounts and am listed on over 300 lists.Do you think that, if you had a great status on the Internet that it would helpyour business?Of-course it would - it would supercharge your business wouldnt it!So what do you need to do to be attractive to others?What do you need to do to make people want to work with you?What do you need to do to get people to search you out and contact you?Believe it or not, we are pack animals, we need to follow a leader in everythingwe do!When someone takes on the responsibilty to be a leader they are seendifferently, they are seen as someone tolook up to.The Blogger’s Bible - Pat Sutton
  • 57. The Blogger’s Bible – Pat SuttonIt doesnt matter how hard you try, you will still see some people as largerthan life. It all depends on the way theyportray themselves.Imagine yourself walking down the street and you drop a book...someone thenstops and picks it up for you.You will see that person as someone just like you, you will thank them and goon your way.But imagine that you are in an audience and the speaker jumps off the stageand picks up your book for you.Would you still see him as a normal person or would you thank him profuselyand even blush a little because he is"larger than life" to you?Why is this?You cant help but be attracted to leaders and you cant help but be attracted topeople who have an enormous selfworth. These people portray themselves as confident, successful and even rich.What you must remember is that this is only how you persieve them, it maynot be how they really are.They could look confident but could be shaking inside, they may not besuccessful but they act like they are, theymay not be rich but perhaps they have borrowed their designer suit from afriend!Even though you may have to beg steal or borrow to portray the rightimpression...the fact that you are aware ofwhat is required means that you are on the right track.I am not saying you should be a fraud, I am saying that you should give theright impression. How many of youhave dressed up for an interview, I am sure you dont always walk around in asuit and tie!I have spoken in front of many hundreds of people but still enjoy drinks in thelocal and shopping with my friends.Life goes back to normal when you are off of that stage.The Blogger’s Bible - Pat Sutton
  • 58. The Blogger’s Bible – Pat SuttonRemember:It is not the amount of money you have or the amount of knowledge you havegained it is how you portrayyourself.So here are my 6 tips that will get you on to the path of attaining "InternetCelebrity Status".1. Take responsibility for your well being. Do things to give yourself thatpersonal boost. It could be losing weight,getting fit or changing your wardrobe. If you dont love yourself, no one elsewill!2. Build a website around a great profile, it could be a separate site from yourbusiness website or you could justdedicate a page to yourself but please do make sure you have a great profile.Weve all got something we are goodat or proud of...tell everyone about it!3. Make sure that your website is optimised and marketed to drive traffic to it.You can learn how to do this in my"The Image Attraction System" e-mail course.4. Join all the important business networking websites like LinkedIn,Facebook, Ecademy, Spoke, Twitter, againyou will learn what to do once you have joined these websites in the course.5. Offer value to others, dont give just to receive. ―You can have everything inlife you want if you will helpenough other people get what they want.‖ ~ Zig Ziglar6. Choose a role model and try to be like them...if possible get close to them!People buy from people! You never get a second chance to make a firstimpression!Pat Sutton is the founder of "The Image Attraction System". Marketing yourbusiness by marketing you!Take The Image Attraction System e-mail course of 10 modules delivered in 10days.The Blogger’s Bible - Pat Sutton
  • 59. The Blogger’s Bible – Pat Sutton 7 Tips on writing good web copy.2010-04-26 16:02:241).So what are the best attention grabbing headlines?A good one has words relating to price for example: ―Get Three for Only £3‖and then theres the special incentiveheadline, "Buy now before the price goes up!"Another of the tried and tested headlines are specific questions that canrelieve the readers "pain": ―Do You NeedTo Make More Money?‖ or "Are you sick of your job?"Of course, if you offer a strong guarantee, you could say so in your headline:―Your Money Refunded, If You Don’tMake £10,000 In Your First Year‖ could be a good one, (if you like that sort ofthing), or "Not fully satisfied? Getyour money back".2).―How To‖ headlines have a very strong basic appeal, but in some instancesalthough they’re better used as booktitles rather than advertising headlines. ―Who Else Wants The Best things InLife?‖ is a good approach with verystrong reader appeal.The psychology here being the need of everyone to make money or improvetheir lives.3).Personalize, and be specific, whenever and as often as you can. This meansthat when ever possible try to work inThe Blogger’s Bible - Pat Sutton
  • 60. The Blogger’s Bible – Pat Suttonthe word ―you‖Put it in your headlines and throughout your copy. After all, your ad should bedirected to ―one‖ person, and thatperson or the person reading your ad must feel that you’re talking to thempersonally.Whenever you sit down to write advertising copy intended to pull the ordersor sell the product - you should pictureyourself in a one-on-one situation and ―talk‖ to your reader just as if you weresitting across from them at yourdining room table. Say what you mean, and sell to them on the product you’reoffering. Be specific and ask them ifthese are the things that bother them - are these the things they want?4).Once you have your reader’s attention, the only way you are going to keep it, isby quickly and emphatically tellingthem what your product will do for them. Your potential buyer doesn’t care inthe least how long it’s taken you toproduce the product, how long you have been in business, nor how many yearsyou’ve spend learning your craft.They want to know specifically how they are going to benefit from thepurchase of your product.Generally, their wants will fall into one of the following categories: betterhealth, more comfort, more money, moreleisure time, more popularity, greater beauty, more success or added security.5).Although you have your reader’s attention, you must follow through with anenumeration of the benefits they cangain.In essence, you must reiterate the advantages, comfort and happiness they’llThe Blogger’s Bible - Pat Sutton
  • 61. The Blogger’s Bible – Pat Suttonenjoy - as you have implied in yourheadline. Mentally picture your prospect - determine their wants andemotional needs - put yourself in their shoes,and ask yourself: If I were reading this ad, what are the things that wouldappeal to me?Write your copy to appeal to your reader’s wants and emotional needs, inother words relieve their pain.6).Remember, it’s not the ―safety features‖ that have sold cars for the past 50years - nor has it been the need oftransportation - it has been, and almost certainly always will be, theadvertising writer’s recognition of people’swants and emotional needs/ ego cravings. Visualize your prospect, recognizehis wants and satisfy them.7).Writing good advertising copy is nothing more or less than knowing ―who‖your buyers are; recognizing what theywant and then telling them how your product will fulfil each of those wants.Remember this because it’s one of the―vitally important‖ keys to writing advertising copy that does the job youintend for it to do. 10 business start up tips.The Blogger’s Bible - Pat Sutton
  • 62. The Blogger’s Bible – Pat Sutton2010-04-06 16:02:56Before we get down to the 10 busines tips, I want to give you some importantadvice.Before you start to trade, create a business plan. There are many greatbusiness plan templates available on theweb, theyre not as difficult as you think.The plan will tell you from the outset if your business is viable!It will tell you how much money you will need to earn to make a profit andhow much you need to charge for yourservices. Too many people take the "just think of a figure" approach and thenare surprised when they cant makeends meet.A business plan is called a business plan because it does just that, it allows youto "plan" by setting yourselftargets, targets that will produce the cash flow that you need to grow yourbusiness. I look at my business plannearly every day and when I manage to meet, or even surpass a target I amvery proud of myself and my team andI make sure everyone knows it!Lesson 1.Choose a business you can be passionate about. If theres no passion then youwont enjoy it and your businesswill probably fail!Lesson 2.Dont make the mistake of trying to attempt to supply everything to everyone.Try to work within a specialist sectorand also try to become the best one at it - in other words, beat off thecompetition.Lesson 3. Most of your business will come from prospects you have built aThe Blogger’s Bible - Pat Sutton
  • 63. The Blogger’s Bible – Pat Suttonrelationship with. Get to know them firstthen sell to them later. I have built up a very tidy contact list from giving awayan e-book. I then engage with my listwith other goodies many times before I actually sell to them.Lesson 4.Dont undersell yourself. Your prospects need to believe that you have theability and the expertise to support them.Lesson 5.Deliver everything that you have promised. In other words dont give falsehopes to people.Lesson 6.If you are looking for people to join your business, perhaps you are a networkmarketer, dont make outrageousclaims of high earnings just for the sake of it. If you do you will find thatpeople will join you with the wrongmotivation in mind. Yes, they want more money but they need also to beentrepreneurs otherwise the line stopsthere, theyre not going to make any sales and will lose interest.Lesson 7.Make sure that you can be seen as a leader, people will join you because of youbefore they join you because ofthe company.You can do this by having a real presence on the web, check out our ImageAttraction System E-course. Make sureyou have your own website and join some business networks like Spoke andLinkedIn. Pay a lot of attention to yourprofile page, its so important, even on Twitter!Lesson 8.The Blogger’s Bible - Pat Sutton
  • 64. The Blogger’s Bible – Pat SuttonThere are a lot of people out there who have turned an online businesses intogreat profit earners but you need tobe prepared to work hard.You need to search out webinars, training videos and recordings even if theyare in the middle of the night, (whichthey quite often are), about your chosen subject.Lesson 9.Start with the end in sight, if you dont know what you want in your futurethen how can you have a vision, how doyou know in what direction to go. I think it was Stephen Covey who said,"When climbing the ladder make sure thatit is leaning against the right wall!"Lesson 10.Plan a social media strategy and keep to it. If you are going to market yourbusiness by using blogs then scheduleyour posts either daily or weekly. Monthly is too little, weekly is good but dailyis better. Check out my other postson how to market using blog posts on the social networks.Pat Sutton is a professional blogger - Read her Internet Marketing andPersonal Development Blog - Are You Really an Internet Marketing Professional?2010-04-05 05:03:59The Blogger’s Bible - Pat Sutton
  • 65. The Blogger’s Bible – Pat SuttonBy Willie CrawfordLet me ask you a somewhat personal question today.The answer to that question determines how you treat your on-line business,and dramatically impacts your chances of on-line success. That question is,"Are you really an Internet Marketing Professional?" Being a professionalmeans that you view what you do as much more than just another job or abusiness.Its something you do because its your "calling. "Its something you dobecause you believe that its what you were meant to do and because youbelieve that it helps to make the world a better place. Youdont have to view itas a permanent calling, but you do need to believe in the importance of whatyou do. If you dont see what youre doing as significant, then you shouldseek a different calling. I borrowed that definition of a profession... of a calling,from how I felt about my job when I was in the military. That was one of thosejobs that you did because you felt that it was something that needed to bedone.The pay generally wasnt that attractive, so you had to look for a higherpurpose in sticking with such an often-thankless, always-demanding jobwhere you were expect to be prepared to sacrifice your VERY life ifneeded. Running an on-line business should be much more financiallyrewarding and certainly demand less personal sacrifice, but it should still beviewed as a profession that you can throw yourself completely into. Likemany professions, your on- line job involves offering solutions to peoplesproblems. Doctors, pharmacists, lawyers, mechanics, and schoolteachers, allprovide solutions to problems. They all fill needs. I submit to you, that if youare an Internet Marketing Professional, your job is no less important, and thatit comes with no less obligation than any of the jobs mentioned above. It mayseem like a "stretch" to envision your job of marketing products and serviceson-line the same as diagnosing and prescribing medications for an illness. Yet,that is exactly what you should be doing.You should be analyzing your customers and clients problems. You shouldunderstand what is causing the problems. You should be familiar withpossible solutions, and you should prescribe the best suitable solution thatyou are aware of. Adapting that view of your on-line business is one of the bigThe Blogger’s Bible - Pat Sutton
  • 66. The Blogger’s Bible – Pat Suttonkeys to your success. Thats because if you do view helping your clients as asacred trust, you WILL really strive not to violate that trust.Theres that word again.... "trust." Lack of trust is what keeps potentialcustomers who want and need what you offer from buying from you. Trust isearned, and people intuitively know whom they can trust. Jay Abraham wasthe first person that I personally heard clearly explain the sacred trust andobligation that a marketer has to his clients.That obligation is to only offer products and services that really make theirlives better. Its to treat a client the same as you would a close friend or afamily member... always deeply wanting only the best for them. Its also sellingthem products and services that you know they need but may not yet realizethat they need. If you conduct your on-line business with that degree ofprofessionalism and commitment to your clients, you do a number of things:Regardless of the product line or service that you are providing, you make surethat the one you offer is the best available for what your client can afford. Inthe real world, not everyone can afford the best doctor or lawyer.However, the lawyer or doctor that they can afford is obligated to provide thebest service that they are capable of rendering to their clients. - You takeyourself seriously. That generally means that you come across to yourprospect as being the expert on your topic. That sometimes means you mayneed more training if youre not the expert on a topic. Taking yourselfseriously also means that you charge what your time and expertise are worth.You dont fall into the trap of competing on the basis of price. - You promotesomething that you believe in.Some on-line marketers promote get-rich-quick schemes that they KNOWreally dont offer their prospects any real earning potential. These people soonburn out - or the universe simply gives them what they deserve. When youreally believe in your product, that is sensed by your prospects.These prospects are therefore more open to examining the products andservices that you recommend as solutions to their problems. You dontnecessarily need to market important sounding products on-line to be aprofessional.People need ordinary good and services everyday, and they turn to theInternet to find them. A good mechanic, sometimes covered from head-to-toewith oil, knows the value of what he is doing. He knows that if he doesntThe Blogger’s Bible - Pat Sutton
  • 67. The Blogger’s Bible – Pat Suttonservice your brakes properly, it could kill you. He takes pride in a job welldone. He sees himself as a professional.That mechanic also views himself as a professional because he can dosomething that not everyone can do. I submit to you, that when you craftwebpages, write ad-copy, create a computer program, or promote a productthrough the search engines, that you also do something that not everyone cando. So I ask you again, "Are you really an Internet Marketing Professional?"Willie Crawford has been teaching others how to build an on- line businesssince late 1996.Frequently featured in radio, magazine and newspaper articles and interviews,Willie teaches the average guy what the top marketers are doing but seldomtalking about. Willie provides detailed how to information in his newsletter,through his personal coaching, and at his annual how to workshop.Subscribe to Willies free course at: Escaping The Box - Even With Bars On The Windows2010-04-03 16:20:01By Barry MaherOne of my favorite ways of generating innovative thinking is to list severalpossible solutions to a problem, then consider the exact opposite of each. Doany of the opposites make sense? How good a case could you make forany of them if you had to convince someone else? Do any of them sound betterthan the first group? What about combining an approach with its opposite?You may not come up with an immediate solution but you will gain a newThe Blogger’s Bible - Pat Sutton
  • 68. The Blogger’s Bible – Pat Suttonperspective on the problem--and that may provide a starting point.Another of my favorites comes from Jack Fosters book, "How to Get Ideas."Foster tells of an older office building that housed far more workers than itwas ever designed to handle. The problem was that the building had only twoelevators. During peak hours it seemed to take forever to get one.Foster notes that there were several possible solutions the manager of thebuilding could have chosen. She could have had new elevators installed on theoutside of the building. She could have had escalators built into one of thestairwells. She might have given perks or prizes for workers who arrivedearlier or departed late. She could have established programs encouragingworkers to use the stairs, especially those with offices on the lower floors. Shecould have asked the various tenant companies to stagger their hours.How did she solve the problem?With mirrors. She installed ceiling-to-floor, wall-to-wall mirrors in all theelevator areas. And it worked. Because, just as she figured, people didnt mindwaiting as much if they could spend their time looking at themselves-andperhaps surreptitiously sneaking a peak at the others waiting with them.Confronted with too few elevators, the manager solved a different problem. Ormore accurately she examined the reality and uncovered and then solved thereal problem: the irritation people felt at having to wait.Tactic: When youre looking to fill the glass, its always worthwhile to trydigging deeper, asking yourself, "Whats the real problem here?" Is it notenough elevators or is it something else altogether?Tip: When you disagree with a company policy ask yourself what theyre reallyThe Blogger’s Bible - Pat Sutton
