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SOCIAL, DIGITAL AND MOBILE INVIETNAM OCTOBER 2012 we are social
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL:       SAYHELLO@W...
OCT2012                   VIETNAM                           91,519,000                                                    ...
CURRENT POPULATION OF VIETNAM:   91,519,000                            SOURCE: THE US CENSUS BUREAU (OCT 2012)   4
VIETNAM’S POPULATIONWILL GROW BY ALMOST1,000,000PEOPLE IN 2012 ALONE                       SOURCE: BASED ON DATA FROM THE ...
54%OF VIETNAM’S POPULATION IS UNDER THE AGE OF 30                    SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT ...
25%OF VIETNAM’S POPULATION IS BELOW THE AGE OF 15                      SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU   7
69%OF VIETNAM’S POPULATION  LIVES IN RURAL AREAS   SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND...
INTERNET USERS IN VIETNAM:30,858,742                             SOURCE: INTERNETWORLDSTATS (SEP 2012)   9
INTERNET PENETRATIONIN VIETNAM IS AROUND     34%          SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE...
(! THAT’S HIGHER THAN THE GLOBAL AVERAGE OF 33%                                         )!            SOURCE: BASED ON DAT...
NEW INTERNET USERSIN VIETNAM THIS YEAR:1,590,000                        SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS   12
GROWTH IN INTERNETUSERS IN VIETNAM IN 2012:         5%                        SOURCES: BASED ON DATA FROM INTERNETWORLDSTA...
VIETNAM’S INTERNET  POPULATION IS THE18TH LARGEST    IN THE WORLD                       SOURCE: INTERNETWORLDSTATS (SEP 20...
95%   OF VIETNAMESE PEOPLE AGED15-24 HAVE ACCESS TO THE INTERNET                                SOURCE: CIMIGO NETIZENS RE...
73%OF VIETNAM’S INTERNET USERS ARE UNDER 35                        SOURCE: COMSCORE (APR 2012)   16
66%OF VIETNAMESE NETIZENSUSE THE WEB EVERY DAY                         SOURCE: CIMIGO NETIZENS REPORT 2012   17
VIETNAMESE NETIZENS   SPEND AN AVERAGE OF  29 HOURSON THE INTERNET EACH MONTH                             SOURCE: COMSCORE...
DEVICES THAT VIETNAMESE      NETIZENS USE TO GO ONLINE: 81%            56%            47%DESKTOPS       MOBILES        LAP...
75%OF VIETNAMESE HOUSEHOLDSHAVE A DESKTOP COMPUTER                           SOURCE: NIELSENWIRE (NOV 2011)   20
WHERE ARE VIETNAM’S    NETIZENS GOING ONLINE?             VS 88%                   36%FROM HOME           FROM WEBCAFÉS   ...
95%OF VIETNAM’S INTERNET USERS  VISIT ONLINE NEWS SITES                              SOURCE: CIIMIGO NETIZENS REPORT 2012 ...
90%OF VIETNAMESE NETIZENS WATCH ONLINE VIDEO                         SOURCE: COMSCORE VIDEO METRIX (AUG 2012)   23
(! THE ASIAN AVERAGE    IS JUST 69%                       )!               SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN TH...
UNIQUE VIEWERS OF ONLINEVIDEO IN VIETNAM IN JUNE 2012:  13,050,000                             SOURCE: COMSCORE VIDEO METR...
THE AVERAGE NETIZEN IN VIETNAM WATCHED137 VIDEOS    IN JUNE 2012                       SOURCE: COMSCORE VIDEO METRIX (AUG ...
NUMBER OF ONLINE VIDEOS WATCHED BY  NETIZENS IN VIETNAM IN JUNE 2012: 1,792,848,000                              SOURCE: C...
(! THAT’S MORE THAN 691  VIDEOS EVERY SECOND                )!                  SOURCE: BASED ON DATA FROM COMSCORE VIDEO ...
79%OF VIETNAM’S INTERNET USERS  VISIT ONLINE RETAIL SITES                              SOURCE: COMSCORE MEDIA METRIX (APR ...
