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Listing Presentation Nashville 2008 Listing Presentation Nashville 2008 Document Transcript

  • We are 1 # in the Mid-South! And WeHave what it takes to Sell your Home! #1 in the Mid-South! 2/2008
  • Our Mission “ A passionate Harold Crye commitment to unsurpassed ” service. Dick Leike CRYE-LEIKE , REALTORS , a full service real estate ® ® company for over 30 years, is one of the nation’s largest real estate companies. CRYE-LEIKE®, Inc. has a sales force of over 4,000 sales associates who are located in over 140 branch #1 and franchise offices throughout an eight-state region in the including Tennessee, Arkansas, Mississippi, Alabama, Mid-South! Kentucky, Georgia, Florida and North Carolina. 2/2008
  • Ranks #4 in the U. S.! Big Brokers Report Rank Company Units Branches 1. NRT, LLC 326,323 939 Parsippany, NJ 2. HomeServices of America, Inc. 152,826 379 Minneapolis, MN 3. The Long & Foster Companies, Inc. 86,574 244 Fairfax, VA 4. CRYE-LEIKE, Realtors 28,849 103 Memphis, Nashville, Chattanooga, TN; Little Rock, Rogers, AR; Atlanta, GA; Jackson, MS; Huntsville, AL 5. Coldwell Banker United Realtors 27,953 75 Bryan, TX 6. Prudential Fox & Roach Realtors 26,766 65 Devon, PA 7. Howard Hanna Real Estate 26,545 83 Pittsburgh, PA 8. Allen Tate Company 23,007 45 Charlotte, NC 9. RealtyUSA 20,690 64 Orchard Park, NY 10. GMAC Real Estate 19,844 79 Oak Brook, IL 11. Ebby Halliday, Realtors 17,654 29 Dallas, TX 12. John L. Scott Real Estate 17,381 39 Bellevue, WA 13. Keller Williams Realty 15,964 11 Southlake, TX 14. Realty Executives, Phoenix 14,020 80 Phoenix, AZ 15. ZipRealty 13,962 38 Emeryville, CA 16. Real Estate One 13,891 34 Southfield, MI 17. RE/MAX Greater Atlanta 13,876 14 Atlanta, GA 18. Prudential Douglas Elliman Real Estate 13,781 64 South Huntington, NY 19. RE/MAX Equity Group, Inc. 13,462 23 Portland, OR 20. Baird & Warner, Inc. 13,133 32 Chicago, IL This information has been compiled from REAL Trends Magazine, May 2008 issue. More buyers through our #1 contacts and more trained professionals in the Mid-South! to serve your specific needs. 5/2008
  • 18 Largest Residential Brokerage Firms GREATER NASHVILLE AREA Company Name # of Agents # of Offices Homes Sold #1 CRYE-LEIKE , REALTORS 1000 28 7,632 ® ® #2 Keller Williams Realty 913 8 6,133 #3 Re/Max Elite 330 14 5,114 #4 Bob Parks Realty 542 10 4,801 #5 Coldwell Banker Barnes 350 9 4,153 #6 The Realty Association 362 1 1,966 #7 Village Real Estate Services 186 4 1,894 #8 Fridrich & Clark Realty 171 3 1,574 #9 Re/Max Choice Properties 81 3 1,305.5 #10 ERA Pacesetter Partners 140 3 1,295 #11 Prudential Woodmont Realty 114 4 1,145 #12 Zeitlin & Co. Realtors 110 4 1098 #13 Prudential Rowland Real Estate 128 4 1,016 #14 Realty Executive Fine Homes 112 1 849 #15 Re/Max Carriage House 86 2 803 #16 Coldwell Banker Lakeside Realtors 68 1 693 #17 Pilkerton Realtors 116 2 653 #18 Worth Properties 76 1 543 #1 *source of information: Nashville Business Journal 4/18/08-4/24/08 ranked by number of homes sold in 2007 in the Mid-South! 4/2008
  • CRYE-LEIKE ® is a member of this network of independent brokers which sells more homes than any national franchise. The Best just keep getting better. volume shown in billions of dollars THE BEST CREDENTIALS 1.2 million transactions valued at nearly $370 billion annually in U.S. home sales - more than any LeadingRE $400 other real estate network COLDWELL BANKER Nearly 700 firms spanning 38 $369 countries with 5,500 offices and RE/MAX 170,000 associates The highest number of sales units $309 $300 among the top 500 residential $301 firms in the U.S., according to CRYE-LEIKE® is a proud member of Leading RE industry source REAL Trends CENTURY 21 PRUDENTIAL $200 KELLER-WILLIAMS $180 $178 REALTY EXECUTIVES $100 $104 SOTHEBY’S GMAC ERA $50 $45 $38 $29 #1 $0 Source: REALTrends Report 2008 in the Mid-South! 5/2008
  • A relentless pursuit of better service results in superior growth. # #1 in the Mid-South! 2/2008
  • Who’s Selling Middle Tennessee? Billion $1.5 $1,375,329,495 Billion $1.2 $929,196,850 $912,031,433 CRYE-LEIKE® $900 $608,391,658 $600 $402,120,032 $300 #1 #2 #3 #4 #5 Million $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Middle Tennessee” for purposes of this report includes all MLS areas. Does not include all companies having sales Mid-South! in the area: only shows top 5 firms for the period.
