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Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
Mobile app development
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Mobile app development

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  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • AppleGameFree appIn-app purchasingMulti-touchRetinaCydiaJailbreakUUIDPushMarketingDevelopment termsiPad iOS3 iOS4 iPhone2 iPhone3G iPhone4iPad
  • Transcript

    • 1. Develop Mobile ApplicationSummary of some lessonsHoàng Nam Hảihai@mana.vn
    • 2. ManaTech2 mins self-introduction
    • 3. Hoàng Nam Hải• Master of Art in BusinessIT (Republic of South Korea)• Coder/programmer: 17 years• Mobile applications: 1.5 years• Founder & CEO of ManaTech (mana.vn)
    • 4. OneApp Information Portal OneApp Information portal software offers to users many interesting applications: • News • Stock exchange • Weather • Dictionary • locations, map... • Applications are designed to run smoothly on low configuring phones • Diversified and auto updated applications • Programming language: Java/J2ME
    • 5. OneApp Information Portal for Android OneApp is an information portal for Android-based devices. • Programming language: Java • Run smoothly on Android- based low configuring phones.
    • 6. Zing Me client application Zing Me client software allows users access to many applications on Zing Me social network by mobile phone. Advantages: user-friendly interface, high-speed, low connecting fee (3G/GPRS), diversified features, easy to customize • Programming language: Java/J2ME
    • 7. Sóng Vàng application Application provides information on services, locations that can alternate your directory. Advantages: easy to use and share data; user-friendly interface; specific information: (introductions, pictures, map.....) Programming language: C++ Can run on SamSung Bada – based devices.
    • 8. The World Cup 2010 application Provide all information concerning the World Cup 2010: news, match schedule, charts, reports... • Programing language: Java/J2ME • Run smoothly on low configuring phones.
    • 9. ManaTechSummary of some experience
    • 10. 1. Why should we invest onMobile app? Out-sourcing? Social network? Web 2.0 services? Search-engine? Web-development? Mobile app?
    • 11. 1. Why should we investonMobile app? Competitive Market Money advantage • = PC x 3 • Invest • 5 vs 50 • Users are willing to pay • Profit • Small vs Big • Domestic • International
    • 12. 2. Why should we develop Mobileapp?• Why not Web-based/Wap-based application?1. User experience2. Features
    • 13. 3. iOS, Android, J2ME, WindowsMobile... Which way should we follow?
    • 14. 3. iOS, Android, J2ME, Windows Mobile...Which way should wefollow?
    • 15. • ~ Which kind of martial arts should we train? Judo, Karatedo, Kung fu, Vovinam?• Choose the most advance and competitive one 1. Manufacturing 2. Business
    • 16. Manufacturing:  First investment on equipment, test devices  Differences between iOS’s versions  Multi-touch  ...Business:  Apple store, international market  Jailbreak, Cydia  Using terms SDK  Free app/Paid app/In-app purchasing/advertisement  Costumer segmentations -> kind of software
    • 17. Manufacturing: First investment on equipment, test devices Device-fragment: screen dimension, keyboeard… J2ME’s disadvantages: .jar filesize, memory, API, font ..Business: Costumer segmentations -> Kind of software: news/entertaining/utilities Marketing Costumer segmentations SMS/Cards/Advertisement Distribution channel Free app/Paid app/In-app purchasing
    • 18. Manufacturing:  First investment on equipment, test devices  Device-fragment: screen dimension, API version, ...  Equipment’s disadvantages: speed, memory, sensor, OS versionBusiness:  Software: news/entertaining/utilities  Costumer segmentation  Free app/Paid app/In-app purchasing
    • 19. 4. What application should we write?Game? Photography? Location-based? News? Tour...?Game• Always be the most profitable area (accounts for 50% on avarage)• Number of applications: largest• Invest on priority and specialized applications: Card game, 3D game, Social game, RPG ....News• Hightech, photograph, sports, stock, advertisement, property, rags.... 24h.com.vn: video bóng đá Bóng đá: livescore
    • 20. 5. Which option should we choose? Many applications, each application offers a specificfeature? One application offers many feature? 1vsAIO
    • 21. 5. Which option should we choose? Many applications, each application offers a specificfeature? One application offers many feature? Foundations of choice: • Manufactoring • Business • Competitive environment • It should be developed into a product line Keep track of it regularly Keep updating, aim at long-term benefit
    • 22. 6. Invest on collecting and analyzinginformation system• Deal in statistical data• Basic to optimize products, estimate business plan• Develop new ideas and products
    • 23. Analytics & A/B Testing
    • 24. Q&AHoàng Nam Hải http://mana.vn Email: hai@mana.vn

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