Maintaining longevity of an SNS game (basing on Sky Garden)
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Maintaining longevity of an SNS game (basing on Sky Garden)






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Maintaining longevity of an SNS game (basing on Sky Garden) Maintaining longevity of an SNS game (basing on Sky Garden) Presentation Transcript

  • Maintaining longevityof an SNS game(based on Sky Garden)By FireBat StudioNhựtNM, Game Design Specialist
  • Main contents• History• Statistics• 7 techniques to Maintaining longevity of the Sky Garden game• Achievements
  • History
  • • Heading towards farming for its popularity to ZingMe users.• Success of many farming games out there.• Start: 04/2010• Closed beta: 08/2010• Open beta: 12/2010
  • • Incident on 5/2011: server error, data saved >80%.• 8, 9, 10/2011: Sky Garden greatly affected by the outbreak of new games on Zingme.• 11/2011: Standing up of Sky Garden up to now.
  • Statistics
  • • Total users: 9,479,170• TOP on ZingMe (27/6/2012)• 100 updated versions during 20 months running
  • Revenue chart
  • Tips and tricks that help Sky Garden “live long”
  • Build short-termand long-term objectives
  • • Level up to open new floor; Achieve beautiful plants and pot plants with terrific features.• Reaching each group of levels unlocks a new exciting feature: – Golden Chicken laying Golden Eggs at level 45 – The Golden Castle can be built from level 120 – Achievements – What’s next? The Golden Castle with a brand new gameplay
  • A lot of features to keep users busy
  • • Addictive mini games: – Pika-Mây – Paper Scissor Hammer – Zombies Smasher• Users keep coming back for Loyalty Gifts.• Rewards for adding a lot of friends.
  • Community build up
  • • Prioritizing to build a huge community group from the very beginning. – Official channel. – Fan clubs.• Hosting offline competitions: pot design, idea contribution...• Sponsoring rewards even for competitions made by fans.
  • Responsive support
  • • Slogan “Games by Gamers”, always listen to users and change to adapt to users’ needs. (Ex: The Magic Bean)• TOP 100 brings VIP users to hall of fame and special care.• Diversified supporting channel.
  • Create new eventsand new emotions
  • • Luck controls every activity• New and creative events
  • Change look and feel
  • • Bring new feelings to users;• Oriented to more casual and friendly features.
  • Create value in game
  • • Super pots, ultra pots, extremely challenging to collect.• A market place for PvP trading.• Price fixed by users and agreed by users.• Users can sell those items they do not need.
  • Sky Garden overseas
  • •At the end of 2011, Sky Garden was successfully exported to3 social networks :QQ Zone and Weibo(China) and YahooMobage(Japan).•Sky Garden won the Sao Khue Award in 2011.•More than 3million users per month in China.