61% OF VIETNAM’S NETIZENSMAKE ONLINE PURCHASES           SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITE...
89% OF VIETNAM’S NETIZENS INTEND TO MAKEONLINE PURCHASES IN THE NEXT 6 MONTHS                   SOURCE: MASTERCARD WORLDWI...
55%OF VIETNAMESE NETIZENS BELIEVE THE INTERNET HAS HELPED IMPROVE THEIR SELF-CONFIDENCE                                   ...
86%OF VIETNAMESE INTERNET USERSVISIT SOCIAL NETWORKING SITES                            SOURCE: COMSCORE MEDIA METRIX, APR...
SOCIAL NETWORK USERS IN VIETNAM:    8,525,000                                   SOURCES: FACEBOOK (OCT 2012)   34
NEW SOCIAL MEDIA USERS IN VIETNAM THIS YEAR:1,723,000                SOURCES: BASED ON FIGURES FROM FACEBOOK (OCT 2012) AN...
19%OF VIETNAMESE NETIZENS USESOCIAL NETWORKS EVERY DAY                             SOURCE: CIMIGO NETIZENS REPORT 2012   36
79%OF VIETNAM’S SOCIAL MEDIA USERSHAVE LIKED OR FOLLOWED A BRAND                                  SOURCE: NIELSENWIRE (AUG...
81% OF VIETNAMESE NETIZENS USE SOCIALMEDIA TO INFORM PURCHASE DECISIONS                                 SOURCE: NIELSEN (M...
(!                                                      )!       THAT’S SIGNIFICANTLY      HIGHER THAN THE ASIAN     REGIO...
IN OCTOBER 2012, FACEBOOK   OVERTOOK ZING TO BECOMEVIETNAM’S TOP SOCIAL NETWORK                SOURCE: BASED ON THE LATEST...
USERS ON TOP SOCIAL     NETWORKS IN VIETNAM             VS8.5 M                    8.2 MFACEBOOK                        ZI...
THE NUMBER OF FACEBOOK USERS INVIETNAM HAS GROWN BY MORE THAN      500,000   IN THE PAST 2 WEEKS ALONE                    ...
JUN2012      SOCIAL NETWORK VISITORS         8.2 M                      6.8 M                                             ...
28% OF VIETNAMESE NETIZENSHAVE A FACEBOOK ACCOUNT              SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNET...
GLOBALLY,       VIETNAM IS FACEBOOK’SFASTEST GROWING COUNTRY, GROWING          146%          IN THE PAST        6 MONTHS A...
A NEW USER FROM VIETNAM  JOINS FACEBOOK EVERY3 SECONDS                     SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 20...
94%OF VIETNAM’S FACEBOOK USERS ARE UNDER 35                   SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)   47
OCT2012            FACEBOOK IN VIETNAM           45-54:      55-64:            1%         <1% 35--44:                     ...
OCT2012   TOP FACEBOOK PAGES IN VIETNAM         #   FACEBOOK PAGE    ‘LIKES’         01  EWAY.VN         928,991        02...
27%OF VIETNAMESE NETIZENS HAVE A ZING ACCOUNT       SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT ...
ZING’S REACH ACROSSVIETNAM’S NETIZENS:    59%                      SOURCE: COMSCORE MEDIA METRIX (APR 2012)   51
77%OF ZING’S USERS ARE UNDER 25                  SOURCE: ZING (MAR 2012)   52
MAR2012   ZING’S USER BASE BY AGE                     36+:                     11%            25-35:             12%      ...
8,000,000  CHAT MESSAGES ARESENT ON ZING EVERY DAY                         SOURCE: ZING (MAR 2012)   54
24% OF VIETNAM’S NETIZENSHAVE A YOUTUBE ACCOUNT                     SOURCE: NIELSEN, AS CITED IN THE ADMA YEARBOOK 2012   55
9% OF VIETNAMESE NETIZENS HAVEUSED TWITTER IN THE PAST MONTH                            SOURCE: GLOBAL WEB INDEX WAVE 7 (S...
