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The Blogger’s BibleEverything you need to start blogging What makes you different to all the other     http://www.theblogg...
The Blogger’s Bible – Pat SuttonContentsPart 1: Setting Up Your Blog ........................................................
The Blogger’s Bible – Pat SuttonHow to Increase Sales Through Streaming Audio ...............................................
The Blogger’s Bible – Pat SuttonWhy are blog posts becoming a better tool for showcasing your ...............................
The Blogger’s Bible – Pat Sutton10 QUESTIONS: DO YOU HAVE WHAT IT TAKES? By John Assaraf ....................................
The Blogger’s Bible – Pat SuttonPart 1: Setting Up Your BlogBlogging is a lucrative source of profit and blogs are easy to...
The Blogger’s Bible – Pat Sutton   is not available with a Blogger.com account.3) Pinging – Blogging seems to be paired wi...
The Blogger’s Bible – Pat Suttonsuitable.Another important key point is to avoid addressing your reader as a pluralunit. W...
The Blogger’s Bible – Pat Suttonmundane job – forcing yourself to write about something that you’re notinterested in is as...
The Blogger’s Bible – Pat Sutton   forum there is out there. Stick with one or two with the biggest number of   members or...
The Blogger’s Bible – Pat Suttoncomplex techniques are usually needed to fight for very competitive andgeneral keywords su...
The Blogger’s Bible – Pat Suttondown into oblivion… So keep in mind! Write for humans, not search engines!Part 5 – Offpage...
The Blogger’s Bible – Pat Sutton―technological gadgets‖. The first few results, www.t3.co.uk andwww.acarplace.com/brands/g...
The Blogger’s Bible – Pat SuttonFirst, let’s examine a regular link. It’s a piece of text (or image, but we’re goingfor te...
The Blogger’s Bible – Pat SuttonPart 7 – More Traffic SourcesGetting links from other websites is not the only way to attr...
The Blogger’s Bible – Pat Suttonmake on the forums. People will click and visit your blog if they find yourposts helpful a...
The Blogger’s Bible – Pat SuttonFirst, Google’s Adsense programme is a really useful way to monetize yourblog because when...
The Blogger’s Bible – Pat Suttonfor writing about ONE product.Now, affiliate programmes are very nice ways to generate pro...
The Blogger’s Bible – Pat Suttoncommission. It’s not a lot but if you can manage to refer big volumes ofvisitors, Amazon i...
The Blogger’s Bible – Pat Suttonconversation!As you continue doing this, you will start to gather a lot of friends in your...
The Blogger’s Bible – Pat Suttonwork really well, there are a couple of steps you MUST follow.   1) Make sure your article...
The Blogger’s Bible – Pat Suttonbut there are a couple of distinct differences between Blogger and Wordpress.WordpressWord...
The Blogger’s Bible – Pat Suttonbuild your list. Blogging and list building dont need to be mutually exclusive of one anot...
The Blogger’s Bible – Pat Suttonoften enough – most bloggers start out really well – they write lots of postsand then, it ...
The Blogger’s Bible – Pat Suttonstep in retaining traffic. More importantly, if you make it yours, the youremore likely to...
The Blogger’s Bible – Pat SuttonGenerally, blogs are created for personal use. Like a journal, people can writetheir daily...
The Blogger’s Bible – Pat Suttonto their own personal motives. Most of them would love to be ―heard‖ (or read)and would lo...
The Blogger’s Bible – Pat Suttonlengthy articles.                          5. Make it interactiveAs much as possible and i...
The Blogger’s Bible – Pat Suttonblogging. No skills are necessary… an average adult can read and type, or atleast click a ...
The Blogger’s Bible – Pat Suttonspeed and quick access, logging in and downloading e-mail is simply takinglonger than clic...
The Blogger’s Bible – Pat Suttonpersonalized and human face aspect of building online communities is slowlychanging the te...
The Blogger’s Bible – Pat Suttonbuild a knowledge-based community of employees. Also good for harnessingemployee relations...
The Blogger’s Bible – Pat Suttonbusiness blogs, they are a good customer feedback mechanism. This helpsdevelop better cust...
The Blogger’s Bible – Pat SuttonRemember, whatever the look, style and content found on your blog is areflection of you an...
The Blogger’s Bible – Pat SuttonSo, how can this be done? There are several ways to stream audio from yoursite. First, is ...
The Blogger’s Bible – Pat Sutton5. Open your html editor and embed the link to the m3u file. Through this,you can also set...
The Blogger’s Bible – Pat Suttonnewscasters as well as other known figures. It is this blog fever that has raisedcontrover...
The Blogger’s Bible – Pat Suttonfeature in the Weblog software packages of today. For most people, a blog isthere for the ...
The Blogger’s Bible – Pat SuttonBlogs have increased popularity over this past months. Many people havestarted to create t...
The Blogger’s Bible – Pat Suttonlayout and design. You may develop your blogs content or you can alsoacquire the services ...
The Blogger’s Bible – Pat SuttonPart 26 Add a faviconDont you think sites with icons on the address bar before the website...
The Blogger’s Bible – Pat SuttonTry using these tips and you can definitely increase and retain traffic on yourblog.Part 3...
The Blogger’s Bible – Pat SuttonFor better marketing results, actively promote your business blogs bysubmitting your blogs...
The Blogger’s Bible – Pat Sutton1. Study blog design. Blog hosting services provide pre-designed templates.But if you opt ...
The Blogger’s Bible – Pat SuttonA blog is basically an online journal wherein you can digitally pen down yourthoughts, ide...
The Blogger’s Bible – Pat SuttonSome bloggers even use their blogs as a means to advertise. Some authorsadvertise their bo...
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  1. 1. The Blogger’s BibleEverything you need to start blogging What makes you different to all the other http://www.thebloggersbible.compeople on this planet? One very importantsource of your uniqueness is yourexperiences. Everything you’ve ever done isrecorded, not only in your concious memory,but also in your nervous system. Everythingyou’ve ever seen, heard, touched, tasted, orsmelled is tucked away in the giant filingcabinet known as your brain.The conciousand un-concious memories are calledreferences. The experiences are what we relyupon for certainty about what to believe,including some of our most important beliefsabout who we are and what we are capableof. Anthony RobbinsThe main reason I blog is to pass myknowledge and experiences on – to addvalue to people’s lives and quality to mine!Pat Sutton 1st July 2010
  2. 2. The Blogger’s Bible – Pat SuttonContentsPart 1: Setting Up Your Blog ...................................................................................................... 6Part 2 – Blog Content ................................................................................................................ 7Part 3 – Blog Content Brainstorming......................................................................................... 8Part 4 – On Page Search Engine Optimization......................................................................... 10Part 5 – Offpage Search Engine Optimization ......................................................................... 12Part 6 – Offpage Search Engine Optimization II ...................................................................... 13Part 7 – More Traffic Sources .................................................................................................. 15Part 8 – Monetizing Your Blog ................................................................................................. 16Part 9 – More Monetizing Options .......................................................................................... 18Part 10 – Interactions Between Blogs ..................................................................................... 19Part 11 Using article sites to drive traffic to your blog............................................................ 20Part 12 Blogger or Wordpress? ............................................................................................... 21Part 13 Mistakes that bloggers make ................................................................................... 23Part 14 The five most important things to do with a new blog .............................................. 24Part 15 Here’s how: ................................................................................................................. 261. Consider your audience ....................................................................................................... 262. Pictures speaks a thousand words ...................................................................................... 273. Make constructive and beneficial blogs .............................................................................. 274. Avoid making multifaceted and complicated blogs ............................................................ 275. Make it interactive .............................................................................................................. 28Part 16 5 Reasons Why Blogging is the New Internet Marketing Tool ................................ 28Part 17 All You Need To Know About Blog Hosts .................................................................... 30Part 18 ..................................................................................................................................... 32Keep in mind that blogs should have the following basic essentials: ..................................... 32Part 19 ..................................................................................................................................... 34The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  3. 3. The Blogger’s Bible – Pat SuttonHow to Increase Sales Through Streaming Audio ................................................................... 34Part 20 ..................................................................................................................................... 36Blog Software For All Your Blogging Needs ............................................................................. 36Part 21 Why someone elses software? .................................................................................. 37Part 22 Hosted Services ........................................................................................................... 38Part 23 Self-Hosted.................................................................................................................. 38Part 24 Customize the banner ................................................................................................. 40Part 25 Personalizing photos ................................................................................................... 40Part 26 Add a favicon .............................................................................................................. 41Part 27 Check out blog templates, layouts, backgrounds, textures and skins from sites ....... 41Part 28 Include RSS feeds ........................................................................................................ 41Part 29 Audio makes your blog more personal ....................................................................... 41Part 30 Advertisements ........................................................................................................... 41Part 31 Boost Your Business With Blogging! ........................................................................... 42The Basics again:...................................................................................................................... 44PROBLOGGING: MAKING MONEY FROM BLOGS..................................................................... 47Getting started with videoblogging ......................................................................................... 51Here are some of my favourite blog posts. Some are business, some are internetmarketing tips and some are just my musings and grumbles but that is the beauty ofblogging – it gives you a voice. ................................................................................................ 