Active Advertising Advice

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Part of practical marketing course delivered for Broadland District Council to small business owners and new start ups from across Norfolk

Published in: Business, Design
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Active Advertising Advice

  1. 1. Introduction to Active MD • Full service design company • All aspects of graphic design • Public relations & copy writing services
  2. 2. Advertising • Booking • Content • Images • Design
  3. 3. Ad Booking • Plan a campaign • Research publications • Advert sizes - inserts • Colour/mono/spot • PR opportunities / Reader offers
  4. 4. Ad Content • What is the message / reason for the ad? • Lead with a question include power words • Offer advert / coupon / data collection • Include web address for more info
  5. 5. Advert Images • Use large images • Striking / unusual • Mono / colour • Hi resolution (300dpi)
  6. 6. Advert Design • Use professional services • Template design - clear branding • Clear fonts - good size • Newsprint
  7. 7. Garden Centre Advertising Newspaper Generated Adverts
  8. 8. Garden Centre Advertising Template designed ad campaign
  9. 9. Summary • Research publications • Plan campaign • Use space well • Branded designed • Gauge reactions
  10. 10. www.activemd.co.uk Offices in Kings Lynn & Norwich
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