  • Who’s Selling Southern Middle Tennessee? $100 $96,617,418 $80 $65,554,096 CRYE-LEIKE® $60 $51,577,998 $46,967,173 $43,657,076 $40 $20 #1 #2 #3 #4 #5 Millions $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. Southern Middle Tennessee” for purposes of this report includes the counties of Maury, Marshall, Giles, Mid-South! Lawrence and Lewis. Does not include all companies having sales in the area: only shows top 5 firms for the period.
  • Who’s Selling Maury County? $80 $73,467,241 $70 $60 $50,741,398 $49,592,658 $50 CRYE-LEIKE® $43,517,228 $40 $28,773,696 $30 $20 $10 #1 #2 #3 #4 #5 Millions $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Maury” for purposes of this report includes MLS area 16. Does not include all companies having sales in the area: Mid-South! only shows top 5 firms for the period.
  • Who’s Selling Robertson County? $40 $36,475,157 $35 $30 $25 CRYE-LEIKE® $20,062,920 $19,913,069 $19,287,840 $20 $17,207,814 $15 $10 $5 #1 #2 #3 #4 #5 Millions $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides and in the selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Robertson” for purposes of this report includes MLS area 14. Does not include all companies having sales in the area: only Mid-South! shows top 5 firms for the period.
  • Who’s Selling Williamson County? $350 $309,863,680 $300 $284,439,014 $250 $220,445,427 $214,254,253 ® CRYE-LEIKE $200 $160,903,477 $150 $100 $50 #1 #2 #3 #4 #5 Millions $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Williamson County” for purposes of this report includes MLS area 10. Does not include all companies having sales in Mid-South! the area: only shows top 5 firms for the period.
  • Who’ Selling Land In Middle Tennessee? $80 $69,309,550 $70 $60 $49,498,471 $50 CRYE-LEIKE® $40 $30 $25,906,723 $23,949,605 $21,175,440 $20 $10 #1 #2 #3 #4 #5 Millions $0 #1 This information includes only sales reported to MLS. Figures represent total dollar volume of listing sides in the and selling sides of closed sales per MLS statistics January 1, 2007 through December 31, 2007. “Land” for purposes of this report includes sales within category of Land. Does not include all companies having sales Mid-South! in the area: only shows top 5 firms for the period.