UNIQUE VISITORS TO PINTEREST FROM VIETNAM IN Q1 2012:      45,000                           SOURCE: COMSCORE MEDIA METRIX ...
35%OF VIETNAM’S MOBILE INTERNET USERSACCESS SOCIAL MEDIA ON THEIR PHONE                               SOURCE: CIMIGO NETIZ...
MOBILE PHONE SUBSCRIPTIONS IN VIETNAM:      127,318,045                        SOURCES: BASED ON ITU SUBSCRIBER FIGURES (L...
(!                                                      )!    THE NUMBER OF MOBILE SUBSCRIPTIONS IN VIETNAM HAS   DECLINED...
ON AVERAGE, EVERYONEIN VIETNAM HAS AROUND       1.4MOBILE SUBSCRIPTIONS          SOURCE: BASED ON ITU SUBSCRIBER FIGURES (...
2,100,000,000 ADVERTS ARE SERVED TO MOBILEDEVICES IN VIETNAM EVERY MONTH                          SOURCE: INMOBI VIETNAM M...
(! THAT’S MORE THAN 805 ADVERTS EVERY SECOND              )!                   SOURCE: BASED ON INMOBI VIETNAM MARKET OVER...
Q12012      SHARE OF MOBILE AD IMPRESSIONS   59%                  22%                            5%                       ...
93% OF MOBILE ADVERTS IN VIETNAMARE DELIVERED TO FEATURE PHONES                           SOURCE: INMOBI VIETNAM MARKET OV...
TOP HANDSET BY SHARE OF AD IMPRESSIONS:NOKIA 3110                   SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 20...
62%OF VIETNAM’S INTERNET USERS ACCESS VIA MOBILE DEVICES       SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY...
MOBILE INTERNET USERS IN VIETNAM:   19,000,000                        SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 201...
38%OF MOBILE USERS IN VIETNAMGO ONLINE VIA THEIR PHONES                             SOURCE: CIMIGO NETIZENS REPORT 2012   69
SMARTPHONEPENETRATION IN VIETNAM:      16%                          SOURCE: ERICSSON CONSUMERLAB (AUG 2012)   70
35% OF VIETNAM’S MOBILEUSERS USE MOBILE APPS                        SOURCE: ERICSSON CONSUMERLAB (AUG 2012)   71
32%OF VIETNAM’S NETIZENS WOULD MAKEONLINE PURCHASES VIA THEIR PHONE                SOURCE: MASTERCARD WORLDWIDE ONLINE SHO...
8776                                          87629361937 39273093987230292                       8723 98787234587623459  ...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.  WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL SINGAPORE        @WEARESOCIALSG          +65 9146 5356SAYHELLO@WEARESOCIAL.SG         WEARESOCIAL.SG
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Vietnam’s Web in 2012

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the infographic from digital agency WeAreSocial that focuses on Vietnam

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Transcript of "Vietnam’s Web in 2012"

  1. 1. SOCIAL, DIGITAL AND MOBILE INVIETNAM OCTOBER 2012 we are social
  2. 2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3
  3. 3. OCT2012 VIETNAM 91,519,000 31% 69% TOTAL POPULATION URBAN RURAL 30,858,742 34% INTERNET USERS INTERNET PENETRATION 8,525,000 9% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION 127,318,045 139% MOBILE SUBSCRIBERS MOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); 3URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  4. 4. CURRENT POPULATION OF VIETNAM: 91,519,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  5. 5. VIETNAM’S POPULATIONWILL GROW BY ALMOST1,000,000PEOPLE IN 2012 ALONE SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 5
