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Webinar2: Configuring and Using Content Optimization Software
 

Webinar2: Configuring and Using Content Optimization Software

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In the second webinar of our series, “Your Content, Only Better,” you’ll learn the key steps to implementing content optimization software: choosing your goals for optimization, setting up your ...

In the second webinar of our series, “Your Content, Only Better,” you’ll learn the key steps to implementing content optimization software: choosing your goals for optimization, setting up your dictionaries and terminology, and establishing your style and tone of voice.
You’ll also see a demonstration of using the software, so you can understand the experience from the author’s point of view.
Our presenter, who has spent the last twenty years helping companies communicate better, will cover these topics:
*Five types of optimization
*Thirteen examples of grammar errors
*Six choices you can make to determine your tone of voice
*Fifteen examples of style issues
*Checking and resolving language issues

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  • You can use the Acrolinx terminology manager to ensure consistent use of your corporate branding and word usage.Check that your obsolete product names are not used any more: Sony Xperia™ Smartphone vs. Sony Ericsson Xperia™ Smartphones Check that trademarks are written correctly:Adobe® FrameMaker® 11 vs. Adobe FrameMaker® 11 Check that generic words or short phrases are used consistently: meta-data vs. metadatacheck vs. make sure
  • Acrolinx can help with competitive analysis by running a check for keywords on a competitor’s website
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