At a webinar last November, this panel discussed the impact of the Content Era on technical communicators – and over 1200 of you signed up! We were amazed by the level of interest in this topic.
The discussion was fascinating, but we were left with dozens of questions we didn’t have time to answer. And now we’re back to answer them:
*If technical content has become as important to buyers as marketing content, how can TechComm and Marketing resolve their differences in personality and process and learn to get along?
*How will “marketizing” technical content affect its reputation for credibility?
*What specific approaches can you use to analyze and understand your audience? Which metrics should you measure? How do you get your executives to pay more than lip service to the need to understand your customers?
*What should you do if your executives support your vision for TechComm but you need to get writers or developers on board?