  6. 6. 54%OF VIETNAM’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6
  7. 7. 25%OF VIETNAM’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 7
  8. 8. 69%OF VIETNAM’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  9. 9. INTERNET USERS IN VIETNAM:30,858,742 SOURCE: INTERNETWORLDSTATS (SEP 2012) 9
  10. 10. INTERNET PENETRATIONIN VIETNAM IS AROUND 34% SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10
  11. 11. (! THAT’S HIGHER THAN THE GLOBAL AVERAGE OF 33% )! SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11
  12. 12. NEW INTERNET USERSIN VIETNAM THIS YEAR:1,590,000 SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12
  13. 13. GROWTH IN INTERNETUSERS IN VIETNAM IN 2012: 5% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13
  14. 14. VIETNAM’S INTERNET POPULATION IS THE18TH LARGEST IN THE WORLD SOURCE: INTERNETWORLDSTATS (SEP 2012) 14
  15. 15. 95% OF VIETNAMESE PEOPLE AGED15-24 HAVE ACCESS TO THE INTERNET SOURCE: CIMIGO NETIZENS REPORT 2012 15
  16. 16. 73%OF VIETNAM’S INTERNET USERS ARE UNDER 35 SOURCE: COMSCORE (APR 2012) 16
  17. 17. 66%OF VIETNAMESE NETIZENSUSE THE WEB EVERY DAY SOURCE: CIMIGO NETIZENS REPORT 2012 17
  18. 18. VIETNAMESE NETIZENS SPEND AN AVERAGE OF 29 HOURSON THE INTERNET EACH MONTH SOURCE: COMSCORE (APR 2012) 18
  19. 19. DEVICES THAT VIETNAMESE NETIZENS USE TO GO ONLINE: 81% 56% 47%DESKTOPS MOBILES LAPTOPS SOURCE: CIMIGO NETIZENS REPORT 2012 19
  20. 20. 75%OF VIETNAMESE HOUSEHOLDSHAVE A DESKTOP COMPUTER SOURCE: NIELSENWIRE (NOV 2011) 20
  21. 21. WHERE ARE VIETNAM’S NETIZENS GOING ONLINE? VS 88% 36%FROM HOME FROM WEBCAFÉS SOURCE: YAHOO!-KANTAR MEDIA NET INDEX VIETNAM 2011 21
  22. 22. 95%OF VIETNAM’S INTERNET USERS VISIT ONLINE NEWS SITES SOURCE: CIIMIGO NETIZENS REPORT 2012 22
  23. 23. 90%OF VIETNAMESE NETIZENS WATCH ONLINE VIDEO SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 23
  24. 24. (! THE ASIAN AVERAGE IS JUST 69% )! SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 24
  25. 25. UNIQUE VIEWERS OF ONLINEVIDEO IN VIETNAM IN JUNE 2012: 13,050,000 SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 25
  26. 26. THE AVERAGE NETIZEN IN VIETNAM WATCHED137 VIDEOS IN JUNE 2012 SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 26
  27. 27. NUMBER OF ONLINE VIDEOS WATCHED BY NETIZENS IN VIETNAM IN JUNE 2012: 1,792,848,000 SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 27
  28. 28. (! THAT’S MORE THAN 691 VIDEOS EVERY SECOND )! SOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 28
  29. 29. 79%OF VIETNAM’S INTERNET USERS VISIT ONLINE RETAIL SITES SOURCE: COMSCORE MEDIA METRIX (APR 2012) 29
  30. 30. 61% OF VIETNAM’S NETIZENSMAKE ONLINE PURCHASES SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30
  31. 31. 89% OF VIETNAM’S NETIZENS INTEND TO MAKEONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31
  32. 32. 55%OF VIETNAMESE NETIZENS BELIEVE THE INTERNET HAS HELPED IMPROVE THEIR SELF-CONFIDENCE SOURCE: ADMA YEARBOOK 2012 32
  33. 33. 86%OF VIETNAMESE INTERNET USERSVISIT SOCIAL NETWORKING SITES SOURCE: COMSCORE MEDIA METRIX, APR 2012 33
  34. 34. SOCIAL NETWORK USERS IN VIETNAM: 8,525,000 SOURCES: FACEBOOK (OCT 2012) 34
