Never seminar 2
Upcoming SlideShare
Loading in...5
×
 

Never seminar 2

on

  • 500 views

 

Statistics

Views

Total Views
500
Views on SlideShare
500
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Never seminar 2 Never seminar 2 Presentation Transcript

  • Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  • Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  • About activeloop television !   Producer of interactive content !   10 years of global experience !   Specializing in the TV industry !   On TV-screen, mobile ,social internet media, viral content !   Creative work, technology, consulting, production !   Founded & head quartered in Norway View slide
  • What will TV content be like? View slide
  • Look to the revenue streams Yesterday 1.  Revenue came from distribution control 2.  Investment in content was relatively predictable 3.  Content was created to maximize value of distribution control
  • It was predictable & controllable We control where you see it We control what you see and when you see it
  • Where are the revenue streams now? 1.  Content travels 2.  Consumers time shift 3.  THEY decide WHAT to see WHEN and WHERE !
  • Business models will be fragmented Incremental user payment Interruption marketing Show this code in the nearest store to get your coffee Driving Sponsorships consumers to POS Direct sales
  • Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010: InSites Consulting
  • Groups that social network users worldwide fan, January 2010 InSites Consulting
  • US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010: InSites Consulting
  • Primary reason that US Internet users are fans of a brand on Facebook, February 2010: InSites Consulting
  • Sponsored TV G4 channel (US) Dec. 2009 http://vimeo.com/9682209 Produced by ALTV for Havoc and G4
  • Live participation Nordiske Mediedager (NO) May 2010 http://vimeo.com/12819505 Produced by ALTV for MORE and Telenor Group
  • Live event TV World Championship Trial (NO) Mar. 2010 http://vimeo.com/10244941 Produced by ALTV for MORE and OSLO2011
  • Viral content TVNorge (NO) Sep. 2009 http://vimeo.com/9399242 Produced by ALTV for Monster Entertainment and TVNorge
  • Portable content http://vimeo.com/12819597
  • Monetizing content Show this code in the nearest store to get your coffee http://vimeo.com/12819550 Produced by ALTV for Catch the Eye
  • Future in TV !   Consumer centric, the currency is to get their attention !   Consumers flow past the different media platforms – 24/7 !   Content must travel where consumers are !   Monetize everywhere, make it accountable !   Let your consumers share your message with friends
  • Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television
  • Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television