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Active Advertising Advice

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Part of practical marketing course delivered for Broadland District Council to small business owners and new start ups from across Norfolk

Part of practical marketing course delivered for Broadland District Council to small business owners and new start ups from across Norfolk

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Active Advertising Advice Active Advertising Advice Presentation Transcript

  •  
  • Introduction to Active MD
        • Full service design company
        • All aspects of graphic design
        • Public relations & copy writing services
  • Advertising
    • Booking
    • Content
    • Images
    • Design
  • Ad Booking
    • Plan a campaign
    • Research publications
    • Advert sizes - inserts
    • Colour/mono/spot
    • PR opportunities / Reader offers
  • Ad Content
    • What is the message / reason for the ad?
    • Lead with a question include power words
    • Offer advert / coupon / data collection
    • Include web address for more info
  • Advert Images
    • Use large images
    • Striking / unusual
    • Mono / colour
    • Hi resolution (300dpi)
  • Advert Design
    • Use professional services
    • Template design - clear branding
    • Clear fonts - good size
    • Newsprint
  • Garden Centre Advertising
    • Newspaper Generated Adverts
  • Garden Centre Advertising
    • Template designed ad campaign
  • Summary
    • Research publications
    • Plan campaign
    • Use space well
    • Branded designed
    • Gauge reactions
  • www.activemd.co.uk Offices in Kings Lynn & Norwich