53I hate chain letters but had to share this with you! ................................................................ 54Marketing your business by marketing YOU!.......................................................................... 557 Tips on writing good web copy. ............................................................................................ 5910 business start up tips. ......................................................................................................... 61Are You Really an Internet Marketing Professional? .............................................................. 64Escaping The Box - Even With Bars On The Windows ............................................................. 673 Ways Good CRM Can Boost Your Bottom Line..................................................................... 70The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  4. 4. The Blogger’s Bible – Pat SuttonWhy are blog posts becoming a better tool for showcasing your .......................................... 71products than websites? ......................................................................................................... 71Create the desire so people buy from you!............................................................................. 73Adsense is like "big brother" watching! .................................................................................. 74Just because you have a bad memory..... ............................................................................... 76Email Marketing using Auto Responders. ............................................................................... 77My Thoughts:........................................................................................................................... 81The best affiliates for your blog. ............................................................................................. 81How To Plan The Perfect Website!.......................................................................................... 83The IPad - I want one. .............................................................................................................. 91Dont wait for Business Opportunities to knock - youll wait .................................................. 92forever! .................................................................................................................................... 92Dont sack the receptionist - give her more work! .................................................................. 94A good way to beat writers block!.......................................................................................... 96So why should you have an official blog?................................................................................ 98How to market your website so that people buy from you!................................................... 99Forget the glass ceiling - use the fire escape instead! .......................................................... 103Wow! Ive been listed! .......................................................................................................... 104Retweet - What does it mean and how important is it! ....................................................... 105How to really monetise your blog ......................................................................................... 107A membership site................................................................................................................. 109Selling to the taxi driver! ....................................................................................................... 1116 steps closer to monetising your blog! ................................................................................ 112Put a sandwich board out to drive traffic! ............................................................................ 115Confessions of a Blogger. ...................................................................................................... 117If you build a relationship – they will come! ......................................................................... 118That call to action – your life’s blood! ................................................................................... 121The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  5. 5. The Blogger’s Bible – Pat Sutton10 QUESTIONS: DO YOU HAVE WHAT IT TAKES? By John Assaraf ........................................ 122How and Why to Start a Membership Site. ........................................................................... 124How to market on Twitter 2 .................................................................................................. 128Union gives strength! An Aesops fable. ................................................................................ 131The Goose with the Golden Egg ............................................................................................ 131How to market on Twitter ..................................................................................................... 132Do your potential customers forget about you? ................................................................... 135Email Newsletter Open Rates Need Improving? ................................................................... 139Don’t listen to the negative thinkers! ................................................................................... 14312 things to be thankful for. .................................................................................................. 146You can make your life as rich as you want! ......................................................................... 147Do you have a vision? ............................................................................................................ 148When you have moments of doubt – my message to you! .................................................. 149Don’t be too clever if you want to win customers! ............................................................... 151How’s your Verbal Business card?......................................................................................... 152Do your customers find you attractive? ................................................................................ 154Viral Marketing is the new name for “Word of Mouth”. ...................................................... 155The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  6. 6. The Blogger’s Bible – Pat SuttonPart 1: Setting Up Your BlogBlogging is a lucrative source of profit and blogs are easy to set up andmaintain. Imagine a life where you are paid to write on stuff that interests you,whenever you want, wherever you are. The mere flexibility of blogging makesit easy for you to just kick back, relax and go on a vacation whenever you feellike it.In this article, we are going to look into the profitability of a blog and set up ablog of our own at no cost! Interested? Read on!First, we need to obtain a blog. There are several options – host a blog on yourown domain or get a free blog. For starters, let’s talk about the free blogs. Youcan obtain a free blog at www.blogger.com or the newer (and better!)www.wordpress.com. If you are a techie, you must have heard of Wordpress, afree blog engine that is robust and infinitely expandable.Blogger.com is actually owned by Google, so it will be detected on Google’sradar faster and you will be indexed faster. Wordpress.com, however, is arelatively new option so I have no comparison on the speed of getting indexedby search engines. However, Wordpress is better in the sense that it has moreadvanced features such as Trackbacks and Categories. You can also manageyour sidebar links more efficiently (more about this later).Get a free blog at either Blogger.com (http://www.blogger.com/signup.g) orWordpress (http://wordpress.com/signup/). Then, familiarize yourself byposting your first post on your blog and tinkering around with the options andtemplates.Here are a few common ―blog-related‖ words to help you out:1) Permalink – Permalink stands for permanent link, which is a URL (uniform resource locator) that leads to an individual post that you make in your blog.2) Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their ―trackback‖ section. This feature, however,The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  7. 7. The Blogger’s Bible – Pat Sutton is not available with a Blogger.com account.3) Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gaining traffic, which we shall discuss later.For now, I shall leave you testing out your new blog and the features that comeincluded with it. In the next articles, we shall discuss the many ways we cangain profit from a blog, as well as tips on how to write posts that keep visitorsglued and keep coming back for more!Part 2 – Blog ContentToday, we’re going to discuss the type of content that is suitable for your blogin order to make it profitable. First off, I want you to understand that there isno fixed scope that your blog should have, which means you can write aboutwhatever you’re interested in.However, the difference between a profitable blog and a non-profitable blog isthe way the blog is written. Just imagine, would you prefer to read youruniversity professor’s lecture notes or the latest novel by your favouriteauthor?You may prefer to read the novel because it appeals more to your interest, orbecause it is not as mind-numbing as the lecture notes by your professor.However, the most important point is people like to read ―light‖ stuff most ofthe time. You see, when people log on to your blog, they are not only lookingfor information – they are also looking for information they can obtain easily,and better still in a relaxed manner.So, to attract more visitors as well as to keep your current visitors coming backfor more, it is very important to add a human touch to your blog posts. Thiscan be done by simply imagining you’re talking about a certain topic with yourpersonal friend. An extra bonus for your readers would be a great sense ofhumour, so try to add funny comments in your articles where they areThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  8. 8. The Blogger’s Bible – Pat Suttonsuitable.Another important key point is to avoid addressing your reader as a pluralunit. What I really mean is you should not write as if you’re preparing a speech.Instead, you should write as if you’re having a conversation to a single personbecause this will make your visitor think of you more as a personal friendrather than a person of higher authority.Besides that, it is also very useful to establish your own personality throughyour words. Human beings are very curious creatures, so naturally yourvisitors would want to know as much about you as the information you’reoffering them.Having a distinctive personality in your blog would make a world’s differencebetween your blog about gadgets and all the other blogs about gadgets outthere. This is a lot like creating your own brand name, where peopleimmediately remember your blog’s name when they need to find outinformation about gadgets, just like how people immediately think ofMcDonald’s for fastfood or Nike for sportswear.So, the lesson for today is to simply write as an equal friend to your visitors,write to them as if you’re talking to a single person and establish your ownpersonality on your blog.Part 3 – Blog Content BrainstormingFace the fact – your blog needs to be regularly updated to maintain itsreadership! Hence, you must always find fresh topics to write about, and we’regoing to discuss how to do just that in this article.We have discussed how to write attractively, so now we are going to discusswhat we are going to write on. The very first option that I think a bloggershould write on is a topic that he or she feels passionate and interested in.You’ve chosen to make blogging your career because you want to escape aThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  9. 