  • 69. The Blogger’s Bible – Pat Suttontrying to accomplish. What other options can you offer? Maybe you can put upa few mirrors rather than build them an elevator.Any assumptions can be challenged. Every assumption should be.Its like the joke about the three mens clothing shops that opened in thesamebuilding all adjacent to each other. It quickly became apparent that therewas no way all three could survive.The man who ran the store at one end of the building had a degree inmerchandising. He created a beautiful window display and fronted it withposters proclaiming, "Year-End Clearance." The businessman at the other endhad an MBA in marketing. He took out newspaper, TV and radio ads, diddirect marketing and tied it all together with two huge window signs thatscreamed, "Final Close Out Sale."The woman in the middle had no degrees. Shed worked her way up from clerk.She knew very little about marketing and advertising. But she did come upwith a banner to hang across her storefront. It read simply, "MainEntrance."In February 1999, an inmate in a city jail was granted a private phone call.Instead of calling his lawyer or hisgirlfriend this guy called the jail itself. Pretending to be a police official, heinstructed them to take a certain prisoner (himself) from jail over to certainaddress (his girlfriends house) and to leave him there. They did.According to the chief of police, the transfer request was so bizarre thateveryone thought it had to be on the up and up.The Blogger’s Bible - Pat Sutton
  • 70. The Blogger’s Bible – Pat SuttonTalk about outside the box thinking. Theres a self help book in this guy--ifanyone can track him down.Barry Maher consults, writes and speaks on professional development,motivation, management and sales. This article is adapted from his book,"Filling the Glass: The Skeptics Guide to Positive Thinking in Business" whichTodays Librarian recently cited as "[One of] The Seven Essential PopularBusiness Books." You can sign up for his free email newsletter 3 Ways Good CRM Can Boost Your Bottom Line2010-03-29 16:26:58Obviously running any type of business without a good customer relationshipmanagement system and good CRM software is pretty much an exercise infutility and will either doom you never doing better than barely making it byor flat out going broke. But efficient use of CRM technology can help you growyour business to heights you never imagined at great velocity. However thisdoes rely on ensuring you are getting the most out of your CRM tools.Below are three ways good use of your CRM software can help you boost yourbottom line and get ahead of the competition, even on a tight budget.1. PayrollFor a start, a good CRM program can enable you to work wonders with lessstaff in place. Full integration of your business leads, scripts and marketingpieces into your CRM system means faster response times, less timeneeded to deal with each prospect and a solid scalable system. This also meansthat you can work with lower paid staff who do not need to be so creative andjust need to follow the system and that you will spend less resources(time and money) needing to train them.2. Repeat BusinessCRM technology and software makes customer retention a breeze. EasilyThe Blogger’s Bible - Pat Sutton
  • 71. The Blogger’s Bible – Pat Suttonautomated processes can be put into place with your CRM software toautomatically follow up with prospects and clients, advise them of servicesthat need to be renewed, offer additional products and promotions and mostimportantly keep your company fresh in their mind. Clearly any manager,marketing professional or business owner knows that repeat business is key toa companys survival and also the lowest cost way to generate revenues.3. MetricsCRM tools make tracking performance and statistics instantaneous with theclick of a button. Most CRM solutions offer a wide variety of tracking tools andmetrics that can be used to monitor and improve your businessdevelopment processes and back end functionality. These CRM tools andreports also mean split testing of scripts, advertising pieces, sales pitches andprocesses is even easier than ever before and can be used to hone yourcompany to a fighting fit money making machine. Why are blog posts becoming a better tool for showcasing your products than websites?2010-03-23 14:00:09It is because blog posts provide the opportunity to promote, discuss andpersuade in a gentle and informative way.When people are reading a website they will skip things and will probably notread pages that are text ladenned.Yet, strangely enough, they will read every word of a blog post, so it is better todo your pitch in a blog post than on a website.Always remember that the blog post must contain something of value, thepitch should be secondary.The Blogger’s Bible - Pat Sutton
  • 72. The Blogger’s Bible – Pat SuttonIt is also much easier to include the keywords you need for search engineoptimization, (SEO).Take a look at your website - of-course you provide information about yourbusiness but it is very difficult to incorporate, much needed, effectivekeywords without making the website unattractive and sometimesunreadable.The Blog post provides the opportunity to include the right keywords.So, to really benefit from the SEO potential of a Blog, the keywords, (thewords that people will use when they are searching for your product orservice), need to be in the title,the headings and throughout the document.It is also beneficial to have a keyword to an external website that has arelevance to your product or service.I know that I have often mentioned that capitals and bold text are not a goodidea they look like you are shouting at the reader but on this occasion it wouldnot be a bad thing to highlight one or two keywords in your post bycapitalisation or italics.One more important note, dont add too many keywords. This could do theopposite effect and get you penalised by the search engines.If you are interested in buying a keyword in one of our blog posts, or youwould like us to write a blog post with a keyword linking back to your websitethen please contact us at keyword in a blog post written by Pat Sutton - £14/$20 a month - all ourblog posts are marketed extensively throughout our networks, SEO enabledand every time we market a new blog people come back to read our otherblogs so your link is seen over and over again.Imagine your keyword in one of our posts going out to all our Twitterfollowers!Below is just a few of our Twitter accounts. We also market our blogs to ourThe Blogger’s Bible - Pat Sutton
  • 73. The Blogger’s Bible – Pat Suttonmany groups on LinkedIn, to our thousands of followers on Facebook,MySpace, Ecademy, Plaxo and many more!We do it all so you dont have to!Can you think of a cheaper way to market your business?If you are interested in talking to us about buying a keyword then pleasecontact us Sutton is a professional blogger - Read her blog, "Internet Marketing andPersonal Development" at Create the desire so people buy from you!2010-03-14 15:04:27The desire portion of your profile is where you present the facts of yourexpertise and success; create and justify your prospects conviction and causehim to demand a piece of the action for himself.Its vitally necessary that you present proven facts because survey results showthat at least 80% of the people reading your profile - especially those readingit for the first time - will tend to question its truthfullness. So, the morefacts you can present, the more credible you will be.As you write your profile, always remember that the more facts about "you"you present, the more products youll sell.People want facts as reasons, and or excuses for buying a product - to justify tothemselves and others, that they have not been taken by a slick copywriter.Its like the girl who wants to marry the guy her father calls a no goodwaster, her heart - her emotions - tell her yes, but she needs to nullify the seedof doubt lingering in her mind - to rationalize her decision to go on with thewedding.The Blogger’s Bible - Pat Sutton
  • 74. The Blogger’s Bible – Pat SuttonIn other words, the desire portion of your profile has to build belief andcredibility in the mind of your prospect. It has to assure him of his goodjudgment in the final decision to buy -so furnish evidence of the benefits youhave promised - and afford him a safety net in case anyone should questionhis decision to buy from you.Once you have drawn people towards you and they have the desire to workwith you it is then time to study your product and everything about it -visualize the wants of your prospective buyers - dig up the facts, and youllalmost always find plenty of facts to support the buyers reasons for buying.Here is where you use results of tests conducted, growing sales figures toprove increasing popularity, and user testimonials or endorsements. Its alsoimportant that you present these facts - the test results and the sales viewand not that of the manufacturer. Before you end this portion of your ad andget into your demand for action, summarize everything youve presented thusfar.Draw a mental picture for your potential buyer. Let him imagine owning theproduct. Induce him to visualize all of the benefits you have promised. Givehim the keys to seeing himself richer, enjoying luxury, having time to dowhatever he would like to do, and with all of his dreams fulfilled. This can behandled in one or two sentences, or spelled out in a paragraph or more, but itis the ingredient you absolutely must include prior to closing the sale.Study all the sales presentations you have ever heard - look at every winningad - this is the element included in all of them that actually makes the sale foryou. Remember it, use it and dont try to sell anything without it. Adsense is like "big brother" watching!2010-02-25 18:28:21I had a great dream last night - it was about chocolate!I actually dreamed I was writing for an advertising campaign. I evenremember this poem from my dream...The Blogger’s Bible - Pat Sutton
  • 75. The Blogger’s Bible – Pat Sutton"What does chocolate do for me?Its comfort food when youre feeling lowIts something to grab when youre on the goIts smooth as silkIts made from milkComes in a box tied up with a bow....Tacky eh!The reason Im telling you this is because its a great experiment to see if theGoogle adsense on my blog actuallydoes start selling you chocolate. If it does...please let me know! Fun eh!But seriously, arent these new technologies amazing! If we were living 100years ago wed be using the duckingstool rather a lot wouldnt we?But were not living 100 years ago, we are in a time when we allow crawlers toaccess our online homes andinvisible robots to fight our online battles against them.We can talk to anyone we want with the click of a mouse and find out aboutanything we want by Googling it!Have you ever wondered how Adsense came about?My research tells me that it was owned by a private company called "Oingo"based in Los Angeles. In 1998, twoguys, Adam Weissman and Gilad Elbaz invented what they called a searchalgorithm that recognised words andtheir meanings. This was then developed by Princeton University.After changing its name, Oingo was bought by Google in 2003 for $102The Blogger’s Bible - Pat Sutton
  • 76. The Blogger’s Bible – Pat Suttonmillion.Not a bad nights work for Weissman and Elbaz eh! Just because you have a bad memory.....2010-02-24 13:25:51....theres no reason to be rude!I have mailing lists going back many years and decided that I would have aclear out. I was afraid to just hit the delete button in case some of the peoplewould still be interested in what I have to say. So I decided to uploadthem into my mailing program in order to clean them of dead addresses andto give the people who were not on my wavelength the opportunity toun-subscribe.WHAT A MISTAKE!The mistake was not putting them into the program to clean the lists - themistake was allowing people to comment when they un-subscribed."What the f... are you spamming me for?" was one comment. "Go f... yourself"was another! (they actually put the real word in)Can you believe, these are business people...people who make a living fromtheir relationships with their customers!Ok, we all get annoyed with spammers, I get loads as you can imagine -but aslong as it has a polite message with an un-subscribe option, Ill just click thelink and its forgotten.Do you remember the days of real cold calling? Some poor guy would knockThe Blogger’s Bible - Pat Sutton
  • 77. The Blogger’s Bible – Pat Suttonon your door with a case full of brushes or encyclopedias.All I can think is that these RUDE people must be suffering from withdrawalsymptoms from not being able to shut the door on some poor fellows foot,once in a while!The other option could be that they have "Go f... yourself!" permanently ontheir clipboard, (or their forehead), ready to deal with all unwanted contactbecause to be honest I couldnt be bothered typing it every time - could you? Email Marketing using Auto Responders.2010-02-15 17:49:54Sales letters through your letter box are hated by everyone. It’s unwanted,uninvited and fills your re-cycling bin.But it’s pretty clear that it’s also incredibly popular with advertisers. Why?Because while most potential customers throw away their junk letters withbarely a glance, enough take action to make it all worthwhile.They do buy—and in high enough numbers to more than cover the cost ofthose who don’t.Email marketing is pretty similar, but with one important difference: on theWeb, you can only send marketing emails to people who have already chosento receive them. A bit tricky!On the other hand, because those people have already chosen to receive youremails, you can be confident that they’re going to be interested in them.The Blogger’s Bible - Pat Sutton
  • 78. The Blogger’s Bible – Pat SuttonSo how do you get these valuable e-mail addresses?Email is still the most popular and most used application on the Internet. It’salso an efficient means of distributing your message to large numbers ofpeople who have requested that information. As a form of marketing, itgenerates high response rates—and gives you measurable results with instantfeedback.But because email marketings been so abused, it’s just not accepted any moreto send emails to people who haven’t chosen to receive them. Break that rule,and there’s a good chance you’ll be out of business. That gives you the problemof building up a list of willing subscribers.When you’re first starting out, there’s often a temptation to simply purchasean opt?in email list. Lots of people sell them and you can easily pick up amillion or so addresses for just a few pounds. But while that may appear to bea fast, easy way to build up customers, the names on the list may not be up todate, or even opt?in contacts at all.You could well find yourself inadvertently spamming and it only takes oneperson to complain to the right people and you could be in trouble.Similarly, there are also programs that surf the Net, recording every emailaddress they find. These will let you quickly build up a huge list of emailaddresses—none of whose owners will thank you when you fill their inboxeswith marketing material. Forget about them; they’re not worth the effort. It’smuch safer, and much more effective, to take the time to build your own list.One of the most successful methods is the double opt?in technique. In doubleopt?in a user elects to receive email newsletters or standalone commercialmessages from you. A confirmation email is sent to that user, who isnot required to take further action to be included on the list. The confirmationemail includes an opportunity to unsubscribe or opt out.The Blogger’s Bible - Pat Sutton
  • 79. The Blogger’s Bible – Pat SuttonAlthough, the double optin techniques runs the risk of losing subscribersduring the confirmation process, it gives the subscribers more control andthus, has proven to be more successful.The best way to build your opt in list is to offer something for free on yourwebsite like an ebook or some great info in a newsletter. Whatever it is, youmust ask for their details before they can get it.Automation of your Email marketing process is crucial for the success of yourbusiness. An automated system enables you to reply immediately withsolicited information. You can also send follow ups to your prospects, andsave lots of time.This is where the auto?responder comes in handy. It automatically sends areply with a pre designed response to any email address that sends email to it.Auto-responders are great for confirmation messages as well.So whats great about an auto-responder?The auto-responder allows you to capture the email addresses of your visitors,so you can build your own optintargeted mailing list.You can offer, via auto responder, a free article or newsletter to your newsubscribers.The auto responder will automatically extract the prospects name and use thisinformation in your follow up messages. With this marketing tool you cansend personalised follow up messages. If you personalise an emailmessage, your prospect is twice as likely to buy from you.You can sell your products 24 hours a day, 7 days a week with the help of anThe Blogger’s Bible - Pat Sutton
  • 80. The Blogger’s Bible – Pat Suttonauto responder. The Auto responder is a handy tool that automatically followsup with a series of email messages at preset time intervals and works foryou 24 hours a day. You will be able to develop your follow up messages andset reliable time intervals.Following up with your prospects could mean a 50% increase in your sales.Your potential customers may simply forget about your initial message or theysimply may have a bad day; for that reason, it is so important to follow upwith your prospects at specific time intervals at least five times after sendingyour initial message. You know what they say! You have to get in front of youraudience at least 7 times before they will buy from you! I have had peoplebuy from me sooner but rarely the first time.Auto responders are great for sales letters. You can post articles and blogs toforums and newsgroups, you then offer a free report about your industry andincluded in that you could have a sales letter. You then post the emailaddress of your auto responder and within seconds the user could be readingthe free report and your sales letter.You dont have to do anything.Apart from these, Auto responders also allow you to set up predefined answersto the most likely questions. This can cut up to 70% of your customer servicerequirements.Given below are some of the other key benefits of Autoresponders:1. They introduce your business to the prospective customer2. List out special offers for members3. They can list the benefits of joining your website4. You can compare your product or service with your competitors5. Give testimonials of existing customers6. Welcome letters for new members7. Thank you messages for new orders8. Order confirmation9. Acknowledgement of a query or a receipt of payment from your customer10. A reminder when their subscription or free access period is about toexpire.The Blogger’s Bible - Pat Sutton
