How to Track your Social Media ROI?

Want to measure your Social Media ROI? You can do it now by using Google Analytics integration within Actionly

Wow…you mean I can actually see how many visits, clicks, revenue are generated by my Tweets or Facebook posts? The next few slides show you how you can do this on Actionly

Login in to Actionly. You have to be a Pro account user to access Google Analytics tracking privileges

Under Settings>My Accounts, you can authenticate your social accounts and your Google Analytics account

Under Compose Message, create a URL (Bit.ly shortens it), assign a campaign and publish or schedule to multiple Twitter or Facebook accounts

View post- click conversion data at the Campaign level to track your various social media campaigns like Promotions, Blog posts, etc.

To view messages within campaigns, click on the appropriate Campaign and you can view which of the posts have performed well

To view individual post-click behavior, click on the appropriate message and see metrics like pageviews, revenue, goal completions, pages visited, etc. Also track how that message performed over time.

Once you have scheduled a message, you will get an automated email report with the tweet or post performance the very next day. All campaign and message level data can be scheduled or exported for further analysis. If you want a1 week Trial of Actionly’s integration with Google Analytics, email us at support@actionly.com Website: http://www.actionly.com

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How to Track your Social Media ROI?

by actionly on Jan 08, 2011

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How to Track your Social Media ROI? — Presentation Transcript