Operating Vietnamese Games in China
Upcoming SlideShare
Loading in...5
×
 

Operating Vietnamese Games in China

on

  • 1,919 views

 

Statistics

Views

Total Views
1,919
Views on SlideShare
990
Embed Views
929

Actions

Likes
0
Downloads
14
Comments
0

2 Embeds 929

http://www.action.vn 926
http://action.vn 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Operating Vietnamese Games in China Operating Vietnamese Games in China Presentation Transcript

  • Operating VietnameseGames in ChinaChris LiuHead of China Department
  • China Market
  • Contents:1.The China Market2.Platforms in China: Why we chose Tencent3.Data Analysis: Boring but Essential4.Localization: VIP, Popups, and Gifts5.Lessons Learned
  • US$9.2 billion
  • Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game.• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cut-throat competition
  • PlatformsSocial Game• Tencent Qzone: 500million• Sina Weibo Games: 60 million• Renren: 150 million• Kaixin:130 millionWeb-game• Duowan, 4399,3366,17173
  • We chose Tencent Qzone
  • Data AnalysisNew VIP and paying rate New Install paying rate 1-30 day churn rate
  • Localization-User Interface
  • • Fertilizer pricing• New Pet design
  • VIP, Pop-ups & Gifts• Daily Sign-in• Online gift• VIP by level
  • Important lessonsSuper Fish foodChinagame: Pay (0.5RMB) MyFish: NoneBreed fishChinagame Normal: pay Special: payMyFish- Normal: free Warrior: payExtend Fish LifeChinagame : 4 RMBMyFish: Fish lives foreverSuper Fish Food/ BananaChinagame : 0.5 RMB for 12 hoursSky Garden: 0.2 RMB for 72 hours
  • Marketing• Baidu Web Union• Tencent GDT
  • 6 Points to get you started• Pricing• User Interface• Functions: Popups, marriage, gifts, help friend pay• Local Culture• Data Analysis• VIP
  • Quick Points• 20-35% Growth, internet penetration ~33%• Micro-client games: less than 50MB, compared to more than 1GB for a typical client-based game..• Web games: This segment was expected to hit over US$1 billion in 2013, from US$800 million last year.• More than 60% of China’s online games revenues comes from MMOGsChallenges• Difficult to enter• Aging populating• Cutthroat competition