  • Our Goal Is 100% Customer Satisfaction You’ll have the opportunity to give us feedback through surveys during and after the sale! Over 98% of our #1 customers rate our service in the “Very Satisfied” after paying us. Mid-South! 2/2004
  • Marketing Program I may not be the person who sells your home, but... I will be the reason your home sells! #1 According to the National Association of Realtors, 96% in the of sales involve two agents cooperating in the sale. Mid-South! 2/2004
  • 6 Factors Affecting the Sale of Your Property Factors Who Controls 1. Condition of Property 1. Owner 2. Price 2. Owner 3. Marketing of Property 3. Agent 4. Negotiating Skills 4. Agent and Follow Up 5. Competition 5. No Control 6. Market Conditions 6. No Control #1 in the Mid-South! 2/2004
  • 84% Today of Home Buyers Rely On The Internet As A Primary Source Of Homes For Sale Information!* The Internet is Now the #1 Media Source for Homebuyers. 98 Other Media Sources 100% 84 Internet 80% 60% 40% 16 Other Media 20% Sources 2 Internet 0% 2007** 1995* No firm or individual can point traffic to their website like CRYE-LEIKE ’s signs, newsprint ® #1 in the and other advertising. Mid-South! * Source: National Association of Realtors ** Data provided by National Association of Realtors. 2/2008
  • #1 in the Mid-South! 04/2007
  • Web Presence We’ve got you covered Locally and Nationally www. .com WWW.LUXURYPORTFOLIO.COM LuxuryHomes.com www. .com #1 in the On average, a visitor to our site spends 12.5 minutes viewing over 24 pages (the national average is 4 pages). Mid-South! 2/2008
  • WHY will so many buyers see your home on ® www.CRYE-LEIKE .com? • Over 400,000 Listings • Over 30 Million Hits Per Month • Traffic fed from Google & Trulia (Search Engine Optimization) • One-Click Address Searches • 24/7 Open Houses • Multiple Photos Shown On Most Listings • Virtual Home Tours • Smartline Audio Descriptions • ‘Virtual Agent’ - Automatic real time new listing updates. • Home Services, Property Management & Relocation Services • Realtor.com Links (3 Million Listings) • Helpful hints to buyers and sellers • Yard Signs Inviting Potential Buyers To Check-Out All CRYE-LEIKE Listings ® • Additional Advertising In The Real Estate Section Of The Local Sunday Newspaper #1 • Area billboards driving traffic to in the CRYE-LEIKE .com ® Mid-South! 2/2008
  • Computerized Appointment Center It makes showing CRYE-LEIKE listings easy! ® • Open 7 days a week, 7:00 am to 8:00 pm • Complete showing records • One number to call • Easy follow-up One of the most valuable services we offer... because a missed call could equal a lost sale! #1 Extended Hours + More Showings = in the A Faster Sale! Mid-South! 2/2004
  • 24 Hour Information Line SmartLine is the smartest number in town! You Can Relax! SmartLine is good for the life of the Listing! Sell Homes While You Sleep! Information is available 24 hours a day! It’s Easy For Buyers! Simply dial 615.661.5800 or 800.404.9874 and enter the code! • Callers get information on listings 24 /7. • Search for listings on the 24/hour information line, just like you might on the internet. Search for a certain price, area, property type, and/or property code. • Leads from callers are sent directly to the agent. • Caller ID information is sent instantly via text message to cell phones or via email. • Agents are able to track property inquiries. Find out what day and/or time calls were received. #1 • Mortgage calculators are also in the available. Mid-South! 3/2007
  • CRYE-LEIKE RELOCATION SERVICES ® Household Goods Shipment • National Moving Companies • Substantial Discounts • VIP Service • FREE Insurance NOTE: Local Move Discounts Also Available Middle TN Region #1 1-800-373-8893 in the Mid-South! 4/2004
  • Direct Mail Marketing Let’s inform your neighbors CRYE-LEIKE that is selling your home! ® Our Direct Mail postcards target neighbors ur and invite them to refer friends and #1 in the associates to become new neighbors! Mid-South! 3/2007
  • HOME BUYERS GUIDE Your home will automatically be listed in CRYE-LEIKE ’s exclusive ® Home Buyers Guide THE MOST WIDELY DISTRIBUTED LISTING #1 MIDDLE TENNESSEE in the MAGAZINE IN Mid-South! 3/2007
  • CRYE-LEIKE HOME SERVICES is a free concierge service that provides CRYE-LEIKE customers valuable services and savings for all aspects of the home ownership experience. We combine the power of an extensive nationwide database of ser- vice providers and the personalized assistance of a CRYE-LEIKE Home Services Coordinator to create a complete network designed to meet the needs of our customers before, during and after the move. Take Advantage of FREE Professional Referrals: Professional Referrals at NO CHARGE for: • Preparing your home for sale • Local & long distance phone connections • Moving services • Assistance with utility connections • Assistance with utility disconnections • Moving services • Cleaning services • Lawn Care • Painting services • Security system installation • Handyman services • Cable television & satellite installations • Carpet cleaning services • Handyman services • Lawn Care • Insurance • Home inspections services • Mortgage ...and much more! ...and much more! • Pest/Termite control At your service... To enroll in this free concierge service, As a CRYE-LEIKE customer, you contact your local CRYE-LEIKE sales are assigned a specific Home Services associate today or visit our website at Coordinator who is part of a central- ized call center. Your Home Services www.crye-leike.com/homeservices Coordinator provides one-on-one assis- tance with your relocation and home service needs. Let us take care of it... Your Home Services Coordinator This powerful network of home services works with you to arrange all mov- ing related activities including home and valuable discounts is exclusive to inspections, warranty services, mort- CRYE-LEIKE customers. gage, assisting with utility connec- tions, remodeling, home repairs, Memphis (901) 271-7000 • Nashville (615) 221-0497 lawncare and much more. Chattanooga (423) 296-1446 • TOLL FREE 1-866-771-6449
  • Virtual Home Tours Want a 24-hour open house, where buyers can view your listing day or night, rain or shine, from their office, den, or laptop? Check out our virtual home tours! • 360° Virtual Home Tour Technology • Posted on www.CRYE-LEIKE®.com • Choice of 5 or more 360° photos - interior or exterior • 12 or more high resolution still photos • Homes with virtual tours, or multiple photos, are 5 times more likely to be viewed by potential home buyers! #1 in the We put technology to work selling your home. Mid-South! 3/2007
  • Prominent Newspaper Advertising CRYE-LEIKE has weekly newspaper ® advertisements featured in full color with prominent position. #1 in the Mid-South! 3/2007
  • Our Distinctive Yard Signs do more than advertise your home... ...they promise excellent service! #1 in the Over 1/3 of buyers report finding their new home because of a yard sign.* Mid-South! Source: National Association of REALTORS® Buyer’s Report 2/2004
  • Exclusive Luxury Homes Marketing Program with CRYE-LEIKE’s affiliation with Luxury Portfolio allows us to market our home listings over $750,000 Nationally and Internationally crye-leike.luxuryportfolio.com
  • Luxury Portfolio is promoted through many high end publications such as: • Award-winning website display- ing more $1 million plus properties more $1 million-plus listings than others • Features over 10,000 of the world’s ■ Luxury Portfolio 7820 7500 most remarkable properties ■ Christie’s • Aggressive branding to drive high 5000 net-worth consumers to ■ Sotheby’s luxur yportfolio.com 4765 2500 • Traffic to site from over 100 2594 countries • A membership of over 200 firms 0 • Property inventory totaling almost $2 billion
  • LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com y y y LuxuryHomes.com LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com LuxuryHomes.com ~ LuxuryHomes.com ~ LuxuryHomes.com c c c LuxuryHomes.com ~ LUXURY BROKERS &~PROPERTIES es.com SHOWCASING LuxuryHomes.com LuxuryHom LuxuryHomes.com CRYE-LEIKE is now showcasing all of our Luxury Home listings EIKE over $750k on www.LuxuryHomes.com bringing your property 50k more internet exposure. ternet DETAILS: • Large referral network of luxury • 19 million hits per month on brokers • 150,000-160,000 unique visits • International exposure every month • Premium advertising platform • # 1 or 2 naturally on Google, Yahoo and MSN for the key search terms “luxuryhomes”, “luxury homes”, “luxury brokers”, “luxury realtors”, and “luxury communities”
  • We believe in giving back. ...over $2 million, in fact. We support such charities as: At CRYE-LEIKE , we have a genuine ® responsibility and obligation to give something back to the communities that give so much to us. Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE offices devote ® considerable financial resources to support the many vital community agencies and charitable causes in their area. Total monies and goods collected by CRYE-LEIKE now exceeds $2 million ® to date, not counting the innumerable hours of volunteer service donated by our sales associates and staff. As you take a closer look at CRYE-LEIKE®, #1 we hope you’ll understand why in the we feel good about being Mid-South! “good corporate neighbor.” a 05/05
  • The Edge You Need... CRYE-LEIKE Services • 4,000+ Sales Associates • Over 140 Residential Sales Offices • Market Share Leader • Multiple Listing Service (MLS) • Distinctive Yard Signs • Smartline • Direct Mail Marketing • Virtual Home Tours • Virtual Agent • All Properties listed in the CRYE-LEIKE Home Buyers Guide ® • All Properties on the Internet - www.CRYE-LEIKE .com, ® www.tennessean.com, Realtor.com, Realtracs, Google, Trulia and RELO Home Search • All properties over $750,000 are marketed on LuxuryPortfolio.com & LuxuryHomes.com • Prominent Newspaper Advertising in the Sunday Real Estate Section • Computerized Appointment Service 13 hours a Day, 7 Days a Week • Keybox for Easy Showings • 24-hour Telephone Service • Office Agent Tours • One Year Home Warranty for Seller and Buyer • Relocation Management Company • Property Management Division • Homeowner and Auto Insurance • Commercial Division #1 • Customer Services Division + Home Services in the • Mortgage Loans and Title Services Mid-South! 2/2008