  • 81. The Blogger’s Bible – Pat SuttonIt is a good idea to have a copy of the original email sent to the auto responderforwarded to you. Some peopledont understand exactly what to expect from the auto responder and they puta message inside the body of theemail. If you dont at least take a peek at these emails, you may accidentallyignore a question from a prospectivecustomer.Auto responders can handle many more emails than you could ever processmanually. Also, you can send a ten page email just as fast and easily assending a two paragraph email.The Auto responder I use is Aweber, but there are many out there.Just remember that the autoresponder is only doing what you should be doinganyway so instead of doing things over and over again yourself, do it once inyour autoresponder program and you never need to do it again. My Thoughts:"Success - To laugh often and much; to win the respect of intelligent peopleand the affection of children; to earn the appreciation of honest critics andendure the betrayal of false friends; to appreciate beauty; to find the bestin others; to leave the world a bit better, whether by a healthy child, a gardenpatch or a redeemed social condition; to know even one life has breathedeasier because you have lived; this is to have succeeded."page 20 / 74 The best affiliates for your blog.2010-02-14 09:24:43A lot of people ask me to suggest affiliates. They want to know which ones arethe most effective at monetising their blog. I suppose it would be safe to sayThe Blogger’s Bible - Pat Sutton
  • 82. The Blogger’s Bible – Pat Suttonthat I have done a hell of a lot of research on this subject as bad choices canmake the difference between a profitable blogging business and bad choicescan mean no business at all.It is a difficult one because it all depends on your target audience.Of-course there are some great generic ones like Chitika which is an onlineadvertising network which works a little like Adsense. For me Chitika farsurpasses Adsense because not only can you earn with click throughs you canalso earn a residual income for 15 months on your referrals earnings.To clarify, if you sign up to run Chitika ads, (incidentally its FREE), then yourreferrer earns a little bit from your earnings for 15 months and anyone whojoins the scheme through you will generate a little residual income for youon their earnings and so on.Then you have Amazon. This is good if your site attracts visitors from just onelocation. If like me, your website is read by people from all over the world thenthey are not likely to buy a book from if they are based inthe US, nor would a UK visitor want to buy from a US Amazon site. This is abig flaw in Amazons system, I am sure one day they will sort it but at themoment its pants!If you are looking for "set it and forget it" affiliates then you could do worsethan joining people like Affiliate Window . When you join these schemes, andthere are many, you can search for products that would appeal toyour visitors and pick how you want to display your ads, copy the code, uploadto your website and Bobs your uncle!If you want a more active involvement, (mad fool), then sign up with a coupleof direct marketing companies. You can actually get involved with themarketing by sending e-mails to your mailing list and interacting with peopleon the social networks.After a lot of expensive failures, I now champion Mike Dillards products ,because I really do believe his products and courses are genius and ThePublishing Academy because they are helping me with my, soon to bepublished, book and they are great and Darren Rowses 31 Days to Build abetter Blog because this course gave me the confidence and knowledge Ineeded to take the plunge and give up my day job to become a professionalblogger.The Blogger’s Bible - Pat Sutton
  • 83. The Blogger’s Bible – Pat SuttonOne important note. If, like me, you believe that what goes around comesaround then dont dupe your visitors by selling something to them that youdont believe in yourself. If you havent tried it and liked it then dont sell it!I was reading a great blog the other day about using video for marketingpurposes and the writer suggested getting the little Flip video recorder to carrywith you all the time. He had found one of the cheapest places to buy it so Ihad no problem with buying through his link.There is a moral here. If you are going to affiliate to a company, make surethey are competitive in their prices otherwise people will just take the nameand buy it on Ebay.The links in this post are my affiliate links and I will earn a little if you click onthem or buy through them but heh.....if I didnt monetise my blog I wouldntbe able to give you all this great information would I? How To Plan The Perfect Website!2010-02-09 13:52:19According to Wikipedia - The Internet actually started in 1969, (yes, only1969!), as the ARPANET, a Defense Department system designed to letsurvivors share files after a nuclear attack. From being available on just ahandful of top secret computers, it’s grown to millions and millions of users.And it’s still growing. According to a recent survey, the volume of Internettraffic is expected to double annually over the next five years. Consumers areexpected to account for 70 percent of all Internet traffic over that periodwith the rest of the market made up of business users.What does that mean for you?The Blogger’s Bible - Pat Sutton
  • 84. The Blogger’s Bible – Pat SuttonIt means customers—millions of them.No other business tool can put the products you sell in front of so many peopleso easily. Nothing even comes close.We’re talking about a potential market of over 1.5 billion people around theworld who can buy your products 24 hours a day, 365 days a year. If youopened a shop on your high street, how many people would walk past yourwindow each month?If you live in London, maybe a few thousand.If you live in a smaller town, maybe a few hundred.On the Internet, there’s no limit to the number of people you can bringthrough your shop front wherever you live.The Internet has become a major medium for businesses. Recent studiesindicate that worldwide e-commerce will generate £2.6 trillion in revenue by2020 -- a rise from £280 billion in 2010. IDC predicts that by that time, £1.2trillion of B2B revenue will come from e-marketplaces.Considering such staggering figures, it is absolutely vital for smaller andmid-size companies to not only have a presence on the Internet but also toattract customers to their websites. The competition is massive and I am goingto show you how you can compete in the marketplace.1.Make your website attractive, interesting, engaging and interactiveTo succeed at your online business (whether you are selling your ownproduct/service or are selling for other merchants as an affiliate), you need aWeb site created just for that - a simple, focused site. One that is easy tobuild, maintenance-free, low cost, credible, and a powerful traffic-builder andcustomer-converter.Having the right tool and the right product alone doesn’t insure the success ofyour website. There are many factors to be considered while designing a site.The Blogger’s Bible - Pat Sutton
  • 85. The Blogger’s Bible – Pat SuttonUnfortunately, most of these are easily ignored by Internet businessowners.Build It for Speed - Its a fact of modern life - people are in a hurry. Thismeans that you have between 10 and 30 seconds to capture your potentialcustomers attention. To minimise your load time, keep graphics small.Compress them where possible. Use flashy technology (JavaScript, Flash,Streaming Audio/Video, animation) sparingly and only if it is important toyour presentation.2.Target your MarketKnow who your market is and make certain that your site caters to their needs.It is critical that your site reflect the values of your potential customers. Isyour market mostly business professionals? If so, the site must be clean andprofessional. Is your product aimed mostly a teenagers and young adults?Then your site could be more informal and relaxed. The key here is to knowyour market and build the site to their preferences.The Blogger’s Bible - Pat Sutton
  • 86. The Blogger’s Bible – Pat Sutton3.Focus the SiteMake certain your web site is focused on the goal, selling your product orservice. A site offering many unrelated products is not necessarily unfocused,but this is often the case. If your business does offer many products,dedicate a unique page for each instead of trying to sell them all from onepage.4.Credibility Is CrucialThe most professionally designed site wont sell if your customers dontbelieve in you. A clear privacy statement is one way to build your credibility.Provide a prominent link to your privacy statement from every page on thesite as well as from any location that you are asking your visitors for personalinformation. Provide legitimate contact information on line.5.Navigation should be simpleMake site navigation easy and intuitive. Simple and smooth navigation adds tothe convenience of the visitors. Add powerful search and catalog features.Many times a lot of visitors do not have the patience to navigate through thewhole website to find what they are looking for.6.Consistency is the keyMake sure the site is consistent in look, feel and design. Nothing is morejarring and disturbing to a customer than feeling as if they have just gone toanother site. Keep colors and themes constant throughout the site.7.Make your site interactive and personalisedMake your website interactive. Add feedback forms as well as email forms thatallow your prospective customers to ask you any questions they might havepertaining to a product. Personalisation of your website is another keyelement that can lead to customer delight and can increase your sales.Personalisation technology provides you the analytic tools to facilitatecross-selling and up-selling when the customer is buying online. It would giveyou an idea of what products to cross-sell and up-sell. For example, when aperson buys a CD player, a disc cleaner can also be offered.The Blogger’s Bible - Pat Sutton
  • 87. The Blogger’s Bible – Pat Sutton8.Content is KingGood content sells a product. Ask yourself the following questions. Does yourcopy convey the message you wish to get across to your visitors? Is itcompelling? Does it lead your visitor through the sales process? Have othersreview, critique and edit your copy to insure it is delivering the intendedmessage. Always double check your spelling and grammar.9.The NavigationThe aim of a web sites navigation is simply to allow users to get to the contentthey require. For sites that have a large number of sections and web pages(and information sites can be one of these) the navigation plan has to beproperly researched and designed. You have to consider different types ofvisitors and simulate the most common steps they would take to find whatthey want on your site and the navigation plan has to optimise this movement.For example the steps required from searching a catalogue of items, selectingfrom the catalogue, adding them to a shopping cart, proceeding to check out,to entering the payment particulars is a specific sequence that should befacilitated by the navigation system. If the sequence is haphazard, it could leadto frustration or the user may miss an important step and you would have anaborted sale.To find their way about, users need to know two things:Where they are nowHow to go elsewhereNavigation does not exist in isolation; good site organisation is a prerequisitefor a coherent navigation system.10.Navigation ControlsNavigation controls are the main navigation links; they allow users to movearound the site. Whether they comprise images or text they should bepredictably located in the same place, and with the same appearance, on eachpage.11.The Blogger’s Bible - Pat Sutton
  • 88. The Blogger’s Bible – Pat SuttonUsabilityThere is no mystery to usability. It simply involves creating a site, which isaccessible to the majority of people, is easy to use and get around and deliverson its promises. You can have a site that meets the most importantstandards of usability by planning it well and always keeping the end user inmind. Remember that web sites should not be designed for their owners - theyshould be designed for their users.Problems with usability could be said to stem from just two sources: the siteitself and the user. In fact the site is always at fault; if a user, howeverexperienced or inexperienced, has problems navigating, getting informationor understanding the site.While websites have become far more complex, web users have become lessrather than more experienced as more and more people go online. It is amistake to think that the majority of users will be web or even computersavvy and will understand subtle clues about content. Most will not.12.Defining a Usable SiteA usable site will:Help users achieve a goal, usually to find something, such as information, orobtain something, such as a book.Make it easy for them to achieve that goalMake it possible to achieve the goal quicklyMake achieving that goal a pleasant experienceA site will be generally usable if:The content is good and relevantThe content is easy to findThe content can be found quicklyThe page is pleasant to look at and cleanly designed Usability ProblemsWhile for large commercial sites investment in full-scale usability studies maybe not just useful but essential butThe Blogger’s Bible - Pat Sutton
  • 89. The Blogger’s Bible – Pat Suttonfew small sites can afford such luxuries.However, identifying problems with usability for your site need be no morecomplicated than asking a few (honest) friends to act as guinea pigs on yoursite and, if possible, watching them silently as they do this. Watching users tryto find information at your site can be both instructive and quite surprising.Remember that if at any stage you feel the urge to intervene and explain, thenyou have identified a usability problem.Pat Sutton is the author of Internet Marketing and Personal DevelopmentBlog, http://www.patsutton.comDont get out! Dont talk to people! Stay in your comfort zone!2010-02-08 13:34:37If these words are music to your ears then join the club. Theres nothing Iwould like better than to be able to potter around in the office, produce newproducts and then wait until the business comes in as if by magic!So why shouldnt it work like that?Hey, Ive got a great website! My products are great! I am a nice person withintegrity!Not enough guys! You can have the best products in the world but if no-oneknows about them then you may as well forget it!So how do you find this elusive yellow brick road?Get out! Talk to people! Dont stay in your comfort zone!The Blogger’s Bible - Pat Sutton
  • 90. The Blogger’s Bible – Pat SuttonIf, like me you have a home office and you dont see many people in themorning then its very easy to slob around in a dressing gown or track suit.The trouble is that the longer you stay in those clothes the more difficult it isto get your mojo working properly.So my first tip is to grab a shower first thing. Then put something on thatmakes you feel business like and I promise that your whole attitude willchange. I know, if I have done my hair and put a little makeup on then I feelthat I can take on the World.Find some business networking groups in your area, join them, go to them, getknown and get seen.I know, if you are a shy person, that it would be your worst nightmare to walkinto a networking meeting alone and unknown but youll get over it, whats theworst that could happen? Try being a very blond woman who refuses towear a business suit.Notice I said "alone"! Its so easy to end up talking to your buddy instead ofworking the room and making new contacts so alone is best!Talking to people is good practice.Strike up a conversation with everyone you meet. Youll be amazed howresponsive people can be when they really believe you are interested in them,not just in what they are selling or doing.The waiter who knows you and likes you will always give you better service, aswill the postman and the dustman.As an experiment, make a conscious effort today to strike up a conversationwith everyone, even the paper boy, if you can catch him, ( Im not saying youshould chase him down the street, but you know what I mean).Here are my 6 tips to good networking:1. An obvious but important tip is to shake hands with everyone. Perfect astrong handshake and you will create a great impression right from the start. Igo a step further...if it is someone I have already met I will shakeThe Blogger’s Bible - Pat Sutton
  • 91. The Blogger’s Bible – Pat Suttonhands with both hands, this is a sign of recognition, in other words I amsaying "I remember you and I like you"!2. Make sure you have a verbal business card. See my earlier post about theimportance of a Verbal Business Card, Collect business cards like your life depended on it. When you get home,follow up on everyone with a short e-mail. I use a great little gadget called aCard Scan, it actually scans the business card and saves it in adatabase ready for me to work with.4. Be respectful of everyone. It is very easy to un-consciously change yourattitude when introduced to the boss then the secretary. Remember thatsecretary could well be the gatekeeper to the boss!"If you want to see the true measure of a man, watch how he treats hisinferiors, not his equals."-J. K. Rowling5. Even after you have delivered your verbal business card you will still beasked, "So what do you do?". Often people struggle with starting aconversation with a stranger so this is the easy "get out". Never the less, cant repeat yourself, you must have something new to tellthem.6. Dont have a "whats in it for me" attitude unless you want to put people offyou right at the start."Life becomes harder for us when we live for others, but it also becomes richerand happier."-Albert SchweitzerPat Sutton - Internet Marketing and Personal development Blog- The IPad - I want one.2010-01-31 12:14:14I change my mobile every 6 or 7 months for no other reason than I fancy aThe Blogger’s Bible - Pat Sutton
  • 92. The Blogger’s Bible – Pat Suttonchange.I buy something then use it for a little while then, when the novelty wears off, Isell it on Ebay.If you were to look at my Ebay profile you would see that I actually admit tobeing a gadget freak.I have been hankering for an e-book reader and have been doing someextensive research on them but I am so glad that I havent succumbed as Ihave fallen in love with the idea of having the new Apple IPad.I have got to say that its one of my failings, I fall in love with the idea ofhaving something but once I have it in my sticky hands there is always ananti-climax. I think the fun is in the chase and the more difficult it is to get themore excitement for me.The one thing I hate doing is waiting, if I want something I want it now! I wantthe IPad, the one with all the bells and whistles but shock horror, I will have towait until at least April 2010 for it - oh the pain!Well according to the Apple website, it is going to beat netbooks and e-readershands down....oooh cant wait!So watch this space for my honest review when I get it in my mits! Dont wait for Business Opportunities to knock - youll wait forever!2010-01-30 11:47:03If youre sitting at home on the sofa watching Law and Order and you hear arat-a-tat-tat on your door! Dont get excited, its not a business opportunityThe Blogger’s Bible - Pat Sutton
