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Webinar Presentation: Content Optimization with Acrolinx at Philips Healthcare

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Presenters:
Bernd Kruse, Team Manager Instructions for Use & Web, Philips Healthcare
Michael Klemme, Senior Solutions Architect, Acrolinx

Description:
In this webinar, we’ll demonstrate how the Acrolinx Content Optimization Software is used at Philips Healthcare, a subsidiary of Royal Philips Electronics. Philips Healthcare is a world leader in the health sector and employs more than 35,000 people worldwide.

This webinar will highlight the internal processes at Philips Healthcare, from initial decision making to implementation to successful use of the Acrolinx software. The organization has been using Acrolinx since 2011 in Germany, the Netherlands, and the US for the creation of user guides and service information. Acrolinx supports non-native writers in producing correct and consistent content. Philips Healthcare also uses Acrolinx for their internal, company-wide terminology management.

This webinar is suitable for anyone interested in the Acrolinx software, as well as any new and prospective customers who want to learn more about the implementation and use of Acrolinx in other organizations.

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  • 1. Content Optimization with Acrolinxat Philips HealthcareBernd Kruse | Michael Klemme 1
  • 2. Agenda• An introduction to Philips• “Service Information Harmonization Program”• STE• Acrolinx at Philips Philiips Healthcare, 20 November 2012, Acrolinx 2
  • 3. Philips: a strong diversified industrial groupWho we are Our businesses Operating in >100 countries Founded in 1891 Headquartered in Amsterdam, The Netherlands 26% Sales of €22.6 billion in 20111 40% - 33% in Growth Markets - 65% in B2B 2011 - EBITA 7.4% of sales Globally recognized brand (world top 50) 34% Our brand value doubled to $8.7bn since 20042 122,000 employees Healthcare Growth Markets Sales and service outlets in over 100 countries Lighting Western Europe Consumer Lifestyle North America €1.6 billion investment in R&D, 7% of sales Other Philiips Healthcare, 20 November 2012, Acrolinx 31Note 2 - All figures exclude discontinued operations Source: Interbrand
  • 4. Healthcare Philips Healthcare Businesses1 Geographies1 Imaging Home Patient Care Customer Western North Other Mature Growth Systems Healthcare and Clinical Services Europe America Geographies Geographies Solutions Informatics 38% 15% 22% 25% 20% 45% 12% 23% €8.9 38,000+ 8% 450+ Billion sales People employed of sales invested in R&D Products & services in 2011 worldwide in 100 countries in 2011 offered in over 100 countries Philiips Healthcare, 20 November 2012, Acrolinx1 Last twelve months September 2012
  • 5. Magnetresonanz-Tomographie Philiips Healthcare, 20 November 2012, Acrolinx 5
  • 6. Computer-Tomographie Philiips Healthcare, 20 November 2012, Acrolinx 6
  • 7. Ultraschall Philiips Healthcare, 20 November 2012, Acrolinx 7
  • 8. Nuklearmedizin Philiips Healthcare, 20 November 2012, Acrolinx 8
  • 9. Interventionelles Röntgen Philiips Healthcare, 20 November 2012, Acrolinx 9
  • 10. Philiips Healthcare, 20 November 2012, Acrolinx
  • 11. Diagnostisches Röntgen Philiips Healthcare, 20 November 2012, Acrolinx 11
  • 12. “Service Information Harmonization Program” • What Program established to harmonize service information • Why Service engineers deal with systems of all imaging systems modalities; not just only one as it was in the past • How One work stream was defined as “STE – Simplified Technical English” Philiips Healthcare, 20 November 2012, Acrolinx 12
  • 13. STE – Definition “Simplified English is the original name of a controlled language historically developed for aerospace industry maintenance manuals. It offers a carefully limited and standardized subset of English. It is now officially known under its trademarked name as Simplified Technical English (STE).” (source: wikipedia.org) Philiips Healthcare, 20 November 2012, Acrolinx 13
  • 14. STE – Advantages• Reduce ambiguity• Improve acuteness of technical documentation, especially when it comes to instructions• Content easier to understand for non-native speakers• Quicker, simpler and more cost-effective translations• Facilitate computer-aided translations and machine translations Philiips Healthcare, 20 November 2012, Acrolinx 14
  • 15. STE – the Philips way• We don’t use “pure” STE• It’s rather “inspired by STE”• Every technical writer of service information attended an STE training• Non-native technical writers are supported by AcrolinxIQ when creating content Philiips Healthcare, 20 November 2012, Acrolinx 15
  • 16. Acrolinx at Philips• 2 tools (AcrolinxIQ and “Mr. X”) were tested for 6–8 weeks by a group of technical writers• Based on defined criteria the 2 tools were evaluated• AcrolinxIQ declared the winner – unanimously• Plan to implement created• 1st phase of the project had 4 Business Innovation Units – Interventional X-Ray (Best/NL) – Nuclear Medicine (San José + Cleveland / USA) – Diagnostic X-Ray (Hamburg/DE) – Generators, Tubes and Components (Hamburg/DE) Philiips Healthcare, 20 November 2012, Acrolinx 16
  • 17. Implementation of AcrolinxIQ• Define the style + grammar rules that should be used• Align the rules with existing “Philips Healthcare Style Guide”• Create initial terminology lists• A Domain “STE” was created in AcrolinxIQ – Contains preferred and deprecated words from STE Philiips Healthcare, 20 November 2012, Acrolinx 17
  • 18. Implementation of AcrolinxIQ• 2nd phase of the project• 4 more Business Innovation Units – Ultrasound (Bothell/USA) – Magnetic Resonance Imaging (Best/NL) – Ambient Experience (Best/NL) – IS Customer Services Programs (Best/NL)• Creation of an IS-wide terminology list Philiips Healthcare, 20 November 2012, Acrolinx 18
  • 19. Current Situation• Test and production servers running Windows (Win7 + Win2003)• Plug-ins for – MS Word – XMetaL (with CMS Schema ST4) – FrameMaker• Desktop Batch Checker also used• Terminology stored in external Oracle DB – 12 Domains – ~7,700 terms (2,500 “deprecated”, 4,700 “preferred”)• 50 “named user” + 8 “concurrent user” licenses• ~100 users registered Philiips Healthcare, 20 November 2012, Acrolinx 19
  • 20. Demonstration Philiips Healthcare, 20 November 2012, Acrolinx 20
  • 21. Next Steps• “Intelligent Re-use”• Implement AcrolinxIQ at other Business Groups• Use AcrolinxIQ in other areas like – site planning information – instructions for use Philiips Healthcare, 20 November 2012, Acrolinx 21
  • 22. Fragen Philiips Healthcare, 20 November 2012, Acrolinx 22
  • 23. Contact• Bernd Kruse bernd.kruse@philips.com• Michael Klemme michael.klemme@acrolinx.com Philiips Healthcare, 20 November 2012, Acrolinx 23
  • 24. Philiips Healthcare, 20 November 2012, Acrolinx 24