CONFIDENTIAL
SALESFORCE USER GROUP
SEPTEMBER 18, 2013
We are here
THE MOBILE SHIFT
Not about technology
Change in habits &
behaviors
Requires new approach
to how relationships
are built
WHAT IS MOBILE CUSTOMER ENGAGEMENT ?
MOBILE
MARKETING
MOBILE
COMMERCE
SERVICE &
SUPPORT
YOUR
BRAND
Fully Branded Apps & Mobile Web
ENGAGE
Marketing Suite
CLOUD SERVICES
Customer
Database
Campaigns
Content
Analytics
THE AC...
DEVELOPMENT:
35% of cost of ownership
MAINTENANCE:
65% of cost of ownership
Source: Forrester Research, Inc. 2012
Expensiv...
Location Search
Content
Acromobile Engage
iOS, Android, MobileWeb & Web
Get Help
Places
Acromobile Cloud Services
CONFIDEN...
Messaging
User Registration
& Login
Content
Acromobile Engage
iOS, Android, MobileWeb & Web
Themes Custom Apps
Data Feeds ...
HOW TO GET STARTED WITH MOBILE
DEFINING YOUR FIRST APP
PROVIDING UTILITY
CUSTOMER INTELLIGENCE
SELF SERVICE
ACROMOBILE DEMO
CAPTURING
LEADS
Use-case:
Event Marketing and
Registration
CAPTURING LEADS
Use-case:
Enquiry -> Lead
GETTING STARTED WITH ACROMOBILE
PILOT
• Objective
• Create and configure
content for the app
• Create and test
campaigns
• ...
• Companion app to bank-issued credit cards
• Location-enabled Merchant promotions,
benefits & concierge services
• Social ...
• Complete Event Listing &Ticketing solution
• Mobile SEO & Social integration
• Sold out over 20 events since launch
• Na...
• Member Authentication
• Event listings & registration
• Commerce & Payments (via PayPal)
• Social Integration
• Sub $10,...
• Full event apps
• Featured content
• Exhibitor directory & Speaker biographies
• Event listing & surveys
• Native iOS & ...
CONFIDENTIAL
ACROMOBILE CUSTOMER EXAMPLE
PROFESSIONAL SERVICES
a) One-time Setup fee for “in-platform” deployments
b) Customizations - platform and/or apps
ANNUAL ...
ENGAGEMENT IS KEY TO MOBILE
MOBILE
MARKETING
MOBILE
COMMERCE
SERVICE &
SUPPORT
YOUR
BRAND
Thank You
Subscribe to our blog to keep up-to-date with Mobile marketing.
Follow Us
www.Acromobile.com/blog
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Acromobile Presentation for Salesforce.com Singapore User Group Sept 2013

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Overview of mobile customer engagement and how salesforce.com users can leverage Acromobile AppExchange product to start engaging customers easily with mobile apps.

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Acromobile Presentation for Salesforce.com Singapore User Group Sept 2013

  1. 1. CONFIDENTIAL SALESFORCE USER GROUP SEPTEMBER 18, 2013
  2. 2. We are here THE MOBILE SHIFT
  3. 3. Not about technology
  4. 4. Change in habits & behaviors
  5. 5. Requires new approach to how relationships are built
  6. 6. WHAT IS MOBILE CUSTOMER ENGAGEMENT ? MOBILE MARKETING MOBILE COMMERCE SERVICE & SUPPORT YOUR BRAND
  7. 7. Fully Branded Apps & Mobile Web ENGAGE Marketing Suite CLOUD SERVICES Customer Database Campaigns Content Analytics THE ACROMOBILE MOBILE ENGAGEMENT SOLUTION
  8. 8. DEVELOPMENT: 35% of cost of ownership MAINTENANCE: 65% of cost of ownership Source: Forrester Research, Inc. 2012 Expensive & Not an Engagement System THE PROBLEM WITH APPS
  9. 9. Location Search Content Acromobile Engage iOS, Android, MobileWeb & Web Get Help Places Acromobile Cloud Services CONFIDENTIAL Acromobile Connect ACROMOBILE SOLUTION Event Registration Product Catalog Service Request Order / Purchase Submit Feedback Drag and drop enterprise integration Events Products Orders Payments Content Deals Contact Profiling Messaging Devices Workflow & Approvals Analytics
  10. 10. Messaging User Registration & Login Content Acromobile Engage iOS, Android, MobileWeb & Web Themes Custom Apps Data Feeds & Optimization TEMPLATES CUSTOMER SPECIFIC TEMPLATES Public API Secure API Data Objects Screens Business Logic Analytics Configuration SECURITY Customer Orgs Apple API Data Objects Message Queues Logs Image Processors Authentication & Authorization Multi-tenant Services Amazo n API Google API SOAP API Acromobile Cloud Services CONFIDENTIAL Acromobile Connect ACROMOBILE ARCHITECTURE
  11. 11. HOW TO GET STARTED WITH MOBILE DEFINING YOUR FIRST APP PROVIDING UTILITY CUSTOMER INTELLIGENCE SELF SERVICE
  12. 12. ACROMOBILE DEMO
  13. 13. CAPTURING LEADS Use-case: Event Marketing and Registration
  14. 14. CAPTURING LEADS Use-case: Enquiry -> Lead
  15. 15. GETTING STARTED WITH ACROMOBILE PILOT • Objective • Create and configure content for the app • Create and test campaigns • Play around with apps and see data captured. • Objective • Deploy live with focused use cases • drive app adoption and learn about behavior. • minimize impact on existing business processes. TRIAL
  16. 16. • Companion app to bank-issued credit cards • Location-enabled Merchant promotions, benefits & concierge services • Social integration • Native iOS & Android apps created in 2 weeks ACROMOBILE CUSTOMER EXAMPLE CONFIDENTIAL Featured
  17. 17. • Complete Event Listing &Ticketing solution • Mobile SEO & Social integration • Sold out over 20 events since launch • Native iOS & Android apps in 5 weeks CONFIDENTIAL ACROMOBILE CUSTOMER EXAMPLE
  18. 18. • Member Authentication • Event listings & registration • Commerce & Payments (via PayPal) • Social Integration • Sub $10,000 annual subscription CONFIDENTIAL BMW M-Club Aston Martin Club Member Management Apps ACROMOBILE CUSTOMER EXAMPLE
  19. 19. • Full event apps • Featured content • Exhibitor directory & Speaker biographies • Event listing & surveys • Native iOS & Android apps done in 4 weeks CONFIDENTIAL CeBIT Australia ACROMOBILE CUSTOMER EXAMPLE
  20. 20. CONFIDENTIAL ACROMOBILE CUSTOMER EXAMPLE
  21. 21. PROFESSIONAL SERVICES a) One-time Setup fee for “in-platform” deployments b) Customizations - platform and/or apps ANNUAL SUBSCRIPTION FEE EDITION Basic Advanced Professional Enterprise MAUs The number of Monthly Active Users (MAUs) Based on a ‘Capacity’ model USER LICENSES Number of user licenses required for admin users, general users & partner users + CONFIDENTIAL ACROMOBILE PRICING MODEL
  22. 22. ENGAGEMENT IS KEY TO MOBILE MOBILE MARKETING MOBILE COMMERCE SERVICE & SUPPORT YOUR BRAND
  23. 23. Thank You Subscribe to our blog to keep up-to-date with Mobile marketing. Follow Us www.Acromobile.com/blog

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