CAPE( official introduction


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When CAPE was founded, CAPE stood for Collective, Adventure, Practice and Experience, which means CAPE encourages young people to share their adventures, practices and experiences to help each other to grow. By collective sharing, we gain more and grow more.
However, after more than one year’s self-evolution and “soul searching”, CAPE’s meaning was changed to Community, Accelerator, Progressive and Entrepreneurship. We hope CAPE can be a community of changemakers with progressive ideas and entrepreneurship, providing more services to facilitate communication, social connections as well as more meaningful actions among capers.

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CAPE( official introduction

  1. 1. When CAPE was founded, CAPE stood for Collective, Adventure, Practice and Experience, which means CAPE encourages young people to share their adventures, practices and experiences to help each other to grow. By collective sharing, we gain more and grow more. However, after more than one year’s self-evolution and “soul searching”, CAPE’s meaning was changed to Community, Accelerator, Progressive and Entrepreneurship. We hope CAPE can be a community of changemakers with progressive ideas and entrepreneurship, providing more services to facilitate communication, social connections as well as more meaningful actions among capers. · Mission: CAPE is dedicated to helping Chinese youth expand their worldviews and discover their potentials by encouraging and empowering them to be a changemaker. · Vision: Our vision is to become the leading organization which provides support services for young Chinese change makers, and offers the most significant participatory media platforms to amplify Chinese youth’s voice. · Structure: CAPE’s organization structure has two levels: the Cloud Support Team and the decentralized Local Caper Director System. the homepage of CAPE(
  2. 2. Content Activity Support Action Youth Communication Support in Practice CAPE Column CAPE Talk CAPE Page CAPE Weekly CAPE English Site CAPE App CAPE Meetup CAPE Walk MKT CRM IT/D. HR LCD Space Media Member Open the Brand of Activity The Cloud Support & Local Support Cooperation Network Manuscript Network Support Depart- ment City Site Support for Projects Co-develepment Projects Individual Action Plan The Cloud Support Team includes the editorial team and the meetup supporting team. The Editorial Team is in charge of managing columns, special features and weekly newsletters through different social media platforms as well as the contributors relations management. The meetup team provides services including helping local Capers to plan meetups, assisting on event program editing and poster design as well as providing social media marketing support to help local meetup initiators to gain more attention and attract more participants. The Local Caper Director System is created to expand CAPE’s national network especially in the third and fourth tier cities in China, where youth are usually short of resources and opportunities for personal and career development. CAPE selects local ambassadors, the so called “ Local Caper Director”, who are go-doers with vision and leadership. They build their local team and plan local events. This decentralized structure encourages young people to explore the local community and make new connections with peers, with “strangers” with different backgrounds and in different sectors. They are the local “Smart Citizen” and bring changes to the local community. The interaction between two levels: The Cloud supporting team provides consulting, team building training and social media marketing services to the local caper teams. The Local Cape Director System implements local events, collects data and information. The cloud supporting team works closely with Local teams to find topics which might inspire , and bring in discussions and insights to the youth community. CAPE Team Structure
  3. 3. This dream started from a rejected VISA application. Chen Lu,CAPE’s Founder , didn’t obtain his visa to India. At that time, as a college student in Xi’an, a second tier city, he understood the constraint and powerlessness the youth like him feel. During their growing-up, they did not have the same resources, receive same information, and obtain same opportunities as the youth had from the first-tier cities. This failure planted a seed of the dream: to connect the domestic youth who lack the information to the outside world and empower them by using information and technology. Chen Lu graduated and started to work in a start-up new media consultant company, he decided to use his specialties to make his dream come true.
  4. 4. At first, Chen Lu sought help from Chinese youth who had chances to go abroad. He invited them to share their stories and observation of other countries to introduce the projects and programs they were in and how other people could apply. Initiated a 4 member teamBuidedupawebsite: a Googlegroup: have convened more than 1200 in 2 and a half year and the number is still growing CAPE’s social media platforms: weibo, WeChat, douban, have produced many contents contributed by young writers, bloggers, columnists and photographers. CAPE’s editorial team was quickly established after media and public relations professionals joined the team. The team started to launch few campaigns to encourage group members to share their stories. By encouraging sharing , new knowledges, new life attitudes and new possibilities of life were presented to more and more Chinese youth, creating increasingly wilder impact following CAPE’s social media platforms’ rapidly development.
