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Practicum presentation
 

Practicum presentation

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  • HLCN almost entirely grant funded
  • Pay each farmer $4000 to deliver 10 CSA shares every 2 weeks
  • Require this or not? 2 hours/month. Difficult to manage volunteers at times.
  • Funding may not occur until March or April. Check with Curtis.Many CSA shares begin earlier, like in March or April.
  • Linn County Public Health is located in Taylor Neighborhood and could possibly act as a free pick-up site (in the evening, the parking lot will be empty).

Practicum presentation Practicum presentation Presentation Transcript

  • Eat Linn County Mobile MarketAnne Crotty, MPH 2010 (expected)University of Iowa7/30/2010
  • 60% of Linn Co. adults overweight or obese2
    38 % of CR 5th graders overweight/at risk*
    Oakhill Jackson 31%
    Taylor 36%
    Time Check 42%
    Cedar Hills 38%
    Wellington Heights 33%
    The Issue
    * Unpublished data. See handout.
  • Why?
    - Fruits & vegetables unavailable in neighborhood
    - Competition with other foods
    - Cost
    - Time
    - Taste preferences/ unfamiliarity
    The Issue
  • Reciprocal Determinism
    Expectations
    Behavioral Capability
    Self Efficacy
    Observational Learning
    Reinforcements
    Social Cognitive Theory6
  • Availability of Fresh Produce in 5 Neighborhoods
    Red= convenience store Purple = fast food
    Green = supermarket Yellow = NewBo City Market
  • Healthy Linn Care Network1
    Community health needs Linn Co. Public Health
    Iowa Valley Resource Conservation & Development3
    Protects and develops resources in 5 counties to…
    Matthew 25 Ministry Hub4
    Addresses community needs through unifying and empowering people
    Organizations
  • Vision, Mission & Values
    Vision
    All Cedar Rapids residents will have access to high-quality and affordable produce…
    Mission
    Eliminate health & food security barriers delivering & affordable produce…
    Values
    Sustainability
    Support local farmers
    Food justice
  • Original Proposal
    CSA= Community Supported Agriculture5
    Contract w/ farmers for 250 shares ($5000 each)
    Farmers deliver to NewBo City Market
    CSA boxes churches; residents  churches
    Wholesale distributer in winter
    $30 membership fee
    $125,000 in salaries
  • Contract with 5 farmers for 50 CSA shares ($4000 each)
    Operates 3 seasons
    Serves 50 member families (year 1)
    Farmers deliver to Eat Linn County warehouse
    Produce truck runs route in neighborhoods, stopping at specific locations
    Mobile Market Proposal
  • Mobile Market Proposal
  • The Truck
    Shelves, sound system, awning, ramp, solar panels, biodiesel, logo
    Educational displays, cooking demos & samples
    Priced at 10% above wholesale cost, plus a $30 annual membership fee per family.
    Accept EBT or cash
    Mobile Market
  • Requires 2 volunteer hours per month
    Warehouse @ NewBo City Market
    Marketing
    Office work
    Neighborhood site or other organization
    Cook for a sick friend; baby-sit, etc.
    Eat Linn County Mobile Market
  • Mobile Market
    Possible Designs
    http://www.cdcg.org/veggiemobile/http://laist.com/2009/09/09/redesigning_the_farmers_market.php
  • Recruit farmers October 2010
    Money in hand January 2011
    Farmers commit 1 year January 2011
    Buy truck & convert January 2011
    Recruit Sale Locations March 2011
    Market to social service orgs. March 2011
    Membership drive May 2011
    Timeline
  • Year 1Budget
    $200,000 through earmark in Farm Bill
    Half goes to NewBo City Market renovation
    After year 1, relies mostly on grant funding
    See handout
  • Eliminate transportation barrier
    Builds community
    Self-promoting
    Does not rely on inside space
    Customers pick items, quantity, & frequency
    Provides education
    Strengths
  • Not financially self-sustainable
    No dairy or meat products
    Only 3 seasons
    Survey, adjustments, grant applications
