Your SlideShare is downloading. ×
Vn ecommerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Vn ecommerce

1,216
views

Published on

Published in: Travel, Business

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
1,216
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
58
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What can we say about e-commerce in Vietnam? Lê Hải Bình Founder / Chairman Mắt Bão Company
  • 2. Experience sharing or instructions?
    • What is success?
    • A startup business after 2 years formed up, after 5 years we call that business…may be alive. 10 years, we call that is surviving. 20 years is successful. 100 years is….eternal.
    • + General Motor (GM) started in 1908  2009 (just got to the eternal life)  gone broke with 200 billion dollars debt .
    • + Japan Airlines (JAL) started in 1951  19/01/2010 applied for bankruptcy protection
    •  The concept of ETERNITY has its narrow limits.
    • Electronic Commerce (EC) in Vietnam ... is too young to identify themselves as a success (with 20 years experience)
    •  We are sharing and learning together.
    Sharing experience of e-commerce in Vietnam
  • 3. E-commerce concept- 01
    • WoW….It seems like there are many theory here!!!!
    Sharing experience of e-commerce in Vietnam E-commmerce Pay 50 cent/time housewife Cooking “Secret” Internet Pay 50 cent at a time Marketing and Introducing
  • 4. E-commerce concept - 02 Something about E-commerce Sharing experience of e-commerce in Vietnam
  • 5. Mắt Bão – Failure No.01
    • Late 2002 and early 2003, Mắt Bão was doing online recruitment websites.
    • Vietnamworks: started in 2002, premiered in2003
    • Kiemviec: in 2006
    • The “extreme” power:
    • THE FIRST ONE (the most important factor, which help you success in e-commerce)
    • Great team, who provided technical supports.
    • Infrastructure (included server, network): excellent.
    •  FAIL ED 100%
    • WHY?
    • Offline VS Online? Which one is better?
    • How to Marketing? How about Community?
    Sharing experience of e-commerce in Vietnam
  • 6. ……………… ..
    • .
    • .
    • .
    • .
    • DAY
    • BY
    • DAY
    • .
    • .
    • .
    • .
    • .
    Sharing experience of e-commerce in Vietnam
  • 7. Mắt Bão – Failure No.n
    • Since 2008, Mắt Bão invest a team with social music network at www.b******.vn
    • Advantages:
    • Nearly the First
    • Have license.
    • Have Copyrights.
    • Infrastructure is available.
    • Have professional Technical team
    • Have professional Marketing & Community team
    •  STILL FAILED.
    • Is investment in e-commerce just like “sow 10 get 1”?
    Sharing experience of e-commerce in Vietnam
  • 8. FORGET THE PAST. LEARN FROM EVERYONE
    • 1. Who is working on an e-commerce project?
    • 2. What is your project?
    • 3. Are you specialize in business or technical?
    • 4. …
    Sharing experience of e-commerce in Vietnam
  • 9. E-commerce in Vietnam– What do we have?– 01
    • Population: 90 billion people.
    • The rate of Internet users: 29.3 million (33.75%) Age of Internet users: 14-40 years old. Vietnam ranks18th in the world and 6th in Asia for Internet coverage. Internet in Vietnam: since 19/11/2007 (Source: VNNIC and reports in 2010)
    Potential New Dynamic Sharing experience of e-commerce in Vietnam Market
  • 10. E-commerce in Vietnam– What do we have?– 02
    • Online Payment:
    • Lots of people still “AFRAID”:
    • Online Payment not popular yet
    • Vietnamese don’t trust Vietnamese
    • Profit is lower than investment
    Payment Gateway E-wallet Internet Banking
    • MatBao Network Services:
    • Online Payment proportion is estimated about 5% of sales (Self Payment/ active 100%).
    • Online payment proportion (with guidance and support from employees) is estimated about 14.5%/ total sales (included 5% of sales above)
    Sharing experience of e-commerce in Vietnam
  • 11. E-commerce in Vietnam– What do we have?– 03
    • How can “they” making money?