  5. 5. CAPER (Nickname for members in CAPE community) Keru, a college student in Singapore, sent out an email to ask for guide and help to plan her trip in Boston. She wanted to visit more local educational NGOs and meet professionals. CAPE team started to realize that offline meetups with a purpose could help youth gain more information they need and incite more actions. She got warm welcome and generous help from CAPERs in Boston. Keru wrote articles to share what she heard and witnessed in Boston, many great projects and good ideas were spread. After one year of exploration, CAPE has developed and updated standard procedures from Meetup application, planning to final implementation, to providing tool kits and “cloud services” to the youth who want to quickly start a meetup in the local community or a new city they have never been to. CAPE also invented the Local Caper Director mechanism to localize the team. CAPE Meetup as an open brand quickly expanded nationally like TEDx plan. CAPER Carrie wanted to bring the concept and practice of “Design for Change” to China, which was a new project invented to nurture and uncover kids’ changemaking potentials. CAPE invited her to start a column introducing the concept and her project launching plan. CAPE’s influence on the Chinese youth community and active national network helped her find supporters and partners. Under the assistance of CAPE Team, she built up 15 local DFC projects in 15 cities. This new team even organized a national DFC conference to share the best practices.
  6. 6. CAPE Team deeply believes that “Everyone is a change maker”, and we devoted to encourage more action and serve the changemakers. In only one year. we helped more than 200 young Chinese change makers to promote their campaigns or to assistant them to oranize local meetups. CAPE development history 2011 Jun. 13 Chen Lu founded CAPE and the website went online. Aug. 4 Advisory Board was established. Two members are Oliver Ding, the Cofounder of TEDtoChina and Xiaoshi, the founder of New Reading Lab, an NGO focused on open education and youth development. Nov. 2 CAPE started the Column section, the first Semester At SEA scholarship mainland China winner Zhaoxuan became the first Column writer. Dec. CAPE Editorial Team was established. Media professional Qiaoyi Zhuang joined in and became the chief editor. 2012 Jun. 13 CAPE Meetup team was established. Apr. 16 CAPE Weekly started to open to subscription. Apr. 23 Advisory Board put forward the concept of CAPEx project Jun. 13 CAPE first Anniversary was held. The CAPE community expanded to 20 countries, the social media followers’ number reached to 15,000 Jun. 20 Keru visited Boston, First CAPER initiated the Meetup with Purpose. Jul. 4 CAPE editorial team welcomed new member, Xiaoyu, the curator from TEDxYue. CAPE launched the CAPE Talk to showcase young change makers’ stories. Xiaoyu is the editor for this new section. Aug. CAPE Meetup became an open brand, CAPE started to develop the service package. A Youth CAPE Meetup movement quickly expanded nationally. Dec. CAPE Meetup team was established, and started to provide services to CAPERs. The Cloud supporting team started to take in shape.
  7. 7. 2013 Feb. 26 20 Local capers in 15 cities was recruited, Local Caper Director System was established Mar. CAPE support Youth organization iJoin, organized 32 Meetups in more than 20 cities to help iJoin recruit consultants April CAPE assisted Carrie on DFC China Team recruitment and provided meetup services package for organizing offline workshops Jun. CAPE launched a campaign called “I am a CAPER, I make a difference” . More than 30 change makers in CAPE community shared their stories in this campaign. The number of CAPE’s followers soared to 30,000. Jul. CAPEx Online Interview podcast was launched. Sep. CAPE Feature launched the first issue. Nov. CAPE Walk was first invented and organized by Shenzhen local CAPE team. 2014 Jan. CAPE editorial team and CAPE Meetup team coordinated to launch a series of “youth returning to hometown” themed events, including meetups in 15 cities with more than 600 participants, online CAPEx interviews and one issue of CAPE feature. Feb A new wave of theme events “China going out” took place in Feb, including 7 meetups sharing, and the new feature started to solicit content contributions. Proactively expand in different social media platforms Broke geographic restrictions to connect the youth both online and offline. In the journey of CAPE’s self evolution, We: We even create local CAPE Walk to help youth explore the community at the same time establish new social connection. Our evolution in structure and products is always base on the need of the youth community we serve. But at the same time we also be more clear on our vision and mission. &
  8. 8. User Generated Contents CAPE attracts articles and publishes them on its social media platforms. CAPE editorial team maintains the good relationship with frequent contributors and helps them to upgrade to columnists. Editorial Team also picks the popular articles to make the CAPE weekly. Editorial team adjusts the social media strategies according to the popularities of the social media platforms. CAPE Feature CAPE editorial team will curate articles and other materials about certain topics , such as social issues or other inspiring youth practices. We launch the social media campaigns to solicit contributions and to disseminate our features so that we can bring more spotlights to these young people and their inspiring work so as to inspire more actions. CAPE editorial team works closely with the Meetup team to brainstorm and find out more interesting topics and youth projects, so we can create new features to showcase these positive and energetic people and actions. CAPE Walk CAPE believes that the deeper u n d e r s t a n d i n g a b o u t t h e communities’ histories and environment can help young people to create the sense of belonging and to explore and initiate changes. CAPE walk is a brand new product intended to help young people make new friends, brainstorm for new creative ideas and forge new cooperation, so they can think about what kind of positive impacts they can bring to their community and to enrich their life experience. CAPE Podcast A new product was recently developed to break the geographic restraints and increase the communication among the youth. Based on our feature topics, we organize the online version of MEETUP to invite special guests to share their stories. The record audios will be uploaded to Tudou (Chinese youtube) channel and become the contents of our bimonthly feature. CAPE Talk CAPE Talk interviews young change makers and publishes the interviews to share the inspiring stories. Also CAPE Talk provides the interviews and writing tool kits to help more young people learn how to conduct interviews and write articles, boosting the article contributions.
