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Who Likes Cute Animals?
Cultural Icons?
Inside Jokes?
Witty Quotes?
Zingers?
15 minutes a day, everyday - 700 million people
Your page is your brand
People don’t visit your page
It’s all about the feed
Content is King
Do you struggle trying to find great stuff to post EVERYDAY?
There is hope!
20% unique content, 80% recycled over-performing content
Post content again that is working
well on your own page
Adapt other pages high performing
content to fit your unique mess...
Post something uniquely yours
Warning: 80% of this will fail, that’s ok
Finding Over-performing Content
Every page has an engagement average.
Look for content that perform significantly better t...
16,255
Engagement Avg
168,960
This Post
10X
1,735
Engagement Avg
14,684
This Post
8X
Engagement Avg 428
This Post 1,985
5X
It’s all about Likes, RIGHT?
Only if quantity is all you care about
Warning: content deliver rates may vary
FAN ENGAGEMENT SCORE
Avg engagement on recent posts related to a pages total fan count
Perfect score 10,000
You always eng...
270k Fans
1073 avg engagement
39
1143 Fans
39 avg engagement
341
4.4M Fans
96k avg engagement
218
15M Fans
8,000 avg engagement
5
500k Fans
325 avg engagement
6
900k Fans
1,700 avg engagement
18
8.9M Fans
1,153 avg engagement
1
2.7M Fans
16k avg engagement
59
3.3M Fans
1,543 avg engagement
4
36M Fans
180k avg engagement
50
3.5M Fans
44k avg engagement
125
Getting to ROI
Over-performing content helps messages spread
LIKE – SHARE – COMMENT
Meaningful actions = deeper engagement...
70%of people who complete actions
for a page post are not fans of that page.
15%of people on average who
engage with a pos...
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Inspired Facebook engagement

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Learn how busy nonprofit social media managers can utilize high performing content to boost Facebook page engagement. Free content finder --> http://engagement.actionsprout.com/inspire

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Transcript of "Inspired Facebook engagement"

  1. 1. Who Likes Cute Animals?
  2. 2. Cultural Icons?
  3. 3. Inside Jokes?
  4. 4. Witty Quotes?
  5. 5. Zingers?
  6. 6. 15 minutes a day, everyday - 700 million people
  7. 7. Your page is your brand People don’t visit your page It’s all about the feed Content is King
  8. 8. Do you struggle trying to find great stuff to post EVERYDAY?
  9. 9. There is hope!
  10. 10. 20% unique content, 80% recycled over-performing content
  11. 11. Post content again that is working well on your own page Adapt other pages high performing content to fit your unique message Re-post content that is performing well on similar pages Re-use Borrow Flatter
  12. 12. Post something uniquely yours Warning: 80% of this will fail, that’s ok
  13. 13. Finding Over-performing Content Every page has an engagement average. Look for content that perform significantly better than average Yes it’s really that simple!
  14. 14. 16,255 Engagement Avg 168,960 This Post 10X
  15. 15. 1,735 Engagement Avg 14,684 This Post 8X
  16. 16. Engagement Avg 428 This Post 1,985 5X
  17. 17. It’s all about Likes, RIGHT? Only if quantity is all you care about Warning: content deliver rates may vary
  18. 18. FAN ENGAGEMENT SCORE Avg engagement on recent posts related to a pages total fan count Perfect score 10,000 You always engage as many people as you have fans on every post 39 Your only as good as your last 100 posts.
  19. 19. 270k Fans 1073 avg engagement 39 1143 Fans 39 avg engagement 341
  20. 20. 4.4M Fans 96k avg engagement 218 15M Fans 8,000 avg engagement 5
  21. 21. 500k Fans 325 avg engagement 6 900k Fans 1,700 avg engagement 18 8.9M Fans 1,153 avg engagement 1
  22. 22. 2.7M Fans 16k avg engagement 59 3.3M Fans 1,543 avg engagement 4
  23. 23. 36M Fans 180k avg engagement 50 3.5M Fans 44k avg engagement 125
  24. 24. Getting to ROI Over-performing content helps messages spread LIKE – SHARE – COMMENT Meaningful actions = deeper engagement SIGN A PETITION – PLEDGE TO DO SOMETHING – THANK SOMEONE More engaged people help you achieve outcomes CONTACT – CULTIVATE – CONVERT
  25. 25. 70%of people who complete actions for a page post are not fans of that page. 15%of people on average who engage with a post will also complete a deeper action if asked 35%of people taking action are doing so on a mobile devices Interesting Stats
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