Yes Facebook 101

YES Facebook 101
Presented by
Alex Crump
YES Board Trustee- Fund Development Committee
alexandria_crump@hotmail.com

Table of Contents
Creating a Facebook Account
Set Up and Tips and Tricks to Using Facebook
Understanding a Facebook Page versus Group
How to create a Page or Group
How to create an event
Understanding Causes
How to create a Cause Page
Next Steps- Go Dos
Resources
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YES Facebook 101

What is Facebook?
Facebook: is a social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves.
Launched in February 4, 2004
Founders: Mark Zuckerberg with Eduardo Saverin, Dustin Moskovitz and Chris Hughes
Users: 350 million global users, anyone age 13+
Personal Benefits to Facebook:
Connect with friends and family
Provide real-time updates
Networking
Career Development
Concerns with Facebook:
Privacy
Child safety
Inappropriate advertising
Controversial content
Cyber bullying and Stalking
Business Benefits to Facebook:
Meet your peers
Build relationships- Find current and new clients
Raise visibility
Develop your personal brand
Target your niche
Place targeted ads
No cost marketing
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YES Facebook 101

How to create a facebook account
To get started, go to Facebook.com, click “Sign Up“
Fill out a short online registration form
Once you're signed up, you'll need to have a profile to share information and photos about yourself
What to include in your profile?
Photos, links to your Web site, and videos can all be added.
You can include as little or as much information as you feel comfortable
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YES Facebook 101

Setting Up
Go to Settings:
Set your settings, networks, notifications
Focus on Privacy
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Filling Out Your Profile
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Go to Profile:
1. Post a current photo
2. Fill out your info
--be specific, but
remember privacy

Tips and Tricks- http://www.switched.com/2008/11/13/facebook-101-25-tips-and-tricks/
Invite Your Friends and Family
Its ok to decline random requests- Don't add random friends
Do 'tag' your friends in pictures and write on their walls
Update your 'Status'... occasionally
Don't use the 'Poke' function
Access Facebook from your phone- iPhone, Blackberry
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What is a facebook page vs group
Facebook Page:
Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity
Pages are intended to help an entity communicate publicly
Allow people to maintain a personal-professional distinction on Facebook
Pages will never display their admins' names
if you post or take other actions on a Page you own, it will appear to come from the Page.
Facebook Group:
Groups can be created by any user and about any topic
Groups can be kept closed or secret
If you're a group admin, your name will appear on that group
When you take actions on your group, these actions will appear to come from you as an individual
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YES Facebook 101

Facebook Page Sign-UP
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YES Facebook 101

Facebook Group Sign-Up
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YES Facebook 101

How to Create an event in facebook
To access the Events application, use the bookmark in the Applications menu at the bottom left of the page (looks like a calendar)
If you do not see an Events bookmark in the menu, type "Events" in the search box at the top of the page and follow the link that appears
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YES Facebook 101

What is Causes?http://apps.facebook.com/causes/?m=ed6ae9f3
Causes provides the tools so that any Facebook user can leverage their network of real friends to effect positive change.
Causes was co-founded by Sean Parker and Joe Green
Causes is built and maintained by eight software engineers
The goal of the site is "equal opportunity activism: democratizing activism by empowering activists with an arsenal of tools for users of Facebook
How does it work?
Any Facebook user can:
Create a cause
Recruit their friends into that cause
Keep everybody in the cause up-to-speed
Raise money directly through the cause for any U.S. registered 501(c)(3) nonprofit or Canadian registered charity.
Facebook processes the donations automatically via credit card, tally the results, and report the donation activity via a public "scorecard" in the cause.
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YES Facebook 101

How to create a Causes page?
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YES Facebook 101

Example: Start a Cause Page
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YES Facebook 101

Questions?
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YES Facebook 101

Next Steps- Go Dos
Set up your facebook account– add your info
Invite your friends to join facebook
Become a fan of the YES Page
Extra Credit: Create your own Cause Page
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Resources
Facebook: http://www.facebook.com
Causes: http://apps.facebook.com/causes/
YES Facebook Page: http://www.facebook.com/groups.php?ref=sb#/pages/Youth-Eastside-Services/126228463449
How-To Guides:
Techsoup:
http://www.techsoup.org/community/facebook/
CNET News:
http://news.cnet.com/newbies-guide-to-facebook/
Facebook Help Center:
http://www.facebook.com/help/?guide=find_friends
Alex Crump: alexandria_crump@hotmail.com

Yes Facebook 101

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