  9. 9. CAPE Meetup Service Cloud Supporting Team provides planning and marketing services, and the Local CAPE team has become the eyes and ears to provide people with local information, including looking for speakers, locations, and onsite implementations. CAPE in the news In public forums and events News and publicity
  10. 10. CAPE is devoted to empowering Chinese youth to explore their real potentials and their undiscovered power. By attending CAPE organized meetups, discussions and initiated projects, young people can explore the relations between the individual and the youth community; communicate with different youth communities in different geographic locations or with different backgrounds. CAPE’s network has already covered 35 countries and 50 cities, and it is still rapidly expanding. CAPE has incubated and facilitated many interesting projects and youth actions.
  11. 11. CAPE as an incubator and facilitator helps a project start from scratch and quickly expand. His CAPE column helped him to gain his own reputation. He became a freelancer and did many investigation reports in these two continents. He then founded China Going Out project. With the CAPE’s help, a blog website and a Google group were built. His Google group has attracted more than 110 professionals including researchers, foreign students and more in these two continents. During his winter vacation, CAPE organized 7 meetup tours in 7 cities for him to share his experiences and new projects, attracting more than 600 people. Huang Hongxiang, another CAPE columnist, shared his marvelous adventures in South America and Africa in CAPE. He wanted to find more Chinese youth and young professionals interested Chinese foreign investment, development and environmental issues in Africa and South America. Hongxiang Huang sharing in Guangzhou ① Carrie, a Caper from Hongkong, started to write for CAPE in Nov. 2012. Her column introducing DFC concepts and best practices have drawn a lot of attention nationally. CAPE helped her organize the Meetup “tour” in Mainland China. After her sharing, more than 15 teams in 15 different cities started to localize DFC projects and teach the kids to make a difference by using their imagination and actions. In 2013, November 30th, DFC China organized the first national conference with more than 200 participants. DFC China has delivered more than 40 workshops nationwide by relying on CAPE’s national network. DFC China 1st Conference in Guangzhou Carrie Deng photo with the founder of DFC International
  12. 12. ② CAPE facilitates the communication and incites cooperative actions among different groups. CAPE frequently cooperates with different youth organizations, NGOs, companies in organizing Meetups, curating features, recording the online interview podcast, etc. C A P E b e l i e v e s t h a t t h e cooperation between different sectors, social groups can bring in more knowledge, resources and more inspirations for young people, which can lead to more actions and more substantive impacts. So in every procedure during the cooperation, from the event topic selection, participant application screening andonsite activity design to promotion strategy’s implementation, the main principle is “diversity”. CAPE local team devotes to forge an energetic youth community and a diversified transboundary social interaction platform. By creative cooperation, CAPE provides support for youth organizations and projects. CAPE also launched CAPEx Pro j e c t , s e e k i n g c re at i ve cooperation with different organizations, trying to help more young people and organizations to share their practices , attract more insightful discussions and substantive actions and make more impacts.