  • 93. The Blogger’s Bible – Pat Suttonknocking!If youre comfy in front of your computer chatting to someone on Facebookthen your attention is in the wrong direction to notice a fleeting businessopportunity flying by.I know its a cliché, but you need to get out of your comfort zone and rattlesome cages!Here are my five tips for opportunity ambushing.1. Join referral networking clubs - people buy from people so you need to getout there and talk about yourself and your business. Be prepared to refermembers and they will in return refer you, thats how these clubs work.Theres only one downfall to these type of clubs - they are usually at anungodly hour of the morning so make sure you make the most of them - notmy best time!2. Join LinkedIn groups - for instance, if youre a widget training business, itspointless joining a group of widget trainers, unless its to get a few pointers.You need to look for groups of people who are likely to want your service.Interact with the right people, listen to their story, answer their questions andcomment on their articles. Get known and seen! An opportunity will come outof it, I promise.3. Give something away for free. Something that will show your potentialcustomer just how good you are. They may not buy from you straight away butthey will remember you when they are in need of a service such as yours.4. Send "snail mail" - a postcard to a business up your street is a veryinexpensive way of marketing but it can be effective. I use Vistaprint for thecheapest postcards and business cards.You see, regardless of the long arm of the World Wide Web, many of us stilllike to work with people from our own local area. Lets say you are looking forsome widget training. Youve found two companies that can do it for £250 aday. One is located the other side of the country and the other is just aroundthe corner, which would you choose?Keep a record of your mailing list and what has gone to them because once isnever enough, you need to get in front of them as many times as you can soThe Blogger’s Bible - Pat Sutton
  • 94. The Blogger’s Bible – Pat Suttonthey will think of you when the time comes. If youre worried that yourewasting your time and money then give them a call and politely ask them ifthey would like to continue to receive correspondence from you - you neverknow, it could spark up a relationship at least!5. Join small online social networks - Im not talking about drowning in theFacebook pool. Im talking about small free networks like my womens peernetwork where you can get to know people and join their groups and actuallyinteract. You can make connections and even learn something new.Just one health warning - An opportunity that may well come knocking is thesheep in wolfs clothing with a, never to be missed, get rich quick scheme. If itsounds too good to be true, then it usually is! Dont sack the receptionist - give her more work!2010-01-22 11:25:03Its so frustrating when you arrive at an office reception only to find thattheres no receptionist! There you stand, waiting for someone to notice you.The staff manage to beaver away while at the same time giving you glances but,infuriatingly, not making any effort to come to your rescue?You think, should I wait, should I talk, should I....The problem is that when a company has a belt tightening period, then thereceptionist is usually the one person that bites the dust, leaving a void in thereception area and some poor employee out of work and me, the poorvisitor, left to her own devises.I can understand the reason - maybe she spent a lot of time filing her nails orchatting on her mobile - but whos fault is that? She should have been keptbusy with a crucial occupation that most small companies ignore.The Blogger’s Bible - Pat Sutton
  • 95. The Blogger’s Bible – Pat SuttonShe could have been the companies "Social Media Whizz Kid"!Now dont get me wrong, I am not saying that you would encourage her tochat on Facebook all day, Im talking about structured marketing usingFacebook, Twitter, Plaxo, LinkedIn and all the other important socialnetworks.What many companies dont know is that if an employee is using a companye-mail then you have every right, as their employer, to monitor their e-mails.This is the first thing you should make clear to your new receptioniststroke online marketing manager.She would be given targets to meet and results to report on, in fact she wouldbe kept extremely busy.Theres three things you would need to have in place in order to ensure youreally do benefit from her activities, in other words to make sure she isactually marketing your business not chatting and making dates with her newfound friends.1) A weekly feedback report.This would be to check such things as, how many followers you have gained onTwitter and how many "fans" on Facebook and contacts on LinkedIn,Ecademy and Plaxo etc.2) Someone to write good copy.Find your cleverest writer, (you could hold a competition!), and get them towrite a couple of blog posts a week. The posts should contain all the right keywords for the search engines and, ideally, should come out of your websitebut if you dont have a blog on your website then you can start a blog easilyusing blogger, or blog spot, there are many others! (A little bit of training foryour blogger wouldnt go amiss either!)3) A good trainer.It doesnt matter how much your staff think they know about Facebook etc,they will undoubtedly, not know about the right way to leverage this newThe Blogger’s Bible - Pat Sutton
  • 96. The Blogger’s Bible – Pat Suttonmedia to market your business.The beauty of teaching a member of staff Internet Marketing is that you willbe in complete control; your staff member will be gaining some great skillsand you will save a lot of money down the line - money that you wouldhave had to pay to a marketing company to do it for you.Give a man a fish and he eats for a day teach him to fish............Pat Sutton - Professional Blogger and Marketing Director at Niche MediaMarketingOne to one training, workshops and seminars on Social Media Marketing.Pat Sutton - Forbes Listed as the 30 women entrepreneurs to follow onTwitter! A good way to beat writers block!2010-01-18 13:34:08One of my favourite bloggers at the moment is James Chartrand. Here is oneof his wonderful tips for when were suffering from bloggers block."Great quotations are the richest goldmine of blog post ideas youll ever have."So I popped over to Wikiquote and found this great quotation by SarahBernhardt -"Life engenders life. Energy creates energy. It is by spendingoneself that one becomes rich."This is what I have been prattling on about for months. Give, give, give andThe Blogger’s Bible - Pat Sutton
  • 97. The Blogger’s Bible – Pat Suttoneventually you will receive. Take a look at my blog, "Selling to the taxi driver"and youll see what I mean.Heres another:"Life is either a daring adventure, or nothing." Helen KellerI love this one, how many of you have the courage to really take a chance - togive up that job you hate or walk away from an employer who infuriates you?How may of you would love to be your own boss but have no idea howto do it?I did it, I gave up a full time job to become an internet entrepreneur and Ihave never looked back. My choice of businesses fitted my values and beliefs, Ichose to build a Blog site, this one, and to join a company calledLifePathUnlimited.It is important that you choose the right one for you and also the right mentorto help you on your way. If you want help with your life decisions please docontact me.If you see yourself as an author and are interested in a monetised blog sitethen dont forget to check out the fabulous Darren Rowses BloggersWorkbook, it is what set me off on the right track."Just remember that even a long life is not long enough and an opportunitymissed is not something lost but something never achieved."And thats one of mine!Pat Sutton - Blog Author at http://www.patsutton.comThe Blogger’s Bible - Pat Sutton
  • 98. The Blogger’s Bible – Pat Sutton So why should you have an official blog?2010-01-08 12:36:17Did you know that blogging is the new "BLACK"?A blog can be uploaded to networking sites to spread the word about yourbusiness - thats free advertising!A blog gives you the chance to voice your opinions to the world.A good blog can generate subscribers and we all know how important they are!A blog with the right keywords will help the search engines to find you.An informative blog can give you could be seen as an expert inyour field.A blog can create an income from affiliate advertising and adsense.So what are the 8 things you should have on your official blog site.1. A subscribers sign up box. This will enable visitors to subscribe to the RSSfeed of your posts.2. A newsletter subscription box. Once they have agreed to receive yourmailings then you can safely market to them by e-mail - it is always better toadd a few subtle links to your products or services in a newsletter than tobamboozle them with adverts.3. A comment box. When people comment on your blogs you are capturingtheir details.4. The Opportunity to buy something. Of-course it is great when your visitorsspend money on your website but you will need a lot of visitors to make anyreal profits from it but it is possible. The magic word is traffic!5. Adsense - I have a lot of visitors and do make a few bob from Adsense butagain you need a lot of traffic tomake any real money.The Blogger’s Bible - Pat Sutton
  • 99. The Blogger’s Bible – Pat Sutton6. Adverts - a busy website is more likely to attract advertisers so concentrateon getting your visitors up before you approach any advertisers.7. Bookmarking buttons to places like Facebook, LinkedIn and Twitter.Everytime you write a new post hit those networking buttons and send yourwork around the web. I am a member of 50 groups with LinkedIn alone, myposts go out to all of them on a daily basis. Dont upload the full article, just asnippet then a link to your website.8. This brings us to the most important part of your blog or article...THETITLE!If you want literary accolades then write something clever like "To blog or notto blog that is....."The trouble is that this title will not help the needy searcher...if your targetaudience is someone who wants to know more about blogging then make yourtitle as search engine friendly as you can.Think of the words people will use when searching Google then create yourtitle to not only inform people of the content of your post but also include theimportant keywords. How to market your website so that people buy from you!2009-12-07 21:02:45It doesn’t matter what kind of business you have and how benevolent you are,you can give things away for free, you can raise money for great causes, youcan hold people’s hands but everyone at sometime needs to make aliving.The baker puts bread on your table, not to feed your family but to feed hisown!I am sure, if you own a bakery or a grocers then online marketing is not soimportant but if you have a product or service that has a website at it’s heartThe Blogger’s Bible - Pat Sutton
  • 100. The Blogger’s Bible – Pat Suttonthen you need to know how to drive traffic, create a contact list and to makesales.Ok, so you have a great website that showcases your products or services oryou have signed up for an online, work at home business that has providedyou with their propriatory website to promote – what next?It doesn’t matter what kind of online or offline business you have, if you sellfrom a website then you need to get it out there to the right target audience.Not many of us are really clever enough to know, for sure, who will buy fromus, I promise you, I have had many surprises! But somehow we need to workout how to get our business in front of buying customers. So a scattergun approach is not really the way to do it, you need to target the right people.So how do you recruit people to an online business. How do you get people tocome to your website?Online? Offline? Cold calling? Friends and family?Let’s look at Friends and Family first.If you want to lose friends then pitch to them, the same with family members.I don’t know about you but I would hate it if my loved ones avoided mebecause they felt guilty for not buying into my business! So that is a definite―no no‖.Cold calling? Hey! I’m into this online gig because I want to enjoy it, I want abetter quality of life and cold calling just does not do it for me! So, for me,that’s out too.Offline – now here’s a thing – yes it can work, even for an online business. Youcould:The Blogger’s Bible - Pat Sutton
  • 101. The Blogger’s Bible – Pat Sutton1. Get out there to your local business networking events.2. Build relationships with local business owners to encourage referrals.3. Take stands at exhibitions.4. Advertise in the newspapers.5. Give out flyer’s in shopping malls and markets.6. Carry business cards for those chance encounters!Then there’s ONLINE.Now this is where your marketing can really rock!Here are my 5 very best online marketing tips.1. Any good at writing?You don’t have to be Jeffrey Archer but a good clear blog with all the rightkeywords can be a fantastic marketing tool.The article should not be about your business but about something helpful forthe reader. Of-course it should be linked to your business, for instance if youare a garden landscaper then an article or blog about growing roseswould be good but a blog about baking a chocolate cake may not be.You need to engage with the reader, they need to see you as a leader andexpert.Once you have constructed your blog or article you then need to add a clearsuccinct signature at the bottom, this is very important for obvious reasons.I know what you’re asking….what do I do with my blog once it is finished?Well if you have a blog section on your website then that is ideal as readerscan click to your website to read the blog.You would open your blog on your website, copy the URL or address and addthat link along with a catchy intro like:The Blogger’s Bible - Pat Sutton
  • 102. The Blogger’s Bible – Pat SuttonAn easy way to bake a chocolate cake – if you love chocolate you’ll love this –http://www……You would add it to places like Facebook, Twitter, Ecademy, LinkedIn etcthat’s assuming that you are a member of all these social sites, if not whynot???If you have written your blog on someone else’s website, like Blogger, Ezinesor another blogging platform like my site for business women,TheBusinessWoman then you need to make sure that all your website detailsare in your signature.2. Twitter!I know a lot of people think that Twitter is a waste of time well, I promise youthat it is not, if you do it right.A daily tweet containing great advice to followers who are your targetaudience can really boost your profile. If you have a good profile then peoplewill see you in a good light and are more likely to buy from you. If you read myblog, How to market on Twitter, you will see how you can make Twitter reallywork for your business.3. Facebook Fan Pages.Create a fan page with the same name as your business then set to workmaking friends and then inviting them to become fans of your page. Once youhave a reasonable amount of members you can create a badge to uploadonto your website. This creates a sense of community and will give confidenceto your website visitors. Of-course you also have your fans to market to aswell.4. Relationships.Join groups and forums to get to know people, (not to pitch to them), oncethey get to know you they will eventually ask you what you do and then youcan get away with a subtle pitch.5. LinkedIn groups.Join the groups on LinkedIn, you are allowed upto 50 group memberships.Of-course you need to find groups of people who would be interested in yoursector and will be beneficial to you as well. Then once in a group you canupload your articles or blogs to their discussion pages. These are then sent outby the system to the group members in update e-mails. Some of the groupsThe Blogger’s Bible - Pat Sutton
  • 103. The Blogger’s Bible – Pat Suttonhave memberships of thousands of people each so your one article alone canget you enormous exposure.Pat Sutton – Internet Marketing Specialist – Official Blog Site Forget the glass ceiling - use the fire escape instead!2009-12-02 05:36:46When, after 8 years, I decided to emerge from the security of a monthly salaryI was met with the usual, "Are you sures and are you mads"Thankfully, I didnt listenI felt that as Marketing Director of a company like Advantage Business AngelsI was being held back.My talent for thinking outside the box was not really required in a, dare I say it,formal, dont do anything radical, dont do anything crazy, institution likeABA.I understood, we had to be seen as reliable, dependable, professional - in otherwords a bit stuffy, for people to take us seriously but it didnt help me and myyearning to have my creativity unleashed!My multi tasking skills are quite good, after all I am a woman, but even themost organised of people would struggle with a seriously demandingManaging Director, (sorry Neil), Magistrates duties, mothering duties,grandmothering duties and trying to run a business in my spare time duties.So I did it - Im now free - free to follow my dream to be an Internet marketingqueen.And I have just received my first official accolade - I am in the company ofsome fabulous ladies on The Forbes List of The 30 Women Entrepreneurs toThe Blogger’s Bible - Pat Sutton
  • 104. The Blogger’s Bible – Pat Suttonfollow on Twitter - I have made my mother so proud and Im quite proud ofmyself as well.Pat Sutton - Professional Blogger and Internet Marketing Specialist - OfficialBlog - http://www.PatSutton.comFollow me on Twitter "TheBizWoman" Wow! Ive been listed!2009-12-01 07:19:54I am so excited to be on the Forbes List as Thirty Women Entrepreneurs tofollow on Twitter.I am honoured to be in the company all those inspirational women.Forbes Natalie MacNeil said:"These business-savvy tweeters are all excited about helping you grow yourcompany, create buzz for your brand and stay inspired.Twitter has been an incredible tool for connecting with like-minded peoplefrom around the world. I am always on the lookout for women entrepreneursand women in business to follow, connect with and learn from. The following30 women entrepreneurs have excellent Twitter feeds to follow..... "So what does this mean to me and how can I, as a marketer, profit from this?We women are not very good at blowing our own trumpet but we have to learn,not only to get a sound out but to play a good tune!Here are my 10 tips on what to do when you have public recognition to shoutabout.The Blogger’s Bible - Pat Sutton
