Top 20 Teams In Social Media

Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

 ASSESSMENT CRITERIA• Only official accounts were considered for the Top 20 Teams In Social Media, meaning the organization has direct affiliation with the property• Teams from all professional sports and countries were eligible for consideration• Each team’s social media properties were rated* on the following criteria on a scale of 1-10, with the highest total score winning: Audience: Total number of fans** across social media properties*** Frequency: Appropriate regularity of communication based on channel Engagement: Quality and quantity of team/fan interaction**** Promotion: Sponsor activation, fan contests, rewards, and team marketing Content: Authenticity, variety, originality, and quality of social communication• Google+, YouTube, and Tumblr numbers are not listed for the purpose of brevity; however, they were factored into the “Audience” rating*Tiebreakers given to team with the larger “Audience”**Profile data current as of May 30, 2012***Special weight given to teams with a social fan base disproportionate to sport or league reach****Engagement was assessed by calculating ratios of update metrics to audience size Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#1 Los Angeles LakersSport: Basketball Facebook: 13,407,129 “Likes” Twitter: 2,564,695 Followers Foursquare: N/A Instagram: 240,195 Followers Pinterest: N/ANotable Marketing: Although the Lakers havenever run a groundbreaking campaign, they takehome first place for consistent messaging andaudience size (impressive for a team outside of theworld’s most popular sport) combined with specialrecognition for their trailblazing marketing onInstagram. The Lakers clearly understand the oldadage “a picture is worth a thousand words”! TOTALAudience Frequency Engagement Promotion Content 9 9 6 5 9 38 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#2 Manchester City F.C.Sport: Soccer (Football) Facebook: 2,774,038 “Likes” Twitter: 359,616 Followers Foursquare: 23,357 Followers Instagram: 12,820 Followers Pinterest: 288 FollowersNotable Marketing: Fans who attended ManCity’s match against Tottenham were invited to tagthemselves in a 360-degree panorama view of thestadium and challenged to spot avatars of players.Other promos include live streaming of trainingsessions on Facebook, an augmented realityexperience, interactive interviews on Twitter, and aFoursquare contest at Etihad stadium. TOTALAudience Frequency Engagement Promotion Content 8 8 7 6 9 38 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#3 San Francisco GiantsSport: Baseball Facebook: 1,423,715 “Likes” Twitter: 255,190 Followers Foursquare: 23,354 Followers Instagram: 8,648 Followers Pinterest: 588 FollowersNotable Marketing: YouTube sensation KeenanCahill and the Giants created a viral video withCody Ross, Brian Wilson, and the mascot, whichgenerated 2M views. Their recent custom app fortablet devices gives users an advanced tour ofAT&T Park. According to Ampyourstat.com, they’rethe most socially engaged team in the MLB, withover 20,000 tweets posted to their Twitter page. TOTALAudience Frequency Engagement Promotion Content 6 7 9 7 8 37 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#4 New York GiantsSport: Football Facebook: 2,279,434 “Likes” Twitter: 298,002 Followers Foursquare: N/A Instagram: N/A Pinterest: 1,342 FollowersNotable Marketing: Their “Tweetup” connectsfans, players, and even the Lombardi trophy in acreative way. 50 lucky fans who signed up onlineand who follow the @Giants and @PepsiMax onTwitter were randomly selected to attend theevent. The Giants’ Tolly Cam, on their timeline,features exclusive content that gets unlocked aftertheir page reaches a certain number of likes. TOTALAudience Frequency Engagement Promotion Content 5 7 9 8 8 37 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#5 St. Louis CardinalsSport: Baseball Facebook: 1,265,922 “Likes” Twitter: 143,256 Followers Foursquare: 1,278 Followers Instagram: N/A Pinterest: 786 FollowersNotable Marketing: The Cards’ Louisville SluggerScavenger Hunt, which took place after their WorldSeries victory, not only promoted their sponsor andown organization, but also the city of St. Louis.They dedicate a section on their website to socialmedia campaigns including tagging yourself in apanoramic photo taken at Busch Stadium, a twitterroster, and unique Facebook cover photos. TOTALAudience Frequency Engagement Promotion Content 6 6 9 8 7 36 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#6 Phoenix SunsSport: Basketball Facebook: 717,347 “Likes” Twitter: 117,212 Followers Foursquare: 1,285 Followers Instagram: 7,944 Followers Pinterest: N/ANotable Marketing: The Suns have a socialmedia sideline reporter to keep fans up to date.They are also active on Foursquare, LinkedIn, andGoogle+. The “show us your game face” campaignallowed fans to upload photos of themselvescheering for a chance to win tickets. Phoenix isamong the most innovative teams in social media,consistently pushing the envelope before others. TOTALAudience Frequency Engagement Promotion Content 5 8 6 9 8 36 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#7 Liverpool F.C.Sport: Soccer (Football) Facebook: 9,379,897 “Likes” Twitter: 945,055 Followers Foursquare: N/A Instagram: N/A Pinterest: 2,378 FollowersNotable Marketing: Liverpool’s mobile app, LFCConnect, allows users to link up with the variousLiverpool social media accounts as well as with itsown social network, the Kop. The club is engagingfans on an even higher level by asking fans todesign the background for their Twitter page.Liverpool’s Twitter feed won a Shorty Award forbest use of Twitter by a sports team! TOTALAudience Frequency Engagement Promotion Content 9 6 7 6 7 35 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#8 Miami HeatSport: Basketball Facebook: 5,715,544 “Likes” Twitter: 270,983 Followers Foursquare: N/A Instagram: 88,645 Followers Pinterest: 227 FollowersNotable Marketing: The Heat ran a “Hot HeatFan” playoff contest that asked fans to upload aphoto of themselves, dressed in white Heat gearand holding a sign, to enter to win the opportunityto be in the Heat’s playoffs video. Like the Lakers,the Heat understand how to use Instagram. Theyalso have a mobile app with social integration anda Miami Heat Browser theme. TOTALAudience Frequency Engagement Promotion Content 8 7 6 8 7 35 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#9 Los Angeles KingsSport: Hockey Facebook: 254,457 “Likes” Twitter: 143,149 Followers Foursquare: 1,516 Followers Instagram: 15,955 Followers Pinterest: 68 FollowersNotable Marketing: The Kings have thrown thesocial media etiquette guide aside, opting for anunapologetically biased and comedic approach