9. The Blogger’s Bible – Pat Suttonmundane job – forcing yourself to write about something that you’re notinterested in is as torturous as as your mundane job!The other reason I ask you to write about something you’re passionate about isbecause your feelings and emotion shows through your writings! If you feelindifferent to a certain subject but still write about it just for the sake of it,your readers will notice it. Remember the advice about writing with apersonality? Forcing yourself to write will not establish a welcoming style atall.Once you have chosen your main theme, start posting to your blog about itand make it a habit to post at least once every day, even if it’s only a commenton the newspaper article you read today. Think of yourself as a gigantic train.It takes a lot of effort to get you moving. First, you might just budge an inch,and later trudge slowly on until you finally reach your full speed. Then, it’lltake a lot of effort to stop you instead!However, no matter how well you know your topic, your brain is bound to getexhausted over some time, so here are methods to brainstorm for content foryour blog.1) The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use http://blogsearch.google.com/ or www.technorati.com. There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!2) Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible ―conversation‖ ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.3) You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join everyThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  10. 10. The Blogger’s Bible – Pat Sutton forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.Remember to keep up your momentum of posting at least once per day (ormore if you have a lot of content to write about) so that the major searchengines will know that your blog has fresh content everyday. This will attractthe search engines to spider your page on a more frequent basis, hencegaining you extra traffic.Don’t worry about the paragraph above about generating traffic and searchengines, because we’re going to talk about that in more detail later. For now,remember to keep a consistent effort everyday and build up momentum likethat of a locomotive!Part 4 – On Page Search Engine OptimizationNow, you should have a blog full with content you have passionately written.It should be a very interesting grapevine for the community of your chosenniche, as opposed to a lifeless factsheet.However, no matter how delicious your content is, if there is nobody to read ityou can’t generate profit from it. Traffic is the lifeblood of your blog. In orderto attract people, you must offer attractive information. Simple enough.However, to get traffic onto your site, you have to think backwards. Where dopeople look when they need information? Yes, they search using searchengines like www.google.com, www.yahoo.com and www.msn.com, to name afew more popular ones. So, to get these people on your blog, your blog needsto rank high on search result pages of these search engines. When thesepeople search for information through the search engines and see your siteamong the top results, they will naturally click through to your blog!The art of getting your blog or website onto high rankings on search resultpages is called search engine optimization. It is a very complex and hardsubject to master, but that doesn’t stop us from learning simple yet effectivetechniques to conquer the search results for certain keywords. The moreThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  11. 11. The Blogger’s Bible – Pat Suttoncomplex techniques are usually needed to fight for very competitive andgeneral keywords such as ―fat loss‖, but I’ll teach you how to overcome thatlater.For now, let’s determine the keywords that you want to optimize your site for.For example, your blog talks about tech gadgets. Now, you’d want to check inGoogle whether it is a very competetive keyword. At this time of writing, thereare 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at yourfirst attempt? I don’t think so.Now, let’s try to narrow down our scope. Let’s look for ―technological gadgets‖instead. At this time of writing, Google lists 792, 000 results. That’s moremanageable, but you’d like to search for more focused keywords. However,let’s optimize your blog for ―technological gadget‖ just for the sake of learning.First, you have to pay attention to the title of your blog. Since you’reoptimizing for technological gadgets, you need to have that exact phrase inyour blog title. For example, a line like ―Your Best Technological Gadget Blog!‖would work great. You can change the title of your blog in the Blogger controlpanel or the Wordpress blog when you’re creating it. If you’re proficient withHTML, you can even do that on other blog engines like Moveable Type.Bottom line? Learn a little HTML!Other than that, your page heading should also contain the term you’reoptimizing for. The page heading is the bit of text in your code that is enclosedwithin the <h1> and </h1> tags. This is important as it tells the searchengines what your page is about (in this case, ―technological gadgets‖). Sincewe’re posting a blog, the <h1> </h1> tags are usually the post titles, soremember to include the term there whenever relevant.One last bit, you should also sprinkle the words ―technological gadgets‖ inyour posts whenever possible. The frequent occurrence of that phrase in yourblog will hint the search engines that your blog is really relevant to that topic.However, this is the most important bit of all. Always keep in mind that you’rewriting for real life people who read your blog to obtain information, so it isvery stupid to spam your blog with keywords! In fact, if you do that, the searchengines will end up thinking you’re spamming and drop your ranking furtherThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  12. 12. The Blogger’s Bible – Pat Suttondown into oblivion… So keep in mind! Write for humans, not search engines!Part 5 – Offpage Search Engine OptimizationWe’ve already optimized our blog to rank well for search results of certainkeywords that we’re targetting, but here comes the sad news – it affects yourranking in only very minor ways. However, don’t skip this step as every littlebit helps when you’re competing for search engine rankings!Now, we’re moving on to offpage search engine optimization. That is, factorsthat are not on your blog but affect your search engine rankings very greatly.There are a lot of offpage factors, but we shall study them one by one. The firstand most obvious one is the number of links to your blog.As a general rule of thumb, the more links to your blog, the more the searchengines think you are an authority in that particular niche and hence thehigher they rank you. However, take care to observe the quality of the links.For example, a thousand links from totally irrelevant sites like online datingsites would not help at all because your blog is a technological product blog. Incontrast, a single link from a highly authoritative site about technologicalgadgets will get the search engines crawling about your blog like the Fedsstorming a crack den…Anyway, the most cost effective way of getting high quality links fromauthoritative sites is simply to ask for it. If your blog contains high qualitycontent that is original and will provide valuable information to the site’sreaders, chances are the webmaster(s) will link to your blog or even writeabout you!Let’s talk about how we should ask these webmasters of authority to link toyour blog. We’re discussing this based on the presumption that your blog isreally content rich and offer high quality information to anyone in your nicheor topic of discussion. The most viable option would be to send an emaildirectly to the webmaster.First, let’s look for the top sites in your niche. Simply search the major searchengines for the term that you’re targetting. In this case, let’s search forThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  13. 13. The Blogger’s Bible – Pat Sutton―technological gadgets‖. The first few results, www.t3.co.uk andwww.acarplace.com/brands/gm/gadgets.html are commercial sites, so don’tbother asking. We’re looking for community-based sites and other blogs thatare more accessible to a complete newcomer like you. Seems likewww.gizmodo.com would be a good option!So, compose an email to the webmaster of www.gizmodo.com (whose emailaddress you shall find on the site). They even have their AIM contact there, soit’s also a good choice if you use AOL Instant Messenger. Start by stating howyou came across their site (i.e. ―looking for gadget information‖, NOT ―lookingfor link partners!‖) and how you think their site provides valuable info.Basically, try to say something really good about their site honestly.Then, suggest that so-and-so content on your own blog will be a nicecomplement to their site’s content and vice versa. Put a link on your blog totheir site and ask subtly if they might be able to do the same to weld amutually beneficial relationship between the site and your blog.Along the way, you might find people who won’t even respond to your email,so forget about them and move on. Remove the links from your blog to theirsite if they have not responded to your email within two weeks, which is apretty long wait.Keep doing this for the first 30 search results that pop up, and before long youshould have quite a few good sites all linking to you. In the next article, weshall explore further the more advanced offpage factors, and ways to improvethem!Part 6 – Offpage Search Engine Optimization IIIn the last article, we talked about how getting high quality links fromauthoritative websites in your field can boost your search engine rankings.This time, we’re going to explore further into linking strategies, and how todetermine and obtain ―high quality‖ links. We’re also going to talk brieflyabout Google’s PageRank.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  14. 14. The Blogger’s Bible – Pat SuttonFirst, let’s examine a regular link. It’s a piece of text (or image, but we’re goingfor text) that links to your blog, and some of the factors that matter are1) The address which it links to2) The text of the link3) The PageRank of the page on which the link residesLet’s analyze this information one by one. First, you’d naturally want the linkto link to your blog, but to which page of your blog? To an individual post or toyour blog’s home page? Since your blog is a constantly updated website, it isalways wise to accumulate all the links to point to your main page instead ifindividual posts because they tend to be very time-sensitive.The text of the link also affects your rankings for a certain keyword. Let’s sayyour blog is about technological gadgets and another site has a link that says―Barbie dolls‖ and links to your blog. Doesn’t make much sense, right? If a lotof links that link to your site contain the terms ―technological‖ or ―gadget‖, itwill greatly boost your rankings for those keywords. Hence, it’s essential to putsome thoughts when requesting links from other webmasters as you wantthem to link to your blog with appropriate keywords.Now, about Google’s PageRank. It’s basically a scale set by Google to measurethe popularity of websites. You can read more about it onhttp://www.google.com/technology/. What is interesting is that the higherthe PageRank of a certain website, the more frequent Google’s robots will visitthe website to index it. Of course, the PageRank of a page will also help it torank higher in Google’s search engine results. In short, having a highPageRank will bring you many benefits SEO-wise.Your blog will start with no PageRank (which is different to PageRank 0)because Google has not yet indexed your blog. Once Google’s robots find yourblog through links on other sites, your blog will show a PageRank of 0 anddepending on the PageRank of the referring page, your blog’s PageRank willalso rise eventually.Getting high-quality links to your blog will help direct targetted visitors whoare interested in your niche to your blog, enable search engines to find andindex your blog and ultimately rank higher in search engine results.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  15. 