Results: Increased VAR engagement, increased equity.
Fusion Event Staffing
Fusion Event Staffing is nationwide provider of event staffing solutions for tradeshow, experiential marketing and other live brand engagements.
Audience: Event Staffing Buyers
Increase brand awareness among top event agencies nationwide
Leverage over 20,000 staffers to spread the company message
Convert web traffic to sales
Solution: New website including key search terms and search optimization, search landing pages, Google search term campaign, LinkedIn company-wide engagement campaign, Facebook content campaign, Twitter campaign, email campaign
Results: Facebook fans doubled from 800 to almost 3000 in two weeks, and Google conversion increased 15% in one month.
Postcard & Email Campaign
North American Sales Presentation
SITA is the world's leading specialist in air transport communications and information technology (IT) solutions for the air transport community.
Audience: Air Transport IT Executives
Tell SITA company message from a uniquely North American perspective
Emphasize investment the global company has made in local market
Showcase industry leadership
Ensure awareness of full array of offerings
Solution: New laptop presentation with customer-centric message, customizable script for sales force to ensure consistent message, as well as graphics that both adhered to global corporate brand standards and reflected uniquely American and Canadian design sensibilities.
Results: Presentation launches in March 2011.
2011 Conference Marketing
The Georgia Home Schooling Association provides guidelines, community and related solutions for faith-based home school families across the state of Georgia.
Audience: 4500 Home School Families
Provide education on techniques and tips for Home School families
Create family event with education for parents, kids and teens
Create access to home school vendors and low-cost used books
Provide graduation ceremonies for students to celebrate with peers
Create home school community networking opportunity
Moving in the Spirit is a nationally recognized youth development program, employing dance to teach and transform the lives of children and teens in Atlanta, Georgia.
Audience: Potential Sponsors, Volunteers and Supporters
Explain the unique nature of the non-profit’s program
Explain the benefits to children in the program and to the community at large
Create a short overview of the program seen from many perspectives
Reinforce the professionalism of the organization through consistent messaging and branding across mediums (logos, annual reports, print ads, video, etc.)
Solution: Logo, annual report, brochure, ads, presentation, hi-definition 4-minute video including teacher, student, and board testimonials in the studio environment, backed by footage of both the learning process and performances. Consistency of messaging and visuals that reinforce MITS position as a successful, long standing program worthy of continued involvement.
Results: Currently under production for 2011 release.
Temporary Accommodations is a leading provider of Additional Living Expense (ALE) housing for the insurance industry, locating and delivering housing and furnishings for policyholders displaced by man-made or natural disasters.
Audience: Insurance Companies and Independent Insurance Adjusters
Reflect the larger size of the company
Differentiate the company from the highly competitive marketplace
Address insurance issues proactively
Create front-of-mind awareness among adjusters, knowing the urgent nature of temporary housing
Solution: New logo, tagline, company website, collateral materials, trade show presence (including booth management, trade show advertising and a program for drawing attendees to the booth), postcard campaigns to adjusters, trade advertising and three proprietary product offerings.
Results: In one year, sales increased from 66 engagements per month to 300 engagements per month.
STAND Guard Branded Program Branded Program
Elite Adjuster Branded Program Branded Program
Event Marketing/ ROI Analysis
Ultimate Software is a provider of cloud-based HR solutions to companies across the country.
Audience: Fortune 1000 HR Executives and Managers
Increase attendee base of both HR managers and senior level HR executives.
Refine content and messaging to reflect current key HR issues
Differentiate program from similarly focused events
Increase perceived value of executive attendance.
Solution: Provided market research study which showed overwhelming results that location and awareness were limiting attendance. Additionally, study demonstrated content needed adjustment to address key issues for Sr. HR executives. Built dedicated executive tracks for the conference to coincide with existing program. Developed separate promotional/registration year-round micro sites dedicated to the discreet audiences, and a separate executive level invitation program for driving attendance in that segment.
Results: Program is currently running, with satisfying results (Program takes place ins Q2 of 2011). ROI analysis results not available until Q3 2011.
Product Launch Campaign
TEKLA is a European, global provider of a variety of Computer-Aided Engineering Design software, tailored to large-scale project development and deployment.
Audience: Mid- to large industrial contracting companies.
Build awareness of TEKLA to American contractors
Drive interest and traffic to trade show booth
Gain traction in American market with a new, free software program
Solution: Product launch campaign and market research. Microsite development with a corresponding campaign for driving qualified leads to the booth. Social campaign via LinkedIn for increased front of mind awareness to US based contractors.