  • 105. The Blogger’s Bible – Pat Sutton1. Turn your good news into a helpful article or blog, as I have done here.2. Once you have created your blog, grab the URL and get it out across the webto social networks like Twitter, Facebook, MySpace etc.3. Post your blog on all your groups news pages on LinkedIn. If you are not amember and have not joined any groups then why not? (My blog aboutmarketing on LinkedIn coming soon).4. Add your news to your e-mail signature.5. Use your news to prove your credibility, for instance when trying to getarticles or books published.6. Add to all your marketing brochures and publications.7. Include the news in any advertising campaigns.8. Create a banner that you can pop onto your website.9. Send your news, together with a story about how you gained recognition, toyour local or national newspapereditors.10. And probably the most important thing to do is to say thank you to thejournalist...if you cant get to her or he directly, write to the editor or betterstill both!Think on this...its great to feel you are important. The feeling is infectious andonce you get the bug it will drive you to strive for even more success. But mytip here is, "What goes around, comes around".I believe that if you help others as much as you can then good things willhappen to you!Thank you so much Natalie, Im truly honoured!If anyone has any other ideas - love to hear them!Pat Sutton - Official Blog Retweet - What does it mean and how important is it!The Blogger’s Bible - Pat Sutton
  • 106. The Blogger’s Bible – Pat Sutton2009-11-30 17:58:45A Retweet allows Twitter users to share their favourite tweets with their ownfollowers.So if someone has 10,000 followers and they like one of your tweets and theyretweet it, then it will go out to all of their followers, good eh!It is done by copying and pasting the original tweet and sending it out. Itsusual to put ―RT‖ plus the originator’s username at the beginning of the tweet.Here’s an example:RT@thebizwoman: How to monetize your blog!Obviously, if you regularly tweet great content then people will pick up on itand retweet you. They will also retweet you if your tweets are relevant to themor even, dare I say it, complementary.A good way to get people to retweet you is to ask to be retweeted.This works really well if your tweets are for a good cause or are likely to behelpful to your followers audience.Heres an example:Entrepreneurs - learn how to monetize your blog PLEASE RETWEET ME!This is only about 66 character; very important if you dont want retweets withclipped off ends as you are only allowed a total of 140 characters in yourtweets.It is always better to simplify the procedure for your retweeter.The Blogger’s Bible - Pat Sutton
  • 107. The Blogger’s Bible – Pat SuttonThere is a great little application called - add your tweet and it makes you keep it short then it adds a plea for aretweet at the end of your message, (Im saying "message" because Im fed upof saying "tweet"), which your follower can then click on to easily retweetwithout all the copy and pasting.You can try it out now by retweeting this post.Lets face it if you dont ask you dont get!Pat Sutton - Official Blog, How to really monetise your blog2009-11-24 19:33:12In my previous blog "6 steps closer to monetising your blog" I said that youneed:1. Patience2. Resilience.3. A great imagination.4. Knowledge.5. The discipline to learn.6. Multiple Income streams?Today I am going to tell you about the next 6 items you need:1. Products that sell well.2. A great mailing list.3. An easy to use e-mail marketing system.4. To be seen on the first page of Google.5. A membership site with real value.6. Private advertisers.It is very difficult to find a product that sells - the Internet has spawned anThe Blogger’s Bible - Pat Sutton
  • 108. The Blogger’s Bible – Pat Suttonenormous amount of "get rich quick" schemes. Some are great but someare...quite honestly, a mis-representation.My rule of thumb is...if it sounds too good to be true then it is too good to betrue!I am sure that some people actually do make a lot of money from thesebusinesses but they usually have a large infrastructure behind them.When they say stuff like, "make money while you sleep" it does ring alarmbells for me!In saying that, a busy blog site with the right money making products canactually make money for you while you sleep but you need to work very hardwhen youre awake to get it!I have made a pact with myself, I will only sell products that I firmly believe in,like my Bloggers Workbook. This course actually helped me to change myhobby blog into a great business.So my advice to you is to only sell the stuff that you would use yourself, thatway you have more conviction in your sales pitch.The mailing list is your lifes blood. Always have a sign up box on your website.If you can give something away as a sweetener then that is even better. Makesure that it is something worth having.I would like to E-SHOUT an important point at not abuse yourmailing list. If they have signed up to receive a newsletter then that is whatyou should send them. Your marketing can be inside your newsletter.If thay have signed up to a general mailing list then you have a little morefreedom but the content of anything you send to them should be, value, value,value, a subtle sales pitch, then more value.There are many marketing systems out there, the one I use is Aweber, I findthem the easiest to use and one of the cheapest. There are many more likeIContact, Constant Contact, Getresponse.The Blogger’s Bible - Pat Sutton
  • 109. The Blogger’s Bible – Pat SuttonThe marketing sytem works by allowing you to set up e-mail campaigns. Sowhen your visitor registers to be added to your mailing list it automaticallygenerates an e-mail from your marketing system to ask them to confirm theirsubscription, (they call, this opting in). Once they have confirmedthen the massages that you will have previously set up will arrive intotheir inbox either daily, weekly monthly or what ever days you have chosen.Its as simple as that!The beauty of this system is that any new subscriber, no matter when they join,will receive the first message and then the second and so on.You can actually configure your sign up box within the system too!We would all love to be seen on the first pages of the search engines and if youare selling something unique then you will probably be there after a couple ofdays. But there are many thousands of blogging sites out there, all trying to getto the top spots so the competition is fearce for us.My answer for you is to do what you do best...blogs, blogs, blogs and moreblogs.When you write your blog on your website you need to also upload it to thebest networking sites as well, sites like EZines, Ecademy, LinkedIn, Facebookand Twitter.There is an easy way to do this. Make sure that you have social bookmarkingshare buttons at the bottom of your blog. Once in situe on your website it canbe sent out across the web in no time at all.Here is a screanshot of Google today, notice how my last blog, "6 steps closerto monetising your blog", has actually got three....not just one spot, on thefront page of Google and thats not paying a penny in advertising. Ifyoure having trouble seeing this then try searching, "How to monetise yourblog".Clever eh! A membership siteYou can provide products, a course or service...these are good if you wantThe Blogger’s Bible - Pat Sutton
  • 110. The Blogger’s Bible – Pat Suttonmembers to pay on a monthly basis thus generating a residual income for you.See ours here!You have a choice how you sell it.You can have a free membership that will help you to generate a mailing list ofa captive audience.Or you can have a "Join now for $1 or first month FREE offer".What ever the offering there is one thing that is paramount....give them a riskfree call to action!Think of all the things that would be going through your head at that momentbefore you joined.Will this instigate spam?Is there a catch?If I dont like it, can I have my money back?Can I hear from someone who has used this?Do I trust this person?Will my hair fall out?Will my.........At this point you need to think of everything they are likely to say tothemselves and address that problem...such as money back guarantees, fullcontact details of the vendor, testimonials of satisfied customers, no spametc.etc.If you get it right, a membership can build and build to make you some seriousmoney that you can actually earn while you sleep.Private Advertisers are those elusive companies who may be prepared to payyou a nice tidy sum to have their banners all over your blog.Be-careful, what you gain in money you could lose in loyal readers.Although it always amazes me how people think that us bloggers are doingthis out of the goodness of our hearts,The Blogger’s Bible - Pat Sutton
  • 111. The Blogger’s Bible – Pat Suttonwe stay up all hours researching and writing all for no financialremuneration...get real guys... as they say, "Thebaker puts bread on your table, not to feed your family but to feed his own".Pat Sutton - Official Blog Selling to the taxi driver!2009-11-18 15:27:46You know, one of the easiest things to do on the internet is to assume thatpeople are not being honest and that they are only talking to you because theyhave something to sell. Who do you think is to blame for that? We areof-course!Have you noticed on the social networks how many people make a connectionand then immediately try to sell you something. I am the first one to admitthat that was my tactic when I first started social marketing on the web.Its like getting into a Taxi and saying hello to the driver and in your nextbreath introducing your product to him. If you were that taxi driver, whatwould you think?If, however, you have a long drive with him and you allow him to tell youabout his family and his gripes and likes.You could chat to him about how busy he has been and you could comment onhow clever he is to remember all the obscure places, he will eventually feelconnected to you. He will then, more than likely, ask you what it is thatyou do. You will then have the opportunity to tell him about your business orproduct. Remember though, it is still not the best time to sell to him until youhave told him about yourself. You need him to see you as a normal, kind,human person who he can trust and that he can see as the type of person hewould want to buy from. I am not saying that taxi drivers are likely customersbut I am sure you know what I mean?The Blogger’s Bible - Pat Sutton
  • 112. The Blogger’s Bible – Pat SuttonIf you really want to find people to buy into your product or business, youmust first help them to buy into you. Your online profile should be the bestyou can possible make it and your picture should show you smiling andlooking approachable. Its important that you do not come over tooprofessional, you should seem to your prospective customer like someone whocould be living next door to him.Your resume is important but remember not all of us have a great academiceducation, many of us are self taught, as am I, do not be ashamed of that.Many of your prospective customers will, themselves, not have traditionaltraining but some of the best entrepreneurs have started just like that.Jim Rohn, the founder of Herbalife, as an example, started selling and made afortune out of health products because of his mothers enthusiasm for healthyfoods not because he had a fantastic academic career. 6 steps closer to monetising your blog!2009-11-17 12:45:29Im often asked how to make money from Blogging.Not wanting to dampen enthusiasm, its not a get rich quick scheme.But its not impossible.To get you there you need to have these six crucial skills:1. Patience2. Resilience.3. A great imagination.4. Knowledge.5. The discipline to learn.6. Multiple Income streams?Why patience you say?The Blogger’s Bible - Pat Sutton
  • 113. The Blogger’s Bible – Pat SuttonIf you do everything right.Join blogging forums, create networks of friends and acquaintances, got seenon social media websites and actively collaborate on other blog websites.Then it can still take months, even years before your have any kind ofrecognition.With a legible writing style and perseverance you will make it in the end!Resilience?By resilience, I mean being able to take it on the chin!Being able to fail without labelling yourself a failure.Being successful at something doesn’t make you a success. When thatpublisher or editor rejects you, pick yourself up and start all over again witheven more resiliance!A Great Imagination is imperative!You need to be able to see outside the box.Knowledge and information is widely available on the web but you need tohave the imagination to create a useful blog from that information. When youcompose your next blog you need to know who your target audience is goingto be, then you need to work out ways of getting in front of them.Your title, (absolutely essential if you want your blog to be read), needs to grabthem and say, "READ ME!".Knowledge.It is all too easy for someone to claim to be an expert.The Blogger’s Bible - Pat Sutton
  • 114. The Blogger’s Bible – Pat SuttonTheres no Internet police checking your credentials but I believe "what goesaround comes around" so dont copy, dont pinch others stuff and dont claimto be what you are not!A lot of people will read other blogs and articles and do a good job of copyingthem by not copying them. But it is easy to recognise the fakers. Take a look attheir other work. If the writing style is different every time then they areprobably seasoned fake artists.Dont get me wrong, we all do our research, thats what the web is for, buttheres a lot of difference between learning and passing that knowledge on andcopying someone elses articles and changing a few phrases.If I see something that excites me, then I print the article and read it and thendo my report on it. This is a great lesson as not having it sitting there on yourcomputer you are not tempted to copy and paste - you have to use yourown words.One more point on KNOWLEDGE. As is normal with a business, you must beprepared to invest financially - you could do worse than taking up a fewsubscriptions for products and courses on good bloggers websites, you will beamazed how much youll learn.The Discipline to Learn.If you want to keep up with the times you need to be ever evolving. TheInternet and Social Media changes on a daily basis.What was a great strategy yesterday could be a waste of time today.When I first started to market my blogs on Twitter, I was in-undated withvisits to my website even though my followers were under a thousand. Now Ihave many thousand followers yet the response has not gone up thatmuch in relation. I am afraid that we are victims of our own actions.We know that most people who ask us to pop over to their website for somegreat stuff are almost certainly going to have a hidden agenda and alteriamotives. But thats Ok if what you get from then is of value!If you are like me and you are always inquisitive to see if there are anysnippets of information that you can pass on to your readers then you maywell profit from these opportunities but many of you are probably far too busy,so the offerings are ignored.The lesson here is, dont be too hasty, if there is one thing that has come out ofall this, it is that people know that if they give something of value then peopleThe Blogger’s Bible - Pat Sutton
  • 115. The Blogger’s Bible – Pat Suttonwill be attracted to them or their business so it is rare that the info isworthless.Mutliple income streams!Google AdSense on your website? Youre not going to get rich but you canmake enough to pay for the odd evening out. Good affiliates? They may bringin a little more than AdSense, but you have to have a mighty busywebsite to make any real money from affiliates.The most efficient way of getting closer to monetising your blog is to create asubscriber list. As they say, "The Money Is In The List!".Create a subscribe box on your website where they can get somethingworthwhile for free then once you have your subscribers you can start to workon the relationship. When they see you as a leader and as an expert in yourfield then you can start to market to them. The format is: give them good stuff,give them more good stuff, give them more good stuff then, when you havetheir attention, do the pitch then follow that with more good stuff. Be careful,gently does it! You dont want them to un-subscribe.Watch this space for my next article, "How to make big money from Blogging".Pat Sutton - Official Blog Put a sandwich board out to drive traffic!2009-11-10 14:48:15The content of your website tells your visitors all about you and your business;it is your shop window. The problem is that if your shop is on a back street andyou have no passers by then you need to get people to take a detourThe Blogger’s Bible - Pat Sutton
  • 116. The Blogger’s Bible – Pat Suttondown your street! Its easy, you put a sandwich board out with key phrases tograb their attention?So what can you do to get people to come to you on the web?Good blogs and articles will lead people to your site if they are written withgood content that includes the important relevant key words.So how does good content and great articles get you traffic? Well, many searchengines rely on the keyword and keyword phrases of a site to put it in theirresults list. If your content contains a good number of keywords andkeywords phrases, it may be chosen to be a part of the top listed sites in thesearch result pages.But before you think of just plastering your site and articles with all thekeywords and keyword phrases you can, remember that the search enginepolice will notice if you are trying to abuse the system and will most certainlypenalise you. You must have good well written articles that incorporate thekeywords and keyword phrases properly in their content.I know its difficult as many of you will say that you just dont have the time towrite your own website blogs and articles. But if you can find the time, articlesspecifically designed for the internet will take some getting used to anda certain amount of expertise to create but it is well worth the effort.There are writers who have great experience in doing this and charge only aminimal fee for such work. Writers like this can be regarded as experts in thisstyle of writing and can greatly help your website to get that coveted spot inthe search engine rankings.Other than getting your site in the web results page of search engines, they canalso provide your site with meaningful articles and content that can impressyour website visitors and entice others to view your site. This isthe type of thing that makes your website "sticky" and if you set up an RSSfeed button on your website they may even subscribe to your articles and thesearch engines love that!Of-course, if the mountain wont come to Mohamed...........I take my websiteThe Blogger’s Bible - Pat Sutton
