ActiveConversion Lead Scoring
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ActiveConversion Lead Scoring

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ActiveConversion Lead Scoring ActiveConversion Lead Scoring Presentation Transcript

  • ActiveConversion …
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    Do you know who’s visiting your website?
    Can you afford not to?
  • Introduction
    Paul Uppal, Sr. Account Executive
    Lead Scoring Case Study
    Tim Lawler, LMG Consulting
    Q&A
    Agenda:
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
  • Marketing Automation …
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible.
    SalesView
    Or CRM
  • Lead Scoring …
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    Not all leads are created equally. A lead scoring
    system acknowledges this by assigning values to
    leads based on objective criteria. The lead score
    determines the appropriate action for that lead.
    The first step in developing a lead scoring system is
    to identify online behaviors that indicate interest or
    sales-readiness. These may include return visits to
    the website, form submissions, file downloads
    and/or responding to email.
  • Webinar Poll …
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    Do you know who’s visiting your website?
    Can you afford not to?
  • Case Study …
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    Tim Lawler
    Marketing IntelligenceSales Performance.
  • Questions??
    www.activeconversion.com
    March 9th, 2010 | www.ActiveConversion.com | 1-877-872-2ROI
    Paul Uppal
    Sr. Account Executive
    1-877-872-2764 ext. 114
    puppal@activeconversion.com
    Twitter/puppalAC
    Tim Lawler
    LMG Consulting
    415-888-3817
    tlawler@lawlermarketing.com
    www.lawlermarketing.com