15. The Blogger’s Bible – Pat SuttonPart 7 – More Traffic SourcesGetting links from other websites is not the only way to attract visitors to visityour blog. This time, we are going to explore alternative methods to attracthigh quality traffic with both free and paid methods.The first thing you can do to generate traffic is to recycle all the content youhave written on your blog. What I really mean is to turn your blog posts intolittle ―manuals‖ or articles that help people solve their problems or offervaluable information and submit them to article directories. These articledirectories are like aggregators that collect articles of similar themes togetherin one place, so they receive thousands and thousands of qualified visitorsevery day.When you submit your articles to these directories, you are exposing yourname to the thousands of pairs of eyes visiting them for free! On most articledirectories, you are also permitted to include a ―resource box‖ where you caninclude your contact details, a simple biography and so on. This is where youcan truly leverage the traffic of the said article directories.Some good article directories to get you started:www.eZineArticles.comwww.ultimatearticledirectory.comwww.submityourarticle.comAnother excellent way to gain traffic is to join internet forums that is based onyour niche. To find these kind of forums, just go to any search engine andenter ―<your niche> +forum‖, without the quotes. You would want the mostfocused forum with a substantial number of active members, and preferablyalways bustling with activity. Just check the dates of the threads posted on theforum.When you join active forums that focus on your field of discussion and postvery useful and valuable posts, your peers will start noticing you and payingattention to what you have to say. In most forums, you are also allowed toappend a link to your site in the signature line, which is under every post youThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  16. 16. The Blogger’s Bible – Pat Suttonmake on the forums. People will click and visit your blog if they find yourposts helpful and informative. This way, your credibility is built even beforethey land on your blog, so traffic from the forums would be easier to turn intoprofits if your blog is selling your own products or recommending others’ asan affilliate since they are already convinced you’re an ―expert‖ in the field.The strategy we’ll discuss is word of mouth. Let’s say you already have a dailyvisitor count of 100. What if you compiled a small report or gift and posted iton your blog, saying that if a certain visitor can refer three of his/her friendsto visit your blog the gift will be his/hers for free? If your small report or gift islucrative enough, it will generate a small buzz among your blog readers andthey will surely refer their friends to this blog that they frequent!You can also utilize the ―blog and ping‖ technique that everyone’s talkingabout. Basically, when you update your blog, you can let blog portals such aswww.technorati.com know by pinging them. You can ping a lot of portals atonce by using the free www.pingomatic.com.Besides the techniques described here, there are also paid methods like buyinglinks from high-ranking pages or buying banner advertisement space. A thingto keep in mind when buying paid traffic is to always weigh your profitsgenerated from the paid ads. If your profits do no offset the expense, you willend up losing money, so choose wisely.Part 8 – Monetizing Your BlogYou have been working hard to produce good-quality, original content on yourblog and you have attracted a decent amount of traffic by doing so. However,money is not going to appear out of thin air just because you have traffic. Youhave to turn your traffic into money.There are several ways to generate profits from the visitors of your blog, andGoogle’s Adsense programme allows you to do so with ultimate ease. First,visit their website at http://adsense.google.com/. You’ll find out more abouttheir advertising programme there, but here are some extra bits I’d like to tellyou.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  17. 17. The Blogger’s Bible – Pat SuttonFirst, Google’s Adsense programme is a really useful way to monetize yourblog because when users finish reading your newest post, chances are theywant to leave your blog because they have nothing else to do on your blog. Ifyour Adsense advertisement block is visible on your blog, they might seeadvertisements relevant to them and click on them to exit your blog. Ka-ching!You’ve just cashed in on your first virtual cents!But yes, your profits will only be cents if you don’t ―do it right‖. This involvesplacing your Google ads in the right places and ensuring they blend in to yoursite so that they appear more like links rather than advertisements to yourvisitors. Consult the pagehttps://www.google.com/support/adsense/bin/static.py?page=tips.html tosee the ―heat map‖ of your blog. The ―hotter‖ a certain area, the greater thechances of someone looking at your blog.Once you get a Google Adsense account, you can change the colour of youradvertisement text and links. You will want them to match the colours on yourblog. If your blog’s text is black and the links are red, do the same for the adblocks too! It’s that simple.Another way to earn profits from your blog is to recommend products to yourreaders. When your visitors buy from the merchants you recommend, you getto keep a little commission too. This is known as affiliate marketing and it isvery easy to start because you don’t have to create your own products orservices.Anyway, let’s refer back to our technological gadgets blog example. Let’s sayyou discover this Gadget X on a merchant’s website, and they offer an affilliateprogramme. What you would do is to create a post in your blog and do amini-review on this Gadget X. Rip it apart and point out its benefits and badpoints, if any, and include a link (which is given by the merchant) for thevisitor to purchase the Gadget X online.If your visitor clicks and purchases the gadget, the merchant will track fromthe link that the purchase is referred by you, so they will send you your shareof the profits. Imagine if 1 out of every 100 visitors you get purchases thisproduct, and you earn $27.00 commission from each purchase! If you get10,000 visitors in a month that would be a $2,700.00 paycheque for you justThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  18. 18. The Blogger’s Bible – Pat Suttonfor writing about ONE product.Now, affiliate programmes are very nice ways to generate profit, but how doyou find affiliate programmes that are related to your blog’s theme? Easy, justgo to Google and search for <your niche> +‖affiliate programmes‖. Anotherslightly better way is to go to http://www.associateprograms.com/search tolook for affiliate programmes in your niche.The two ways mentioned above are basic ways to generate profits from yourblog. We’ll be discussing other great, profitable ways, so keep your eyespeeled!Part 9 – More Monetizing OptionsWe’ve discussed about using Google Adsense programme and othermerchants’ affiliate programmes to generate profits from your blog. However,we have a lot of other options ot monetize your blog, so we’re going to lookinto that today.The first option we’ll be looking at is Chitika (www.chitika.com). Chitika is avery innovative contextual advertising programme because it can serve verydetailed advertisements. For example, on your technological gadget blog,Chitika will show advertisements for tech gadgets such as iPods. The way theyshow it is in different tabs: one for ―Best deals‖, another for ―details‖, anotherfor ―reviews‖ and so on. This way, it is more of an informational section foryour visitor rather than an advertisement, and naturally the click-through willbe higher. You can apply here: https://chitika.com/application.php?type=mmYou can also be an affiliate for Amazon.com. Amazon offers a wide range ofproducts but its predominant domain is in books. Whatever your niche isabout, you can probably find a book about it on Amazon.com. Join theirAssociate programme here:https://associates.amazon.com/gp/flex/associates/apply-login.html/Once you join them, you can refer visitors to them and earn up to 10%The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  19. 19. The Blogger’s Bible – Pat Suttoncommission. It’s not a lot but if you can manage to refer big volumes ofvisitors, Amazon is for you. This programme really shines when it comes tothe ways you can refer visitors: you can use their predefined templates to pullup recent items that match a certain criteria you set, you can target your ad toshow a specific item on sale or you can just simply weave your referral linksinto your blog posts.Last but definitely not least, you can sell advertising space on your blog if yourblog is truly popular. Just take a look at blogs like http://xiaxue.blogspot.com.That blog receives over 10,000 pageviews every day and naturally merchantswill want to strike a deal with the blog’s owner to post their advertisementsthere. If you manage to pull in huge amounts of traffic like that blog, you candefinitely get people to buy ad space on your blog for prices from $150/monthupwards, depending on your blog popularity.To gauge how much pageviews and visitors you get everyday, just use the freetool available at www.statcounter.com. They have a very detailed setup guidethere so I won’t go into it.If your blog has not acquired large amount of visitors yet, you can still sell adspace on your blog on a per click or per impression basis. Just visit sites likewww.adbrite.com. For a complete list of these sites, visithttp://performancing.com/node/60.Hopefully, that will help you maximize earnings and profits from your blog!Part 10 – Interactions Between BlogsAs your blog’s content increase, people in your niche will definitely mentionyou for intelligent or interesting discussions. This is, in a sense, an initiationof an interaction. When people speak of you, you should thank them for themention and build up the interaction!When you use a traffic tracking script such as the free www.statcounter.com,you can see where traffic comes from. If a large number of visitors come froma certain blog, you can be sure they have mentioned you in their latest post orlinked to you from their sidebar or links page. What you should do is pay thema visit, leave constructive comments on their posts and build up aThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  20. 20. The Blogger’s Bible – Pat Suttonconversation!As you continue doing this, you will start to gather a lot of friends in yourniche. This is helpful later on when you decide to do collaborations such asinterviews. In fact, when you’re out of ideas for writing on your blog, you caninterview other blog owners in your niche! Human beings are curiouscreatures, so naturally they would like to know more about a person whosewritings they read so often.If you’re using Wordpress, Textpattern, MovableType or any other advancedblog engines, you can also post trackback links on your posts. This means youcan post an article about what other people have posted! Your particular postwill then appear as a link on that post you have written about. This isdefinitely a great way to get traffic if you post brilliant insights about a post ona very famous blog. Since the famous blog already has a per-existing pool ofreaders, this is like a shortcut to hog their visitors! The only thing you wouldwant to observe is to keep your posts sensible and insightful, or you’ll beviewed as a spammer.On the other hand, if you’re using Blogger, you would not be able to usetrackback links. However, you can post insightful comments on other people’sblogs and subtly include a link back to your blog. You can make it seem likeyou’re pointing to your blog as an extra reference to the subject of discussion.Of course, this technique is not only limited to Blogger users and users ofother blog engines can employ this strategy as an additional traffic source.Part 11 Using article sites to drive traffic to your blogArticle sites are still, stickiness wise, one of the single best ways to drive trafficand build a name as a expert, all at the same time.So how does this tie to your blog?Well, for a start, if youre blogging on the same topic as youre writing contenton, you should have a fairly good niche to promote into – and can use any ofyour longer, more coherent posts as article content. But if you want it toThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  21. 