Hoàng Nam Hải• Master of Art in BusinessIT (Republic of South Korea)• Coder/programmer: 17 years• Mobile applications: 1.5 years• Founder & CEO of ManaTech (mana.vn)
OneApp Information Portal OneApp Information portal software offers to users many interesting applications: • News • Stock exchange • Weather • Dictionary • locations, map... • Applications are designed to run smoothly on low configuring phones • Diversified and auto updated applications • Programming language: Java/J2ME
OneApp Information Portal for Android OneApp is an information portal for Android-based devices. • Programming language: Java • Run smoothly on Android- based low configuring phones.
Zing Me client application Zing Me client software allows users access to many applications on Zing Me social network by mobile phone. Advantages: user-friendly interface, high-speed, low connecting fee (3G/GPRS), diversified features, easy to customize • Programming language: Java/J2ME
Sóng Vàng application Application provides information on services, locations that can alternate your directory. Advantages: easy to use and share data; user-friendly interface; specific information: (introductions, pictures, map.....) Programming language: C++ Can run on SamSung Bada – based devices.
The World Cup 2010 application Provide all information concerning the World Cup 2010: news, match schedule, charts, reports... • Programing language: Java/J2ME • Run smoothly on low configuring phones.
1. Why should we invest onMobile app? Out-sourcing? Social network? Web 2.0 services? Search-engine? Web-development? Mobile app?
1. Why should we investonMobile app? Competitive Market Money advantage • = PC x 3 • Invest • 5 vs 50 • Users are willing to pay • Profit • Small vs Big • Domestic • International
2. Why should we develop Mobileapp?• Why not Web-based/Wap-based application?1. User experience2. Features
3. iOS, Android, J2ME, WindowsMobile... Which way should we follow?
3. iOS, Android, J2ME, Windows Mobile...Which way should wefollow?
• ~ Which kind of martial arts should we train? Judo, Karatedo, Kung fu, Vovinam?• Choose the most advance and competitive one 1. Manufacturing 2. Business
Manufacturing: First investment on equipment, test devices Differences between iOS’s versions Multi-touch ...Business: Apple store, international market Jailbreak, Cydia Using terms SDK Free app/Paid app/In-app purchasing/advertisement Costumer segmentations -> kind of software
Manufacturing: First investment on equipment, test devices Device-fragment: screen dimension, keyboeard… J2ME’s disadvantages: .jar filesize, memory, API, font ..Business: Costumer segmentations -> Kind of software: news/entertaining/utilities Marketing Costumer segmentations SMS/Cards/Advertisement Distribution channel Free app/Paid app/In-app purchasing
Manufacturing: First investment on equipment, test devices Device-fragment: screen dimension, API version, ... Equipment’s disadvantages: speed, memory, sensor, OS versionBusiness: Software: news/entertaining/utilities Costumer segmentation Free app/Paid app/In-app purchasing
4. What application should we write?Game? Photography? Location-based? News? Tour...?Game• Always be the most profitable area (accounts for 50% on avarage)• Number of applications: largest• Invest on priority and specialized applications: Card game, 3D game, Social game, RPG ....News• Hightech, photograph, sports, stock, advertisement, property, rags.... 24h.com.vn: video bóng đá Bóng đá: livescore
5. Which option should we choose? Many applications, each application offers a specificfeature? One application offers many feature? 1vsAIO
5. Which option should we choose? Many applications, each application offers a specificfeature? One application offers many feature? Foundations of choice: • Manufactoring • Business • Competitive environment • It should be developed into a product line Keep track of it regularly Keep updating, aim at long-term benefit
6. Invest on collecting and analyzinginformation system• Deal in statistical data• Basic to optimize products, estimate business plan• Develop new ideas and products