Presentation: How to improve your race registration

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Learn how to improve your race registration.
Learn more about Event Registration and Participant Management software,call one of our Event Consultants.

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Presentation: How to improve your race registration

  1. 1. 10 EASY WAYS TO IMPROVE YOUR RACE REGISTRATION!
  2. 2. 10 Easy Ways To Improve Your Race Registration HOW TO IMPROVE YOUR RACE REGISTRATION IN 10 EASY STEPS Keep your participants smiling from the start to the finish line with a smooth easy registration process. Whether you are organising a 5K, a charity fun run, or a marathon, your event participants will always have something to say about your event, Ensure you provide them with a positive experience with a smooth registration process.
  3. 3. STEP 1. OFFER ONLINE REGISTRATION Go paperless! Cut out time spent on admin. Online registration is also fast and convenient for both you and your registrants. With online race registration, entrants can sign up to your event 24/7 with just a few clicks and can even do it on-the-go from their mobile phone or tablet. 10 Easy Ways To Improve Your Race Registration
  4. 4. 10 Easy Ways To Improve Your Race Registration As races grow in size and popularity, they can sell out in a matter of hours or even minutes. For those athletes who have been competing in a race for years, it can be frustrating when the event grows in popularity and spaces fill up earlier than before limiting entry numbers. Pre-registration or early bird registration is one way to avoid this by releasing a limited number of entries to repeat entrants ahead of general registration. STEP 2. OFFER INCENTIVES
  5. 5. 10 Easy Ways To Improve Your Race Registration STEP 3. ENCOURAGE GROUP REGISTRATION This make your life a lot easier and will undoubtedly lead to more satisfied group leaders. Two things you can do to encourage group registrations are to: • Provide discounts for people who register as part of a group. • Make group registration as easy as possible by handing it within your standard registration process.
  6. 6. 10 Easy Ways To Improve Your Race Registration STEP 4. KEEP YOUR REGISTRATION SIMPLE AND USER FRIENDLY Participants struggle with long registrations forms. Make it easy for your registrants by using pre- filled registration forms and conditional logic so that every question is relevant.
  7. 7. 10 Easy Ways To Improve Your Race Registration Send regular communications, updates and reminders to race participants with clear directions on when, where, and how to register for your event. Make sure you include a direct link to your registration page in all your marketing materials and communications. STEP 5. COMMUNICATION IS KEY!
  8. 8. 10 Easy Ways To Improve Your Race Registration STEP 6. SIMPLE RACE DAY APLLICATIONS Some participants will show up on the morning of your race looking to register. On a race day, participants are solely focussed on competing and not paperwork. Keep them happy and provide them with a simple one-pager or a laptop connected to online registration.
  9. 9. 10 Easy Ways To Improve Your Race Registration STEP 7. WORK OF YOUR PEOPLE FLOW! On race day, use one organised line with multiple registration staff or volunteers serving the next available race entrant. Have signs instructing athletes where to go. This will help eliminate confusion associated with multiple lines.
  10. 10. 10 Easy Ways To Improve Your Race Registration STEP 8. STOCK UP ON SUPPLIES When it comes to ordering race bibs, safety pins and other race items, it is always better to err on the side of too many than not enough! This may seem like basic common sense but how many times have you been at an event where the organisers are handing out make shift numbers because not enough bibs were ordered?
  11. 11. 10 Easy Ways To Improve Your Race Registration STEP 9. DOUBLE TROUBLE! Make sure not to double assign bib numbers. This usually occurs when two different people handle pre and post registration. Make sure that the person in charge of pre-registration instructs the person handling post-registration on what number to assign for race day applicants.
  12. 12. 10 Easy Ways To Improve Your Race Registration STEP 10. LABEL YOUR NUMBERS When a family or group sign up for an event, they may pick up numbers and hand them to another member of the group. Make sure you label your numbers to avoid complications during and after the race.
  13. 13. 10 Easy Ways To Improve Your Race Registration REMEMBER… A poorly run race registration leads to negative feedback and bad press. However, by following these simple tips you can avoid many of the common pitfalls associated with race registration.
  14. 14. 10 Easy Ways To Improve Your Race Registration LEADER IN ACTIVITY AND PARTICIPANT MANAGEMENT WANT TO LEARN MORE ? ACTIVE Network 11th Floor One Euston Square 40 Melton Street London, NW1 2FD +44 (0)207 554 0949 Connect.EMEA@ACTIVENetwork.com

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