21. The Blogger’s Bible – Pat Suttonwork really well, there are a couple of steps you MUST follow. 1) Make sure your article is coherent. Blog posts, by their nature are supposed to be less informal than the standard article – like youre having an intimate conversation with a group of friends, instead of a more impersonal discussion with your readers, but at the same time, the best blog posts make TERRIBLE articles. So a blog post that is also going to be used on article submission sites should be both interesting, and slightly more formal than standard blog posts. 2) Post it on your blog, and add your resource box at the end – you can make it clear that its a free reprint if you want, or you can simply post it in a category for your reprints. That way, you can offer a feed of your reprints too, and include the link in your resource box. Also include the permalink to the post itself in your post – which means you will need to edit the post after posting the first time. 3) Wait a month – in that month, submit the article to any bookmarking sites, and ensure that you maximize its impact by encouraging your readers to vote for it too. 4) Ensure your post is in the search engines by searching for the first line of your article. If its not in the search engines, work on getting it there – read up on site maps and other products designed to get you in the search engines. 5) Submit your content to a maximum of 10 reprint sites. Make sure your resource box doesnt break any of their rules, and make sure that you leave comments OPEN on these posts (if you close them ordinarily.Following these five steps wont guarantee your success in using articlemarketing, but they will eliminate most of the serious beginner mistakespeople make when submitting to article reprint sites.Part 12 Blogger or Wordpress?The two main hosted blog types, are Blogger and Wordpress – youll find thatwhenever a discussion about where its best to host your blog, if youre nothosting it yourself, that these two are rated the highest.So which of the two services is better?Ultimately, both services will offer you a strong and solid base to blog from,The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  22. 22. The Blogger’s Bible – Pat Suttonbut there are a couple of distinct differences between Blogger and Wordpress.WordpressWordpress hosted services are not designed to be used for commercialpurposes – nevertheless, most people do. You get a choice of themes (andwithout paying, you cant design your own theme) and a choice of plugins.You can map your domain to the site, for a fee, giving you the appearance ofhosting it yourself.Wordpress hosted (at http://wordpress.com) is almost identical to hosting ityourself, other than the obvious bonus of not actually needing to look afteryour install. But its disadvantages include being at the mercy of a third partysite, and needing to pay for additional services. These still cost less thanbuying hosting and setting the blog up yourself.BloggerBlogger is owned by Google, and is designed around ease of use. You can ftpyour blog onto your own site, or host at a domain(yourblogname.blogspot.com) of your choice. Blogger doesnt use plugins,but does let you use your own theme, within certain limits.A huge community has been built around Blogger, but unlike Wordpress.comthey allow commercial based blogs as well as non commercial, which meansthey are more prone to spam.In conclusion. If you really cant host your own blog at your own site, playwith both Wordpress and Blogger, because ultimately, the main difference willbe between which one your more comfortable with. And thats the one youshould use. Blogging has rapidly become THE primary traffic generation tool of newbiesand advanced marketers alike. Its an easy, and efficient way to create andmaintain connections with customers, staff, colleagues and peers, and best ofall, ensure consistent and easier to link to listings in search engines, and fromsites. Whilst many people are saying that the money is in the list - and while thatsstill true, there is a certain element of truth in the concept that the Internet ischanging in favor of blogs. This change is meaning that though you mightnot make the same sorts of sales as you do on lists via your blog, but that blogsare still a powerful, and compelling way to make money online - and, of courseThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  23. 23. The Blogger’s Bible – Pat Suttonbuild your list. Blogging and list building dont need to be mutually exclusive of one anothereither - both tactics compliment one another very deeply and will allow you toextend your reach exponentially. This reach expansion may seem slow atfirst, but one of the best things about it, is that people will, of course,remember and reference you if you provide serious value to them - somethingthat most new bloggers overlook. Blogs contain one very powerful concept - interaction. With interactionyoull find that people are more interested in what youre saying, and youllgain insight into how your market actually works, which, in turn, gives you theability to drill down even further into your chosen specialty area.With a little help, planning, and work, you can build an amazing, engagingand useful blog that is a credit to your company and a customer basedconnection that rewards you, and them with a rich relationship - and rewardsyou with loyal customers that will follow you to the ends of the earth ifnecessary.Depending on your blogging style, youll either make friends or enemies – buteither way, they WILL comment on your blog. People that comment aremore likely to return to your site – and those that return WILL give you thefeedback, and basis for more content. Blogs are win win – so why dont yougo out and get one today?Part 13 Mistakes that bloggers makeBloggers make mistakes all the time. But most of them are easy to avoid, andeven easier not to create in the first place.Mistake one – not sticking to the topic of your blog. Blogs are designedaround a theme – and the more focused the theme, the more likely youllattract interested traffic. Most new bloggers however either cast around fora theme, hoping to hit on something that works, or are just scattered ingeneral.Solution – keep your posts as focused as possible on the overall topic that youset out for your blog.Mistake two – Not driving traffic to their sites.Blogging isnt just about posting content. Unfortunately, most people thinkthat if they build it, they will come and thats simply not true. not updatingThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  24. 24. The Blogger’s Bible – Pat Suttonoften enough – most bloggers start out really well – they write lots of postsand then, it tapers off. They become discouraged, or worse, they think theyarent doing it right. Blogging needs just as much attention as any other site,sometimes more so – and like most sites, unless you hit on something reallybig, youll find that you dont make much of an impact at first.Driving traffic to your site CAN be fairly simple though – you can do it bytaking part in other sites, and using your url in your sigline, you can commenton other blogs, or bookmark your site – with wide exposure youll gain farmore traffic than simply relying on SEO.Mistake three – not connecting with others in your nicheSolution - its important to contact others in your niche, because it gives you achance to participate in link exchanges. One of the best ways to do this ismutually recommend one anothers sites – you can do this, quite simply, byasking the site owner to review your site, and you can do the same. That way,youll build a more valuable link base for the person youre reviewing, andthough they are creating a two way link exchange with you, the review stylelink exchange is always more valuable.No matter what mistakes bloggers make, theres always a way to fix them – byworking on the solution, youll find that implementing the solutions will helpimmensely.Part 14 The five most important things to do with a newblogNo matter where you blog, or what you decide to do with your blog, there are acouple of must do steps.Step one – make sure youve configured everything. Theres nothing worsethan having done 99% of the work, only to be let down by the final 1%. Toensure youve got the best fighting chance to get the best attention for yourblog, you should fill in everything that you can.This includes any profile settings, and in the case of Wordpress, any plugins orother information that needs to be completed – many plugins and themesrequire some work to make them usable.Step two – pick a theme and stick with it. Youll need to pick a theme thatyou like and upload it. Making your blog stand out from the rest is a majorThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  25. 25. The Blogger’s Bible – Pat Suttonstep in retaining traffic. More importantly, if you make it yours, the youremore likely to work on it more often.Adding a theme also makes you appear LESS like a spammer – mostspammers dont personalize their blogs – they stick with a couple of defaultthemes and dont add much personal information.Step three – Write some content. When youre ready to upload the content,you should set it up to create a great archive. Create at least five posts andupload them to your site.Step four – Promote that content – once youve got a nice stock of content upstart promoting your blog. Consider using your posts on article sites,exchanges and more – youll get more traffic if you diversify, so remember toadd your site to bookmarking sites – and, encourage your readers to do so too.Step five – have fun!Blogging, ultimately, is about connecting with readers and will give you areader base to discuss your work with – but it will also allow you to expressyourself, make friends, and spread your expertise over the web. But most ofall, blogging is enjoyable, so always keep it that way, and have fun!Blogging 101If writing is an art, then, blogging is one way of using words to come up withan art. This is because people who are into blogging are the ones who areartistic on their own sense, carefully choosing words that would best describetheir feelings, sentiments, wishes, desires, and everything.Basically, blogs were first introduced as weblogs that refer to a ―server’s logfile.‖ It was created when web logging hit the virtual market. Since itsinception in the mid-1990s, web logging gradually saturated the virtualcommunity making the Internet a viable source of greater information.However, with web logging, you still need a web site and domain names, butwith blogging, you do not need anything just an account with blog providers.In most cases, these kinds of blogs are free of charge.With the onset of blogging in the industry, personal journaling had been acommon ground for people who wish to be known all over the world. However,not literally famous as this is not a case on being popular or well-knownpersonality.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  26. 26. The Blogger’s Bible – Pat SuttonGenerally, blogs are created for personal use. Like a journal, people can writetheir daily adventures, sentiments, and whatever ideas they want to expressonline.Nevertheless, with the advent of the online businesses, blogs had graduallytaken the limelight in providing businesses a chance to boost theirproductivity online. This is where the business blogs have taken the limelight.Business blogs are, basically, created to advertise the services or products of acertain web site or online business in order to increase online sales.Moreover, business blogs are also one way of promoting the company so thatthe other readers will know that a certain company exists online. With blogs,entrepreneurs are able to establish a name in the virtual market througharticles that can be very useful in the reader’s life.From there, you can make money out of blogs by simply syndicating it to yourbusiness’ web site. This can be done through the RSS technology.So, if you are thinking to create a blog, whether for business or for pleasure,you need to know some tips that could help you get through and make yourblog one of the interesting blogs online.Part 15 Here’s how: 1. Consider your audienceEven if your blog is generally personal, still, it would be better to consider theminds of your readers. You have to think of something that would interestthem.After all, most of the reasons of people who write blogs are not at all confinedThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  27. 