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Event pricing strategies
 

Event pricing strategies

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Are you getting as many participants as you would like? What about your revenue goals ...

Are you getting as many participants as you would like? What about your revenue goals
— are you hitting them? There are lots of ways to boost your revenue and participation:
increasing advertising and marketing, changing your race course, offering better
participant merchandise or adding events like a fun run or a children’s race. But one
often overlooked tactic is to adjust your event pricing strategy.

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