toengaging fans. From poking fun at opposing teamsto sending The Office’s Rainn Wilson Jell-O encasedpost-season tix, their unique style has led to 60knew Twitter followers since April. They also ran aneffective 250K Strong campaign on Facebook. TOTALAudience Frequency Engagement Promotion Content 5 8 9 6 7 35 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#10 New Jersey DevilsSport: Hockey Facebook: 289,623 “Likes” Twitter: 76,259 Followers Foursquare: N/A Instagram: 203 Followers Pinterest: 349 FollowersNotable Marketing: The Devils may lack thesocial media following of other teams, but theirMission Control Center makes the Prudential Centerone of the most digitally interactive arenas. Theyare first to use Doodle.ly, a social sketch site, in acampaign to find a new rally towel design for theStanley Cup playoffs. The Devils’ fan engagementranks first among top social media teams. TOTALAudience Frequency Engagement Promotion Content 4 9 9 7 6 35 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#11 FC BarcelonaSport: Soccer (Football) Facebook: 31,913,497 “Likes” Twitter: 5,121,336 Followers Foursquare: N/A Instagram: N/A Pinterest: 155 FollowersNotable Marketing: Barcelona is well aware ofits presence in China, launching a nationwidecontest on Weibo that will give three lucky winnersthe opportunity to go to El Clasico and receive aguided tour of Barcelona. The FCB Alert app onFacebook allows users from all over the world toreceive a unique experience that is tailored to theirdemographic or geographical identity. TOTALAudience Frequency Engagement Promotion Content 10 8 4 5 7 34 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#12 Tampa Bay LightningSport: Hockey Facebook: 250,099 “Likes” Twitter: 65,564 Followers Foursquare: N/A Instagram: 4,612 Followers Pinterest: 186 FollowersNotable Marketing: The Lightning’s Be theThunder campaign allowed fans to tweet head-to-head against The Lightning’s on ice opponentinstantly making fans more involved in the game.Tampa Bay has the first comprehensive socialmedia rewards program designed for a single majornational sporting event as well as the first RFID-based loyalty program. TOTALAudience Frequency Engagement Promotion Content 4 7 7 9 7 34 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#13 Arsenal F.C.Sport: Soccer (Football) Facebook: 10,223,465 ”Likes” Twitter: 1,527,197 Followers Foursquare: N/A Instagram: N/A Pinterest: N/ANotable Marketing: Arsenal has a number offeatures on their page, including a Match Day Liveapp with a 360 panorama view from the stadium.As a thank you to their fans for passing themonumental 10 million “Likes” mark on Facebook,the Gunners are running a contest that offers fanstickets, gear, and even a special video messagefrom one of the players. TOTALAudience Frequency Engagement Promotion Content 9 8 4 5 7 33 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#14 New York JetsSport: Football Facebook: 1,377,227 “Likes” Twitter: 376,813 Followers Foursquare: 2,285 Followers Instagram: 8,967 Followers Pinterest: 51 FollowersNotable Marketing: The Jets launched a#JetsHunt, which used social media outlets to givefans clues and the chance to win tickets. Inaddition, the Jets put up a Social Media Hot Spottent at their 2011 training camp, making it one ofthe most ambitious social media-oriented NFLtraining camps. Not much of a surprise consideringthe Jets’ propensity for ambitious chit-chat. TOTALAudience Frequency Engagement Promotion Content 5 7 7 7 7 33 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#15 Real Madrid C.F.Sport: Soccer (Football) Facebook: 28,388,431 “Likes” Twitter: 4,713,654 Followers Foursquare: N/A Instagram: N/A Pinterest: N/ANotable Marketing: Madrid has plans to outfitSantiago Bernabeu arena with technologicallyadvanced systems to support social media activity.This will make Real Madrid the first soccer club inEurope to deploy the Cisco Connected Stadium Wi-Fi solution, and it will make their arena one of themost digitally advanced in the world. This club maysoon find themselves climbing the rankings. TOTALAudience Frequency Engagement Promotion Content 10 8 4 4 6 32 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#16 Seattle SoundersSport: Soccer (Football) Facebook: 258,086 “Likes” Twitter: 44,741 Followers Foursquare: 12,941 Followers Instagram: 1,450 Followers Pinterest: 107 FollowersNotable Marketing: The Sounders have a sleek,fan-centric website, and their Are You SoundersReady? Facebook app allows users to engage on ahigher level with the club’s timeline, offering agame schedule, video, Foursquare badges, and alist of Seattle pubs where fans can watch games.The Sounders get special recognition for activelymarketing on all 5 social platforms assessed. TOTALAudience Frequency Engagement Promotion Content 7 5 6 6 8 32 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#17 Cleveland IndiansSport: Baseball Facebook: 519,754 “Likes” Twitter: 60,864 Followers Foursquare: 645 Followers Instagram: N/A Pinterest: 523 FollowersNotable Marketing: The ‘Social Suite’ atProgressive Field is dedicated to writers, bloggers,and social media enthusiasts. Their “Tribevibe” and“Step into the Home” blogs provide fans with abehind-the-scenes look at the organization. Theseblogs also help promote special ticket offers andopportunities to meet Indian alumni as well asmembers of the organization’s front office. TOTALAudience Frequency Engagement Promotion Content 4 8 8 6 6 32 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#18 Boston BruinsSport: Hockey Facebook: 1,227,770 “Likes” Twitter: 199,750 Followers Foursquare: N/A Instagram: 23,643 Followers Pinterest: N/ANotable Marketing: The Bruins’ mobile appprovides real time stats, instant goal alerts,breaking news, schedules, up-to-date player stats,league standings, exclusive videos, and a fantasygame. The Bruins have launched “DEN” (DigitalEntertainment Network), which integrates theirmobile, digital, and social assets into one networkand reaches more than 2.5 million fans per month. TOTALAudience Frequency Engagement Promotion Content 6 8 6 4 7 31 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#19 Manchester United F.C.Sport: Soccer (Football) Facebook: 25,037,345 “Likes” Twitter: 272,098 Followers Foursquare: N/A Instagram: N/A Pinterest: N/ANotable Marketing: In an effort to tap intotheir global online fan base, Man U partnered withSapientNitro to create their own social networkcalled Manutdnetwork.com. The club’s recentFacebook Goal Challenge offered fans uniqueinteractive content that featured club superstarsWayne Rooney, Javier Hernandez, Nani, ChrisSmalling, and Edwin van der Sar. TOTALAudience Frequency Engagement Promotion Content 9 7 4 3 7 30 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

