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Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
Lean startup
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Lean startup

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  • 1. Start-up Strategy Lean Startup + YOUPresentation by Chris Zobrist (czobrist@cal.berkeley.edu) • Overview: Short History • What is Lean Startup? • How can I use Lean Startup?
  • 2. Customer Development• Steve Blank• Co-Founded 8 Startups• 1996: Started E.piphany (CRM Software)• 1998: $3.4mil sales• 1999: IPO raised $72mil
  • 3. Customer Development + Agile • Eric Reis (student of Steve Blank at UC Berkeley) • Co-Founded 2 Startups • 2004: Started IMVU (3D Chat Client) • 2009: $20mil sales • 2010: $40mil sales
  • 4. Based on Lean Manufacturing
  • 5. Build, Measure, Learn CycleLearn through RapidPrototyping andExperiments•Tactics: • Lead Users • Smoke Tests • A/B Tests
  • 6. Cust Dev + Agile = Lean StartupBoth frameworks are very detailed…
  • 7. For most entrepreneurs,they are TOO detailed… So, how to make it more SIMPLE.. and USEFUL?
  • 8. Lean Philosophy• Lean = Minimize Waste• Waste = A product that no one will use• Build only products your customers will use How can we build a product our customers will use?
  • 9. Is Lean Startup right for me?Useful Ideas #1: Minimize Startup Costs
  • 10. Is Lean Startup right for me?Useful Idea #2: Learn quickly what Customers need
  • 11. Is Lean Startup right for me?Useful Idea #3: Validate Customer Demand through Experiments and making and testing Prototypes
  • 12. Lean Startup Philosophy in UseMost Seed Accelerators/Incubators followLean Philosophy:•Y Combinator (US)•Tech Stars (US)•Seed Camp (UK)•Startup Sauna (EU)•Startup Chile (Chile)•JFDI (Singapore)
  • 13. Is Lean Startup right for myStartup?Key Question:•Does your Productinvolve writing newsoftware?•If not, then the Agileof Lean Startup maynot be useful for you.
  • 14. Customer Development Framework
  • 15. Step 1 – Customer DiscoveryWho is your Customer?Identify, Observe, and Interactwith your Lead User NO SURVEYS!!! Face- to-face Lead User interaction and observation is REQUIRED
  • 16. Five Discovery SkillsBecome a MasterInnovator by…2.Associating3.Questioning4.Observing5.Networking6.Experimenting
  • 17. For more on these and other topics:E-mail: czobrist@cal.berkeley.eduLaunching July 2012: One-Year Masters of Science inInnovation, Leadership, and Entrepreneurship (English) in colab orat with: l ion•Designed to train High-Potential Innovators•Learning through real-world Experience•Connections to Industry and Investors Go to facebook.com/jvn.ms.ile

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