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MOBILE APPLICATION
CONTENT  <ul><li>What is Mobile App? </li></ul><ul><li>Classification </li></ul><ul><li>Market  in Vietnam and in the worl...
WHAT IS MOBILE APPLICATION?  Mobile App is applications or games that run on mobile phones MTK
TYPES OF MOBILE APP  . Offline App  . SMS App  . Online App (Wifi / 3G / GPRS)  Demo : text BB and send to 8051
POPULAR MOBILE APP STORES
HAVE YOU EVER DOWNLOADED A MOBILE APP?
WHAT SHOULD START-UP CARE ABOUT?  <ul><li>You should care about: </li></ul><ul><li>Your target customers? Which operating ...
CHARGE ON END USER / DIVISION RATIO TABLE Charge on End User Percentage of Income for Mobile Operators Head Number Mobifon...
DIFFICULTIES <ul><li>Mobile Models and their operating system is a big obstacle. </li></ul><ul><li>Frequent spam messages ...
POPULAR MOBILE APPS IN VIETNAM
MAKING MONEY FROM MOBILE APP  <ul><li>Selling App on  GetJar, App Store, Market...  To earn 70% of total profit. </li></ul...
VIETNAM’S MARKET <ul><li>Revenue of VAS 2010: > 30.000 billion dong </li></ul><ul><li>There are more than 60 million activ...
WHAT’S GOOD ABOUT LOCATION BASED SERVICE?
LOCATION BASED SERVICE (LBS)  In the world In Vietnam
Why LBS?
Why LBS?  .  Increase interaction . Approach customer directly . Add an channel for Trade Marketing
PROS AND CONS ANALYSIS OF  LBS
WORLD MARKET
GO AHEAD !!!
THANK YOU!
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Mobile apps

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Transcript of "Mobile apps"

  1. 1. MOBILE APPLICATION
  2. 2. CONTENT <ul><li>What is Mobile App? </li></ul><ul><li>Classification </li></ul><ul><li>Market in Vietnam and in the world </li></ul><ul><li>Trend: Location Based Service App </li></ul>
  3. 3. WHAT IS MOBILE APPLICATION? Mobile App is applications or games that run on mobile phones MTK
  4. 4. TYPES OF MOBILE APP . Offline App . SMS App . Online App (Wifi / 3G / GPRS) Demo : text BB and send to 8051
  5. 5. POPULAR MOBILE APP STORES
  6. 6. HAVE YOU EVER DOWNLOADED A MOBILE APP?
  7. 7. WHAT SHOULD START-UP CARE ABOUT? <ul><li>You should care about: </li></ul><ul><li>Your target customers? Which operating system do they use? </li></ul><ul><li>Market size of your target customer? </li></ul><ul><li>What’s good about your App? </li></ul><ul><li>What is your benefit? </li></ul><ul><ul><li>Sell Admob Advertisements? (70/30) </li></ul></ul><ul><ul><li>Charge End User? (50/50) </li></ul></ul>
  8. 8. CHARGE ON END USER / DIVISION RATIO TABLE Charge on End User Percentage of Income for Mobile Operators Head Number Mobifone Vinaphone Viettel 8051 500 VNĐ 79 79 70 8151 1.000 VNĐ 55 55 65 8251 2.000 VNĐ 50 50 60 8351 3.000 VNĐ 50 50 60 8451 4.000 VNĐ 50 50 60 8551 5.000 VNĐ 45 45 55 8651 10.000 VNĐ 45 45 55 8751 15.000 VNĐ 45 45 55
  9. 9. DIFFICULTIES <ul><li>Mobile Models and their operating system is a big obstacle. </li></ul><ul><li>Frequent spam messages make Vietnamese be on guard against Mobile </li></ul><ul><li>Copyright </li></ul><ul><li>Business ethics </li></ul><ul><li>Programming and testing App: How can you have enough mobiles to test? </li></ul><ul><li>Online Payment is indistinct and SMS service is overcharged by Mobile Operators. (Solution: Pay by prepaid phone cards) </li></ul>
  10. 10. POPULAR MOBILE APPS IN VIETNAM
  11. 11. MAKING MONEY FROM MOBILE APP <ul><li>Selling App on GetJar, App Store, Market... To earn 70% of total profit. </li></ul><ul><li>Selling App domestically : TV, print-ad, website… </li></ul><ul><li>Cooperating with Mobile Operators (Telco) : Mstore, Mspace… </li></ul><ul><li>Cooperating with portal s : Xzone, Funzone, Banbe, Aulac… </li></ul><ul><li>Fanpage, blog, forum… </li></ul><ul><li>Selling in Universities, industrial parks, hospitals… </li></ul><ul><li>Spam waplink to users </li></ul>
  12. 12. VIETNAM’S MARKET <ul><li>Revenue of VAS 2010: > 30.000 billion dong </li></ul><ul><li>There are more than 60 million active subribers </li></ul><ul><li>100% of population use mobile, 6% of them use Smartphone </li></ul><ul><li>ARPU is extremely low and Telco expects VAS to be turned around </li></ul><ul><li>There are more than 200 SMS companies but sources of Game and App are poor </li></ul><ul><li>The company with highest VAS revenue: VMG, 60 billion/ a month </li></ul><ul><li>Most popular games belong to: TeaMobi, iWin... 2 billion/ a month </li></ul><ul><li>Socbay: 1,4 million users -> No.1 in Vietnam </li></ul><ul><li>There are more than 100,000 download turns on Socbay each month </li></ul><ul><li>iOS: there are about one million in Vietnam </li></ul>
  13. 13. WHAT’S GOOD ABOUT LOCATION BASED SERVICE?
  14. 14. LOCATION BASED SERVICE (LBS) In the world In Vietnam
  15. 15. Why LBS?
  16. 16. Why LBS? . Increase interaction . Approach customer directly . Add an channel for Trade Marketing
  17. 17. PROS AND CONS ANALYSIS OF LBS
  18. 18. WORLD MARKET
  19. 19. GO AHEAD !!!
  20. 20. THANK YOU!
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