  35. 35. NEW SOCIAL MEDIA USERS IN VIETNAM THIS YEAR:1,723,000 SOURCES: BASED ON FIGURES FROM FACEBOOK (OCT 2012) AND ZING.ME (NOV 2011) 35
  36. 36. 19%OF VIETNAMESE NETIZENS USESOCIAL NETWORKS EVERY DAY SOURCE: CIMIGO NETIZENS REPORT 2012 36
  37. 37. 79%OF VIETNAM’S SOCIAL MEDIA USERSHAVE LIKED OR FOLLOWED A BRAND SOURCE: NIELSENWIRE (AUG 2011) 37
  38. 38. 81% OF VIETNAMESE NETIZENS USE SOCIALMEDIA TO INFORM PURCHASE DECISIONS SOURCE: NIELSEN (MAR 2012) 38
  39. 39. (! )! THAT’S SIGNIFICANTLY HIGHER THAN THE ASIAN REGIONAL AVERAGE OF 60% SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39
  40. 40. IN OCTOBER 2012, FACEBOOK OVERTOOK ZING TO BECOMEVIETNAM’S TOP SOCIAL NETWORK SOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40
  41. 41. USERS ON TOP SOCIAL NETWORKS IN VIETNAM VS8.5 M 8.2 MFACEBOOK ZING SOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41
  42. 42. THE NUMBER OF FACEBOOK USERS INVIETNAM HAS GROWN BY MORE THAN 500,000 IN THE PAST 2 WEEKS ALONE SOURCE: SOCIALBAKERS (OCT 2012) 42
  43. 43. JUN2012 SOCIAL NETWORK VISITORS 8.2 M 6.8 M 1.9 M FACEBOOK ZING YUME SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE) 43
  44. 44. 28% OF VIETNAMESE NETIZENSHAVE A FACEBOOK ACCOUNT SOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44
  45. 45. GLOBALLY, VIETNAM IS FACEBOOK’SFASTEST GROWING COUNTRY, GROWING 146% IN THE PAST 6 MONTHS ALONE SOURCE: SOCIALBAKERS (OCT 2012) 45
  46. 46. A NEW USER FROM VIETNAM JOINS FACEBOOK EVERY3 SECONDS SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46
  47. 47. 94%OF VIETNAM’S FACEBOOK USERS ARE UNDER 35 SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 47
  48. 48. OCT2012 FACEBOOK IN VIETNAM 45-54: 55-64: 1% <1% 35--44: 65+: 3% <1% 13-17: 17% 25-34: 23% FEMALE: 44% MALE: 56% 18-24: 54% SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 48
  49. 49. OCT2012 TOP FACEBOOK PAGES IN VIETNAM # FACEBOOK PAGE ‘LIKES’ 01  EWAY.VN 928,991 02  CHONMUA 741,178 03  APPSTORE.VN 228,756 04  MUACHUNG 225,949 05  KFC VIETNAM 222,281 SOURCE: SOCIALBAKERS (OCT 2012) 49
  50. 50. 27%OF VIETNAMESE NETIZENS HAVE A ZING ACCOUNT SOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012) 50
  51. 51. ZING’S REACH ACROSSVIETNAM’S NETIZENS: 59% SOURCE: COMSCORE MEDIA METRIX (APR 2012) 51
  52. 52. 77%OF ZING’S USERS ARE UNDER 25 SOURCE: ZING (MAR 2012) 52
  53. 53. MAR2012 ZING’S USER BASE BY AGE 36+: 11% 25-35: 12% 13-17: 38% 18-24 39% SOURCE: ZING (MAR 2012) 53
  54. 54. 8,000,000 CHAT MESSAGES ARESENT ON ZING EVERY DAY SOURCE: ZING (MAR 2012) 54
  55. 55. 24% OF VIETNAM’S NETIZENSHAVE A YOUTUBE ACCOUNT SOURCE: NIELSEN, AS CITED IN THE ADMA YEARBOOK 2012 55
  56. 56. 9% OF VIETNAMESE NETIZENS HAVEUSED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 56
  57. 57. UNIQUE VISITORS TO PINTEREST FROM VIETNAM IN Q1 2012: 45,000 SOURCE: COMSCORE MEDIA METRIX (APR 2012) 57
  58. 58. 35%OF VIETNAM’S MOBILE INTERNET USERSACCESS SOCIAL MEDIA ON THEIR PHONE SOURCE: CIMIGO NETIZENS REPORT 2012 58
  59. 59. MOBILE PHONE SUBSCRIPTIONS IN VIETNAM: 127,318,045 SOURCES: BASED ON ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) 59
  60. 60. (! )! THE NUMBER OF MOBILE SUBSCRIPTIONS IN VIETNAM HAS DECLINED BY 2% THIS YEAR SOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012) 60