    Consider 4 seasons after 1styear
    Weaknesses
  • Simplified marketing
    Existing resources
    Large coalition base
    Build community
    Mobilize customers to “give back”
    Boys and Girls Club youth design logo
    Opportunities
  • Competition with unhealthy foods
    Amount of produce vulnerable to weather
    Perception that locally grown and healthy foods are for rich people
    Long-term commitment of sites
    Threats
  • Matthew 25 Ministry Hub
    Hire administrator, assistant manager & driver (AmeriCorps)
    Recruit neighborhood sites
    Administrative tasks & marketing
    Annual survey
    Operate delivery truck
    Grantwriting (lead)
    Roles & Responsiblities
    www.hub25.org
  • Iowa Valley R & CD
    Recruit & manage contracts with farmers
    Grantwriting
    Healthy Linn Care Network
    Grantwriting
    Monitor health effects, fruit & vegetable consumption
    Program expansion
    Roles & Responsibilities
    http://www.ivrcd.org/ & http://www.healthylinn.org
  • More diverse5
    80% white, 20% black
    Younger population5
    Median Age 33 (CR 35)
    More densely populated5
    3950/sq. mi (CR 1913/sq. mi.)
    Market Analysis
  • Poorer5
    17% live below poverty (CR 11%)
    More single-mother headed households5
    12.5% (CR 7%)
    Most common occupations5
    Sales/office, service, construction
    Market Analysis
  • Marketing Plan
    Low-income families in neighborhoods
    Existing networks
    Postcards in businesses (social service agencies, physicians, etc.)
    Table tents in workplace break rooms
    Media
    Word-of-mouth
    Auditory, visual, olfactory
  • 5 neighborhoods
    Assessed availability and quality of sidewalks, appearance, safety, etc.
    Most neighborhoods had sidewalks on major streets
    Not side streets
    Time Check / Northwest Area
    Resistance to sidewalks
    Walkability Assessments
  • Number of member families
    Pre-enrollment data via enrollment form
    Pounds of produce sold weekly
    Press events
    Testimonials
    Annual anonymous survey
    Health conditions, meals/week eaten at home, confidence, community engagement
    Measuring Success
  • Public Health Domains & Competencies
  • Identify the social & community factors in the cause & solution…
    Identify stakeholders…
    Describe steps for planning…
    Describe the merits of the intervention…
    Social & Behavioral Sciences
  • Leadership
    Articulate an achievable mission, core values, & vision
    Use collaborative methods…
    Apply social justice & human rights principles
    Interdisciplinary Competencies
  • Diversity & Culture
    Apply principles of community-based participatory research
    Survey & focus group data
    Resident involvement
    Member investment & empowerment
    Interdisciplinary Competencies
  • Program Planning
    Describe tasks that ensure implementation goes as intended
    Prepare a program budget…
    Collaborate w/ others to prioritize resources…
    Interdisciplinary Competencies
    • Communication
    Show effective oral & written…
    Business plan
    Collaboration
    Coalition meeting
    Interdisciplinary Competencies
  • 1. Healthy Linn Care Network. (n.d.). Healthy Linn Care Network. Retrieved July 25, 2010 from http://www.healthylinn.org/
    2. Iowans Fit for Life. (2007). Annual report from the 2007 Iowa Behavioral Risk Factor Surveillance System. Retrieved July 22, 2010 from http://www.idph.state.ia.us/brfss/common/pdf/2007BRFSSannual.pdf
    3. Iowa Valley Resource Conservation & Development. (2010). Who we are. Retrieved July 25, 2010 from http://www.ivrcd.org/who_we_are.php
    4. Matthew 25 Ministry Hub. (n.d.). Mission of the Matthew 25 Ministry Hub. Retrieved July 25, 2010 from http://www.hub25.org/about-matthew- 25/mission.html
    5. Onboard Informatics. (2010). Cedar Rapids, Iowa. Retrieved July 26, 2010 from http://www.city-data.com/city/Cedar-Rapids-Iowa.html
    6. National Cancer Institute. (2005). Theory at a Glance. Retrieved July 28, 2010 from http://www.cancer.gov/PDF/481f5d53-63df-41bc-bfaf- 5aa48ee1da4d/TAAG3.pdf
    References