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Corporate Speak vs Natural Language: Finding and Aligning Your Voice

by on Jul 19, 2013

  • 783 views

This presentation is about language that reeks – and how to take out the #&%@$. People have read so much nonsense that they’re becoming immune to marketing. Powerful words like “powerful” have ...

This presentation is about language that reeks – and how to take out the #&%@$. People have read so much nonsense that they’re becoming immune to marketing. Powerful words like “powerful” have lost their power – thanks to the drone of corporate language. Let’s take out the buzzwords and jargon. Write shorter, simpler sentences. Talk human instead of corporate. And let’s show your bosses how better language is better for business.

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