#20 Golden State WarriorsSport: Basketball Facebook: 344,312 “Likes” Twitter: 87,195 Followers Foursquare: 794 Followers Instagram: 3,056 Followers Pinterest: 28 FollowersNotable Marketing: The Warriors currently rankfirst in the NBA in in-arena mobile check-ins,averaging more than 1,800 check-ins per game.Their Home Court Advantage sweeps, similar totheir Dub the Vote contest, allows fans to send incontent and win a chance to play Nate Robinson inthe Warrior’s practice facility. Golden State knowshow to give back to it’s fans. TOTALAudience Frequency Engagement Promotion Content 4 4 7 8 6 29 Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

X FIRST TEAMS OUT• Montreal Canadiens  The Canadiens acknowledge their online fan base daily with a social media fan of the day. Habs fans are encouraged to submit content that explains why they deserve to be the fan of the day. The storied NHL franchise also maintains a Pinterest account and a mobile app to help rally additional fan support.• New England Patriots  The Patriots are running a “Gronking” photo contest where fans submit their most creative imitation with a chance to win a signed Gronkowski jersey. The Patriots also have a huge Pinterest following.• Vancouver Canucks  The Canucks’ mobile app features full player bios and stats, league standings, full broadcast schedule and all stories, photo galleries, and video features from Canucks.com. In addition, the Canucks were the first NHL team to launch a Foursquare badge.• New York Yankees  The Derek Jeter fan vote feature on their timeline is sleek, featuring athlete video clips and voting functions that allow fans to vote their favorite home runs from Jeter’s career. Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

Top 20 Teams In Social Media  Activ8Social  “Like” Activ8Social on Facebook  Follow @Activ8Social on Twitter

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Top 20 Teams In Social Media

by Activ8Social on Jun 07, 2012

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