Never seminar 2
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Never seminar 2 Presentation Transcript

  • 1. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  • 2. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  • 3. About activeloop television !   Producer of interactive content !   10 years of global experience !   Specializing in the TV industry !   On TV-screen, mobile ,social internet media, viral content !   Creative work, technology, consulting, production !   Founded & head quartered in Norway
  • 4. What will TV content be like?
  • 5. Look to the revenue streams Yesterday 1.  Revenue came from distribution control 2.  Investment in content was relatively predictable 3.  Content was created to maximize value of distribution control
  • 6. It was predictable & controllable We control where you see it We control what you see and when you see it
  • 7. Where are the revenue streams now? 1.  Content travels 2.  Consumers time shift 3.  THEY decide WHAT to see WHEN and WHERE !
  • 8. Business models will be fragmented Incremental user payment Interruption marketing Show this code in the nearest store to get your coffee Driving Sponsorships consumers to POS Direct sales
  • 9. Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010: InSites Consulting
  • 10. Groups that social network users worldwide fan, January 2010 InSites Consulting
  • 11. US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010: InSites Consulting
  • 12. Primary reason that US Internet users are fans of a brand on Facebook, February 2010: InSites Consulting
  • 13. Sponsored TV G4 channel (US) Dec. 2009 http://vimeo.com/9682209 Produced by ALTV for Havoc and G4
  • 14. Live participation Nordiske Mediedager (NO) May 2010 http://vimeo.com/12819505 Produced by ALTV for MORE and Telenor Group
  • 15. Live event TV World Championship Trial (NO) Mar. 2010 http://vimeo.com/10244941 Produced by ALTV for MORE and OSLO2011
  • 16. Viral content TVNorge (NO) Sep. 2009 http://vimeo.com/9399242 Produced by ALTV for Monster Entertainment and TVNorge
  • 17. Portable content http://vimeo.com/12819597
  • 18. Monetizing content Show this code in the nearest store to get your coffee http://vimeo.com/12819550 Produced by ALTV for Catch the Eye
  • 19. Future in TV !   Consumer centric, the currency is to get their attention !   Consumers flow past the different media platforms – 24/7 !   Content must travel where consumers are !   Monetize everywhere, make it accountable !   Let your consumers share your message with friends
  • 20. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television
  • 21. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television