New Tools to Improve FindabilityPresentation Transcript
Using Acrolinx for SEOIntelligent Content Conference 2013 Andrew Bredenkamp PG Bartlett
What Do You Write? Pre-Sales Information Post-Sales Information
Higher Rank = Higher Click-Through Rate HP IBM CTR IBM Fujitsu HP
Whatâ€™s the Value of a Higher Ranking? 8100 searches / month â€śunix serversâ€ť: IBM CTR 10% (= 810 qualified visits) Fujitsu CTR 5% (= 405 qualified visits)Conversion rate on website: 0.3% HP 2.4 transactions, new customers 1.2 transactions, new customers IBMAvg. Transaction $8000 Revenue+ $19,200 / month Revenue+ $9,600 / month IBM Fujitsu HP Pre-Sales Information
How to Improve Conversion? â€˘ Compelling & SEO friendly title â€˘ Trustworthy and â€śreadableâ€ť URL â€˘ Compelling description â€˘ Great style, no grammar and spelling errors Pre-Sales Information
Whatâ€™s the Value of a Higher Ranking?ď‚§ Optimizing support articles: Hits Callsď‚§ Impact on customer satisfaction & retention? Post-Sales Information
Whatâ€™s Wrong With Using SEO Firms? They improve content after itâ€™s published, butâ€¦ Will the improvements stick? Is this process cost efficient? [But SEO firms still perform many other valuable servicesâ€¦]
Assignkeywords to document. Press Continue to start check.
Shows report on each keyword assigned to Click to learn document. how to improve results.
Showsrecommendations for improvement.
Shows SEOissues for entire document.
Some Acrolinx Customers Software Medical Aerospace High Tech Industrial & Engineering