Never seminar 2

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Never seminar 2

  1. 1. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  2. 2. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television What we have done with social media
  3. 3. About activeloop television !   Producer of interactive content !   10 years of global experience !   Specializing in the TV industry !   On TV-screen, mobile ,social internet media, viral content !   Creative work, technology, consulting, production !   Founded & head quartered in Norway
  4. 4. What will TV content be like?
  5. 5. Look to the revenue streams Yesterday 1.  Revenue came from distribution control 2.  Investment in content was relatively predictable 3.  Content was created to maximize value of distribution control
  6. 6. It was predictable & controllable We control where you see it We control what you see and when you see it
  7. 7. Where are the revenue streams now? 1.  Content travels 2.  Consumers time shift 3.  THEY decide WHAT to see WHEN and WHERE !
  8. 8. Business models will be fragmented Incremental user payment Interruption marketing Show this code in the nearest store to get your coffee Driving Sponsorships consumers to POS Direct sales
  9. 9. Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010: InSites Consulting
  10. 10. Groups that social network users worldwide fan, January 2010 InSites Consulting
  11. 11. US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010: InSites Consulting
  12. 12. Primary reason that US Internet users are fans of a brand on Facebook, February 2010: InSites Consulting
  13. 13. Sponsored TV G4 channel (US) Dec. 2009 http://vimeo.com/9682209 Produced by ALTV for Havoc and G4
  14. 14. Live participation Nordiske Mediedager (NO) May 2010 http://vimeo.com/12819505 Produced by ALTV for MORE and Telenor Group
  15. 15. Live event TV World Championship Trial (NO) Mar. 2010 http://vimeo.com/10244941 Produced by ALTV for MORE and OSLO2011
  16. 16. Viral content TVNorge (NO) Sep. 2009 http://vimeo.com/9399242 Produced by ALTV for Monster Entertainment and TVNorge
  17. 17. Portable content http://vimeo.com/12819597
  18. 18. Monetizing content Show this code in the nearest store to get your coffee http://vimeo.com/12819550 Produced by ALTV for Catch the Eye
  19. 19. Future in TV !   Consumer centric, the currency is to get their attention !   Consumers flow past the different media platforms – 24/7 !   Content must travel where consumers are !   Monetize everywhere, make it accountable !   Let your consumers share your message with friends
  20. 20. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television
  21. 21. Nikolai Fasting, CEO Active Loop Television nf@active-loop.com Active Loop Television Making interactive feedback loops for television

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