  61. 61. ON AVERAGE, EVERYONEIN VIETNAM HAS AROUND 1.4MOBILE SUBSCRIPTIONS SOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012) 61
  62. 62. 2,100,000,000 ADVERTS ARE SERVED TO MOBILEDEVICES IN VIETNAM EVERY MONTH SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 62
  63. 63. (! THAT’S MORE THAN 805 ADVERTS EVERY SECOND )! SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 63
  64. 64. Q12012 SHARE OF MOBILE AD IMPRESSIONS 59% 22% 5% 3% NOKIA SAMSUNG LG APPLE SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 64
  65. 65. 93% OF MOBILE ADVERTS IN VIETNAMARE DELIVERED TO FEATURE PHONES SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q4 2011 65
  66. 66. TOP HANDSET BY SHARE OF AD IMPRESSIONS:NOKIA 3110 SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 66
  67. 67. 62%OF VIETNAM’S INTERNET USERS ACCESS VIA MOBILE DEVICES SOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012) 67
  68. 68. MOBILE INTERNET USERS IN VIETNAM: 19,000,000 SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012) 68
  69. 69. 38%OF MOBILE USERS IN VIETNAMGO ONLINE VIA THEIR PHONES SOURCE: CIMIGO NETIZENS REPORT 2012 69
  70. 70. SMARTPHONEPENETRATION IN VIETNAM: 16% SOURCE: ERICSSON CONSUMERLAB (AUG 2012) 70
  71. 71. 35% OF VIETNAM’S MOBILEUSERS USE MOBILE APPS SOURCE: ERICSSON CONSUMERLAB (AUG 2012) 71
  72. 72. 32%OF VIETNAM’S NETIZENS WOULD MAKEONLINE PURCHASES VIA THEIR PHONE SOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 72
  73. 73. 8776 87629361937 39273093987230292 8723 98787234587623459 7 254427 29203292729283623 34876 34589456098459873 478276282927352412 7623 76236745348627635 76234 62348723476234 90834509234098238 8572 03897458976234958 87560349809823940 762 394857298264359 8736456234587243 68395 86908734509873245 3458763847652347 62345987458973549 98490803499832409 045085698734569872 38920909234098234 98234 34 2 3478676554764389 62349 2347623497238476235473465987340598 73245974560982837 3 9 3495873245213489 6230 97245908762349762 56703495872387230 23409 84508973458762358 8620 23782872379724 97369742698234976 94861 34978623948623947 3498612349876349 78623498623947623 92479874184862763 534 8612409723498612 48763987298123982 43783 0 74783476438748763 8756 0349809823940857297623645234765888 98736456234587243 5 5 09839485729826435 76234 59874589735496839 45609845987345874 45698 72345876384765234 4982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 7628450987324576234 78678635473465987 21348 97324597456098283 3850956703495872 38723093495873245 98745897354968395 86 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 62345 56 87 23458763 AT 23472349587 62340 58972345085698734 67655 47643893892090923 4098 6 35473 46598734059823478 73245 97456098283762349 98732457623478678 87230 93495873245213489 23458 4998324090294 38509567034958723 58972 34508569873456987 4560982837628974 58976234958762340 35473465987340598 2342452134897324597 34509873245762347 86786 4 7354968395869087 70349587238723093 2347623459874589 83240902943850956 73
  74. 74. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  75. 75. WE ARE SOCIAL SINGAPORE @WEARESOCIALSG +65 9146 5356SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG
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