Using Acrolinx for SEOIntelligent Content Conference 2013 Andrew Bredenkamp PG Bartlett
What Do You Write? Pre-Sales Information Post-Sales Information
Higher Rank = Higher Click-Through Rate HP IBM CTR IBM Fujitsu HP
Whatâ€™s the Value of a Higher Ranking? 8100 searches / month â€śunix serversâ€ť: IBM CTR 10% (= 810 qualified visits) Fujitsu CTR 5% (= 405 qualified visits)Conversion rate on website: 0.3% HP 2.4 transactions, new customers 1.2 transactions, new customers IBMAvg. Transaction $8000 Revenue+ $19,200 / month Revenue+ $9,600 / month IBM Fujitsu HP Pre-Sales Information
How to Improve Conversion? â€˘ Compelling & SEO friendly title â€˘ Trustworthy and â€śreadableâ€ť URL â€˘ Compelling description â€˘ Great style, no grammar and spelling errors Pre-Sales Information
Whatâ€™s the Value of a Higher Ranking?ď‚§ Optimizing support articles: Hits Callsď‚§ Impact on customer satisfaction & retention? Post-Sales Information
Whatâ€™s Wrong With Using SEO Firms? They improve content after itâ€™s published, butâ€¦ Will the improvements stick? Is this process cost efficient? [But SEO firms still perform many other valuable servicesâ€¦]
Assignkeywords to document. Press Continue to start check.
Shows report on each keyword assigned to Click to learn document. how to improve results.