27. The Blogger’s Bible – Pat Suttonto their own personal motives. Most of them would love to be ―heard‖ (or read)and would love to be known, in some way or another, even for just a minute.Hence, it is very important to come with a write up that everybody canunderstand, not necessarily that these people can relate to it but they canunderstand it. 2. Pictures speaks a thousand wordsTo make your blogging worth the browsing effort of your readers, it would beextremely nice if you will put some pictures in it. It does not necessarily meanyou have to place a picture of yourself. Any photographs will do as long as itdoes not pose danger or insult to anyone who will be reading your blog. 3. Make constructive and beneficial blogsEven if you are free to write anything you wan to say to the world, still, itwould be better to create some write-ups that would be beneficial to yourreaders.After all, its information technology that you have there so better be inclinedto provide information rather than sheer quirky entertainment. 4. Avoid making multifaceted and complicated blogsIn order to have an interesting blogs, try not to use some highly technical andhighfalutin words. After all, it is not a science discourse or a debate that youare making, so better stick to simple facts and short blogs.Bear in mind that most people who use the Internet usually do more scanningthan scrutinizing each site word for word. Therefore, it would be better tocome with blogs that will not bore your readers just because you have theseThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  28. 28. The Blogger’s Bible – Pat Suttonlengthy articles. 5. Make it interactiveAs much as possible and if your capacity will allow it, make your bloginteractive. Yu can do this by placing some video or audio clips in your blog.You can even place an area for comments or for some feedbacks. In this way,you can get some impressions or reactions of other people. Who knows, youmight even gain some friends just by making them feel at home in your blogsite.Indeed, blogs are not created just for the mere fun of it. It also has its ownpurpose in the world of the Internet.Therefore, for people who wish to harness their craft, as far as writing isconcerned, blogs are the best way to do it.As they say, blogging is the contemporary term of creative and commercialwriting.Part 165 Reasons Why Blogging is the New Internet MarketingToolBlogging is a concept that started in late 90s. It used to be a way to commentan existing webpage, an opportunity for visitors and readers to react or voiceout one’s opinion on the said page. What started as a single-sentencecommentary has evolved into pages of personal take on just about anythingand everything under the sun. As it continues to move forward, onlineadvertising has tapped into the blog’s potential. Here are 5 reasons why youshould use blogging as an Internet marketing tool.1.Blogging is simple. The simplest way to get your piece on the net is throughThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  29. 29. The Blogger’s Bible – Pat Suttonblogging. No skills are necessary… an average adult can read and type, or atleast click a mouse. It’s like having a virtual piece of paper and you just writeyour ideas, experiences, new products, and hope that the truth behind yourarticles comes out and entice your reader to also try your product. If youhave a PC and an Internet connection (who doesn’t?) then you can blog andadvertise.2. Blogging is authentic. In this day and age where advertising saturate ourlives, we question the credibility of promoters’ claims. However, in blogs,real people share their real-life experiences, unscathed by paid advertising.Reading blogs about first-hand product use is like talking to people abouttheir first-hand experience. You definitely want to buy a tried and testedproduct.3. Blogging is free. Because blogging is yet to be proven as a mainstreamonline advertising media, most sites see it as something to augment currentmarketing tools and thus offer it for free. Any opportunity for free webtimeis definitely a bonus especially to businesses that are starting up. Needless tosay, paid blog pages can generate more income for your seriously growingbusiness.4. Blogging builds credibility. As you get more and more into writing yourexperiences on a particular product or industry, your readers come to realizethat they can depend on your posts for their own information needs. As such,you become an expert on it; as a consequence, more readers visit your site andmore bloggers link to your blogs. As companies and professionalorganizations notice the growth of your readership base, they may soon get intouch with you for advertising on your blog page, or make you an affiliate,which pays for every referral generated from your blog site.5. Blogging builds your market. Unless you are a Hollywood star, chancesare, only your Mom reads your posts. Mom has a lot of friends, so she letsher friends know how interesting your blog site is. But you need not dependon Mom to increase your readership base. Look into the following ways tobuild your market through blogging:-By using your e-mail. Today, blogging is overcoming the e-mail’s popularityin quickly and effectively reaching and expanding a market. In this age ofThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  30. 30. The Blogger’s Bible – Pat Suttonspeed and quick access, logging in and downloading e-mail is simply takinglonger than clicking into a blog site. Let them explore your site by using ashort e-mail message as teaser to your blog site. If your e-mail is on anentirely different subject, use your e-mail signature to give a link to the site.-By using subscription. An easy way to get your readers e-mail is to givethem an opportunity to subscribe to your blogsite. Keep some exclusiveinformation for your subscribers to entice readers to subscribe and give theire-mail address. Just be responsible in using their e-mail address, as the lastthing you want is a comment on your blog that you are a spammer.-By understanding your readers. Conduct a simple survey for your readers tounderstand their profile and advertising preferences. Ask consumers to giveyou feedback on a post, an ad link, or a trial that you shared. In this way, it islike interviewing your readers without the commitment and intrusion of aface-to-face interview.-By joining a blog network –A network of blogs maybe a collection of blogsites that share the same industry, interest, readership base, payment mode,etc. Consumers find credibility and convenience in clicking one link toseveral real bloggers about a single subject. Clearly, more bloggers are betterthan one.-By using RSS. RSS is the fastest growing technology on the Internet today.As such, having RSS feeds to your blog is definitely another means ofgenerating awareness for your readership base. Having a variety of feeds canadd interest to your blog site.Give your business a boost by effectively using blogging as an Internetmarketing tool.Part 17 All You Need To Know About Blog HostsApart from the chat rooms, instant messengers and electronic mails createdfor communication and dialogue beyond turf are the emerging innovationsthat help man build opportunities for interaction. The need for aThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  31. 31. The Blogger’s Bible – Pat Suttonpersonalized and human face aspect of building online communities is slowlychanging the technological landscape of the Internet.Blogs ―weblogs‖ or blogging are the newest gift of Internet technology topeople all over the world. These are updated posts, crop up entries orpersonalized life snippets, of mundane or bizarre in nature. For most, a ―blog‖is a personal, unedited, and authentic journal meant to be shared in an onlinecommunity. Blog site is a place where bloggers can publish anything; histhoughts, feelings, photos, special events, experiences, comments on issuesand so on. It is more of an online diary with videos, links, documents,newsletters and opinions on just about any topics you are interested.Blogs are made to welcome the insights and opinions of all and therefore,should not be written to sound intimidating and too formal. This kind of blogis a sure way to put off the readers. In the basics of blogging, conversationaltone would be more appropriate to reach the desired audience.Blogging is all about individuals reaching out to other individuals. Having ablog has its own set of advantages:a Freedom of Expression. If you want people to hear you out and give theirown opinion, this is the best way to create a line of communication;b Networking is at its best. Having a blog is a good platform for exchanginggenuine ideas from consumers to you as marketer of a certain product. Soundopinion and point of view is better than just showing the price quote;c Excellent advertising platform. Blogging is a new way to advertiseproducts, a refreshing change from the traditional advertising outlets and it iscost-effective.d Gauging public opinion on products and services. The key is nice andcatchy titles with new ideas presented in your content. This is an assurance ofquick and repeated responses from your readers. Blogs is an excellent spotfor the exchange of ideas between the seller and the consumer. Good formeasuring public opinion regarding services and products, even political andbusiness matters alike.e Useful tool for internal communication. This will help your company toThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  32. 32. The Blogger’s Bible – Pat Suttonbuild a knowledge-based community of employees. Also good for harnessingemployee relations and identifying human resource issues in advance.f Other benefits like search engine optimization (SEO) will help your blogsto be seen often by as many people as you wish. This is very good exposure foryour products and services.Many blog hosting services are available on the Internet. But the basicquestion is which one of the services will be the best to start off your businessblog program? Business people are usually clueless to recent technologicalinnovations which would help them maximize their marketing potentials. Forthese beginners, it is best to study first the services offered by blog hosts. Anineffective business blogging program may damage marketing opportunitiesinstead of enriching them.A company may decide to do the following depending on its capacity andneeds: 1) Host their own blog service, 2) Pay someone else to host the service,or 3) Setup a ―blog aggregator page‖ and ask the employees to select their bloghosting services individually. There are paid and free services available forindividuals.For business blogs, they are required to have the latest blogging features; ifnot, this will prevent them from maximizing their marketing, public relationsand SEO potentials.Part 18Keep in mind that blogs should have the following basicessentials:COMMENTS. Welcoming comments provide opportunity for dialogue. InThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  33. 33. The Blogger’s Bible – Pat Suttonbusiness blogs, they are a good customer feedback mechanism. This helpsdevelop better customer relations based from loyalty and trust. Blogging is aninnovative way to converse with your customers.TRACKBACK. This helps in maximizing company and product exposure.Through this service, consumers can get back to you for more posts andupdates without the difficulty of locating you. If your blog is popular in aspecific online community chances are links going back to your blog site areeverywhere online, other blog sites or even websites.CATEGORIES AND TAGS. These both help in classifying blog searches forease of navigation and on site search. Categories act as libraries because itclassifies posts by subject matter such as business, distance learning,e-commerce, online auctions, etc. Tags, help in the classification, especially inthe blog search engine Technorati. Possible customers and new clients locateblogs about certain topics of interest by just clicking the tags.RSS FEED. Really Simple Syndication is the feed from your blog that is sentout over the internet, and collected through the various newsreaders andaggregators.If your company is to establish a business blogging program, considerableoptions should be made available by the hosting companies shortlisted for theservices. Free blog hosting services are popular but they are much appropriatefor individual online journals. Paid blog hosting services offer unlimitedpackages best for your company’s needs. You may want to suggest checkingout some blogs that use the host first, read and examine their layout anddesign. Another important thing to consider is a reliable technical support thehost has.After, choosing the blog host, a team should be ready to plan the design andstructure of the blog: The team should:a create a style that meets the needs of the audience;b establish an open, credible tone;c schedule weekly updating of blog - ideally, a few times a week;d include weblinks of other website and blogs;e blog post should be in the ―first person;‖f focus on the business blog objective; and,g maintain an honest, engaging conversational quality.