  13. 13. Detail information about cooperation between CAPE and other organization in 2013 Type Cooperative Organizations/indivi duals Description about Cooperative Organizations/individuals TIme Form of cooperation Output(communication effect/reading in weibo) Output(influence) Journey of the Silk Road Two 24-year-old girls prepared their trip plan and sharing their journey of experience. February and June in 2013 4 meetup in 4 cities 74K their documentary about this trip is broadcast by TV station China Going Out(http://www.chi About Chinese Investment in Africa and South America:
Global Vision, Chinese Voices, You Could Become Part of This Dialogue! January and February in 2014 7 meetup in 7 cities 121K Almost 300 people participate in those activities ,and let more people know culture, business and studies in South Afrika DFC(Design for change) The world's largest children creative action challenges - Design For Change (DFC).The vision is to let the children have the opportunity to play to their imagination, and put into action, make the world a better place. Among the 2013 6 meetup in 6 cities,content marketing in CAPE social media 475K Becoming one of famous organization built for children in china iJoin Providing consulting services for the NGO February and March in 2013 32 meetup in 10 cities in China and 7 cities abroad 88K Helping them finish all the activities in the whole progress XiaoYing Plan A education non profit project in Youcheng Funding Nov. in 2013 1 meetup in Podcast 37K Helping them finish their recruiting Harvard Seed Community on citizenship and social innovation 2013-10-27 1 meetup in Podcast 94K 90 people participate in,and encouraging people to get into citizenship and social innovation JUCCCE UCCCE is a non-profit organization accelerating the greening of China for a healthier world. 2013-11-24 1 meetup in Podcast 67K Let young people get to know environmental protection knowledge and related operations Public sector Initiative of Peru promotion in China A cross culture communication organization 2013-04-28 1 meet-up in Beijing 45K Promoting the Latinamerica culture, business and studies to Chinese iCarsclub One of the larger Asian P2P car rental platform 2013-11-30 2 meet-ups in Beijing 86K Helping this set-up company finish its marketing activities and connect to its potential partners Airbnb Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world 2013-9-10 1 meet-up in Beijing 161k As for the firstly step for Airbnb to enter the Chinese market, CAPE helps Aribnb connect with Chinese companies and young people. NPLUS NewMedia Group A leading digital marketing agency 2012-12-26 1 meet-up in Singapore 63K Helping connect to its potential partners Individual project Not-for-profit Organization Profit-Orientation
  14. 14. ③ CAPE deepens certain topics’ discussion and wields influence to change young people’s attitudes and actions. Youth Open Space is a social space that is youth friendly and allows for the group gatherings, discussions and communications. Local CAPE teams organized 7 meetups about this topic, with more than 300 participants in total. We launched a social media campaign encouraging young people to recommend the social space they enjoyed in their cities and the events happened in these places. We collected this information by regions and also analyzed the best practices, and asked the owners to share their stories and the difficulties they face. Every meetup pushed the topic further and helped us to gather more data, which was open to the public and can be used by other local young people who want to initiate meetups. “Third identity” topic was used in meetups in 5 cities. This topic first appeared in a NYC meetup and it was warmly welcomed in many Chinese cities’ meetups. For the young people, trying to shape their self-identities is a very important process in their socialization process. Local CAPE team experienced many creative ways and invited many interesting guests to share their stories behind their “identities”. CAPE allows different local teams to bring the topics to their communities, but the local team needs to find different angles and pushes further on the topic. CAPE cloud team collects information generated from the previous meetups and offers the guidance to make the discussion more thorough and find more local informations. “Third identity” CAPE Meetup in New York
  15. 15. In August 2013, CAPE assisted Kayie in organizing a “Protect Local Culture” Meetup. She received a lot of positive feedbacks from the local youth. Through several months of planning and preparation, she created a WeChat public account to share her hometown’s stories. This account introduced the local cultural customs and shared personal stories of young local change makers to revive local youth community. Through WeChat, she found partners and built up a localized team. During the Spring Festival, her team launched the " Chaoshan Ying Tradition Guide " and other articles related to the local culture.In addition, they also organized several offline activities. Since Chaoshan has a rich tradition and special cultural customers, the local community is very united and open-minded. Their works have very positive impact on the local community and help the young people to rethink about cultural preservation and their relations with the tradition and their roots. ④CAPE helps protect the local culture. CAPE Meetup in Shantou
  16. 16. A promising young brand with good reputation and influence among youth. 1 The number of fans on different platforms 2 A supporting and cooperative youth network, including more than 1200 young change makers, more than 30 youth projects and organizations focusing on youth development and other social issues. Attract people with global vision and incite local actions. CAPE already has 7 mature and localized teams working on Meetup, organization cooperation, local team building, etc. More than 10 are still developing, and new teams are still expanding, nationally, and even globally. 3 4 Professional Cloud supporting team continues to develop the useful and efficient tool kit and supporting services to empower young people by allowing more connections, sharing and cooperation to happen.
  17. 17. 1. Become a private company. CAPE has been operating for two years without any “cost” and as a youth project instead of a legal entity. CAPE wants to register as a private company, operates like a social enterprise and attracts more resources to expand and provide services to more young change makers. 2. Develop a clear business model. CAPE will develop more business services for NGOs, foundations, private firms etc who want first hand information about young people and want to broaden their influence on young people. Also CAPE will provide CSR consulting for private firms who care about youth development and empowerment. 3. More globalized Network CAPE’s influence and reputation in domestic youth has experienced a great leap in the past 2 years, but its international network is still be strained by language barriers, shortage of local team building capacity. CAPE will build up English websites and start to expand its reputation among Chinese youth in other foreign countries by more media exposure and more active outreach to foreign organizations and foundations. 4. Membership Network CAPE wants to establish a membership mechanism to manage the interactions with members, giving incentives for the local ambassadors and volunteers, providing more customized services for the members. CAPE will offer these members more opportunities to know the interesting local projects and encourage them to take actions and make a difference. Toggle screen reader support.
  18. 18. Contact us: Chen Lu/CAPE`s founder +86 18661279727