Social Media and Advocacy Strategy


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Social Media as the tool of Advocacy. This presentation includes three key strategies to use Social Media as the advocacy tool.

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  • Starting with PUSH and to PUSH Again in a vicious CIRCLE
  • A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.We will be discussing 3 strategies that I feel are important for using Social Media as the Advocacy Tool.
  • Cultivate People with Positive Opinion Find the Similar ThreadsStart Commenting on the threadsAsk them for the inputLook for Frequent Visitors
  • Myth: “We won’t get noticed until we have thousands of advocates”which is NOT ALWAYS TRUEPersonalized communications are always powerful and effective. By saying this, I don’t mean to say that You always should have people who has “personalized communication” with the policymakers, rather I’m stating that concentrate and try to find people who might play this role from your audiences.
  • A carrier pigeon or messenger pigeon is a homing pigeon that is used to carry messages. Using pigeons to carry messages is generally called "pigeon post". Most homing or racing type varieties are used to carry messages.We focus on Handwritten letters, Customized letters and sometimes Email are also considered as outdated ways of communication. Add some Phone calls, some social media tools to the Carrier pigeons to make a perfect mix.
  • Using Blogs for Advocacy!Oh yeah!! I’m talking about blogs. You may wondering How??Don’t always be a pigeon carrier and write blogs on what you are concerned aboutWrite some off topics that might be interesting to the audience, have them subscribe YouIts not always necessary that you write on your own, Copy them from Newspapers, Journals (with permission) and repost themEg. Aakarpost, Surath’s BlogWordpress, Typepad, Blogspot, Amplify, YUWA Blog etc..
  • Power of 140 charactersUse # tags while you postSignup for legislatures’ tweetsShare what you just wrote on the blog via Twitter (Use TinyURL, to shorten the links)Have a “Tweet Day”Draft tweets for your cause (The tweets that you will use in tweetathon) will be helpful for others to use on March 8 Be Opinion leaders…@brb_laldhoj, @AmbBodde, Connect with @reporters
  • Create LinkedIn Groups:Start Discussion inside the GroupsConnect with the Policy Makers and those who influence the Policy, eg. US Ambassador, World Bank Head, ADB Head etc.
  • Like the Policy Maker’s Page (You don’t have to like them reality मा )Like Political Parties हरुको फेसबुक पेज, Send Regular messages, Comment regularlyCreate your own pageGet your voice heard, Post Regularly!!
  • Upload Videos/ PicturesUse PicoVico to create Videos out of Photos
  • Myth: “Policy issues are complicated – Our friends and public can’t explain them without our exact language”Let the ISSUE be their issue, let them take the ownership, this way it get’s replicatedAllow advocates to choose their own priorities.
  • Social Media and Advocacy Strategy

    1. 1. Social Media & Advocacy StrategyDIPENDRA K.C.CO-FOUNDER, YUWA
    2. 2. Old Advocacy Model
    3. 3. Strategies
    4. 4. #1
    5. 5. Cultivate
    6. 6. MYth
    7. 7. IfContent is KING Conversation is QUEEN
    8. 8. #2
    9. 9. STOPUsingCarrierPigeons
    10. 10. @
    11. 11. LinkedIn
    12. 12. #3
    13. 13. Give UP Control
    14. 14. @kcdipendra
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