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  34. 34. The Blogger’s Bible – Pat SuttonRemember, whatever the look, style and content found on your blog is areflection of you and your company.Part 19How to Increase Sales Through Streaming AudioMany studies have proven that radio is a good medium for productadvertisements. People listen to the radio for entertainment, usually to listento the latest music or to their favorite radio program. In between theprogram, advertisements on products and services are being played.For many years, this has been the trend in advertising. But now that theradio medium is almost behind the audio-visual medium, the TV, and theInternet, other marketing strategies have to be employed to continue thebenefits of advertising through audio.It is then that the benefits of using music on websites were discovered.Before, music on the Internet was just available in downloadable forms asmp3. Even through hosting downloadable music on their servers, companieswere able to get much traffic on their sites. And everyone engaged inInternet marketing knows that website traffic plays a big role in boostingproduct and service sales.However, there had been a problem with illegal music download in whichartists, musicians and record companies have lost millions of revenues.Then, came the popularity of Internet music streaming. Unlike the former,radio streaming does not allow download of the music files. Thus, thecopyrights of the artists and record label owners are protected.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  35. 35. The Blogger’s Bible – Pat SuttonSo, how can this be done? There are several ways to stream audio from yoursite. First, is to stream a radio program from your site or blog. You can findfree affiliate programs that allow you to stream their radio content from yoursite.What will this mean to you? This means that your site will have new audiocontent every time it is visited. Whats even great is that the content is beingupdated even without much effort from you.In this case, what you needed to do is to signup with an Internet radio stationand have the link embedded on your blog or website.Another way is to stream mp3s. To do this, you just need to upload yourmp3files on a server and add the files links to the page. When the link isclicked, the browser opens a media player window and plays a file. However,since the file is in mp3 format, it may also be downloaded. Downloadingmusic files without the authorization of the copyright owner is illegal.Therefore, if you will be using this type of streaming, make sure that you havethe appropriate permit to do so.A third way to add audio to you blog or website is to stream music throughorganizing playlists. Playlists are m3u files, which if downloaded, will notplay music if offline. Using this process, however, can be complex. Here isa short instruction on how to do it.1. Save your mp3 or wma file on the server. You may skip this step if youknow that the file exists on another server and know the link to that file.Make sure that the link has a .mp3 or .wma extension.2. Open your text editor and type the path to the file. Include the http://and the file extension. Repeat this step until you have included all the linksto the files that you would like to be included in the playlist.3. Save the playlist with a .m3u extension.4. Upload the m3u file on the directory where the music files are hosted or toyour server.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  36. 36. The Blogger’s Bible – Pat Sutton5. Open your html editor and embed the link to the m3u file. Through this,you can also set if you want to have the playlist to autoplay if someone visitsyour site of if you want your visitor to control playing the music. You canalso set the volume level.After the code is embedded on the html file, and whenever your site is visited,the songs in the playlist will be buffered, streamed and played one afteranother. If your playlist has several songs, the user can skip forward or goback a song in the playlist using the media player controls.Doing this setup works for many website owners. Through this you cancustomize the type of music being played on your site. You can even playrecordings related to your product to boost product awareness.It requires knowledge of html to be done. But if it will be the best way toincrease traffic to your site, why not request assistance from programmers.After all, having audio on a website is a proven way to increase sales.Part 20Blog Software For All Your Blogging NeedsToday anyone who has writing ability or is dreaming to be a writer has writtena blog in the net. There are blog soft wares that are simple and easy to use anda technically inclined and challenged individuals can easily acquire a blogonline.For some individuals, blogs are their projects of every day living, as they talkabout their daily episodes as well as make tribute to friends and family.Furthermore, blogs assume a profound meaning written to compose andassemble political statements, endorse a product, supply information onresearch, and even offer tutorials. Any subject that are of your interests, youcan be sure that someone has written a blog about it.Blogs are now being written by musicians, politicians, sports figures, novelists,The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  37. 37. The Blogger’s Bible – Pat Suttonnewscasters as well as other known figures. It is this blog fever that has raisedcontroversy. The fact that anyone can compose and regarding any subjectmatter under the sun, complaints about certain write-ups are an issue. In a lotof blogs, names are being mentioned; do bear in mind that although you areentitled to write anything that interests you in a blog, you have to be verycareful and take in a lot of responsibility. Do not make any statements whichcan become controversial; or else, be very prepared.Why a Blog?1. For personal acquaintances, relationships and hobby. A person can writea blog about his daily activities, what’s going on with his life as his way oftelling his family and friends the things that goes on in his life. Likewise, onemay also write a blog just so he can express what he feels about himself, orabout a certain subject matter that is of interest to him.2. Topical. Some blogs are committed to a precise topic, like computerhardware or politics. These are frequently read like magazines.3. For marketing. Corporations are too, into blogging; when well writtenand implemented, this kind of blog can be a powerful instrument for businesscommunications, forming eagerness and anticipation regarding their productsand services offered, or used as tool within the company, keeping employeeswell informed about company issues and news.Part 21 Why someone elses software?A lot of Web designer and creators will laugh at the belief and idea of utilizingthe software of someone else. This is can be correct especially when eachsoftware greatly differs from the particular requirements that a client mayhave. Yet on the other hand, when it refers to a Weblog software, there is noreason for apprehension in the use of a package that is pre-written, as mostpackages were developed through years of study; not just knocked togetherover a couple of days.In addition, one may study its feature set. For a developer, it would take a lotof time and effort to write and compose from ―nothing at all‖ every singleThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  38. 38. The Blogger’s Bible – Pat Suttonfeature in the Weblog software packages of today. For most people, a blog isthere for the main reason that chooses to publish or make known yourliterature and texts on the Web, so you want to spend your time more onwriting than coding.Part 22 Hosted ServicesIf one wishes to start broadcasting on the Web, yet does not have web hosting,one can consider looking into a hosted service, which includes Blogger,TypePad, Live Journal, and more.These services are operated or handled for an individual, so there is no need toconcern one about technical upkeep of one’s Weblog; instead, one canconcentrate on his blogs appearance and content. In just minutes, aftersigning for an account, one can readily start his own blog. Many suchservices are offered free, such as blogger. TypePad charges a minimalamount for monthly service fee.Part 23 Self-HostedWhen one has Web hosting on hand, or is eager to buy hosting, in which onefeesl that the advantage will prevail over the problems of keeping up your ownblog connection and installation, then you may want to take into account apackage that is self-hosted, which includes Movable Type, Textpattern andWordPress.Other hosting companies did construct the process of installation easier,permitting installation with just a click from a control panel that isbrowser-based. It is important that you check with a hosting company so youcan view if this function is offered. Similar to hosted services, some self hostedpackages are made available either for free or for a certain fee which isdependent on the type of package that you choose as well as the basis why youare using it.The Importance of Blog DesignThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  39. 39. The Blogger’s Bible – Pat SuttonBlogs have increased popularity over this past months. Many people havestarted to create their personal blogs to express their thoughts and feelings.Internet companies have also started their blogs to inform consumers on thelatest product news and reviews.Because of this, blogs are also being used as internet marketing media.Before, internet marketing is done by placing banners and links on popularwebsites, such as news and information sites. Links were also included onnewsletters and marketing letters sent to the members of their mailing lists.Many people spend time reading blogs. People read their friends blogs, theirfavorite authors blogs, blogs on topics that they are interested in, and blogson product reviews. With the increasing popularity of blogging, it is evenfeared that people rely on blogs to get the latest news.While getting news reports from blogs isnt reliable, some people look forproduct reviews through blogs. In some cases, this is more dependable.While it is true that some media persons are being paid to write good reviewsabout a certain product, blog writers write about their actual experiences onproducts and services from a company.Since there are many people who read and start their own blogs, blogs are agood medium to market a product. With the increasing blog traffic meansincrease in product sales.Blog traffic can be increased by joining affiliate programs and sites, which willlist your blog under a certain search category or name. You can also haveyour blog advertised in popular websites. This, however, will cost somemoney and is not advisable if you have just started blogging.A writer who has just launched his/her blog will want as much traffic aspossible to increase advertisements on the site. Also, some advertisers payevery time their link is clicked or the page that has their link is viewed.When you have increased traffic on your blog, you should try to keep youvisitors coming back and recommending your blog to friends and colleagues.This can be done by having informative or amusing content and good blogThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  40. 