  • 117. The Blogger’s Bible – Pat Suttonvia Articles and Blogs to the mountain.Articles once written, can be posted across the web to drive traffic back to yourwebsite. Sort of like a virtual sandwich board.Depending on the number of words needed, usually, a two hundred and fiftyword article would cost from about $30, (about £20 in English money). This isa small price to pay for having a content rich, well researched andwritten paper on your website and it is a lot cheaper than a Google Adwordscampaign.It is easy to find a good writer as these days most authors will have blog sitesor articles published on websites like where you can readsome of their work to get an idea of their type of writing. But what isimportant is that the writer has the knowledge to "write for the searchengines" as well.Pat Sutton, visit her official blogsite: Confessions of a Blogger.2009-11-09 03:27:50At last my official blog website is actually finished. My intention of bloggingfor a living has become a reality.Ok, what next?The first thing I need to do is to go back over the archives and delete all myearlier muses.In the early days, as is usual for blog virgins, my impression of a blog wassomething that no sane person would ever read or be interested in. So my firstblogs were indulgent, grammatically terrible and some were evendownright silly.But as my hand hovers over the delete button I hesitate....wait a minute...thisis like throwing out an old photograph album.The Blogger’s Bible - Pat Sutton
  • 118. The Blogger’s Bible – Pat SuttonTheres the one about my dog Sadie, now gone, who was miraculously cured ofcancer by a Spirit healer. And the time a had my cat trimmed and she lookedlike one of those nodding animals you put in the back window of yourcar.Then there are the feelings I had when starting a new job or moving house.I recorded my first days on Facebook and how cheeky people were, asking tobe "my friend" when they didnt even know me!Of-course, I would hate for all you guys with discerning tastes to read theseold blogs but I am definately not going to dispose of them. Im going to printthem up and stick them into a scrap book for posterity.Maybe one day one of my grand daughters will find them and will read themto their strange it will be to old fashioned it willseem!This time of Ipods, webcams and Twitter will be an archaic, bygone age tothem!I wish I had written more!Read Pats Official Blog at If you build a relationship – they will come!2009-11-09 03:14:42How often have you received an e-mail or message saying – Hello, I am JoeBlogs and I am so excited to get to know you, why not pop over to my websiteand.…I know you have because I have, in fact I have probably been theguilty party. In fact I do believe that I have a direct message exactly like thatset up to thank people who follow me on Twitter….damn!Phew! Just got back from Twitter and changed all my thank you messages!The Blogger’s Bible - Pat Sutton
  • 119. The Blogger’s Bible – Pat SuttonSo how can you build a rapport with someone enough to get them to buy fromyou?First you need to build up your profile.It is very important that you have your own website or Blog where people canread all about you, your exploits and expertise.Nowadays it is very easy to set up a blog and if you sign up to Wordpress, for asmall monthly fee, you can create as many websites or Blogs as you want. Theyhave great templates and with a little knowledge it is simple to createa seriously professional looking website.You should then join some great professional networking groups such asLinkedIn, Ecademy and Plaxo.So what should your profile look like?Remember, your profile is to promote you first then your business second.Below are 6 the most important factors when creating your profile:1. Your profile must have a picture of you, I can not stress this enough!2. If, like me, you are self taught and your education history is not outstandingthen leave it out.3. The important part of your profile is your work experience. This is whereyou must not be afraid to ―BIG‖ yourselfup. I am not saying that you should lie, I am saying that you shouldaccentuate!Here is an example:Pat Sutton – 2000 – 2009 Marketing Director – Advantage Business AngelsorPat Sutton – 2000 – 2009 Marketing Director – Advantage Business Angelswhere Sutton was instrumental insecuring more than £21 million of investment for small to medium sizedcompanies.4. Your hobbies and interests. Here you should mention all the things you arepassionate about. If someone isThe Blogger’s Bible - Pat Sutton
  • 120. The Blogger’s Bible – Pat Suttonlooking at your profile and teetering on the edge of contacting you and youhappen to mention that you love James Taylor’s music and so do they then itcould well push them over the edge. Be-careful though if you havecontroversial tastes, you don’t want to lose them because they don’t agree withyou on something.5. Where you are based. If your product or service is aimed at the local marketthen of-course it is advisable to mention that you are local, in fact it isimperative, but if your product is for a national or even world wide audiencethen I would not publish your locality.6. Your expertise. It is important that people see you are an expert and aleader but they must also see you as approachable and friendly.Very important – be careful once you have made that first contact withsomeone, too many people jump in with the hard sell before they have builta relationship.Learn about them first, you do this by learning to listen. How many of us waitwith baited breath to jump into a conversation with a witty comment. Youliterally spend all the time people are talking to prepare yourself for yourcontribution to the conversation rather than really listening to what they aresaying.Listening is power – if you listen you will learn what others want. A good salesperson will use the information deemed from listening to create follow upquestions. So listen in order to understand. Once you have listened thenfollow up with questions, this makes people feel important. If you have madethem feel more important you are on the right track to creating a positiverelationship.So:1. Listen – to hear them, not to give you an ―in‖ to speak.2. Listen – to remember, nothing makes more of an impact than youremembering important details and then building a conversation aroundthose details.3. Listen – to boost their ego, nothing is more of a favourite topic than talkingabout one’s self. Encourage them to talk about themselves.4. Listen – So that you will learn what is their pain and you can then showthem ways to help relieve the pain.The Blogger’s Bible - Pat Sutton
  • 121. The Blogger’s Bible – Pat SuttonThis is my magic formula – First create a profile that people will be drawn to.Build relationships because relationships are the key to profit.Make contact, communicate, listen and remember. At the right time, use thepower of the follow up question to show them the way to relieve their pain.Pat Sutton is the author of ―The Image Attraction System‖ That call to action – your life’s blood!2009-11-09 03:13:00You can have the best looking website in the world, the best products everinvented, the most eye catching advertisements and a service second to nonebut if you don’t tell your customers how to buy from you then all yourhard work is wasted!If you want the reader to buy your product or take you up on your service,then tell him so, tell him what to do to pay now!Unless you enjoy entertaining your prospects with your beautiful writing skills,always demand that he complete the sale now, by taking action now – bycalling a telephone number, by clicking a pay now button or by writing hischeque and rushing it to the post office.So how can you stimulate your prospect to act?1. You could offer a reward of some kind.However, in mentioning the reward or bonus, be very careful that you don’tend up receiving requests for the bonus with mountains of requests forrefunds on the product to follow.The bonus should be mentioned only casually if you are asking for productorders; and with lots of fanfare only when you are seeking inquiries.2. Specify a time limit. Tell your prospect that he must act within a certaintime limit or lose out on the bonus, face probably higher prices, or even theThe Blogger’s Bible - Pat Sutton
  • 122. The Blogger’s Bible – Pat Suttonwithdrawal of your offer. This is always a good hook to get action.3. Offer a good guarantee. Any kinds of guarantee you offer always helpsproduce action from the prospect.And the more liberal you can make your guarantee, the more product ordersyou will receive.Be sure you state the guarantee clearly and simply. It is important to make itso easy to understand that even a child would not misinterpret what you aresaying.4. Spell out to them the whole procedure, in other words what will happenonce they have paid.5. If applicable, tell them how quickly they will receive their purchase. It reallyannoys me when I buy something only to find that there is a 3 week deliverytime. I always want my purchase yesterday and I like to see clearly onthe front page of the website how soon I will get it, for me, this will make thedifference as to whether I buy or not!So remember, the action you want your prospect to take should be easy –clearly stated – and devoid of any complicated procedural steps on their part.The easier you make it for them to respond, the more responses you’ll get!Pat Sutton is author of ―The Image Attraction System‖ 10 QUESTIONS: DO YOU HAVE WHAT IT TAKES? By John Assaraf2009-11-09 03:05:45Do you have what it takes to be really successful? Have you ever thought aboutwhat you must be prepared to endure and do in order to be successful inbusiness or your career?I think I have been asked at least 5,000 times what it really takes to besuccessful in business, so I jotted down 10 questions you can use to gaugewhether you already have what it takes, or if you need to do a little ―work‖ toget there.The Blogger’s Bible - Pat Sutton
  • 123. The Blogger’s Bible – Pat SuttonMany years ago I heard Jim Rohn say that you either pay the price ofdiscipline or the price of regret. Discipline weighs ounces… regret weighs tons!With that said, here are 10 questions to ask yourself:1. Are you disciplined?2. Do you take rejection personally? What about criticism?3. Do you bounce back quickly from making errors or failing over and overagain?4. Are you a planner or do you do things by the seat of your pants?5. Are you prepared to take risks? Moderate or Big?6. Do you stay focused on one thing and one thing only until the result youwant is achieved?7. Do you have the stamina to keep going long after everyone else is tired?8. Can you delegate well, or are you the only one who can do things right?9. Do you wait for things to happen or do you aggressively go after what youwant?10. Do you do whatever it takes to achieve your goals or just what’sconvenient?These questions are critical for you to ask yourself in order to get a truepicture of your nature and behavior.What I have found is that successful people are aware of the consequences ofnot being efficient in these areas, and find other ways, resources or people tomanage for them.Food for thought?Remember to create a masterpiece!Copyright © 2004 John AssarafJohn Assaraf, aka The Street Kid, a New York Times & Wall Street JournalBest-Selling Author, Trainer &Entrepreneur.Go to: to discover his ―Secrets To Building AMulti-Million Dollar Business –Guaranteed!‖Go to: to register for your No-CosteCourse, ―The Science Of Making TonsThe Blogger’s Bible - Pat Sutton
  • 124. The Blogger’s Bible – Pat SuttonOf Dough.‖ How and Why to Start a Membership Site.2009-11-09 03:00:45People often ask me about the benefit of having a membership site.I have 3 networking membership sites that are free to join and are selfpopulating.Once set up, these sites tend to need very little administration but, althoughthey do not generate any direct revenue apart from occasional affiliateearnings, they have immense value to me.Lets take a look at my Womens PeerNetwork,http|://www.womenspeernetwork.comAt the time of writing I have a membership of 266 business women who havewritten 119 blog posts and started 18 forums. They have 14 groups rangingfrom Blogging to Arts and Crafts to Women in Golf.As the founder of the network I have been invited to speak at events, joincompany boards and consume many delicious lunches.If I, or one of my members, has a product or service we would like to promote,we have a captive audience. I am sure the members have generated manyfruitful relationships through this network. Yes it is a labour of love but itallows me to feed my passion for helping women in business.Now lets take a look at the paid membership site.This relates back to my "Image Attraction System". If you want people to agreeto pay you good money for what you have to offer then you need to have firstThe Blogger’s Bible - Pat Sutton
  • 125. The Blogger’s Bible – Pat Sutton"upped" your image to such an extent that they see you as a leader, amentor and an expert in your field. I am not saying that you should lie - butyou should not be afraid to "blow your own trumpet"!So if you plan to launch a paid membership site you had better have preparedyour "Image" first.You need to give your prospect a reason to believe that you can deliver. Youneed to "shout" credibility!How can you do this?Well first you should have a great profile across all the social and businessnetworks where you must make a conscious effort to engage with people, (notpitching to them- but building relationships).This is how you set about being seen!You can join forums and groups where they are talking about your chosensubject. It is always beneficial to leave comments on other peoples entries andblog posts always remembering to use your full name and website ifpossible, youll be surprised how many people will recognise you and thensearch you out.For me, I built my "Image" through Blogging.I blog about Internet Marketing, Personal Development and The Tarot. Iresearch the things that interested me and then I write about them. If you arebecoming good at something and you can see it working for you then with alittle research you may well be on a path to becoming an expert in it and canpass that information on.Dont get me wrong, when I say expert, I mean expert.Internet Marketing, as an example, changes every day. What worked last weekmay well not work this week. You need to keep up with the times by readingnewsletters, blogs and articles, taking courses and attending seminars.The Blogger’s Bible - Pat Sutton
  • 126. The Blogger’s Bible – Pat SuttonA good source of information is to set up Google Alerts. You can choose newsfeeds to be delivered to your inbox everyday that will keep you up to date withthe latest trends.The trouble with the internet and the social networks, is that many people willdeclare themselves to be experts when actually all they have done is read anarticle or two.Look for ways that you can prove your credibility. I have reccomendations andtestimonials on my website from people I have worked with and workshops Ihave delivered.If you havent got this far yet then be honest, offer your services for free and ifpeople are happy with what you have done for them then ask them forreccomendations.OK, so youve built your image and are seen as an expert - now what?Decide what you are going to offer to your members!As an example:Our membership site is a Marketing Vault, where you have resources such ase-books, videos and software with articles and newsletters delivered to yourinbox.Your membership site could have many products or just one on-going productsuch as a course or knowledge base. Its up to you.Decide what you are going to charge for membership!We charge a small subscription of $19.95 a month. We find that it is expensiveenough to show a value in the membership but not too expensive to put peopleoff.Lower may devalue your offering and higher may generate less sign ups.If you feel you would prefer a higher price therefore less people joining thenthat is your choice. I personally think that the money is in the list. The morepeople who join the better.The Blogger’s Bible - Pat Sutton
  • 127. The Blogger’s Bible – Pat SuttonSo lets summarise:You need to "Up" your image.Decide what your expertise is going to be.Work hard, help people for free so that you will be seen as an expert in thatfield and can generate testimonials.Decide how much you are charging for membership.Decide what you are offering to your members.Do your research; if you can take what you learn and turn that knowledge intovalue for other people, you will have cracked it.It’s by helping others and giving them information that they would not easilyfind on their own that builds your credibility and gives other peopleconfidence in your expertise.A good membership site can generate a great residual income so its worthgetting it right by preparing properly. You first, your business later.Pat Suttons Official Blog,Internet Marketing and Personal Development http://www.patsutton.comThe Blogger’s Bible - Pat Sutton
  • 128. The Blogger’s Bible – Pat Sutton How to market on Twitter 22009-10-29 14:30:25Thank you to all the people who have e-mailed me and commented on mywebsites about my first Twitter article. Here is a link to it, if you would like toread it again: am so pleased that you all found it so useful. With that in mind I havedecided to write a sequel by way of your questions answered, hope you find itjust as useful?Here are some of the questions you have asked me:1. What do I tweet about?It is important not to be self serving. If you want people to follow you and tore-tweet you then the magic word is "quality".As an example: A gardening company would tweet about the best way to keepyour grass nice and green or the easiest way to grow marrows...get the drift?Of-course, dont forget to include where the tweet has come from. Ifyou have a long website name then shorten it at "". If you arepromoting a blog or website, try asking a question or excite them byannouncing something new happening; you will find that more people willclick through if they are curious.2. The direct messages from people thanking me for following or just sayinghello - should I answer them?If, like me, you have a number of Twitter accounts then it would be a full timetask to answer all your direct messages. I do sift through them and answerones that are of interest but I am afraid that we are victims of our ownactions - a lot of the messages that come into my inbox are automated so it canbe a fruitless excersise and will fall on deaf ears I am afraid.3. Is there a platform where I can manage all my Twitter accounts together?The Blogger’s Bible - Pat Sutton
