ActiveConversion ProspectAlert Presentation

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  • Know who is visiting your website and when Automatically nurture, score and assign leads Know how every marketing initiative is paying off Generate interested leads from anonymous visitors Get a continuous stream of qualified leads that are ready to engage with you!
  • Sales-centric dashboard with secure login ensures sales reps only see their leads Jigsaw contact data integration Outlook plug-in ready Lead visit alerts and assignments Detailed clickstream and activity info for each assigned lead Allows sales reps to add leads to existing lead nurturing campaigns.

Transcript

  • 1. ActiveConversion … May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Do you know who’s visiting your website? Can you afford not to?
  • 2.
    • Introduction
      • Paul Uppal, Sr. Account Executive
    • AC- ProspectAlert Case Study
      • Ric Ratkowski, Host Analytics
    • Q&A
    Agenda: May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
  • 3. ActiveConversion
    • Helps to solve 2 key challenges
      • 98% of prospects do not identify themselves
      • 70% of sales leads leak out of the sales funnel
  • 4. Marketing Automation …
    • Generate sales-ready leads by Marketing Automation
    • Score the leads
    • Nurture leads
    • Deliver to AC- ProspectAlert to follow up
  • 5. AC- ProspectAlert May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI ProspectAlert is designed to ensure that a companies' qualified and sales ready leads are, assigned, prioritized and being managed by your sales team. Features include:
  • 6. Webinar Poll … May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Are you currently using a marketing automation solution?
  • 7. Case Study … May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI How Host Analytics used AC- ProspectAlert to optimize their sales process Ric Ratkowski
  • 8. In need of a solution partner …
    • Who was visiting our website?
      • Send alerts to sales reps in Salesforce.com
    • How to attract more visitors to our website
      • Organic + Paid Search
      • Tracking specific paid referral sources
    • Consistent follow up
      • To “Qualified(s)”, “Prospects”, “Companies”
    • How to make our sales reps efficient
      • Focus our efforts where there are fish
    May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
  • 9. Evolution of ActiveConversion ...
    • Anonymous Web Visitors
    • Forms integration to website
    • Lead Scoring
    • Vertical Response Email
    • Vertical Response Integrated into Salesforce
    • Targeting Companies
    • Web Page Effectiveness (Campaigns)
    • Lead Nurturing
    • Sales View
    May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
  • 10. The Evolution of Sales Processes … May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI I hope they find us Cold Calling Passive, Semi-Active and Active Registrations Sale Web Get Sales Involved Sales View
  • 11. Using AC-ProspectAlert ... May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
  • 12. Webinar Poll … May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI How do you pass on your leads to your sales reps?
  • 13.
    • Questions??
    www.activeconversion.com May 12th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI Paul Uppal Sr. Account Executive 1-877-872-2764 ext. 114 [email_address] http://Twitter.com/puppalAC Ric Ratkowski Host Analytics (314) 588-2121 x403 rratkowski@hostanalytics.com http://twitter.com/xbrlguy