  • Seller Motivation Scale Purchased Another Previous Home Home still for sale. Home Vacant Today’s Market Job Transfer Family remained behind You may have to increase your motivation to compete with those Life Events Marriage higher up on the scale. Medical Financial Divorce Move up or Downsize Reposition for the future - Closer to family - Closer to work Retirement - Desired Neighborhood - Selected School Growing Family - Dream Home Only truly MOTIVATED SELLERS are selling their homes in Today’s Market It may take a Home Marketing Makeover to sell yours. 1. Stage home 2. Stage yard #1 3. Market Price (high inventory - Lead Market) in the 4. Professional photos only 5. It takes a professional agent Mid-South! 2/2008
  • Proper Pricing is Important! • Faster Sale • Less Inconvenience • Attracts “Cleaner” Financing • Attracts Higher Offers • Means More Money to Sellers • Avoids Being “Shopworn” • Better Response from Advertising and Sign Inquiries • Increased Sales Associate Response • Exposure to More Prospects #1 in the Mid-South! 2/2004
  • Pricing Your Property To Move Price it right, right from the start. Your property will generate the most attention and showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the com- petition, the right buyers will not even look at an other- wise attractive property - particularly during the critical stage of initial market exposure. Properties priced properly result in quicker sales and typically a higher price. Number of Buyer Inquiries 9 8 7 6 #1 5 4 3 2 in the 1 Weeks on Market Mid-South! 2/2004
  • AUCTION SERVICES Estate Sales Consider An Auction Lake Properties The Auction Method of selling is quickly becoming one of the most popular Unique ways in which to sell Real Estate. With 6 to 8 weeks from listing and closing, Properties it is certainly one of the quickest. From estate auctions to liquidation auctions, Land Crye-Leike Auctions can help. So if you are considering an auction, please Developement ask your agent to have one of our Auctioneers explain how an Auction can save you time and money while conducting a professionally organized and Upscale executed auction. Auctions have advantages for both buyers and sellers. Properties Farm Properties Investment Properties Seller Advantages Needs Work • Offers sellers another option Been on the • Creates competition among buyers-(Auction prices can exceed the price of market an a negotiated sale, by generating excitement and heightening buyer’s extended period of time interest) • Exposes the properties to a large number of pre-qualified prospects Most Money • Requires that potential buyers pre-qualify for loans in the shortest • Accelerates closing, the property can sometimes be sold within six weeks of amount of time listing. Partnership • Auction is a true market forum-the highest price a buyer pays is the lowest Dissolutions price a seller will accept. • A seller knows exactly when the property will sell and when it will close. Court Ordered • Auctions reduce the time a property is on the market. Sales • Auctions eliminate numerous unscheduled showings. Transferees • Auctions take the seller out of the negotiating process. • Seller is able to obtain liquidity. Bought a new • Seller is able to move onto other investments and free up capital. home • Seller does not have to do repairs. • Auctions are sold with no contingencies The possibilities are endless... • A large Non-Refundable deposit is collected day of sale making the sale more secure. #1 in the Mid-South!
  • Q u e stions 1. When did you first start thinking about selling your home? 2. How long have you lived in your present home? 3. What was your original purchase price? 4. What improvements have you made to your present home? 5. If there was one thing that you could change about your present home, what would it be? 6. What is the approximate balance on your present mortgage? 7. How did you arrive at your price? #1 in the Mid-South! 2/2004
  • Q u e stion s 8. How do you feel about owner financing? 9. Where would you like to move? 10. When would you like to be in your new home? 11. What is most important to you, price, timing or convenience? 12. What would it do to your plans if you did not sell? 13. Who else have you been talking to about the sale of your home? 14. Would you have to sell your present home to buy a new one? 15. What would it take to get your home listed with me today? #1 in the Mid-South! 2/2004
  • SALES PROCESS • Ask A Series of Questions • Preview Your Home • Discuss Marketing Plan • Establish Price & Estimate of Net • Explain Forms & Procedures • Address Your Concerns • MUTUAL DECISION #1 in the Mid-South! 02/2004