  • 129. The Blogger’s Bible – Pat SuttonYes, there are many...I use Hootsuite which I believe is the best - you can addas many accounts as you want and you can tweet right out of the program toall or any of your accounts with just one press of a button. It also has thefacility to feed your Blog or articles automatically to your Twitter stream.4. Is it OK to ask questions of my followers?Absolutely yes. I have asked many business related questions and had somereally helpful replies. The best one was when I was told by my doctor that Ihad a slightly under active thyroid. He said that if I started medication Iwould probably be on it for the rest on my life. He told me that it is possible totreat the illness with natural therapies and change of diet so he advised me togive the natural route a go before resorting to medication.After fruitless searches on Google I decided to ask my Twitter following on my"WomenSpeakBiz" account. I was in-undated with replies and helpfulsuggestions, it was overwhelming.5. How do I know if people are mentioning my Tweets?You can use "Twitter Search" you will be able to search for your Twitter name.It is not a bad idea to contribute to the conversations occasionally.If you use TweetLater, (mentioned in my "How to Market On Twitter" blog),you can subscribe to a digest. They will send an e-mail to you every timesomeone mentions you or re-tweets your tweet.6. Is there a more targetted or better way to follow people?Yes there is, it is called Twellow!Twellow is a directory of public Twitter accounts, with hundreds of categoriesand search features to help you find people. The beauty of Twellow is that youcan search by name, demographic, sex, business, geography, industryor just keyword.As a Twitter user you are probably already on there but, it is a good idea toregister. If you register then you will be able to update your profile and addyourself to categories so that people can find you easily.I found the geographical search great as I have a social network based inWarwickshire, Uk and I wanted to follow people in the Warwickshire area sothat they would, hopefully, follow me! Once they did follow me, my directthank you message to them would subtly mention my social network and ....Bobs youre uncle, my WarwickshireThe Blogger’s Bible - Pat Sutton
  • 130. The Blogger’s Bible – Pat SuttonNetwork would start to populate nicely!7. What if I want to write more than the 140 character limit?You have a platform called TwitWall. If you already have a Twitter account, allyou need to do is to login to TwitWall using your Twitter userid and password.Twitwall is a sort of Blogging companion to Twitter. Your submissions can beless formal than a blog but more comprehensive that a Tweet. Every time youwrite something on TwitWall it will feed onto Twitter complete with alink to your full entry. It is a great way of getting longer messages out quickly.So why do we use Twitter?Relationship building, profile building, sharing ideas, marketing, gettinganswers, staying connected, news, staying up to date, direct messaging,communicating........Can you think of more?Pat Sutton is a professional blogger her website is http://www.patsutton.comThe Blogger’s Bible - Pat Sutton
  • 131. The Blogger’s Bible – Pat Sutton Union gives strength! An Aesops fable.2009-10-27 16:05:36An old man on the point of death summoned his sons around him to givethem some parting advice.He ordered his servants to bring in a faggot of sticks, and said to his eldestson:―Break it.‖ The son strained and strained, but with all his efforts was unable tobreak the Bundle.The other sons also tried, but none of them was successful. ―Untie thefaggots,‖ said the father, ―and each of you take a stick‖.When they had done so, he called out to them: ―Now, break‖, and each stickwas easily broken.―You see my meaning,‖ said their father.Union gives strength. aesops The Goose with the Golden Egg2009-10-27 16:04:43One day a countryman going to the nest of his Goose found there an egg allyellow and glittering. When he took it up it was as heavy as lead and he wasgoing to throw it away, because he thought a trick had been played uponhim. But he took it home on second thoughts, and soon found to his delightthat it was an egg of pure gold. Every morning the same thing occurred, andhe soon became rich by selling his eggs. As he grew rich he grew greedyand thinking to get at once all the gold the Goose could give, he killed it andopened it only to find nothing. Greed oft o’er reaches itself.The Blogger’s Bible - Pat Sutton
  • 132. The Blogger’s Bible – Pat Sutton How to market on Twitter2009-10-26 15:43:40I am not going to explain to you how to create an account, I am sure you arecapable enough! Once the account is created with a nice profile and pictureyou can then start to add your ―Tweets‖.You are allowed up to 140 characters and it is advisable to keep the tweets asshort as possible, I will explain why shortly.I know a lot of people use Twitter to talk about their latest night out or whatthey had for dinner but as a business person you can utilize Twitter to marketyour business.The first thing to do is to find followers. You do this by using the search facilityand searching for keywords that people, who are your target audience, wouldbe using, either in their names or their tweets. As an example,―business‖! You will have pages and pages of people talking about businessand now you need to scroll down to choose who you want to follow.Now, it is etiquette on Twitter that if someone follows you, you then followthem, not everyone abides by this rule but a lot do. As I am sure you haveworked out by now; you will end up with people following you who are likelyto be your target audience.Be careful not to follow too many people all at once as, you must balance yourfollower/following ratio. So as not to bring down the wrath of the Twitterpolice, basically; you cant follow 50,000 people if only 23 people follow you.I would suggest that you follow 100 a day for a couple of days then wait untilyou have upped your following thenyou can go and follow more.There is a great little website called, where you canautomatically un?follow people who have not followed you. Don’t do this everyThe Blogger’s Bible - Pat Sutton
  • 133. The Blogger’s Bible – Pat Suttonday as you need to give people time to notice that you are following them but itis worth doing it about once a week.OK, now you have a few followers it is time to do some marketing.Obviously you can announce new items you are selling or services you areoffering but the strength of Twitter is the relationships you can build.So tweet stuff like motivational quotes or links to great blogs or websites thatyou think will interest your followers.Keep these short and remember to always add your website address at the endof the tweet. If you have a long address you can pop over to and getit shortened. You just enter your web address then hit ―shorten‖and it will give you a short version that you can use when space is limited.Now I am going to tell you a secret trick that is so valuable that we need tokeep this between you and me alone!Find someone who is tweeting and is following you and who has a whole loadof followers then find their website and take a look at what they do. Thencome back to your Twitter account and Tweet an exceptionally wonderfulcomplement about them. With luck they will see your Tweet and will thenre?Tweet it to their whole follower base, they won’t be able to resist it; we alllove complements and can’t resist telling people that we have received them!This is the reason your original tweet needs to be short, to enable people tore-tweet your comments. People do it all the time.Here are a few tips you can do to simplify Twitter.You can automate a message thanking people who follow you thus creatingthose important relationships. You can set this up at TweetLater.You can go to the Twitter Yellow Pages, Twello, to search for people to follow.You can download Sesmic Desktop to keep an eye on everything including,tweets, messages and mentions.You can set up an RSS feed into your tweets so that even when you haven’t theThe Blogger’s Bible - Pat Sutton
  • 134. The Blogger’s Bible – Pat Suttontime to tweet, something is going out for you.The list is endless and I could fill another book but I think we have touched onthe most of the important stuff here.How does Twitter work with "The Image Attraction System"?When you write a blog you announce it on Twitter, say something like: Greatblog about Viral Marketing see you could shortenthis link in if its too long.People will then click through to your website and see you, your great profileand your product. Clever isnt it?You can also set up a welcome message through TweetLater directing them toyour blog or product page or better still your profile.Excerpt from "The Image Attraction System" by Pat SuttonThe Blogger’s Bible - Pat Sutton
  • 135. The Blogger’s Bible – Pat Sutton Do your potential customers forget about you?2009-10-26 11:47:06Posted by Tom Kulzer (AWeber CEO)Your web business probably gets product inquiries from potential customersaround the globe. Inquiries come via e-mail and your web site, and you try tosend information to each hot prospect as quickly as you can. You knowthat you can drastically increase the likelihood of making a sale by satisfyingeach person’s need for informationquickly!But, after you’ve delivered that first bit of information to your prospect, do yousend him any further information?If you are like most Internet marketers, you don’t.When you don’t follow that initial message with additional information lateron, you let a valuable prospect slip from your grasp! This is a potentialcustomer who may have been very interested in your products, but who lostyour contact information, or was too busy to make a purchase when your firstmessage reached him.Often, a prospect will purposely put off making a purchase, to see if you findhim important enough to follow up with later. When he doesn’t receive afollow up message from you, he will take his business elsewhere.Are you losing profits due to inconsistent and ineffective follow up?Following up with leads is more than just a process – it’s an art. In order to beeffective, you need to design a follow up system, and stick to it, EVERY DAY!If you don’t follow up with your prospects consistently,The Blogger’s Bible - Pat Sutton
  • 136. The Blogger’s Bible – Pat SuttonINDIVIDUALLY, and in a timely fashion, then you might as well forget thewhole follow up process.Consistent follow up gets results!When I first started marketing and following up with prospects, I used afollow up method that I now call the ―List Technique.‖ I had a large databasecontaining the names and e-mail addresses of people who had specificallyrequested information about my products and services. These prospects hadalready received my first letter by the time they requested more information,so I used the company’s latest news as a follow up piece.I would write follow up newsletters every now and then, and send them, inone mass mailing, to everyone who had previously requested informationfrom me. While this probably did help me win a few additional orders, itwasn’t a very good follow up method. Why isn’t the ―List Technique‖ veryeffective?The List Technique isn’t consistent. Proponents of the List Technique tend toonly send out follow up messages when their companies have ―big news‖.List Technique messages don’t give the potential customer any additionalinformation about the product or service in question. He can’t make a moreinformed buying decision after receiving a newsletter! If someoneis wondering whether your company sells the best knick-knacks, what does hecare that you’ve just moved your headquarters?List Technique messages convey a ―big list‖ mentality to your potentialcustomers. When I used to write follow up messages using the List Technique,I was writing news bulletins to everyone I knew! I should havebeen sending a personal message to each individual who wanted to knowmore about my products.What follow up method really works?Following up with each lead individually, multiple times, but at set intervals,and with pre-written messages, will dramatically increase sales! Others whouse this same technique confirm that they have all at least doubled thesales of various products! In order to set this system up, though, you need todo some planning.The Blogger’s Bible - Pat Sutton
  • 137. The Blogger’s Bible – Pat SuttonFirst, you’ll need to develop your follow up messages. If you’ve been marketingon the Internet for any length of time, then you should already have a firstinformative letter. Your second letter marks the beginning of the follow upprocess, and should go into more detail than the first letter. Fill this letter withdetails that you didn’t have the space to add to the first letter. Stress theBENEFITS of your products or services!Your next 2-3 follow up messages should be rather short. Include lists of thebenefits and potential uses of your products and services. Write each letter sothat your prospects can skim the contents, and still see the full force ofyour message.The next couple of follow up messages should create a sense of urgency inyour prospect’s mind. Make a special offer, giving him a reason to order NOWinstead of waiting any longer. After reading these follow up messages,your prospect should want to order immediately!Phrase each of your final 1 or 2 follow up messages in the form of a question.Ask your prospect why he hasn’t yet placed an order? Try to get him toactually respond. Ask if the price is to high, the product isn’t the right color ordoesn’t have the right features, or if he is looking for something else entirely.(By this time, it’s unlikely that this person will order from you. However, hisfeedback can help you modify your follow up letters or products, so thatother prospects will order from you.)The timing of your follow up letters is just as important as their content. Youdon’t want one prospect to receive a follow up the day after he gets your initialinformative letter, while another prospect waits weeks for a follow up!Always send an initial, informative letter as soon as it is requested, and sendthe first follow up 24 hours afterwards.You want your hot prospects to have information quickly, so that they canmake informed buying decisions!Send the next 2-3 follow up messages between 1 and 3 days apart. Yourprospect is still hot, and is probably still shopping around! Tell him about thebenefits of your products and services, as opposed to your competitors’. YouThe Blogger’s Bible - Pat Sutton
  • 138. The Blogger’s Bible – Pat Suttonwill make the sale!Send the final follow up messages later on. You certainly don’t want to annoyyour prospect! Make sure that these last letters are at least 4 days apart.Following up effectively seems complicated, but it doesn’t have to be! So manypotential customers are lost because of poor follow up – don’t you want to beone of the few to get it right?The Blogger’s Bible - Pat Sutton
  • 139. The Blogger’s Bible – Pat Sutton Email Newsletter Open Rates Need Improving?2009-10-26 11:44:17Posted by Justin PremickThink you know the best day and time to send your email newsletter?Ever wonder if your fellow email marketers are all sending at the same timeyou do?Convinced your open rate is too low (or amazingly high)?Some recent statistics pulled from all AWeber users may help you answerthese questions:What Kind of Open Rates Are People Getting?If you’re sending HTML emails, you probably use your open rate to help gaugeyour success.Even though it’s not a perfect measure of whether people are actually openingand reading your emails, it’s useful as a relative measure:If it goes up over a short period of time, more people are probably readingIf it falls over a short period of time, it’s almost certain fewer people arereading.Plus, all other things being equal, it can give you some motivation (if youropen rates are lower than other senders’) or satisfaction (if your rates arehigher).So, here goes…The Blogger’s Bible - Pat Sutton
  • 140. The Blogger’s Bible – Pat SuttonAverage Open Rate Last Month: 13.6%When Is/Was The Best Day To Send?You’ll often hear (at least, I often hear) that Tuesday is the optimal day to send,because on Monday people are catching up from the weekend, and that onTuesday morning you’ll have their undivided attention before they jumpinto their work for the upcoming week.Do the numbers back up that theory? Let’s see.The breakdown of open rates by day of the week:Monday13.67%Tuesday13.21%Wednesday14.07%Thursday14.52%Friday13.25%Saturday12.09%Sunday13.26%Last month, Tuesday was actually the second-worst day to send, at least ifyou’re measuring by open rates.(While we’re breaking assumptions, I should point out this, too: the hour ofThe Blogger’s Bible - Pat Sutton
  • 141. The Blogger’s Bible – Pat Suttonthe day that got the best open rate wasnot 8-9AM, or 9-10AM, but in fact 2-3PM Eastern Time — email newsletterssent during that hour last monthenjoyed a 19.1% open rate.)Does This Mean I Should Switch My Campaigns To Thursdays?In a word: No.Don’t break with your readers’ expectations just to try to follow the latest dayof the week stats. You might actually reduce your open rate by doing so.In both March and February, Thursday newsletters got the 3rd-worst opens vs.the rest of the week.I hesitated a little to publish these stats, because I’m concerned that peoplemight flock to sending their newsletters at the day or time that happened toget the best results lately.Please, don’t drastically change your sending times/days just because you seethat the average last month, or any month, happened to be higher on adifferent day or time.Yes, you might eventually be able to shift your sending schedule, or split testsome broadcasts, but if you up and move everything, you may throw offsubscribers who are used to hearing from you at the usual time.―It’s So Busy, Nobody Goes There Anymore‖To get at the other reason for not shifting your sending based on these stats,let’s paraphrase Yogi Berra (see above).If everyone switches their sending schedule to send on say, Thursday, thenrecipients will start getting a ton of email that day, and start paying lessattention to each individual email.One possible reason for Thursday’s success last month may be that it wasn’t aspopular as say, Tuesday or Wednesday for sending email:The Blogger’s Bible - Pat Sutton
  • 142. The Blogger’s Bible – Pat SuttonPercentage of Newsletters Sent by DayMonday16.0%Tuesday17.7%Wednesday16.9%Thursday16.6%Friday15.2%Saturday8.8%Sunday8.8%Those higher-volume days mean more emails in readers’ inboxes, which mightcontribute to reduced open rates.Following that reasoning, some people may look at the low weekend volume(more email newsletters were sent on Tuesdays than on Saturdays andSundays combined) and see an opportunity to get their audiences’ undividedattention.My main point in showing these is to point out that our assumptions aboutwhat works are often quite wrong, and that you ultimately have to test foryourself to see what best suits your audience.Some Inspiration… And Some HelpAre you getting better open rates than this?The Blogger’s Bible - Pat Sutton
