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WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
WS5b_DP_Charter
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WS5b_DP_Charter

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Transcript

  • 1. Creative Instruments Martin Charter, Director, The Centre for Sustainable Design, University for the Creative Arts, UK
  • 2. Background
    • Mission
      • vertical or horizontal
      • local, regional, national, international
    • Target audiences (sub-audiences)
    • Objectives
    • AIDA
    • ZBIA
    • Budgets e.g. zero or low cost
  • 3. Target audiences
    • Citizens
      • Children e.g. schools
      • Students e.g. universities
      • Unemployed
      • Employed (evenings)
      • Retired e.g. U3A
    • Messages: AIDA + ZBIA
  • 4. Process
    • Launch
    • Managing evolution
    • Roles
      • Campaigns
      • Lobbying
      • Projects + demonstration
    • Engagement and involvement
  • 5. Communications #1
    • Lectures
    • Street parties
    • Exhibitions (buyers + sellers)
    • Directory of suppliers
    • Green Maps
    • Exchanges (green e-bay)
    • Press releases (newspapers, radio, TV)
    • Networking events e.g. Green Drinks
  • 6. Communications #2
    • ‘ Greening’ e.g. postcards
    • Theatre
    • Performing arts e.g. dance
    • Comedy e.g. low carbon satire : )
    • Music e.g. lyrics +
    • Exhibitions (schools plus)
      • Art
      • Photography
  • 7. Communications #3
    • E-zines (regular)
    • Social networking e.g. Ning
    • Blogs
    • Video e.g. short films, (project) diaries, etc
    • Gorilla e.g. mobile phone  YouTube
    • Creative campaigns e.g. Loftbusters!
  • 8. Projects + demonstration
    • Multi-media + communications
      • TT Farnham e.g. garden shares
      • Beddington e.g. BedZed (housing)
      • Freiburg e.g. solar (housing)
      • Hockington e.g. sustainable (housing)
  • 9. Other
    • Working methods
      • visualisation e.g. visions
      • mind-mapping
      • participatory approaches
    • Fund-raising
      • public campaigns
      • foundations
      • regional, national, EC grants

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