Learn how busy nonprofit social media managers can utilize high performing content to boost Facebook page engagement. Free content finder --> http://engagement.actionsprout.com/inspire
11. Post content again that is working
well on your own page
Adapt other pages high performing
content to fit your unique message
Re-post content that is performing
well on similar pages
Re-use
Borrow
Flatter
13. Finding Over-performing Content
Every page has an engagement average.
Look for content that perform significantly better than average
Yes it’s really that simple!
17. It’s all about Likes, RIGHT?
Only if quantity is all you care about
Warning: content deliver rates may vary
18. FAN ENGAGEMENT SCORE
Avg engagement on recent posts related to a pages total fan count
Perfect score 10,000
You always engage as many people as you have fans on every post
39
Your only as good as your last 100 posts.
24. Getting to ROI
Over-performing content helps messages spread
LIKE – SHARE – COMMENT
Meaningful actions = deeper engagement
SIGN A PETITION – PLEDGE TO DO SOMETHING – THANK SOMEONE
More engaged people help you achieve outcomes
CONTACT – CULTIVATE – CONVERT
25. 70%of people who complete actions
for a page post are not fans of that page.
15%of people on average who
engage with a post will also complete a deeper
action if asked
35%of people taking action are
doing so on a mobile devices
Interesting Stats