  • 143. The Blogger’s Bible – Pat SuttonIf so, GREAT! Give yourself a pat on the back……but don’t get complacent. Open rates aren’t the be-all, end-all of emailmetrics. They don’t guarantee that people are reading your emails, only thatthey have images turned on and that they probably saw your email for atleast a moment.Plus, there’s always room for improvement, right?Some ideas that can help you raise your open rates:Ask people to add you to their address books. Some email programs willdisplay images from senders who are in the recipient’s contact list.If you are putting pictures in your emails, use the ALT text for those images topique readers’ interest in what the picture is, so that they enable images. Or,just directly ask readers to turn on images!Add a picture of yourself to your emails, near/next to your signature. Peoplelike seeing your smiling face, and if they see it in one of your emails, they maybe more likely to turn on images to see it again later.What statistics/benchmarks would you like to see and/or learn more about?Share your requests below or email me your suggestions or drop me a line onTwitter! Don’t listen to the negative thinkers!2009-10-25 20:21:30Many of us feel set in our ways. We’ve been doing things the same way for solong, it is hard to imagine we could change.But anyone can change, yes I said anyone!You can create changes in your life by doing the tiniest of actions each day,like doing 5 minutes of exercise or cutting out that second piece of toast, butThe Blogger’s Bible - Pat Sutton
  • 144. The Blogger’s Bible – Pat Suttonthe problem is that a lot of us just don’t have the discipline or the willpower to do it and these things are so easy to do but even easier not to do.This creates a self defeating cycle which means our negative thinking leads tonot taking action, then not taking action leads to no results, and no resultsconfirms and reinforces the negative thinking. We are stopped frommaking changes even before we start.So how can we change this ―not making changes‖ spiral?The answer:Introduce the following word into our vocabulary.―YET‖―I haven’t been able to find a better source of income…yet‖.―I can’t do an exercise program…yet!‖.―I tried that and it hasn’t worked…yet‖.―I don’t have the discipline or will power…yet‖.This may sound like a small step but it opens up big possibilities. It introducesthe potential for success, which can help keep us motivated to continue trying.In the future all things can be possible. Where is it written that something isimpossible?Others have been successful, others have made these changes, why can’t we?Of-course it may take work but that doesn’t mean it can’t be done.The Blogger’s Bible - Pat Sutton
  • 145. The Blogger’s Bible – Pat SuttonJust because we haven’t done it so far doesn’t mean we won’t be able toeventually.Many people who succeed at making lifestyle changes, at first experiencedsome failures.Remember riding a bike? Did you ride perfectly the first time? Probably not,chances are you needed to practice a number of times, or build up yourconfidence, or just be in the right frame of mind to be willing to try.You need to challenge your negative thinking. Break out of the self-defeatingnegative cycle of thinking that keeps you from taking positive steps to improveyour wealth. Hold open the door to possibility. You’ll get there…yet!=======================================Some great quotes:―There is no shame in failure only in quitting.‖―All personal breakthroughs begin with a change in beliefs.‖Anthony Robbins―Change your thoughts and you change your destiny.‖―When nothing seems to help, I go look at a stonecutterhammering away at his rock perhaps a hundred times withoutas much as a crack showing in it. Yet at the hundred andfirst blow it will split in two, and I know it was not thatblow that did it, but all that had gone before.‖ Jacob RiisThe Blogger’s Bible - Pat Sutton
  • 146. The Blogger’s Bible – Pat Sutton 12 things to be thankful for.2009-10-25 20:20:36…for the taxes you pay because it means that you’re employed.…for the mess to clean up after a party because it means you’ve beensurrounded by friends.…for the clothes that fit a little too snug because it means you have enough toeat.…for the shadow that follows you everywhere because it means you’re out inthe sunshine.…for a lawn that needs mowing, windows that need cleaning and gutters thatneed fixing because it means you have a home.…for all the complaining you hear about the government because it means wehave freedom of speech.…for the spot you find at the far end of the car park because it means you’recapable of walking.…for the person who sings loud and off key because it means you can hear.…for the piles of washing and ironing because it means you have clothes towear.…for weariness and aching muscles at the end of the day because it meansyou’ve been productive.…for the alarm that goes off in the early morning hours because it means thatyou are alive.…for getting too much e-mail because it means you must have people who arethinking of you.Can you think of any more?The Blogger’s Bible - Pat Sutton
  • 147. The Blogger’s Bible – Pat Sutton You can make your life as rich as you want!2009-10-25 20:18:58―Had I but plenty of money, money enough to spare,‖ wrote Robert Browning.Money is the greatest attribute of riches.It is a universal desire, money is the materialization of riches, the stuff thatmakes the rest possible.Are you looking for financial security? For retirement, for education orleisure?Riches are the overflowing abundance of material possessions – houses, cars,boats, furnishings -everything you ever wanted.For others, riches come in the form of satisfaction and personal independence.Centuries ago, Horace wrote, ―By right means, if you can, but by any means,make money.‖Satisfaction comes from accomplishment in employment or attaining goals. Itis that feeling of contentment and confidence from a good task well done.Riches are closely linked with success. And with that comes fame oracknowledgment of position.Success might be the feeling of well-being from the rewards of good effort. Orthe enthusiasm and vitality triggered by recognition. ―Success is how well Ienjoy the minutes,‖ said producer Norman Lear.Throughout history, the people who lived with riches often achieved them byhard work, diligence and a belief in themselves.For some people, it took courage, genius and stamina. But for many others, ittook nothing special but the desire to turn dreams into reality.Whether you want millions of dollars, recognition as an artist, or personalfreedom, you have the ability to make your life as rich as you want.Think about what you most desire. It may not be hard cash, but what it canbuy. Or it may be those feelings of inner satisfaction, from creating somethingbeautiful or strong.You may want personal independence from the work week, or freedom to liveanywhere you want.You may be looking for something meaningful and significant in life –something other than things money can buy.The Blogger’s Bible - Pat Sutton
  • 148. The Blogger’s Bible – Pat SuttonWhatever your goals, and however difficult they seem to be to accomplish, youhave the ability to become who you want.Can you see yourself surrounded by riches? Picture the world open and infront of you, ready to become the form of your dreams, ready to stage yourdesires. ―Why then, the world’s mine oyster,‖ wrote Shakespeare, ―which Iwith sword will open.‖ Do you have a vision?2009-10-25 20:18:04The single attribute that every successful person has is devotion to attaining agoal.― There in the sunshine are my highest aspirations,‖ wrote Louisa May Alcott,― I can look up and see their beauty, believe in them, and try to follow wherethey lead.‖What are your desires? How can you form them into definite goals that youcan attain?Lawrence Peter wrote, ― If you don’t know where you’re going, you’ll probablyend up somewhere else .‖You might feel constricted by your friends or family or even the environmentaround you. But what ever the situation always keep in mind the direction youwant to travel. No journey is smooth but persevere and you will getthere in the end!Take the time to think about your own aspirations. Look inside to find whatfeels right. Almost everyone dreams of fame, fortune and wealth, but put onthe costume that fits you.The Blogger’s Bible - Pat Sutton
  • 149. The Blogger’s Bible – Pat SuttonConviction requires certain qualities of action. You must be sincere and bewilling to assume responsibility to take yourself in the direction you want togo and do not blame others for creating obstacles.You need to use self-discipline and strength to work towards your goals andnot allow yourself to be sidetracked.Are you prepared to achieve your dreams? Can you form their reality in yourmind? Will you devote your entire being to attaining what you want?Shoot for the moon and even if you don’t quite make it you will still landamong the stars! When you have moments of doubt – my message to you!2009-10-25 20:17:12What is the message you would like to receive when you are feeling insecureand having moments of doubt?What would you like to hear to give you the confidence to keep going and tore-assure you that you are on the right track?Why not ask someone close to you to write you a message that captures theway you are. The fantastic qualities you have and the excellence that they seein you?I know you may think it is strange to ask them; maybe you think that theydon’t feel that you have any good qualities? I assure you they do, they justdon’t think to tell you!I have a great message for you!Do you have something that excites you but involves something you havenever done before? Would now be a good time to do it? If not then when?Tomorrow; the next day?We don’t see things as they are, we see them as we are! So see yourself as asuccessful, genuine person who will one day be a leader of others because thatis what you are!The Blogger’s Bible - Pat Sutton
  • 150. The Blogger’s Bible – Pat SuttonAn air of confidence is the best asset you can have. If you haven’t mastered ityet then now is the time to work at it.People find us more attractive when we have an air of confidence about us.If you are feeling unsure, your body language will give you away. So do yourhomework and show that you can deliver your promises. A true leader doesnot have to be the brainiest person but they need to have the experience andthe knowledge to be an expert in their field.Ask yourself these 7 questions:Do I love myself?Am I being true to myself?Do I have the confidence to lead others?Am I prepared to give in order to receive?Do I have compassion?Do I have integrity?Do I have a passion?If you can answer ―yes‖ to these questions then you are ready to do what everyou want to do!The Blogger’s Bible - Pat Sutton
  • 151. The Blogger’s Bible – Pat Sutton Don’t be too clever if you want to win customers!2009-10-25 20:15:57When I first started looking into Network Marketing I had to kiss a lot ofexpensive frogs.I feel though, that my experiences are valuable to my team and to anyone elsewho wants to listen to me who is in, or thinking about joining a NetworkMarketing business. So with that in mind I am going to write a few vitallyimportant tips that I believe will make a massive difference in the way youwork with new prospects.1. Don’t be too clever – one of the things that often went through my headwhen I was talking to prospective sponsors was…..―He sounds so much smarter than me; I’ll never be able to do that!‖If you show too much expertise then your prospect will think that it is too big amountain to climb. It is a natural instinct to doubt oneself.What your prospect wants is success and financial freedom and at this time itcan be seen as a distant dream and hearing from someone who they believehas so many more skills than they have may make that dreamtoo unbelievable.2. Do ask for a phone number on your marketing pages. Let’s face it, if theyare afraid to have a conversation with you on the telephone then how will theyhave the courage to pick up the phone to their own newprospects.3. When you call prospects, don’t sell to them; find out if they are the type ofpeople you would like to work with. Find out if they have the personality toactually make their business work. Listen to their story.4. Tell them the truth, be honest and make it clear about what will be requiredfrom them.5. It is important that you don’t make them feel that just anyone will do. Makethem feel special!The Blogger’s Bible - Pat Sutton
  • 152. The Blogger’s Bible – Pat Sutton6. Have the integrity to say ―no‖ to them if you really believe that they will bewasting their money.7. If they still want to sign with you then make sure that you allow more timeto support them.8. Of-course, you must let them know that you will help them but be honestthat they will eventually have to stand on their own two feet. They will thankyou for your honesty! How’s your Verbal Business card?2009-10-25 20:13:46The Breakfast Meeting!We all know the scenario! You are sitting over your breakfast at someun-godly hour trying to hide the yawn when someone suggests that it would bea good idea to ―introduce ourselves‖ to the other attendees.A sort of ―elevator pitch‖. It means you need to explain what you do in about 1minute in a polished clear manner.In the social business world it is important that you can deliver a clear verbalmarketing message that can create an important first impression and willattract new clients.This I call your Verbal Business Card.You should practice your verbal business card so that it’s virtually wordperfect but at the same time you need to be able to deliver it with a naturalflow.So where do you start to create a great verbal business card?Ask yourself these six questions:1. What is my name?2. What is my title?3. What is my business name?The Blogger’s Bible - Pat Sutton
  • 153. The Blogger’s Bible – Pat Sutton4. What is my product or service?4. What is the benefit of my service or product?5. How would that help you, (the delegates)?6. How would you contact me?You could also mention other things like, where you’re based, how long youhave been established, how many people in your organisation etc. but theimportant ones are the first six.Here is an example of my Verbal Business Card.―Good morning! My name is Pat Sutton and I am The CEO of Niche MediaMarketing where we build and design great websites and also work withbusinesses to improve their web presence.If you would like to hear more about my business you can talk to me today orif you pop over to my website at you will find my contact detailsand more about my business on the ―about Pat‖ page.‖Don’t worry if it goes on a bit, I have never seen anyone cut short whileintroducing themselves. The other delegates will probably be annoyed thatthey hadn’t prepared their ―Verbal Business Card‖ better.Pat Suttonsee: http://www.patsutton.comInternet Marketing SpecialistThe Blogger’s Bible - Pat Sutton
  • 154. The Blogger’s Bible – Pat Sutton Do your customers find you attractive?2009-10-25 20:12:31Does your business profile ―you‖ first or your product first?People buy from people! You should not think that showcasing your businesson a website changes the rules. If you want people to buy from you then youneed to make sure that they see you. They need to see you as an expertand as a leader. These are the principals of ―Attraction Marketing‖ it is whereyou are leading not selling. You need to give value and be of service every stepof the way to create relationships and life long, referring customers.Don’t be afraid to show your passion in your product or service. You are―magnetically attractive‖ to people when you show your passion for your work.So what do you need to do to attract people enough to make them buy fromyou:1. You need at least one great picture of yourself, but even better, pictures ofyou with your dog or family and friends. Your prospects need to relate to youas a normal happy person.2. You need to lead them to a solution for their needs, not sell to them. You dothis by example, by showing them where you were before and where you arenow. Were there any obstacles you had that hindered your ownsuccess? It is almost certain that your prospect will relate to them. You need toshow them how you overcamethose obstacles.3. ―You‖ is the magic word, for every time you talk about yourself you need totalk about what you can do for your customer. Example wording could be,―YOU‖ can change your life… ―YOU‖ will gain more income… ―YOU‖ havecome here because… I will help ―YOU‖…..4. Utilise Social Media, such as Facebook, LinkedIn, YouTube. It has made theworld smaller and much easier to access! It has made consumers feel moreThe Blogger’s Bible - Pat Sutton
  • 155. The Blogger’s Bible – Pat Suttonpersonally connected. Giving your business a personal face allows youto stand apart in the market.5. They say that everyone will have their 15 minutes of fame. Now with theinternet you can create your own fame but remember, be honest, be open andhave integrity and you will go a long way. Pat SuttonPat Sutton is the author of "The Image Attraction System" Viral Marketing is the new name for “Word of Mouth”.2009-10-25 20:11:26What is real Viral Marketing?It is campaigns that use all the people you know to pass on to all the peoplethey know who then pass on to all the people they know and so on and so on.It is linked exclusively to the digital world but I see it as a new twist on an oldmarketing technique, namely ―Word of Mouth‖.But do remember, if it ain’t good then no one will pass it on!What we have on the internet that we don’t have in the offline world is theability to contact many people at the same time and know that they haveactually seen our offering.The internet has made it possible to pass information from person to personat practically no financial cost although be warned that the cost in time andeffort can be quite significant.So here are a few tips for items that may interest people enough to encouragethem to pass on.Tell a great funny story. Be sure to tell something that is generic and not sexist,The Blogger’s Bible - Pat Sutton
  • 156. The Blogger’s Bible – Pat Suttonin other words something that will not alienate half your audience.Pass on some great inspirational quotes, don’t forget to credit the authors.A good article. This can generate millions of readers over time so make surethat the subject is ―ever green‖.Give something away like a free e-book.Complement someone, they will love it and may well add you to their websiteas a case study or at least re-tweet your comment, this is a great way toleverage other people’s marketing efforts.Remember, people buy from people, make yourself interesting and give peoplethe opportunity to look into you deeper to get to know you; they are then farmore likely to buy from you!One word of caution, people often dive into Social Media and Viral Marketingjust to sell. This is not the way to do it, you must ―give‖ something to ―get‖something, the same applies in everything you do whether it be online oroffline.If at first it doesn’t succeed…….change it and try again.There is nothing that is a more certain sign of insanity than to do the samething over and over and expect the results to be different…EinsteinOf-course, what ever it is that you send out don’t forget to add your bio or atleast your contact details as a footnote.You can use any of these articles on your own website as long as this credit isin place at the bottom of the article:Pat Sutton - The Web Celeb Builderhttp://www.webcelebbuilder.comhttp://www.patsutton.comThe Blogger’s Bible - Pat Sutton