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Acrolinx Webinar: Presentation and Demonstration of SEO Capabilities
 

Acrolinx Webinar: Presentation and Demonstration of SEO Capabilities

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Acrolinx 3.0 in Action: Demonstration of SEO Capabilities ...

Acrolinx 3.0 in Action: Demonstration of SEO Capabilities


Presenter:
PG Bartlett, SVP Product Management, Acrolinx

Acrolinx helps you create readable, consistent, high-quality content – but what good is it if your customers can’t find it?

In this webinar, you’ll see how the new Acrolinx 3.0 release, which is now available, can help you make your content more findable. With its new support for Search Engine Optimization (SEO), Acrolinx can guide your authors to place keywords appropriately and optimize your search results.

Our presenter, who has spent the last twenty years helping companies communicate better, will cover these topics:
Why Google matters – but isn’t the only search engine that matters
How technical documentation managers can deliver greater strategic value to their organizations
Four keys to improving findability – whether you use Acrolinx or not
Six stages of the SEO process and how you fit into that stage
How to improve “click-through rates,” and how you can achieve more than higher-ranking pages

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  • Will also present key terminology.
  • Why are companies spending heavily on SEO? To improve their search rankings so they are found when people need:InformationTo purchase – (but not ONLY when they’re buying)Help – (you don’t want someone else helping out your customer)
  • CTR = Click-Through Rate, i.e., the percentage of people who view the page and click on the link
  • A large software company optimized the keywords they used in their support articles. They saw hits on those articles increase by more than double, and support calls related to the topics in the articles they optimized dropped by more than one-third%.
  • Some companies optimize pages for more than 3 keywords (even up to 20!), but that’s unusual and should be carefully tested.