40. The Blogger’s Bible – Pat Suttonlayout and design. You may develop your blogs content or you can alsoacquire the services of a web content writer to provide you with the blogarticles.The blogs layout and design also plays a big role. While most of thecompanies offering free blog hosting offer pre-selected templates, there arealso some that allows customization that if you utilize this feature correctlycan increase your blogs traffic.Here are a few tips to make your blog stand out from the millions of blogs outthere that have standard designs.Part 24 Customize the bannerThe banner usually has the most generic designs that are common to the blogsfrom a blogging company or service.You can personalize this banner by having a graphic with the dimensions ofthe banner. You can also edit the graphic so that it will also include the titleof your blog.In this case, you can create your own graphic or you can purchase professionallooking graphics online for less than $10.Part 25 Personalizing photosOf course, most of the photos that you will be posting will be your own.However, if you dont customize the photos before posting them, you maymiss maximizing the enhancing benefits graphics can add to the page.Adding photo borders can help the photo stand out from the page.It can also add to the design of your blog. You can choose a standard borderor you can also create your own border which can be associated with yourblogs templates.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  41. 41. The Blogger’s Bible – Pat SuttonPart 26 Add a faviconDont you think sites with icons on the address bar before the websites URLare cool? Many people do. These favicons add a professional look to theURL. These easy to do using photo or graphic editing softwares.Part 27 Check out blog templates, layouts, backgrounds,textures and skins from sitesThere are sites that offer free blog templates, layouts, backgrounds, texturesand skins. You can make use of these so your blog will not look generic likemost of the blogs hosted by the service provider.Part 28 Include RSS feedsThis is a cool way to inform people with newsreaders about your blogheadlines. Tutorials on RSS feeds are available on the internet.Part 29 Audio makes your blog more personalNot only does audio personalizes the blog; it can also keep your visitorscoming back. You can try having streaming radio stations, mp3 file orplaylists loading with your blog.Part 30 AdvertisementsIf you have signed-up with Google Ad-Sense, which I am sure you would liketo do, make sure that the ads are conveniently placed that these will nothinder your readers ease in accessing the information on your blog.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  42. 42. The Blogger’s Bible – Pat SuttonTry using these tips and you can definitely increase and retain traffic on yourblog.Part 31 Boost Your Business With Blogging!Business blog is an incredible online marketing tool that saves you thousandsof dollars but provides great business opportunities in just one click. Blogs areuser-friendly, customized and flexible medium for disseminating usefulinformation for effective positioning of your products in the market.Companies engaging in business blogging have a definite edge over itscompetitors. Here are some advantages:1 Word-of-Mouth. In a survey, there are currently 14 million blogs with80,000 more being added each day and about 30 percent of the 50 millionusers are blog readers. Imagine how much gain your company will have, ifyour products are advertised through blogs. With Internet, informationspreads so quickly especially if an impressive write-up goes with your product.Soon your blogs will be passed on to hundreds of possible customers.2 Awareness and loyalty. Open communication with your customerscreates trust and loyalty among them. Being there to respond to theirquestions and comments make them all the more willing to try your productsand services.3 Feedback. Blogs is good for product research and reviews. It would beeasier to improve on your products if you observe your customers’ thinkingand behavioral patterns. You can also take immediate action to yourcustomers’ concerns.4 Community halo-effect. Bloggers are reasonable, friendly and helpful.They are more than willing to create blogosphere of comments regarding yourproduct. The only thing you have to do is embrace and take active part in theculture and your product will surely be considered in their next stop to thesupermarket.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  43. 43. The Blogger’s Bible – Pat SuttonFor better marketing results, actively promote your business blogs bysubmitting your blogs to blog search sites and directories. Do not forget topaste in with your blogs, your URL. Be sure that your blogs contain exclusiveinformation with value and are always updated to keep readers popping in,read up your blog, move on to the next and click on again for updates.Blog is like a setup booth in the biggest trade show on earth everyday.Marketing possibilities are just around the corner waiting to strike your salescales up.The Really Simple Syndication (RSS) feeds are important too in conjunctionwith your blogs to get the best benefits. Use effective keyword phrases togenerate high ranking status in the search engine traffic. In this way you havebetter chances of people finding your website leading to your blogs. Moretraffic means more potential sales.For this to be successful, you can use RSS for news update feeds which can beread through RSS reader application. This is a very useful tool for businessand internet marketers as well.If you are already convinced with the potentials of business blogs formarketing and targeting sales increase, your company is now ready to startblogging. But first, you have to be in tune with your company’s businessobjectives and determine if blogging will really help you achieve your goal.1. Several blogs are dedicated to teaching people the do’s and don’ts ofblogging, READ them! Include in your reading materials blogs that areconsumer-based too to give you an idea.2. Setup several test blogs right away.If your initial try out with blogs worked well, you can now start setting up yourblogs.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  44. 44. The Blogger’s Bible – Pat Sutton1. Study blog design. Blog hosting services provide pre-designed templates.But if you opt for paid blog service, you can ask your artist to design andlayout your blog site to match the company’s identity and needs.2. Choose a topic. Its good to have a line-up of topics you want for yourblogs but be sure they are in consonance with your business objectives. Thiswould be a test of your flexibility and open-mindedness since results may begoing against the set objectives.3. Remember the following safety measures in blogging:4 legal issues are sometimes involved in blogging; it is safer to includedisclaimers and limitations of liabilities;5 corporate communication and legal department are responsible ineducating the senior management on how blogs might affect business;6 create blogging policies; set limits on who gets to blog and whatinformation are allowed to be made public;7 avoid outright marketing blog or you will shy away your readers;8 make content updated, relevant and fresh;9 reinforce the company’s core values; and,10 encourage employees to use it.11 Start blogging and complete 20 posts before going to marketing.12 Begin marketing.13 Regularly monitor the coming ins and outs of readers and get updates.Then, measure your results.14 Adjust if needed. You can always play with your designs in the blog site aslong as it remains to match the company’s identity.15 Strive to be consistent with your topic all the time.16 Try to have unrelated topics with general and broad appeal.17 Schedule updates regularly. Monday, Wednesday and Thursday would bebest to update blogs.Once you have done all these things, you can now ultimately enjoy the benefitsof business blogging.The Basics again:The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  45. 45. The Blogger’s Bible – Pat SuttonA blog is basically an online journal wherein you can digitally pen down yourthoughts, ideas, opinions and practically anything that you want people toread. Blogs come in different styles, formats, and settings, depending on thepreference of the user. Many blogging sites, offer built in features such ashyperlink, straight texts, pictures etc. Some blogging sites, even allow you toput video and mp3s on your blogs.Instead of writing texts, some bloggers choose to make their blogs more audiofriendly, by using spoken word entries. This is called audio blogging.Basically a blog contains these features:title- which allows you to label your postbody- this is the content of your posttrackback- other sites can be linked back to your blogpermanent link- every article that you write has a URLcomments- this allow readers to post comments on your blog.One of the advantages of blogging, is that it is made of only a few templates.Unlike, other websites that is made up of numerous individual pages. Thismake it easier for blog users to create new pages, because it already has a fixsetting that include: slots for title, body of the post, category, etc.This is especially useful for first time users, since they can start blogging rightaway. They can chose from a number of templates that blogging websitesprovide.Anyone who wants to start a blog can do so by becoming a member of ablogging website of their choice. Once theyve become members, theyautomatically become a part of that particular blogging community. They canbrowse through other bloggers pages, and link them back to their own blogs.They can also make comments on other members blogs.Blogging is not just limited to personal usage. There are a lot of blogs thatfollow a theme such as: sports, politics, philosophy, social commentary, etc.These blogs espouse on their specific themes. This way blogging becomes amedium in which people can share their knowledge and opinions about avariety of themes and topics.The Blogger’s Bible - Pat Sutton www.thebloggersbible.com
  46. 46. The Blogger’s Bible – Pat SuttonSome bloggers even use their blogs as a means to advertise. Some authorsadvertise their books on their blogs. While other bloggers, use their blogs toshed light to currents issues, events, news and catastrophes.Nowadays in education, blogs also play an important part. Professors useblogging to document the lessons that they have discussed and taught. Thisway, students who who have missed classes, can easily catch up with theirassignments.A lot of entrepreneurs benefit from blogging by promoting their businesses ontheir blogs, with millions and millions of people logging onto the net everyday,blogging has become a lucrative move. Some bloggers who run onlinebusinesses promote their merchandise online. While others profit throughadvertisement.But by far, the most popular blog type is the one that takes the form of apersonal journal. This is the kind that is usually used by first time bloggers.Individuals who want to document the daily struggle of their everyday lives,poems, rants, opinions, find that blogging offers them a medium in which toexpress themselves.Bloggers usually communicate within themselves. This is one of the appeals ofblogging. It creates a community of people sharing their ideas, thoughts, andcomments with each other.Blogs varying in topics, themes, and set-ups, can be found in blog directories.First time users who want to get an idea of what the blogging world is all aboutcan browse through a number of blogs using these directories. This way theydget an idea of what these blogging communities are like.Blogging is popular all over the world. Blog is short for the term weblog. Thereare no rules when it comes to blogging. Bloggers have the freedom to expressthemselves how ever way they want, and the best thing about blogging, is thatmost blogging sites are free.There are numerous blogging websites to choose from in the net. This givefirst time users the option of joining a blogging community that appeals toThe Blogger’s Bible - Pat Sutton www.thebloggersbible.com

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