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  • Taglines positioning logos

    1. 1. TABLE OF CONTENTS
    2. 2. TABLE OF CONTENTS 3. RESEARCH AND ANALYSIS 34. OUR RECOMMENDATION 4. Research and Analysis 38. TAGLINE EXPLORATORY 5. Patient’s POV 39. Full Expoloratory 10. Competitive Site Review 12. Competitive Branding 13. BRANDING 14. Positioning Statement 16. Brand Attributes 18. Brand Attributes to Taglines 19. TAGLINES 26. LOGOS
    3. 3. RESEARCH AND ANALYSIS
    4. 4. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits.
    5. 5. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices.
    6. 6. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality.
    7. 7. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff.
    8. 8. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff. • Randomly surveyed websites of pain management centers and programs across the country.
    9. 9. PATIENTS POV: Personal Touch
    10. 10. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding.
    11. 11. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises.
    12. 12. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims:
    13. 13. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.”
    14. 14. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.”
    15. 15. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.” "I need somebody to respect me, value me and show me some dignity. And that doesn’t happen anywhere else."
    16. 16. PATIENTS POV: Plan of Care
    17. 17. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful.
    18. 18. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit.
    19. 19. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims:
    20. 20. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.”
    21. 21. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.” “If I needed a block [… ] I could get that here. I can have PT here. I can check to see if my hands are gaining strength [… ] We can figure all of that out in the same building in a matter of minutes, whereas elsewhere I’d have to take days off of work.”
    22. 22. PATIENTS POV: Web Use
    23. 23. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites.
    24. 24. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life.
    25. 25. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
    26. 26. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
    27. 27. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
    28. 28. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
    29. 29. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online engagements with you.
    30. 30. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support)
    31. 31. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support) • Doctor ratings/ reviews
    32. 32. PATIENTS POV: Verbatims on Web
    33. 33. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site.
    34. 34. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference."
    35. 35. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.”
    36. 36. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ”
    37. 37. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ” • “If Dr. D had a blog, I would absolutely sign up for that.
    38. 38. PATIENTS POV: Verbatims on Web
    39. 39. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments
    40. 40. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online
    41. 41. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician
    42. 42. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions
    43. 43. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response)
    44. 44. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases
    45. 45. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases • POV on debated topics (e.g. Icing?)
    46. 46. COMPETITIVE LANDSCAPE
    47. 47. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity.
    48. 48. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable.
    49. 49. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care.
    50. 50. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven.
    51. 51. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate
    52. 52. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes.
    53. 53. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare).
    54. 54. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
    55. 55. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
    56. 56. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well.
    57. 57. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
    58. 58. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
    59. 59. COMPETITIVE LANDSCAPE
    60. 60. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms.
    61. 61. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap.
    62. 62. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable.
    63. 63. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier.
    64. 64. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them.
    65. 65. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them. Think of ways to reach them beyond website. (e.g. mobile apps, email, etc.)
    66. 66. COMPETITIVE BRANDING? Grab opportunity to message directly to patients clearly, simply and forcefully. ! " #$%& " $ " ’ ( ) ($*%+( , -#. (% ! " #$%& ’ " ($ ) &*#+ , - . $& . $ / " *- . &+$01& . $%#2&#3!
    67. 67. POSITIONING STATEMENT
    68. 68. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand.
    69. 69. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation
    70. 70. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE:
    71. 71. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user]
    72. 72. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit]
    73. 73. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category]
    74. 74. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
    75. 75. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
    76. 76. POSITIONING STATEMENT
    77. 77. POSITIONING STATEMENT
    78. 78. POSITIONING STATEMENT For chronic pain patients
    79. 79. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support
    80. 80. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program
    81. 81. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
    82. 82. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
    83. 83. BRAND ATTRIBUTES
    84. 84. BRAND ATTRIBUTES • Core values by which the brand lives
    85. 85. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand
    86. 86. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials
    87. 87. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples:
    88. 88. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech”
    89. 89. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech” NIKE: active, inspired, intense, energized, a winner
    90. 90. BRAND ATTRIBUTES
    91. 91. BRAND ATTRIBUTES Boston PainCare IS:
    92. 92. BRAND ATTRIBUTES Boston PainCare IS: Expert
    93. 93. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring
    94. 94. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine
    95. 95. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding
    96. 96. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive
    97. 97. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful
    98. 98. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful
    99. 99. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate
    100. 100. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering
    101. 101. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
    102. 102. BRAND ATTRIBUTES: Map to Taglines
    103. 103. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
    104. 104. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
    105. 105. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
    106. 106. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Respectful Passionate Empowering Relentless
    107. 107. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Empowering Relentless
    108. 108. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Relentless
    109. 109. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Take back control. Relentless
    110. 110. TAGLINES
    111. 111. TAGLINES Innovative medicine. Genuine care.
    112. 112. TAGLINES
    113. 113. TAGLINES Help. Hope. Healing.
    114. 114. TAGLINES
    115. 115. TAGLINES Bringing you back to center.
    116. 116. TAGLINES
    117. 117. TAGLINES Live again.
    118. 118. TAGLINES
    119. 119. TAGLINES Focus on a whole, better you.
    120. 120. TAGLINES
    121. 121. TAGLINES Take back control.
    122. 122. LOGOS
    123. 123. LOGOS
    124. 124. LOGOS
    125. 125. LOGOS
    126. 126. LOGOS
    127. 127. LOGOS
    128. 128. LOGOS
    129. 129. LOGOS
    130. 130. LOGOS
    131. 131. LOGOS
    132. 132. LOGOS
    133. 133. LOGOS
    134. 134. LOGOS
    135. 135. LOGOS
    136. 136. LOGOS
    137. 137. LOGOS
    138. 138. LOGOS
    139. 139. LOGOS
    140. 140. LOGOS
    141. 141. LOGOS
    142. 142. LOGOS
    143. 143. LOGOS
    144. 144. TAGLINE EXPLORATORY
    145. 145. TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
    146. 146. TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
    147. 147. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center
    148. 148. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
    149. 149. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
    150. 150. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center
    151. 151. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
    152. 152. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
    153. 153. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center
    154. 154. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
    155. 155. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
    156. 156. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center
    157. 157. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
    158. 158. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
    159. 159. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center
    160. 160. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
    161. 161. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
    162. 162. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center
    163. 163. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
    164. 164. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
    165. 165. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center
    166. 166. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360°
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