More than a Pretty Comp

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There’s a lot of work that goes into designing a website and it’s what you don’t see that is probably the most important. This session will cover the important steps to designing an effective website that truly solves client’s problems. A must hear for freelance designers, professional designers, and anyone that wants to put web strategy on their LinkedIn Profile.

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More than a Pretty Comp

  1. 1. More than a Pretty Comp
  2. 2. Andrew Searles andysearles.com @acsearles dribbble.com/acsearles slideshare.net/acsearles
  3. 3. Design is not Art Design is not MagicNinja designed by John O’Shea from The Noun Project. Mustache designed by Bryn Mackenzie from The Noun Project
  4. 4. Designers Solves Problems
  5. 5. Designers Think Critically
  6. 6. Designers Produce Results
  7. 7. Don’t Start Here
  8. 8. 1 Goals Goals = Problems (stated in a positive light) Make ‘em Measureable Make ‘em Specific 71 2 3 4 5 6 8
  9. 9. Increase Referrals from General PractitionersEfficiently in New Patient Onboarding Process Rebranding for the new Name
  10. 10. Increase Qualified Leads Through a “Request a Quote” Form Increase Brand Awareness
  11. 11. 2 Define Your Audience
  12. 12. 2 What do you want? $
  13. 13. USERS CALLS-TO-ACTIONNew Patients/Caregivers Forms and Paperwork Referring Physicians Who is My Doctor Current Patients Refer a Patient
  14. 14. USERS CALLS-TO-ACTIONContactors/Sub-Contactors Request a Quote Business Owners Sports Complexes Home Owners
  15. 15. 3 Structure Content Types Site Map User Flows
  16. 16. Pencil designed by John Caserta from The Noun Project
  17. 17. You Have Options
  18. 18. (Take it to the Web) Personal Note
  19. 19. Audience Site Map 1 2 3 4Goals Calls to Action
  20. 20. Sketches CSS 5 6 7 8List Priorities HTML
  21. 21. 9 Done
  22. 22. Andrew Searles andysearles.com @acsearles dribbble.com/acsearles slideshare.net/acsearles

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