    • Most of them are free
    • Traffic runs
    • From advertising
    • From……others (5 giay.vn earn from? They sell keyword, sell ID, etc.)
    • We must learn and apply quickly.
    • Groupon
    • Social Networks
    Is there any other way to make money? Sharing experience of e-commerce in Vietnam
  • 12. Some frequently thoughts of Startup – 01
    • Ideas:
    No new idea is truly new! Sharing experience of e-commerce in Vietnam My idea is No.1: unique and fresh, absolutely success
    • Is your idea has social value?
    • Is your idea convincing?
    • How could your idea apply in business?
    • The Disadvantage of the idea?
    • Can you GIVE UP everything to follow your dream?
    Feasibility of idea
  • 13. Some frequently thoughts of Startup – 02
    • E-commerce follow technical way. 
    Do we really need a perfect product before premier? Sharing experience of e-commerce in Vietnam The entrepreneur is an IT programmer Variable funtions, collected from rivals. Technical Team (programmers) finds and analyses the usage.
  • 14. Some frequently thoughts of Startup – 03
    • Everything is ONLINE
    The failure of Webvieclam.com The necessary offline activities Cheap and Saving - Connect online and offline. - Should we call after we have information from Internet? - Direct mail (not email) - Meeting Carried out in parallel offline và online (sales, events, ...) Join in conferences, looking for chances to introduce your online products. Push >< Pull Sharing experience of e-commerce in Vietnam
  • 15. Some frequently thoughts of Startup – 04
    • Big GOAL.
    • There are 02 ways to achieve your goal.
    Who is going to try your best to achieve your goal? What if your goal is much bigger than your ability?  Smart choice. Sharing experience of e-commerce in Vietnam Try your best to achieve your goal (talented person) Break your goal into small targets. Do the easiest one to the hardest one
  • 16. Some frequently thoughts of Startup – 05
    • It would comes naturally.
    Good function, feasible idea, thousand of internet users…your website automatically attract customers The failure of Webvieclam.com Carried out in parallel the system, marketing online + SEO + community + … The failure of social music network B******.VN Obviously Reasons? No. 2: Focus on technology No. 3: Focus on Online activities. No. 4: BIG GOAL, do everything to achieve traffic  Wrong target It may be attractive to us, but not to everyone. Sharing experience of e-commerce in Vietnam
  • 17. Some frequently thoughts of Startup – 06
    • We always follow the Master Plan. Meanwhile, Vietnam online market is always changing without .
    • Do we need a detailed master plan?
    •  Yes we do, but we have to adjust all the time.
    Sharing experience of e-commerce in Vietnam
  • 18. E-Commerce in Vietnam – Difficult question?– 01
    • If we don’t have a lot of money, is there any chance to success?
    Sharing experience of e-commerce in Vietnam
  • 19. E-Commerce in Vietnam – Difficult question?– 02
    • Imitating the current activities, can we still success?
    Sharing experience of e-commerce in Vietnam
  • 20. E-Commerce in Vietnam – Difficult question?– 03
    • IF WE READ NEWS PAPER, WE CAN SEE SOME PAGES CAN SALE MILLION DOLLARS? HOW COULD IT BE?
    • The first thing is: ability The important thing is: luck. P / S: I personally have that wish.
    Sharing experience of e-commerce in Vietnam
  • 21. Real Case: Mắt Bão – Routine
    • Started in 2002  2003 still worked on web  2004 worked on hosting WINDOWS (meanwhile everybody worked on Linux)  many customers.
    • 2006: Change from US server  Vietnam, to speed up and provide services to domestic customers (focus on customer demand)
    • 2007: Switch to Linux and others fields.
    • 2009: Invested in DataCenter (ODS company)
    • Now:
    • Mắt Bão Network Services
    • Mắt Bão Media
    • Mắt Bão Online
    • Mắt Bão Distribution.
    •  Luck :D
    Sharing experience of e-commerce in Vietnam